📌 Core Information
🔹 Job Title: Senior Content Strategy Consideration Manager - Local & Commercial (all genders)
🔹 Company: Zalando
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, Hybrid
🔹 Category: Retail, Fashion, E-commerce
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option (up to 60% remote per week)
🚀 Job Overview
Key aspects of this role include:
- Overseeing content planning and execution, ensuring alignment with market needs and portfolio objectives
- Collaborating with various teams, including Marketing, Retail, and Content Production, for budget allocation and resource planning
- Translating content strategies into actionable plans for the curation team, enabling ideation of compelling stories
- Maintaining close coordination with the Team Lead to support wider business initiatives
- Analyzing market trends and consumer insights to refine content planning and execution
ASSUMPTION: This role requires a strong strategic mindset, excellent communication skills, and the ability to navigate a dynamic work environment.
📋 Key Responsibilities
✅ Oversee the planning and execution of content strategies, ensuring alignment with market needs and portfolio objectives
✅ Support the creation and implementation of the content framework
✅ Collaborate with Marketing, Retail & Content Production for budget allocation and resource planning for various campaigns
✅ Translate content strategies into actionable plans for the curation team, enabling the curation team’s ideation process for compelling stories
✅ Maintain close coordination with the Team Lead to ensure content planning supports wider business initiatives
✅ Analyze market trends and consumer insights to refine content planning and execution
✅ Collaborate closely with content analytics teams to develop the data reporting landscape
✅ Advocate for innovation and continuous improvement within the content planning process
✅ Facilitate collaboration across the Content Strategy & Curation team to ensure content planning is operating in support of strategy and storytelling requirements
✅ Together with the team lead and other pillar leads establish new ways of working within the Content Strategy & Programming Team to ensure a holistic approach towards content planning and execution
ASSUMPTION: This role involves a high degree of collaboration and stakeholder management, requiring strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience in content planning, preferably with leadership experience managing a small team
Required Skills:
- Deep understanding of the retail environment, demand curves, and customer lifecycle
- Ability to align content planning with market demands and portfolio strategies
- Experience in budget management and resource allocation for content production
- Excellent communication skills, with the ability to collaborate effectively with various stakeholders
- Detail-orientation and developed problem-solving skills, with a focus on delivering results
- Proactive and adaptable approach, able to navigate in a dynamic work environment
Preferred Skills:
- Experience with content analytics tools
- Fluency in additional languages
ASSUMPTION: While a Master's degree may be beneficial, it is not a strict requirement for this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (estimate based on industry standards for the role, experience level, and location)
Benefits:
- Employee shares program
- 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
- 2 paid volunteering days a year
- Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration
- Work from abroad for up to 30 working days a year
- 27 days of vacation a year to start for full-time employees
- Relocation assistance available (subject to prior agreement)
- Family services, including counseling and support
- Health and wellbeing options (including Wellhub)
- Mental health support and coaching available
- Drive your development through our training platform and biannual peer-to-peer review
Working Hours: Full-time, 40 hours per week, with flexible working hours and the option to work remotely up to 60% of the time
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Zalando operates in the competitive retail and e-commerce sector, focusing on fashion and lifestyle products. The company is a leading online platform in Europe, offering a wide range of international brands and local labels.
Company Size: Zalando is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Zalando was founded in Berlin, Germany, in 2008 and has since expanded its operations to 25 markets across Europe.
