📌 Core Information
🔹 Job Title: Senior Content Writer
🔹 Company: Justworks
🔹 Location: New York, New York
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading content strategy and execution across multiple channels
- Collaborating with cross-functional teams to drive engagement and conversion
- Optimizing content performance using data and analytics
- Managing external partners and freelancers to scale content production
- Evolving the Justworks brand voice and maintaining consistency across touchpoints
ASSUMPTION: This role requires a strategic thinker with a strong background in content marketing and a proven track record of driving results through high-performing content.
📋 Key Responsibilities
✅ Lead the development and execution of content across web, lifecycle, and sales channels, owning the work from brief to delivery
✅ Write high-performing content across formats, including landing pages, email flows, paid ads, and sales enablement materials
✅ Translate product positioning, brand narratives, and customer insights into clear, compelling copy
✅ Apply UX writing principles and SEO best practices to drive clarity, engagement, and conversion
✅ Partner with stakeholders to scope content needs, clarify goals, and ensure all work aligns with broader campaign and messaging strategies
✅ Uphold and contribute to the Justworks brand voice across every touchpoint, ensuring consistency in tone and messaging
✅ Collaborate with designers in a content-to-creative workflow to bring narratives to life visually
✅ Provide thoughtful, strategic input during creative development and review cycles
✅ Co-develop messaging frameworks and content standards that can scale across the organization
✅ Work closely with Growth, Lifecycle, Product Marketing, and Sales to ensure messaging aligns with business objectives and audience needs
✅ Build trust with internal stakeholders by leading content workstreams with clarity, accountability, and results
✅ Use data to inform copy decisions—analyzing engagement, conversion, and content heatmaps to iterate and improve content
✅ Test and refine messaging across digital surfaces to optimize performance
✅ Contribute to campaign retros and cross-functional learnings to improve creative impact over time
✅ Leverage generative AI tools to streamline content workflows, support faster first drafts, and improve self-service content development for internal teams
✅ Use AI responsibly, balancing automation with good editorial judgment to ensure our content remains human, helpful, and on-brand
✅ Partner with cross-functional stakeholders to identify opportunities for AI-assisted content while maintaining high standards for voice, tone, and quality
ASSUMPTION: This role requires a strong understanding of content strategy, SEO best practices, and UX writing principles, as well as the ability to maintain a consistent brand voice across a wide range of content types.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, English, Journalism, or a related field
Experience: 5+ years of experience in content marketing or digital content creation, preferably in B2B or SaaS environments
Required Skills:
- Proven ability to write and optimize high-performing content across web, email, sales collateral, and paid channels
- Strong understanding of content strategy, SEO best practices, and UX writing principles
- Demonstrated success in driving engagement, organic traffic, and lead generation through content
- Highly skilled at maintaining and evolving a consistent brand voice across a wide range of content types
- Analytical mindset with experience using performance data to refine and optimize content
- Strong project management skills, with the ability to lead multiple workstreams and meet tight deadlines
- Experience managing freelancers, agencies, or external partners to scale content execution
- Excellent communicator and collaborator with a track record of partnering cross-functionally to get work done
Preferred Skills:
- Experience with generative AI tools for content creation
- Familiarity with HR software and benefits-related content
ASSUMPTION: Candidates with experience in B2B or SaaS content marketing and a strong portfolio demonstrating their ability to write high-performing content will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $86,000 - $94,600 per year (based on New York City Office location)
Benefits:
- Great Benefits
- Wellness Program Offerings
- Company Retreats
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The provided salary range is based on the location of the New York City Office. Actual compensation may vary based on the specific work location and individual candidate qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Justworks operates in the Human Resources Services industry, focusing on providing HR software, benefits administration, and compliance support to small and medium-sized businesses.
Company Size: Justworks is a mid-sized company with 1,001-5,000 employees, offering a dynamic and collaborative work environment.
Founded: Justworks was founded in 2012 and is headquartered in New York, NY.
Company Description:
- Justworks takes the busyness out of growing a business and alleviates the unknown by combining a simple platform and exceptional 24/7 customer service with the power of a PEO
- They provide corporate-level benefits, seamless payroll, HR tools, and compliance support—all in one place
- Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently
Company Specialties:
- Compliance
- Health Insurance
- Benefits
- 401k
- Payroll
- Vendor & Contractor Payments
- Employee Dashboard
- User Experience
- SaaS
- New Hire Reporting
- Tax Filing
- HR Software
- and Employee Perks
Company Website: https://www.justworks.com
ASSUMPTION: Justworks' focus on providing a comprehensive HR solution for small and medium-sized businesses makes it an attractive employer for candidates seeking to work in a dynamic and growing industry.
📊 Role Analysis
Career Level: Senior Content Writer roles typically fall within the mid-career level, requiring a strong background in content marketing and a proven track record of driving results through high-performing content.
Reporting Structure: The Senior Content Writer will report directly to the Head of Content or a similar leadership role within the Marketing department.
Work Arrangement: This role is on-site, requiring the candidate to work from Justworks' New York City Office.
Growth Opportunities:
- As Justworks continues to grow, there may be opportunities for the Senior Content Writer to take on additional responsibilities or move into a leadership role within the Marketing department
- Candidates with strong leadership skills and a strategic mindset may have the opportunity to shape the content team's direction and contribute to the company's overall growth strategy
ASSUMPTION: The Senior Content Writer role at Justworks offers a unique opportunity for candidates to make a significant impact on the company's content strategy and contribute to its continued growth and success.
