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Senior Content Writer

KERN Agency
Full-time
On-site
Remote
✍️ Copywriting & Content Writing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Content Writer

πŸ”Ή Company: KERN Agency

πŸ”Ή Location: Dallas, Texas

πŸ”Ή Job Type: Hybrid (1-3 days on-site per week)

πŸ”Ή Category: Advertising & Marketing

πŸ”Ή Date Posted: April 15, 2025

πŸ”Ή Experience Level: 8+ years

πŸ”Ή Remote Status: On-site (DFW area) with hybrid flexibility

πŸš€ Job Overview

Key aspects of this role include:

  • Creating compelling B2B content for a major Fortune 50 brand
  • Collaborating with project teams and external clients
  • Translating complex technical concepts into readable content
  • Adhering to brand voice, tone, and editorial guidelines
  • Working with SEO teams to optimize content for web traffic and engagement

ASSUMPTION: This role requires a strong understanding of B2B marketing and tech, with a focus on creating engaging content for enterprise, mid-market, and small business audiences.

πŸ“‹ Key Responsibilities

βœ… Partner with project teams to understand business objectives and audience

βœ… Author content for various mediums, including flyers, blogs, email campaigns, newsletters, product briefs, digital banners, landing pages, video scripts, presentations, infographics, social media copy, eBooks, and white papers

βœ… Translate complex technical concepts, terminology, and copy strategy into compelling messaging

βœ… Ensure copy tone is β€œon brand” and adheres to corporate editorial guidelines and brand style guide

βœ… Proofread materials for brand voice, tone, readability, accuracy, clarity, spelling, grammar, punctuation, and consistency of content/format

βœ… Research as needed for each project

βœ… Work with SEO team to incorporate key search terms into content with focus on web traffic and engagement/performance

ASSUMPTION: This role involves working with tight deadlines and requires strong organizational skills to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in English, Marketing, Advertising, Journalism, or a related field

Experience: 8+ years of relevant experience in writing, preferably in an advertising or public relations agency, marketing firm, in-house communications team, or in a freelance capacity

Required Skills:

  • Excellent communication and collaboration skills
  • Ability to take technical information and write content that is readable and easy to understand for multiple audiences
  • Solid understanding of marketing and advertising principles
  • Ability to prioritize, multi-task, and produce the highest quality work under tight deadlines
  • Impressive portfolio of B2B content
  • Writing experience with telecom or tech industry a strong plus
  • Rock-solid writing skills in English
  • Proficiency in Microsoft Office applications and voice-and-collaboration platforms

Preferred Skills:

  • Experience working with executive-level clients

ASSUMPTION: Candidates with a strong portfolio showcasing their ability to create engaging B2B content will be highly competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: $72,000 - $94,000 (specific to Dallas)

Benefits:

  • Health Insurance
  • Vision Insurance
  • Dental Insurance
  • 401(k)
  • Stock Options
  • Healthcare & Dependent Flexible Spending Accounts
  • Vacation, Sick, and Personal Days
  • Positive Activism Days
  • Paid Parental Leave
  • Disability Benefits

Working Hours: Full-time (40 hours/week) with flexible hybrid work arrangement (1-3 days on-site per week)

ASSUMPTION: The salary range provided is specific to the Dallas area and may vary based on individual qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: KERN Agency is a global, next-generation precision marketing agency that leverages data, creativity, technology, and empathy to foster client growth. They are part of Omnicom’s Precision Marketing Group and have 2,000+ employees across 15+ global markets.

Company Size: 201-500 employees

Founded: 1991

Company Description:

  • World leaders in activating growth with precision and empathy at scale
  • Leverage data, creativity, technology, and empathy to foster client growth
  • Champion individuality in marketing solutions and workplace
  • Foster an inclusive workplace that values diversity and emphasizes personal well-being

Company Specialties:

  • Connected data
  • Connected content
  • Connected decisioning

Company Website: www.kernagency.com

ASSUMPTION: KERN Agency's focus on precision marketing and individuality in their solutions sets them apart in the industry.

