📌 Core Information
🔹 Job Title: Senior Content Strategist, Technology
🔹 Company: Informa Group Plc.
🔹 Location: Washington, D.C., Portland, OR, Newton, MA, or New York City
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (with offices in multiple locations)
🚀 Job Overview
Key aspects of this role include:
- Developing and overseeing content strategy for clients, primarily in technology-related areas
- Managing client partnerships and ensuring successful content service delivery
- Collaborating with cross-functional teams to create and execute content marketing campaigns
- Working with clients to understand their marketing goals and providing strategic guidance
- Managing project timelines, budgets, and resources to ensure project success
ASSUMPTION: This role requires a balance of strategic thinking, project management, and client relationship skills. The ideal candidate will have experience in content marketing, particularly in the technology industry, and be comfortable working in a fast-paced, startup-like environment.
📋 Key Responsibilities
✅ Develop and execute content strategies for clients, primarily in technology-related areas
✅ Manage client partnerships and ensure successful content service delivery
✅ Collaborate with cross-functional teams to create and execute content marketing campaigns
✅ Work with clients to understand their marketing goals and provide strategic guidance
✅ Manage project timelines, budgets, and resources to ensure project success
✅ Oversee the editorial process within the Welcome content marketing platform
✅ Manage freelance writers and editors
✅ Track client budgets and assess risk and opportunities
✅ Lead marketing strategy workshops and quarterly business reviews; develop customer roadmaps; promote expansion of services
✅ Deliver operational metrics and overall business results to assigned clients
ASSUMPTION: This role involves a mix of strategic planning, project management, and client relationship management. The ideal candidate will be comfortable wearing multiple hats and adapting to different project needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 3-5 years of experience in a content marketing agency or team
Required Skills:
- Proven experience in content marketing, with a focus on technology subjects
- Excellent communication skills, both written and verbal
- Strong project management skills, with the ability to manage multiple projects simultaneously
- Proven ability to interpret client and first-party analytics, along with situational SEO best practices
- Demonstrated ability to uncover new revenue opportunities and identify risks
- Proven track record managing clients, along with their account retention and growth
Preferred Skills:
- Experience with strategic thinking and complex decision making
- Fluency in additional languages
ASSUMPTION: The ideal candidate will have a strong background in content marketing, with a focus on technology subjects. They will also possess excellent communication and project management skills, as well as the ability to build and maintain strong client relationships.
💰 Compensation & Benefits
Salary Range: $90,000 - $100,500 per year (based on experience)
Benefits:
- Freedom & Flexibility
- Great Community
- Broader Impact
- Career Opportunity
- Time Out
- Competitive Benefits
- Strong Wellbeing Support
- Recognition for Great Work
Working Hours: Full-time, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is based on industry standards for a senior content strategist role with 3-5 years of experience. Benefits include a range of flexible work arrangements, community-building initiatives, and competitive compensation and benefits packages.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services
Company Size: 10,001+ employees (Global leader with a presence in multiple countries)
Founded: 1998 (as Informa plc.)
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- As a leading international events, digital services, and academic knowledge business, Informa serves a wide range of specialist markets, including Pharma, Medical, and Biotech; Tech; Natural Products; Beauty & Aesthetics; Finance; Research and Advanced Learning; and many more.
- Informa is headquartered in the UK and is a member of the UK's FTSE 100 group of public companies, with over 14,000 colleagues across 30 countries.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- and Academic markets
Company Website: Informa Group Plc.
ASSUMPTION: Informa is a large, global company with a diverse range of specialist markets. This role is part of the Informa TechTarget division, which focuses on technology-related content marketing services.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports to the Content Director and collaborates closely with the Program Management team.
Work Arrangement: Hybrid, with the option to work remotely from multiple locations, including Washington, D.C., Portland, OR, Newton, MA, or New York City.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the content marketing line of business
- Opportunities to work with a diverse range of clients across different technology-related areas
- Chance to collaborate with and learn from experienced colleagues in a global organization
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization. The ideal candidate will be eager to take on new challenges and expand their skillset.