🌍 Location & Work Environment
Office Type: Justworks' New York City Office is a collaborative and dynamic work environment, offering an open-plan office space with modern amenities and a central location in downtown Manhattan.
Office Location(s): 55 Water St, New York, NY, US
Geographic Context:
- New York City is a major hub for the HR technology industry, offering numerous networking and professional development opportunities
- The city's diverse and vibrant culture provides a rich source of inspiration for content creation
- New York City's competitive job market may attract a larger pool of qualified candidates for this role
Work Schedule: The Senior Content Writer will work a full-time schedule, with core hours typically between 9:00 AM and 5:00 PM EST.
ASSUMPTION: Candidates who thrive in fast-paced, collaborative work environments and enjoy the energy and opportunities that come with working in a major city will be well-suited to this role.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with additional stakeholders
- Background check and offer
Key Assessment Areas:
- Content creation and strategy skills
- Collaboration and communication abilities
- Analytical mindset and data-driven approach
- Cultural fit and alignment with Justworks' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Include specific examples of high-performing content you've created and the results you've driven
- Demonstrate your understanding of Justworks' brand voice and how you would maintain and evolve it across various content types
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability
ATS Keywords: Content Marketing, Digital Content Creation, SEO, UX Writing, Project Management, Collaboration, Data Analysis, Generative AI, Brand Voice, Content Strategy, Performance Optimization, Stakeholder Management, Engagement
ASSUMPTION: The interview process for the Senior Content Writer role at Justworks will focus on assessing the candidate's content creation and strategy skills, as well as their ability to collaborate effectively with cross-functional teams and maintain a consistent brand voice across various content types.
🛠️ Tools & Technologies
- Content management systems (CMS)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Project management tools (e.g., Asana, Trello, JIRA)
- Collaboration tools (e.g., Google Workspace, Microsoft 365)
- Design tools (e.g., Sketch, Figma, Adobe Creative Suite)
- AI-assisted content creation tools (e.g., Copy.ai, Frase.io)
ASSUMPTION: Candidates with experience using relevant content management systems, SEO tools, project management tools, and AI-assisted content creation tools will be most competitive for this role.
👔 Cultural Fit Considerations
Company Values:
- Camaraderie: Working together toward a higher purpose, being an active listener, and treating people respectfully
- Openness: Being receptive to thoughts and feedback from others, asking open questions, and considering new possibilities
- Grit: Having the courage to commit and persevere, with a positive attitude
- Integrity: Doing what you say and saying what you'll do, with a strong moral compass
- Simplicity: Making things as simple as possible, without sacrificing quality or effectiveness
Work Style:
- Collaborative and team-oriented, with a focus on collective success
- Adaptable and flexible, with a willingness to take on new challenges and learn new tools
- Data-driven and analytical, with a strong focus on performance and results
- Strategic and forward-thinking, with a ability to balance short-term priorities with long-term goals
Self-Assessment Questions:
- How do you ensure that your content maintains a consistent brand voice across various channels and formats?
- Can you provide an example of a time when you used data to inform and optimize your content strategy?
- How do you approach collaboration with designers and other stakeholders to bring narratives to life visually?
- How do you balance the need for speed and efficiency in content creation with maintaining high standards for voice, tone, and quality?
ASSUMPTION: Candidates who align with Justworks' core values and demonstrate a strong fit with the company's work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple workstreams and tight deadlines in a fast-paced environment
- Balancing the need for speed and efficiency in content creation with maintaining high standards for voice, tone, and quality
- Collaborating effectively with cross-functional teams, including designers, marketers, and sales teams
- Keeping up with the latest trends and best practices in content marketing and SEO
- Adapting to changes in the company's content strategy or brand voice
ASSUMPTION: The Senior Content Writer role at Justworks may present unique challenges related to the fast-paced nature of the work environment, the need for strong collaboration skills, and the requirement to maintain a consistent brand voice across various content types.
📈 Similar Roles Comparison
- Compared to other Senior Content Writer roles, this position may offer more opportunities for strategic input and leadership in shaping the company's content strategy
- Justworks' focus on providing a comprehensive HR solution for small and medium-sized businesses may provide unique content creation challenges and opportunities
- Candidates with experience in B2B or SaaS content marketing may find this role particularly appealing due to Justworks' focus on the HR technology industry
ASSUMPTION: The Senior Content Writer role at Justworks offers a unique blend of strategic input, leadership opportunities, and industry-specific content creation challenges that may appeal to candidates with relevant experience in B2B or SaaS content marketing.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including web pages, email flows, and sales collateral
- Optimizing the content on the Justworks website to improve organic traffic and lead generation
- Creating a series of blog posts or articles that establish Justworks as a thought leader in the HR technology industry
- Developing a brand voice guide that ensures consistency across all customer touchpoints
ASSUMPTION: Candidates with experience in these types of projects will be well-positioned to succeed in the Senior Content Writer role at Justworks.
❓ Key Questions to Ask During Interview
- Can you describe the content strategy for one of Justworks' recent product launches, and how it contributed to its success?
- How does Justworks approach collaboration between the content and design teams, and how do you ensure that the final product meets both functional and aesthetic requirements?
- Can you provide an example of a time when you used data to inform and optimize your content strategy, and what were the results?
- How does Justworks support the professional development and growth of its content team members?
- Can you describe a time when you had to adapt to a significant change in your content strategy or brand voice, and how you handled it?
ASSUMPTION: Candidates who ask thoughtful and insightful questions during the interview process will demonstrate their interest in the role and their commitment to understanding the company's content strategy and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability
- Research Justworks' brand voice and be prepared to discuss how you would maintain and evolve it across various content types
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
