Senior Content Writer

📌 Core Information

🔹 Job Title: Senior Content Writer

🔹 Company: qeen.ai

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site (Dubai)

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling narratives and driving engagement through content
• Developing and refining brand tone of voice
• Collaborating with cross-functional teams to communicate complex ideas
• Optimizing content for SEO and performance
• Guiding junior writers and maintaining editorial quality standards

ASSUMPTION: This role requires a strong balance between creativity and technical understanding, with a focus on driving engagement and optimizing content for various platforms.

📋 Key Responsibilities

✅ Write clear, engaging, and persuasive content for web pages, blogs, email campaigns, product messaging, and social media

✅ Develop and refine brand tone of voice, ensuring consistency across all touchpoints

✅ Collaborate closely with product, design, and marketing teams to communicate complex ideas in a simple, inspiring way

✅ Own the content calendar and lead ideation for campaigns, launches, and thought leadership

✅ Optimize content for SEO and performance, while maintaining quality and creativity

✅ Conduct research and interviews as needed to support accurate, original content creation

✅ Guide junior writers or freelancers if applicable, maintaining editorial quality standards

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, English, Marketing, or a related field

Experience: 3-5 years of experience in content writing, copywriting, or content strategy

Required Skills:

• Proven ability to write across different formats and tones
• Deep understanding of brand storytelling and digital content best practices
• Excellent grammar, editing, and attention to detail
• Experience with SEO tools, CMS platforms, and content planning frameworks
• Ability to balance creativity with clarity
• Fluency in Arabic and English

Preferred Skills:

• Experience in services or consumer products
• Knowledge of AI or marketing technology

ASSUMPTION: Candidates with experience in AI or marketing technology may have an advantage in this role, but it is not a strict requirement.

💰 Compensation & Benefits

Salary Range: AED 15,000 - 25,000 per month ( Industry standard for mid-senior level content writers in Dubai )

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Flexible working hours

Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely occasionally

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level content writers in Dubai. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 11-50 employees (Small to mid-sized startup environment)

Founded: 2022 (Relatively new and fast-growing company)

Company Description:

• qeen.ai is an AI marketing companion designed to help businesses grow, every step of the way
• Built around real needs, it delivers smart, personalized, and easy-to-use solutions
• With qeen, AI feels truly human

Company Specialties:

• AI marketing solutions
• E-commerce optimization
• Dynamic content and marketing agents

Company Website: https://www.qeen.ai/

ASSUMPTION: qeen.ai is a growing startup with a focus on AI-driven marketing solutions, offering opportunities for career growth and impact.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: On-site in Dubai, with occasional remote work flexibility

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to work on cutting-edge AI projects
• Chance to collaborate with industry trailblazers and gain exposure to various aspects of the business

ASSUMPTION: This role offers significant growth potential as the company continues to expand and gain traction in the market.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Media City, Dubai

Office Location(s): Media City, Dubai, United Arab Emirates

Geographic Context:

• Dubai offers a multicultural environment with a thriving tech industry
• Media City is a hub for media, technology, and creative industries
• Dubai provides a high standard of living with numerous amenities and attractions

Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely occasionally

ASSUMPTION: The work environment at qeen.ai is dynamic and collaborative, with a focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-person or virtual interview with the hiring manager
• Final interview with the CEO or a member of the executive team

Key Assessment Areas:

• Writing samples and portfolio review
• Cultural fit and alignment with company values
• Problem-solving skills and creativity
• Technical skills and understanding of SEO and content planning frameworks

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Include a portfolio of writing samples that demonstrate your versatility and creativity
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively

ATS Keywords: Content Writing, Copywriting, Content Strategy, Brand Storytelling, Digital Content Best Practices, SEO, CMS, Content Planning, Editing, Attention to Detail, Research, Collaboration, Creativity, Fluency in Arabic, Fluency in English

ASSUMPTION: The application process at qeen.ai is designed to assess your writing skills, cultural fit, and problem-solving abilities, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Google Workspace, Microsoft 365)

ASSUMPTION: The tools and technologies used in this role are standard for content writers and may vary based on the company's specific needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Growth mindset

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Focused on continuous learning and improvement
• Results-driven and data-informed

Self-Assessment Questions:

• How do you approach balancing creativity with data-driven decision-making?
• Can you provide an example of a time when you had to adapt your writing style to fit a specific brand voice or audience?
• How do you stay organized and manage multiple projects and deadlines simultaneously?

ASSUMPTION: qeen.ai values candidates who are innovative, collaborative, and customer-focused, with a growth mindset and a results-driven approach to their work.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic startup environment may require adaptability and flexibility
• Balancing creativity with technical requirements and SEO optimization can be challenging
• Occasional remote work may require self-motivation and time management skills
• Dubai's multicultural environment may present language barriers or cultural differences

ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a willingness to learn and grow in a dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional content writing roles, this position requires a strong understanding of SEO and content planning frameworks
• While the role focuses on content creation, it also involves collaboration with cross-functional teams and a strong focus on driving engagement and performance
• Career progression in this role may lead to leadership positions as the company grows and expands

ASSUMPTION: This role offers a unique blend of content creation and collaboration, with a strong focus on driving performance and growth.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch
• Creating a series of blog posts that explain complex AI concepts in a simple, engaging way
• Writing and optimizing product descriptions and marketing materials for e-commerce platforms

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the need for versatility in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall growth strategy?
• What are the most significant challenges facing the content team currently, and how can this role address them?
• How does qeen.ai support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?
• How does qeen.ai measure the success of its content, and how will this role contribute to those metrics?

ASSUMPTION: These questions are designed to provide insight into the company's culture, growth strategy, and expectations for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio of writing samples that demonstrate your versatility and creativity
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.