Company Description:
- Zalando is Europe’s leading online platform for fashion and lifestyle, offering clothes, footwear, accessories, and beauty products
- The company is committed to promoting an inclusive corporate culture that welcomes different perspectives and brings together people from diverse backgrounds
- Zalando’s logistics network with 12 centrally located fulfillment centers allows it to efficiently serve its customers throughout Europe
Company Specialties:
- Technology
- Fashion
- Operations & Logistics
- Commerce
- and account management
Company Website: http://jobs.zalando.com
ASSUMPTION: Zalando's large size and diverse product offerings provide a dynamic and challenging work environment for employees.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and decision-making skills
Reporting Structure: The Senior Content Strategy Consideration Manager reports directly to the Team Lead of Content Programming, Planning, and Distribution
Work Arrangement: This role offers a hybrid work arrangement, with up to 60% remote work per week, allowing for a good work-life balance
Growth Opportunities:
- Potential to advance to a Team Lead or Director role within the Content Strategy & Curation team
- Opportunities to work on cross-functional projects and collaborate with various teams across the organization
- Access to Zalando's training platform and biannual peer-to-peer review for professional development
ASSUMPTION: Given Zalando's size and growth, there are ample opportunities for career progression and skill development within the organization.
🌍 Location & Work Environment
Office Type: Zalando's headquarters is located in Berlin, Germany, with additional offices across Europe
Office Location(s): Valeska-Gert-Straße 5, Berlin, Germany
Geographic Context:
- Berlin is a vibrant and multicultural city, offering a high quality of life and numerous cultural attractions
- The city is well-connected by public transportation, making it easy to commute to work
- Berlin has a thriving fashion and tech scene, providing ample opportunities for networking and professional growth
Work Schedule: Full-time, with flexible working hours and the option to work remotely up to 60% of the time
ASSUMPTION: Berlin's dynamic and multicultural environment provides a stimulating work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition Partner
- Interview with the hiring manager and/or team members
- Final interview with the Team Lead or a panel of team members
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and collaboration skills
- Understanding of the retail environment and customer lifecycle
- Ability to align content planning with market demands and portfolio strategies
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Zalando's business and the retail environment in your application materials
- Prepare examples of your content planning and execution experience to discuss during the interview
ATS Keywords: Content planning, content strategy, retail environment, market demands, portfolio strategies, budget management, resource allocation, collaboration, communication, leadership, problem-solving
ASSUMPTION: Zalando's application process is designed to assess candidates' skills and cultural fit for the organization.
🛠️ Tools & Technologies
- Content management systems (e.g., Adobe Experience Manager, Sitecore, or similar)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: Familiarity with relevant content management, data analysis, and project management tools is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Trust
- Excellence
- Togetherness
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Data-driven and analytical
- Customer-centric
Self-Assessment Questions:
- How do you align content planning with market demands and portfolio strategies?
- Can you provide an example of a time when you successfully managed a content planning project, and what was the outcome?
- How do you approach collaboration and communication with various stakeholders to ensure content planning supports wider business initiatives?
ASSUMPTION: Zalando values candidates who are a strong cultural fit, with a focus on customer-centricity, innovation, and collaboration.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing their priorities
- Navigating a dynamic and fast-paced work environment
- Keeping up with market trends and consumer insights to inform content planning
- Ensuring consistent and high-quality content execution across various channels and platforms
ASSUMPTION: These challenges are inherent to the role and require strong communication, collaboration, and adaptability skills to overcome.
📈 Similar Roles Comparison
- This role is unique to Zalando, focusing on content strategy and consideration for the local and commercial aspects of the business
- Compared to other content strategy roles, this position requires a strong understanding of the retail environment and customer lifecycle
- Career progression in this role may lead to a Team Lead or Director position within the Content Strategy & Curation team
ASSUMPTION: This role offers a unique opportunity to specialize in content strategy for a leading online fashion and lifestyle retailer.
📝 Sample Projects
- Developing a content framework that aligns with market needs and portfolio objectives
- Collaborating with the Retail and Marketing teams to create a realistic content plan for a seasonal campaign
- Analyzing market trends and consumer insights to inform content planning and execution for a specific product category
ASSUMPTION: These sample projects highlight the strategic and collaborative nature of the role, requiring strong analytical and communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Content Strategy & Curation team?
- How does this role contribute to Zalando's overall business strategy and growth objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Zalando support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Zalando careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your content planning and execution experience to discuss during the interview
- Research Zalando's business and the retail environment to demonstrate your understanding of the company and industry
- Follow up with the Talent Acquisition Partner one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
