Senior Content Strategist, Life Sciences & Technology

📌 Core Information

🔹 Job Title: Senior Content Strategist, Life Sciences & Technology

🔹 Company: Informa Group Plc.

🔹 Location: Washington, District of Columbia, United States

🔹 Job Type: On-site

🔹 Category: 🔍 SEO & Content Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and overseeing content strategies to meet clients' marketing goals.
• Collaborating with internal teams to deliver high-quality content services.
• Acting as the primary success owner for assigned clients.
• Strategically managing projects from inception to completion.

ASSUMPTION: The role includes leadership in project management, client management, and strategy development based on the job description provided.

📋 Key Responsibilities

✅ Own the successful delivery of content services.

✅ Act as the designated point of contact for clients, managing requests and expectations.

✅ Orchestrate content projects such as webinars, surveys, and playbooks.

✅ Pitch original content topics and manage editorial calendars.

✅ Collaborate with strategists and program managers to ensure client satisfaction.

✅ Manage freelance writers and editors.

✅ Lead marketing strategy workshops and business reviews.

✅ Deliver operational metrics and business results to assigned clients.

ASSUMPTION: Responsibilities extend to managing budgets and identifying growth opportunities within client accounts based on common roles at a strategic level.

🎯 Required Qualifications

Education: Not specified

Experience: 3-5 years in content marketing agency or team

Required Skills:

• Content Strategy
• Project Management
• Client Management
• Editorial Process Expertise

Preferred Skills:

• Knowledge in SEO Best Practices
• Experience with Technology-related Content

ASSUMPTION: While specific educational background isn't highlighted, relevant experience and technical expertise in content management are priority qualifications based on standard industry practices.

💰 Compensation & Benefits

Salary Range: $95,000 - $100,500

Benefits:

• Open Vacation Policy
• Comprehensive Health, Vision, and Dental Insurance
• 401k Match and ESPP Offering

Working Hours: 40 hours per week, with flexibility options available

ASSUMPTION: Benefits such as remote flexibility and health-related perks suggest an employee-focused work culture, supportive of maintaining work-life balance which is common in tech-focused companies.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services, emphasizing digital events and B2B marketing

Company Size: 10,001+ employees, indicating a large corporate environment with opportunities for networking and career growth.

Founded: Not specified

Company Description:

• A leading international events and publishing organization
• A diverse and inclusive workplace with global reach
• Focused on connecting specialists to impactful ideas and opportunities

Company Specialties:

• Academic Publishing
• Digital Events and Marketing Services
• B2B and Academic Market Leadership

Company Website: https://www.informa.com/

ASSUMPTION: Informa Group Plc. likely offers a global experience with diverse career opportunities informed by its large size and broad industry reach, as suggested by the description.

📊 Role Analysis

Career Level: Mid-level position, requiring several years of experience and substantial content strategy expertise.

Reporting Structure: Typically reports to Content Director or similar leadership roles.

Work Arrangement: Flexibility between remote, on-site in Washington, D.C., or other specified locations.

Growth Opportunities:

• Expansion to higher leadership roles within content strategy
• Opportunities to work on diverse and high-impact projects
• Potential involvement in strategic decision-making across teams

ASSUMPTION: Growth within this role is likely due to exposure to various projects and collaboration with industry leaders as indicated by the job's responsibilities and company size.

🌍 Location & Work Environment

Office Type: Modern office facilities with collaborative areas

Office Location(s): Washington, D.C., among other global locations

Geographic Context:

• Located in a prime area for business and governmental access
• Hub for technology and innovation communities
• Rich cultural and professional environment with global connectivity

Work Schedule: Flexible arrangements that support work-life harmony

ASSUMPTION: The professional setting in Washington, D.C., offers strategic advantages for networking and career advancement in line with industry and company standards.

💼 Interview & Application Insights

Typical Process:

• Initial screening by HR with focus on core skills
• Technical interview to assess content strategy expertise
• Final round with senior management for cultural fit assessment

Key Assessment Areas:

• Expertise in content strategy and content marketing
• Client management skills
• Ability to drive results under deadlines

Application Tips:

• Highlight previous successes in content strategy
• Demonstrate project management prowess
• Show knowledge in technology-related disciplines

ATS Keywords: Content Strategy, Client Management, SEO Best Practices, Project Management, Technology Knowledge

ASSUMPTION: The interview process focuses on a mix of technical and interpersonal qualities, common for roles demanding both strategic thought and client interaction.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• SEO analysis tools (e.g., Google Analytics)
• Project management software (e.g., Welcome platform)

ASSUMPTION: The tools mentioned align with industry practices for managing and delivering content strategies effectively.

👔 Cultural Fit Considerations

Company Values:

• Commitment to diversity and inclusion
• Focus on innovation and sustainability
• Ethical working practices

Work Style:

• Collaborative and team-centered approach
• Open communication and transparency
• Emphasis on results-driven initiatives

Self-Assessment Questions:

• How do you handle tight deadlines in client-facing roles?
• What strategies do you use to manage multiple projects effectively?
• Can you think outside the box while adhering to strategic brand guidelines?

ASSUMPTION: The cultural fit values reflect company priorities on innovation and inclusivity to foster a progressive workplace environment.

⚠️ Potential Challenges

• Navigating client expectations in a fast-paced environment
• Balancing strategic thinking with hands-on project execution
• Maintaining high-quality content across multiple formats
• Collaborating across diverse and globally distributed teams

ASSUMPTION: Challenges are typical of roles that blend client interaction with strategic content development, as indicated in listings for similar positions.

📈 Similar Roles Comparison

• More focused on tech industry content compared to broader content strategy positions
• High level of client interaction typical for agency roles rather than internal strategies
• Expected to manage end-to-end project cycles in comparison to roles with segregated responsibilities

ASSUMPTION: These comparisons highlight the role's specificity in tech and agency environments versus broader content roles.

📝 Sample Projects

• Developing cybersecurity content for leading tech firms
• Managing content strategy for comprehensive IT webinars
• Overseeing editorial calendars for CIO-centric publications

ASSUMPTION: Sample projects are conjectured from stated responsibilities and typical outputs in senior strategist roles within similarly characterized companies.

❓ Key Questions to Ask During Interview

• What does a typical project lifecycle look like for a successful client partnership?
• How does Informa Group support career growth within content strategy?
• What metrics are used to measure success in this role?
• Can you describe the team's dynamic and how collaboration is fostered?
• How is feedback from clients integrated into future content strategies?

ASSUMPTION: These questions are designed to extract deeper insights into the team environment, work expectations, and measurement of success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant content strategy experience
• Prepare to discuss past project management examples during interviews
• Research Informa Group's market presence and recent projects
• Connect with current employees on LinkedIn for insights

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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