📌 Core Information
🔹 Job Title: Senior Content Writer
🔹 Company: KERN Agency
🔹 Location: Dallas, Texas
🔹 Job Type: Hybrid (1-3 days on-site per week)
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site (DFW area) with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Creating compelling B2B content for a major Fortune 50 brand
- Collaborating with project teams and external clients
- Translating complex technical concepts into readable content
- Adhering to brand voice, tone, and editorial guidelines
- Working with SEO teams to optimize content for web traffic and engagement
ASSUMPTION: This role requires a strong understanding of B2B marketing and tech, with a focus on creating engaging content for enterprise, mid-market, and small business audiences.
📋 Key Responsibilities
✅ Partner with project teams to understand business objectives and audience
✅ Author content for various mediums, including flyers, blogs, email campaigns, newsletters, product briefs, digital banners, landing pages, video scripts, presentations, infographics, social media copy, eBooks, and white papers
✅ Translate complex technical concepts, terminology, and copy strategy into compelling messaging
✅ Ensure copy tone is “on brand” and adheres to corporate editorial guidelines and brand style guide
✅ Proofread materials for brand voice, tone, readability, accuracy, clarity, spelling, grammar, punctuation, and consistency of content/format
✅ Research as needed for each project
✅ Work with SEO team to incorporate key search terms into content with focus on web traffic and engagement/performance
ASSUMPTION: This role involves working with tight deadlines and requires strong organizational skills to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in English, Marketing, Advertising, Journalism, or a related field
Experience: 8+ years of relevant experience in writing, preferably in an advertising or public relations agency, marketing firm, in-house communications team, or in a freelance capacity
Required Skills:
- Excellent communication and collaboration skills
- Ability to take technical information and write content that is readable and easy to understand for multiple audiences
- Solid understanding of marketing and advertising principles
- Ability to prioritize, multi-task, and produce the highest quality work under tight deadlines
- Impressive portfolio of B2B content
- Writing experience with telecom or tech industry a strong plus
- Rock-solid writing skills in English
- Proficiency in Microsoft Office applications and voice-and-collaboration platforms
Preferred Skills:
- Experience working with executive-level clients
ASSUMPTION: Candidates with a strong portfolio showcasing their ability to create engaging B2B content will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $72,000 - $94,000 (specific to Dallas)
Benefits:
- Health Insurance
- Vision Insurance
- Dental Insurance
- 401(k)
- Stock Options
- Healthcare & Dependent Flexible Spending Accounts
- Vacation, Sick, and Personal Days
- Positive Activism Days
- Paid Parental Leave
- Disability Benefits
Working Hours: Full-time (40 hours/week) with flexible hybrid work arrangement (1-3 days on-site per week)
ASSUMPTION: The salary range provided is specific to the Dallas area and may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: KERN Agency is a global, next-generation precision marketing agency that leverages data, creativity, technology, and empathy to foster client growth. They are part of Omnicom’s Precision Marketing Group and have 2,000+ employees across 15+ global markets.
Company Size: 201-500 employees
Founded: 1991
Company Description:
- World leaders in activating growth with precision and empathy at scale
- Leverage data, creativity, technology, and empathy to foster client growth
- Champion individuality in marketing solutions and workplace
- Foster an inclusive workplace that values diversity and emphasizes personal well-being
Company Specialties:
- Connected data
- Connected content
- Connected decisioning
Company Website: www.kernagency.com
ASSUMPTION: KERN Agency's focus on precision marketing and individuality in their solutions sets them apart in the industry.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role will work directly with project teams, external clients, and a core client editorial team
Work Arrangement: Hybrid (1-3 days on-site per week in the DFW area)
Growth Opportunities:
- Potential to work with a diverse range of clients and industries
- Opportunity to develop skills in B2B content creation and technical writing
- Possibility to advance within the company or explore other roles within the Omnicom group
ASSUMPTION: This role offers growth opportunities through exposure to various clients, industries, and content types.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work arrangement)
Office Location(s): Dallas, Texas
Geographic Context:
- Dallas is the fourth most populous metropolitan area in the United States
- Known for its diverse economy, with major industries including defense, energy, healthcare, and logistics
- Offers a mix of urban and suburban living, with numerous cultural attractions and outdoor activities
Work Schedule: Full-time (40 hours/week) with flexible hybrid work arrangement (1-3 days on-site per week)
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the creative director and/or other team members
- Portfolio review and writing test
- Final interview with the client or key stakeholders
Key Assessment Areas:
- Writing samples and portfolio
- Communication and collaboration skills
- Understanding of B2B marketing and tech
- Ability to work under tight deadlines
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Include a portfolio of B2B content showcasing your ability to create engaging and informative pieces
- Prepare for interview questions that focus on your writing process, ability to translate complex concepts, and understanding of B2B marketing
ATS Keywords: B2B content, technical writing, marketing, advertising, client collaboration, brand voice, SEO, project management, research, proofreading
ASSUMPTION: Applicants should focus on demonstrating their ability to create high-quality B2B content and work effectively with clients and project teams.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Voice-and-collaboration platforms (e.g., Microsoft Teams, Slack)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- SEO tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: Proficiency in Microsoft Office Suite and voice-and-collaboration platforms is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Precision marketing
- Individuality in solutions
- Inclusive workplace
Work Style:
- Collaborative
- Adaptable
- Results-driven
Self-Assessment Questions:
- Do you thrive in a collaborative environment and enjoy working with diverse teams?
- Are you comfortable adapting your writing style to fit different brands and audiences?
- Do you have a proven track record of delivering high-quality work under tight deadlines?
ASSUMPTION: Applicants should assess their fit with KERN Agency's values and work style to ensure a successful integration into the team.
⚠️ Potential Challenges
- Managing multiple projects and tight deadlines
- Adapting to different brand voices and styles
- Working with complex technical concepts
- Balancing on-site and remote work arrangements
ASSUMPTION: Applicants should be prepared to manage multiple projects, adapt to different brand voices, and work effectively in a hybrid work environment.
📈 Similar Roles Comparison
- Unlike traditional content writer roles, this position focuses primarily on B2B content creation for a major Fortune 50 brand
- This role requires a strong understanding of B2B marketing and tech, with a focus on creating engaging content for enterprise, mid-market, and small business audiences
- Career progression may involve moving into a content strategy or management role within the agency or exploring other opportunities within the Omnicom group
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other content writer positions in the industry.
📝 Sample Projects
- Creating a series of blog posts explaining complex technical concepts to a mid-market audience
- Developing a white paper on the latest trends in B2B marketing for an enterprise-level client
- Writing a script for a product launch video that highlights the key features and benefits of a new technology
ASSUMPTION: Applicants should be prepared to provide examples of their work that demonstrate their ability to create engaging and informative B2B content.
❓ Key Questions to Ask During Interview
- Can you describe the typical content creation process for this role?
- How does this role collaborate with the client and project teams?
- What are the most challenging aspects of working with complex technical concepts?
- How does KERN Agency support the growth and development of its employees?
- What is the company's approach to work-life balance in a hybrid work environment?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills, including your ability to create engaging B2B content and work effectively with clients and project teams
- Prepare a portfolio of B2B content that showcases your ability to translate complex technical concepts into readable and engaging messaging
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