🌍 Location & Work Environment
Office Type: Hybrid (with offices in multiple locations)
Office Location(s): Washington, D.C., Portland, OR, Newton, MA, or New York City
Geographic Context:
- Washington, D.C.: A bustling city with a strong technology industry, offering a mix of urban and suburban living options
- Portland, OR: A vibrant, eco-friendly city with a strong focus on outdoor activities and a thriving food and drink scene
- Newton, MA: A suburban city near Boston, with a mix of urban and rural living options and easy access to the city's cultural attractions
- New York City: A global hub for business, finance, media, and entertainment, offering a wide range of living options and cultural experiences
Work Schedule: Full-time, with flexible hours and remote work options available
ASSUMPTION: The ideal candidate will be comfortable working in a hybrid environment and be able to balance remote work with in-person collaboration. They will also be able to adapt to different work environments, depending on the location.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth interview with the content director and program manager
- Final interview with the senior leadership team
- Background check and offer
Key Assessment Areas:
- Content marketing expertise and strategic thinking
- Project management skills and ability to manage multiple projects simultaneously
- Client relationship management skills and ability to build and maintain strong client relationships
- Communication skills, both written and verbal
- Cultural fit and alignment with Informa's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Be prepared to discuss your approach to content strategy and project management
- Showcase your ability to build and maintain strong client relationships
- Demonstrate your understanding of the technology industry and relevant trends
ATS Keywords: Content Marketing, Strategic Planning, Project Management, Client Relationship Management, Technology, SEO, Analytics, Revenue Generation, Risk Assessment, Account Retention, Growth Opportunity Identification
ASSUMPTION: The interview process will focus on assessing the candidate's content marketing expertise, strategic thinking, project management skills, and client relationship management abilities. The ideal candidate will be able to demonstrate their relevant experience and skills through specific examples and case studies.
🛠️ Tools & Technologies
- Content marketing platforms (e.g., Welcome, Contentful, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- SEO tools (e.g., SEMrush, Ahrefs, or similar)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, or similar)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or similar)
ASSUMPTION: The ideal candidate will have experience with relevant content marketing, project management, SEO, and analytics tools. They will also be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Inclusive
- Innovative
- Responsible
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Flexible and adaptable
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively and managing multiple projects simultaneously?
- Do you have a proven track record of building and maintaining strong client relationships?
- Are you passionate about staying up-to-date with industry trends and best practices in content marketing?
- Do you align with Informa's values and mission?
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects simultaneously. They will also be a strong communicator, collaborative team player, and results-driven individual who aligns with Informa's values and mission.
⚠️ Potential Challenges
- Managing multiple projects and clients simultaneously, with tight deadlines and competing priorities
- Adapting to a fast-paced, startup-like environment within a large, global organization
- Building and maintaining strong client relationships in a remote or hybrid work environment
- Staying up-to-date with industry trends and best practices in content marketing, particularly in the technology industry
- Managing a team of freelance writers and editors, with varying levels of experience and expertise
ASSUMPTION: The ideal candidate will be comfortable managing multiple projects and clients simultaneously, adapting to a fast-paced environment, and building and maintaining strong client relationships in a remote or hybrid work environment. They will also be proactive in staying up-to-date with industry trends and best practices and be able to manage a team of freelance writers and editors effectively.
📈 Similar Roles Comparison
- This role is similar to a Senior Content Strategist or Content Marketing Manager position in an agency or in-house marketing team within the technology industry.
- However, this role is unique in that it is part of a global organization with a diverse range of specialist markets and offers opportunities for professional growth and development within a large, global company.
- Career path comparison: This role can lead to advancement within the content marketing line of business or to other roles within the organization, such as Content Director, Program Manager, or similar leadership positions.
ASSUMPTION: While this role is similar to other Senior Content Strategist or Content Marketing Manager positions, it offers unique opportunities for professional growth and development within a large, global organization. The ideal candidate will be eager to take on new challenges and expand their skillset.
📝 Sample Projects
- Developing a comprehensive content strategy for a client in the cybersecurity industry, including a mix of written editorial work, strategy deliverables, and webinars
- Managing a content marketing campaign for a client focused on the CIO role, including the creation and promotion of thought leadership content, webinars, and other events
- Overseeing the editorial process within the Welcome content marketing platform for a client in the artificial intelligence and machine learning space, ensuring high-quality content and timely delivery
ASSUMPTION: The ideal candidate will have experience managing content marketing projects in the technology industry, with a focus on cybersecurity, the CIO role, and related subjects. They will also be comfortable working with a variety of content formats and managing the editorial process within a content marketing platform.
❓ Key Questions to Ask During Interview
- Can you describe the typical content marketing projects you manage, and how you ensure their success?
- How do you approach building and maintaining strong client relationships, particularly in a remote or hybrid work environment?
- Can you discuss your experience with project management tools and how you use them to manage multiple projects simultaneously?
- How do you stay up-to-date with industry trends and best practices in content marketing, particularly in the technology industry?
- Can you provide an example of a time when you had to adapt to a fast-paced, startup-like environment, and how you handled it?
- How do you approach managing a team of freelance writers and editors, with varying levels of experience and expertise?
ASSUMPTION: The ideal candidate will be comfortable discussing their experience with content marketing projects, client relationship management, project management tools, industry trends, adapting to fast-paced environments, and managing a team of freelance writers and editors. They will also be able to provide specific examples and case studies to illustrate their responses.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Prepare for your interview by researching Informa's values, mission, and specialist markets
- Be ready to discuss your approach to content strategy, project management, and client relationship management
- Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
