📌 Core Information
🔹 Job Title: Senior Content Strategist - EMEA
🔹 Company: R/GA
🔹 Location: London
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 16, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (London office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies that align with business goals
- Collaborating with cross-functional teams to create engaging content for various platforms
- Working in a fast-paced, creative environment with a focus on digital marketing
- Contributing to the growth and success of a global advertising and marketing agency
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of digital marketing trends and best practices.
📋 Key Responsibilities
✅ Develop and implement content strategies that drive business results
✅ Collaborate with cross-functional teams to create engaging content for websites, blogs, social media, and other platforms
✅ Conduct content audits and analyze performance to inform strategy and improve results
✅ Stay up-to-date with industry trends and best practices, and incorporate them into content strategies
✅ Manage and mentor junior content team members
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as collaboratively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: 5-10 years of experience in content strategy, with a focus on digital marketing
Required Skills:
- Proven track record of successful content campaigns
- Excellent written and verbal communication skills
- Strong analytical skills and data-driven mindset
- Familiarity with content management systems (CMS) and SEO best practices
- Ability to manage and mentor junior team members
Preferred Skills:
- Fluency in additional languages
- Experience working in an agency environment
- Knowledge of Adobe Creative Suite and other design tools
ASSUMPTION: Candidates with experience in the advertising industry and a strong portfolio of successful content campaigns will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (based on industry standards for a Senior Content Strategist in London)
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Generous vacation time and flexible working arrangements
- Opportunities for professional development and career growth
Working Hours: Full-time (37.5 hours per week), with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Content Strategist in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 1977 (as a subsidiary of Interpublic Group)
Company Description:
- R/GA is an independent creative innovation company for the intelligence age
- Harnesses design and technology to create more valuable experiences for people and brands
- Offers a range of services, including advertising, marketing, branding, and consulting
Company Specialties:
- Digital advertising
- Technology
- Marketing
- Consulting
- Branding and design
Company Website: rga.com
ASSUMPTION: R/GA is a well-established, global advertising agency with a strong reputation for innovation and creativity.
📊 Role Analysis
Career Level: Senior level (management responsibilities)
Reporting Structure: This role reports directly to the Head of Content for EMEA
Work Arrangement: On-site in London, with some flexibility for remote work
Growth Opportunities:
- Potential to move into a management or leadership role within the content team
- Opportunities to work on high-profile, global campaigns and collaborate with diverse teams
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant opportunities for career growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): London, UK
Geographic Context:
- London is a major global hub for advertising, marketing, and creative industries
- The office is located in a vibrant, central neighborhood with easy access to public transportation
- The city offers a rich cultural scene, diverse neighborhoods, and numerous recreational opportunities
Work Schedule: Full-time (37.5 hours per week), with some flexibility for remote work
ASSUMPTION: The work environment at R/GA's London office is dynamic, creative, and collaborative, with a strong focus on innovation and results.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- First-round interview with the hiring manager to discuss experience and fit
- Second-round interview with the content team to discuss strategy and portfolio
- Final interview with senior leadership to discuss career growth and expectations
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Portfolio and case study presentations
- Cultural fit and alignment with R/GA's values
Application Tips:
- Tailor your resume and cover letter to highlight your content strategy experience and achievements
- Prepare a portfolio showcasing your best work and explaining your strategic approach
- Research R/GA's clients, campaigns, and values to demonstrate your understanding of the agency
ATS Keywords: Content strategy, digital marketing, content creation, cross-functional teams, business goals, performance analysis, mentoring, Adobe Creative Suite, SEO, CMS
ASSUMPTION: The application process at R/GA is competitive and thorough, with a strong focus on assessing strategic thinking, communication skills, and cultural fit.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
- SEO tools such as Google Analytics, SEMrush, or Ahrefs
- Design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Project management tools such as Asana, Trello, or JIRA
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Invent
- Partner
- Deliver
- Evolve
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and results
Self-Assessment Questions:
- How do you approach inventing new content strategies to drive business results?
- Can you provide an example of a time when you partnered with cross-functional teams to create engaging content?
- How do you ensure that your work delivers on client expectations and business goals?
- Describe a time when you had to evolve your approach to content strategy based on changing circumstances or feedback.
ASSUMPTION: Candidates who demonstrate a strong fit with R/GA's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating effectively with diverse teams, including designers, developers, and account managers
- Adapting to the unique needs and requirements of various clients and industries
- Keeping up with the latest trends and best practices in digital marketing and content strategy
ASSUMPTION: These challenges are inherent to working in a dynamic, global advertising agency and can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Compared to other Senior Content Strategist roles, this position offers a higher salary range and the opportunity to work on global campaigns for high-profile clients
- In the advertising industry, content strategy roles often require a strong understanding of digital marketing and a portfolio of successful campaigns
- Career paths for Senior Content Strategists may include moving into management or leadership roles, or transitioning into related fields such as marketing or branding
ASSUMPTION: This role offers competitive compensation and significant opportunities for career growth and development within a large, global organization.
📝 Sample Projects
- Developing a content strategy for a global e-commerce brand to increase organic traffic and conversions
- Creating a content calendar and editorial guidelines for a B2B tech company to establish thought leadership and generate leads
- Managing a team of content creators to produce a series of blog posts, whitepapers, and case studies for a financial services client
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges that a Senior Content Strategist at R/GA might encounter.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader content strategy for EMEA?
- What are the most pressing content challenges facing the team currently?
- How does R/GA support the professional development and growth of its content strategists?
- What are the key priorities for this role in the first 90 days?
- How does R/GA foster a culture of innovation and collaboration within its content teams?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the R/GA careers page
- Tailor your resume and cover letter to highlight your content strategy experience and achievements
- Prepare a portfolio showcasing your best work and explaining your strategic approach
- Research R/GA's clients, campaigns, and values to demonstrate your understanding of the agency
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
