Senior Content Writer

📌 Core Information

🔹 Job Title: Senior Content Writer

🔹 Company: Newfold Digital

🔹 Location: Mumbai, India

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: June 19, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Creating high-quality, SEO-optimized content for various brands and products
• Leveraging AI tools for content creation, editing, and optimization
• Collaborating cross-functionally with product teams, UX designers, and support teams
• Ensuring content accuracy, consistency, and brand compliance
• Managing multiple content projects and meeting tight deadlines

ASSUMPTION: This role requires a strong balance of creativity, technical proficiency, and project management skills. The ideal candidate will be comfortable working independently and collaboratively in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Develop high-quality, reader-friendly content such as instructional guides, blog posts, and product pages

✅ Optimize and enhance existing content to align with the latest product features and industry best practices

✅ Utilize AI-powered content generation, editing, and optimization tools to streamline research, drafting, and proofreading

✅ Edit and review content for accuracy, consistency, and brand compliance before publication

✅ Craft compelling, conversion-focused content that engages users and encourages action

✅ Assist the Product Copywriter in crafting concise, sales-driven copy that enhances product appeal and drives conversions

✅ Upload content and create new webpages using existing templates in WordPress

✅ Research and test products to identify potential user challenges and ensure content preemptively addresses these concerns

✅ Enhance content clarity with original screenshots, diagrams, and AI-generated visuals whenever necessary

✅ Upload content to the CMS (WordPress), adhering to standardized writing guidelines, SEO best practices, and brand voice consistency

✅ Efficiently manage multiple content projects, prioritize tasks, and meet tight deadlines without compromising quality

✅ Stay updated with the latest AI tools, industry trends, and technology advancements to enhance content strategy and efficiency

✅ Work cross-functionally with product teams, UX designers, and support teams to ensure accurate and up-to-date documentation

✅ Support additional content projects, editorial initiatives, and process improvements as needed

ASSUMPTION: This role requires a strong understanding of SEO principles, technical documentation, and content optimization. The ideal candidate will be able to grasp complex topics quickly and translate them into user-friendly content.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Communications, or a related field

Experience: Minimum 4+ years of corporate experience in SEO content writing, technical documentation, or a related field, ideally in the tech or SaaS industry

Required Skills:

• Proven experience in SEO content writing or technical documentation
• Strong writing, editing, and proofreading skills
• Familiarity with AI-driven content creation tools (e.g., ChatGPT, Grammarly, Jasper, Surfer SEO)
• Excellent command of English grammar and a clear, concise writing style
• Ability to grasp technical concepts quickly and translate findings into user-friendly documentation
• Strong organizational and analytical skills to ensure accuracy, consistency, and adherence to brand voice
• Ability to manage multiple projects efficiently, prioritize workload, and meet tight deadlines
• Problem-solving skills and proactiveness in identifying content gaps and suggesting improvements
• Reliability and ability to manage sensitive information with integrity and maintain strict confidentiality
• Willingness to adjust to evolving content needs, workflows, and working hours when required

Preferred Skills:

• WordPress proficiency
• Experience with content optimization tools (e.g., SEMrush, Ahrefs, Moz)
• Familiarity with HTML and CSS
• Experience in CRO (Conversion Rate Optimization)

ASSUMPTION: While a degree in a related field is preferred, the ideal candidate's experience and portfolio will be given more weight in the hiring process.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 18,00,000 per annum (Estimated based on industry standards for mid-senior level roles in Mumbai)

Benefits:

• Health insurance and wellness programs
• Retirement savings plans
• Employee assistance programs
• Learning and development opportunities
• Flexible work arrangements

Working Hours: Full-time position with flexible working hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level roles in Mumbai. Actual compensation will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Newfold Digital is a leading web technology company serving nearly seven million customers globally. They specialize in providing web services, including domains, hosting, online marketing, SEO, website builders, and WordPress solutions.

Company Size: 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration

Founded: 2021 (through the combination of leading web services providers Endurance Web Presence and Web.com Group)

Company Description:

• Newfold Digital offers a comprehensive range of web services and solutions for customers of all sizes
• The company takes pride in collaborating with customers to serve their online presence needs
• Newfold Digital is committed to providing personalized support and extensive product offerings

Company Specialties:

• Web services (domains, hosting, website builders)
• Online marketing and SEO
• WordPress solutions
• Customer support and collaboration

Company Website: newfold.com

ASSUMPTION: Newfold Digital's extensive portfolio of brands and products offers candidates a diverse range of opportunities to grow and develop their skills within the company.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: The Senior Content Writer will report directly to the Content Manager or a similar role within the organization

Work Arrangement: Remote OK, with flexible working hours and the option to work from the Mumbai office when preferred

Growth Opportunities:

• Progression to a Content Manager or similar leadership role
• Expansion into other content-related areas, such as content strategy or editorial management
• Cross-functional collaboration with product, marketing, and other teams to gain a broader understanding of the business

ASSUMPTION: The Senior Content Writer role offers ample opportunities for career growth and development within Newfold Digital's extensive portfolio of brands and products.