πŸ“Š Role Analysis

Career Level: Senior

Reporting Structure: This role will work directly with project teams, external clients, and a core client editorial team

Work Arrangement: Hybrid (1-3 days on-site per week in the DFW area)

Growth Opportunities:

  • Potential to work with a diverse range of clients and industries
  • Opportunity to develop skills in B2B content creation and technical writing
  • Possibility to advance within the company or explore other roles within the Omnicom group

ASSUMPTION: This role offers growth opportunities through exposure to various clients, industries, and content types.

🌍 Location & Work Environment

Office Type: Hybrid (onsite and remote work arrangement)

Office Location(s): Dallas, Texas

Geographic Context:

  • Dallas is the fourth most populous metropolitan area in the United States
  • Known for its diverse economy, with major industries including defense, energy, healthcare, and logistics
  • Offers a mix of urban and suburban living, with numerous cultural attractions and outdoor activities

Work Schedule: Full-time (40 hours/week) with flexible hybrid work arrangement (1-3 days on-site per week)

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the hiring manager
  • In-person or virtual interview with the creative director and/or other team members
  • Portfolio review and writing test
  • Final interview with the client or key stakeholders

Key Assessment Areas:

  • Writing samples and portfolio
  • Communication and collaboration skills
  • Understanding of B2B marketing and tech
  • Ability to work under tight deadlines

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills
  • Include a portfolio of B2B content showcasing your ability to create engaging and informative pieces
  • Prepare for interview questions that focus on your writing process, ability to translate complex concepts, and understanding of B2B marketing

ATS Keywords: B2B content, technical writing, marketing, advertising, client collaboration, brand voice, SEO, project management, research, proofreading

ASSUMPTION: Applicants should focus on demonstrating their ability to create high-quality B2B content and work effectively with clients and project teams.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Voice-and-collaboration platforms (e.g., Microsoft Teams, Slack)
  • Content management systems (e.g., WordPress, Adobe Experience Manager)
  • SEO tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: Proficiency in Microsoft Office Suite and voice-and-collaboration platforms is essential for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Precision marketing
  • Individuality in solutions
  • Inclusive workplace

Work Style:

  • Collaborative
  • Adaptable
  • Results-driven

Self-Assessment Questions:

  • Do you thrive in a collaborative environment and enjoy working with diverse teams?
  • Are you comfortable adapting your writing style to fit different brands and audiences?
  • Do you have a proven track record of delivering high-quality work under tight deadlines?

ASSUMPTION: Applicants should assess their fit with KERN Agency's values and work style to ensure a successful integration into the team.

⚠️ Potential Challenges

  • Managing multiple projects and tight deadlines
  • Adapting to different brand voices and styles
  • Working with complex technical concepts
  • Balancing on-site and remote work arrangements

ASSUMPTION: Applicants should be prepared to manage multiple projects, adapt to different brand voices, and work effectively in a hybrid work environment.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional content writer roles, this position focuses primarily on B2B content creation for a major Fortune 50 brand
  • This role requires a strong understanding of B2B marketing and tech, with a focus on creating engaging content for enterprise, mid-market, and small business audiences
  • Career progression may involve moving into a content strategy or management role within the agency or exploring other opportunities within the Omnicom group

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other content writer positions in the industry.

πŸ“ Sample Projects

  • Creating a series of blog posts explaining complex technical concepts to a mid-market audience
  • Developing a white paper on the latest trends in B2B marketing for an enterprise-level client
  • Writing a script for a product launch video that highlights the key features and benefits of a new technology

ASSUMPTION: Applicants should be prepared to provide examples of their work that demonstrate their ability to create engaging and informative B2B content.

❓ Key Questions to Ask During Interview

  • Can you describe the typical content creation process for this role?
  • How does this role collaborate with the client and project teams?
  • What are the most challenging aspects of working with complex technical concepts?
  • How does KERN Agency support the growth and development of its employees?
  • What is the company's approach to work-life balance in a hybrid work environment?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company's culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills, including your ability to create engaging B2B content and work effectively with clients and project teams
  • Prepare a portfolio of B2B content that showcases your ability to translate complex technical concepts into readable and engaging messaging
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.