Senior Content Strategist

📌 Core Information

🔹 Job Title: Senior Content Strategist

🔹 Company: GoSpooky

🔹 Location: Amsterdam, Noord-Holland (Hybrid)

🔹 Job Type: Hybrid

🔹 Category: Advertising Services

🔹 Date Posted: 2025-06-18

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies aligned with brand objectives and audience insights
• Overseeing content planning, community engagement, and performance reporting to optimize client social channels
• Leading strategic brainstorming sessions and guiding creative teams with data-driven insights
• Continuously identifying opportunities for impactful social content and campaigns
• Driving Monthly and Quarterly Business Reviews to enhance content effectiveness and audience engagement

ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and algorithms. The ideal candidate will have experience in content strategy, community management, and performance analysis.

📋 Key Responsibilities

✅ Drive the development and execution of content strategies, ensuring alignment with brand objectives, audience insights, and platform best practices.

✅ Continuously identify opportunities for impactful social content and campaigns, and test across platform approaches, tone of voice, and overall content effectiveness.

✅ Lead strategic brainstorming sessions, guiding creative teams with data-driven insights and ensuring consistency across messaging and execution.

✅ Oversee content planning, community engagement, and performance reporting, leveraging insights to refine strategy and optimize client social channels.

✅ Own and lead Monthly and Quarterly Business Reviews, providing strategic recommendations to enhance content effectiveness and audience engagement.

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work collaboratively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-10 years of experience in content strategy, social media, or a related role

Required Skills:

• Proven experience in content strategy and social media management
• Strong analytical skills and data-driven mindset
• Excellent communication and presentation skills
• Ability to work collaboratively with cross-functional teams
• Fluency in English

Preferred Skills:

• Experience with Roblox game development
• Fluency in Dutch

ASSUMPTION: Candidates with experience in fast-paced, creative environments and a passion for internet culture will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience level and industry standards for senior content strategist roles in Amsterdam)

Benefits:

• Bright, dog-friendly office in Amsterdam
• Pension plan
• Mental health support
• Phone allowance
• Commuting allowance
• Healthy communal lunches
• Remote working possibility
• Flexible holiday policy
• MacBook
• Gift card and birthday wishes
• Fun events
• Dutch classes
• Training opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and remote work possibilities

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: GoSpooky operates in the advertising services industry, specializing in social media, creativity, technology, storytelling, strategy, content, production, AR, games, platforms, social commerce, machine learning, and 3D design.

Company Size: GoSpooky has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: GoSpooky was founded in 2016 and has since grown to become a global agency with a strong presence in the social media landscape.

Company Description:

• GoSpooky is a global agency made for the social era, keeping leading brands at the forefront of social media
• The company constantly pushes the boundaries of what’s possible, with authentic people, bold ambition, and endless creativity
• GoSpooky's clients include prominent brands such as Nike, Disney, JBL, Samsung, Prime Video, KLM, HEMA, Zeeman, and Unilever

Company Specialties:

• Social Media
• Creativity
• Technology
• Storytelling
• Strategy
• Content
• Production
• AR
• Games
• Platforms
• Social Commerce
• Machine Learning
• 3D Design

Company Website: gospooky.com

ASSUMPTION: GoSpooky's focus on innovation, creativity, and collaboration makes it an attractive workplace for candidates seeking a dynamic and engaging environment.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in content strategy and social media management.

Reporting Structure: The Senior Content Strategist will report directly to the Head of Content and work collaboratively with cross-functional teams, including creative, production, and client services.

Work Arrangement: This role is based in Amsterdam with a hybrid work arrangement, requiring on-site presence a few days per week.

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to work on high-profile client campaigns and projects
• Possibility to grow within the company as it continues to expand and take on new challenges

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in content strategy and social media management.

🌍 Location & Work Environment

Office Type: GoSpooky's office is a bright, dog-friendly workspace designed to foster creativity and collaboration.

Office Location(s): Generaal Vetterstraat 76H, Amsterdam, North Holland

Geographic Context:

• Amsterdam is a vibrant, multicultural city with a thriving tech and creative industry
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
• Amsterdam is well-connected by public transportation, making it easy to commute to the office

Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM. Employees are expected to be present during these hours and maintain a consistent work schedule throughout the week.

ASSUMPTION: The hybrid work arrangement and flexible work schedule provide a good balance between on-site collaboration and remote work, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• In-depth interview with the Head of Content and/or other team members
• Case study or portfolio presentation (if applicable)
• Final interview with the CEO or other senior leadership

Key Assessment Areas:

• Content strategy and planning skills
• Understanding of social media platforms and trends
• Analytical and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of GoSpooky's unique selling points and how your skills align with their mission
• Prepare a portfolio or case study demonstrating your content strategy and social media management experience
• Research the company and be prepared to discuss how you can contribute to their continued success

ATS Keywords: Content Strategy, Social Media, Trend Analysis, Data-Driven Insights, Community Engagement, Performance Reporting, SEO Optimization, Content Planning, Creative Brainstorming, Audience Insights, Platform Best Practices, Campaign Development, Algorithm Hacking, Content Effectiveness, Engagement Strategies, Roblox Game Development, Internet Culture

ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, creativity, and analytical skills throughout the application and interview process.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
• Project management tools (e.g., Asana, Trello, Jira)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Roblox Studio (for Roblox game development)

ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Authentic
• Bold
• Creative

Work Style:

• Collaborative
• Innovative
• Data-driven

Self-Assessment Questions:

• Do you embrace a data-driven approach to content strategy and decision-making?
• Are you comfortable working in a fast-paced, creative environment and adapting to change?
• Do you thrive on pushing boundaries and challenging the status quo?

ASSUMPTION: Candidates who align with GoSpooky's values and work style will be well-suited for this role and the company's culture.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of social media trends and algorithm changes
• Managing multiple client campaigns and projects simultaneously
• Balancing creative and data-driven approaches to content strategy
• Adapting to the hybrid work arrangement and maintaining productivity in a remote setting

ASSUMPTION: Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional content strategist roles, this position requires a strong understanding of social media platforms and trends, as well as experience with Roblox game development
• GoSpooky's focus on innovation and creativity sets it apart from more traditional advertising agencies
• This role offers significant growth potential and the opportunity to work on high-profile client campaigns

ASSUMPTION: Applicants should research similar roles in the industry to better understand the unique aspects of this position and how it compares to other opportunities.

📝 Sample Projects

• Developing a comprehensive content strategy for a major brand's social media presence, including platform-specific content calendars and engagement plans
• Analyzing social media performance data to identify trends, optimize content, and improve audience engagement
• Collaborating with creative teams to develop and execute innovative social media campaigns that drive brand awareness and user engagement

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have driven results for their previous employers.

❓ Key Questions to Ask During Interview

• How does GoSpooky approach content strategy for clients with diverse audiences and objectives?
• Can you describe the team structure and how this role fits within the content department and the broader organization?
• What are the most rewarding and challenging aspects of working at GoSpooky, according to current employees?
• How does GoSpooky support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and show that they have done their research.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://gospooky.bamboohr.com/careers/125
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or case study demonstrating your content strategy and social media management experience
• Research the company and be prepared to discuss how you can contribute to their continued success
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.