🌍 Location & Work Environment

Office Type: Hybrid (remote work OK, with an option to work from the Mumbai office)

Office Location(s): Mumbai, India

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the largest city in the country by population
• The city is a major commercial and financial hub, with a thriving tech industry
• Mumbai offers a diverse range of cultural, recreational, and culinary experiences

Work Schedule: Full-time position with flexible working hours and the option to work remotely

ASSUMPTION: The hybrid work arrangement offers candidates the flexibility to balance work and personal life, while the Mumbai office provides an opportunity to collaborate and connect with colleagues in person.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or content test
• Final round interview with the hiring manager and/or team members
• Background check and offer extension

Key Assessment Areas:

• Writing and editing skills
• Familiarity with AI-driven content creation tools
• Understanding of SEO principles and content optimization
• Ability to manage multiple projects and meet tight deadlines
• Cultural fit and alignment with Newfold Digital's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include specific examples of your content writing and editing work, preferably in the tech or SaaS industry
• Demonstrate your familiarity with AI-driven content creation tools and their application in content optimization
• Prepare for the technical assessment or content test by brushing up on your SEO knowledge and content writing skills
• Research Newfold Digital's portfolio of brands and products to show your enthusiasm and understanding of the company

ATS Keywords: SEO, content writing, AI tools, editing, proofreading, technical documentation, time management, problem-solving, attention to detail, research, collaboration, content optimization, CRO best practices, visual integration, content formatting

ASSUMPTION: The interview process will focus on assessing the candidate's writing and editing skills, familiarity with AI-driven content creation tools, understanding of SEO principles, and cultural fit with Newfold Digital's values.

🛠️ Tools & Technologies

• AI-driven content creation tools (e.g., ChatGPT, Grammarly, Jasper, Surfer SEO)
• Content Management Systems (CMS) such as WordPress
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The Senior Content Writer will be expected to leverage AI-driven content creation tools to streamline research, drafting, and proofreading processes, while also utilizing other relevant technologies to manage projects and collaborate with team members.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Prioritizing customer needs and delivering exceptional experiences
• Innovative: Embracing change, continuous learning, and creative problem-solving
• Collaborative: Fostering a culture of teamwork, open communication, and mutual respect
• Accountable: Taking ownership of responsibilities, delivering on commitments, and holding oneself to high ethical standards

Work Style:

• Dynamic and fast-paced, with a focus on meeting tight deadlines and managing multiple projects
• Collaborative, with a strong emphasis on cross-functional teamwork and open communication
• Flexible, with a willingness to adapt to evolving content needs, workflows, and working hours
• Results-driven, with a focus on delivering high-quality content that meets business objectives

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments and enjoy managing multiple projects?
• Are you comfortable working collaboratively with cross-functional teams and embracing a flexible work style?
• Do you share Newfold Digital's commitment to customer-centricity, innovation, and accountability?

ASSUMPTION: The ideal candidate for the Senior Content Writer role will be a strong communicator, a self-starter, and comfortable working in a dynamic, collaborative environment with a focus on delivering high-quality content and meeting tight deadlines.

⚠️ Potential Challenges

• Managing multiple content projects and meeting tight deadlines may require strong time management and prioritization skills
• Working with AI-driven content creation tools may present a learning curve for candidates less familiar with these technologies
• Collaborating with cross-functional teams may require strong communication and interpersonal skills to ensure accurate and up-to-date documentation
• Adapting to evolving content needs, workflows, and working hours may require flexibility and a willingness to adjust to change

ASSUMPTION: The Senior Content Writer role may present challenges related to time management, learning new technologies, collaborating with cross-functional teams, and adapting to change. However, these challenges can be overcome with strong organizational skills, a proactive approach, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Compared to other Senior Content Writer roles, this position offers a unique opportunity to work with a diverse portfolio of brands and products within a large, established company
• Industry-specific context: The tech and SaaS industries are highly competitive and fast-paced, requiring strong writing, editing, and project management skills to succeed
• Career path comparison: This role offers ample opportunities for career growth and development within Newfold Digital's extensive portfolio of brands and products, with potential progression to Content Manager or similar leadership roles

ASSUMPTION: The Senior Content Writer role at Newfold Digital presents a unique opportunity for candidates to grow and develop their skills within a large, established company with a diverse portfolio of brands and products.

📝 Sample Projects

• Creating a comprehensive user guide for a new WordPress plugin, including step-by-step instructions, screenshots, and troubleshooting tips
• Developing a series of blog posts on SEO best practices for e-commerce websites, targeting both technical and non-technical audiences
• Crafting persuasive product descriptions for a range of web hosting plans, highlighting key features and benefits to drive conversions

ASSUMPTION: These sample projects demonstrate the range of content writing and editing tasks the Senior Content Writer may be expected to undertake, from creating user-friendly documentation to crafting engaging, persuasive copy for various brands and products.

❓ Key Questions to Ask During Interview

• Can you describe the content strategy for one of Newfold Digital's key brands, and how this role contributes to its success?
• How does the Content team collaborate with product teams, UX designers, and support teams to ensure accurate and up-to-date documentation?
• What are the most challenging aspects of working with AI-driven content creation tools, and how does the team address these challenges?
• How does Newfold Digital support the professional development and growth of its content team members?
• What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?

ASSUMPTION: Asking these questions during the interview will help the candidate better understand the role's responsibilities, the team's dynamics, and Newfold Digital's commitment to supporting its employees' professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on your writing, editing, and project management skills, as well as your familiarity with AI-driven content creation tools
• Prepare for the technical assessment or content test by brushing up on your SEO knowledge and content writing skills, and familiarizing yourself with Newfold Digital's portfolio of brands and products
• Research Newfold Digital's company culture and values to demonstrate your enthusiasm and alignment with the organization's mission and goals
• Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.