Senior Content Writer

📌 Core Information

🔹 Job Title: Senior Content Writer

🔹 Company: Dubizzle MENA

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 30, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging content for various platforms, including LinkedIn, MRETA, and dubizzle's blog
• Collaborating with the marketing team to brainstorm ideas and develop advertising campaigns
• Conducting thorough research and utilizing SEO strategies to maximize online visibility
• Managing an editorial calendar and ensuring timely delivery of content
• Working independently with minimal supervision and adapting to changes quickly

ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills. The ideal candidate will be comfortable working in a fast-paced environment and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Conduct thorough research on industry-related topics and generate content ideas

✅ Create well-researched, insightful, and engaging content for various platforms

✅ Collaborate with the marketing team to develop advertising campaigns and contribute to dubizzle's blog

✅ Manage a busy editorial calendar and ensure timely delivery of materials

✅ Use SEO strategies to maximize the online visibility of content

✅ Propose copy concepts, conduct research, and create compelling headlines and body copy

✅ Help create style guides or suggest changes to ensure content is consistent and clear

ASSUMPTION: The role may require occasional overtime to meet deadlines, especially during peak periods or when launching new campaigns.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience in Communications, Marketing, Journalism, or a related field.

Experience: 4+ years of experience in a similar role.

Required Skills:

• Impeccable grasp of both Arabic and English languages, including industry-related keywords and expressions
• Proven record of excellent writing demonstrated in a professional portfolio
• An understanding of search engine optimisation (SEO) best practices
• Excellent communication, collaboration, and time-management skills
• Ability to work independently with little or no daily supervision
• Strict adherence to the style guides of dubizzle and their policies for publication

Preferred Skills:

• Experience with content management systems (CMS)
• Knowledge of content marketing strategies and trends
• Familiarity with SEO tools and analytics

ASSUMPTION: Candidates with experience in the classifieds industry or a related field may have an advantage in understanding the target audience and market trends.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between EGP 25,000 and EGP 40,000 per month, depending on experience and qualifications. This estimate is based on market research and industry standards for similar roles in Cairo.

Benefits:

• Comprehensive Health Insurance
• Life Insurance
• Rewards & Recognitions
• Learning & Development opportunities

Working Hours: Full-time position with standard working hours from Sunday to Thursday, 9:00 AM to 5:30 PM, with a one-hour lunch break. Occasional overtime may be required.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. The final salary offer will be determined by Dubizzle MENA's HR department.

📌 Applicant Insights

🔍 Company Context

Industry: Dubizzle MENA operates in the classifieds industry, focusing on connecting professionals with customers and buyers with sellers to facilitate transactions. The company is part of the Dubizzle Group, which owns and operates bespoke classifieds portals in emerging markets, primarily in the MENA and South Asia regions.

Company Size: Dubizzle Group has 5,001-10,000 employees, making it a large organization with a significant presence in the market. This size offers opportunities for career growth and exposure to diverse projects.

Founded: The Dubizzle Group was founded in 2005, with Dubizzle MENA being one of its flagship ventures. The company has since grown to become a trusted household name in the MENA region.

Company Description:

• Dubizzle Group owns and operates bespoke classifieds portals in emerging markets, primarily in the MENA and South Asia regions.
• The Group’s flagship ventures include dubizzle and Bayut in MENA, and Zameen.com and OLX in Pakistan.
• Dubizzle Group is focused on creating valuable connections to empower sustainable living and adding value to the businesses that work with them.

Company Specialties:

• Online Classified Portals
• Real Estate
• Real Estate Development
• Technology
• Autos
• and internet

Company Website: http://www.dubizzlegroup.com

ASSUMPTION: Working for Dubizzle MENA offers the opportunity to be part of a large, established organization with a strong presence in the market. The company's focus on creating valuable connections and empowering sustainable living provides a meaningful work environment.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a strong foundation in content writing and a proven track record of success in a similar role.

Reporting Structure: The Senior Content Writer will report directly to the Marketing Manager and collaborate closely with the marketing team, as well as other departments as needed.

Work Arrangement: This is an on-site position, with the opportunity to work from the company's office in Cairo, Egypt. Occasional remote work may be considered based on individual performance and team needs.

Growth Opportunities:

• Advancement to a managerial or leadership role within the marketing department
• Expansion of responsibilities to include mentoring junior content writers or managing projects
• Opportunities to work on high-impact campaigns and contribute to the company's overall success

ASSUMPTION: The growth opportunities in this role are tied to the candidate's performance, initiative, and alignment with the company's values and goals.

🌍 Location & Work Environment

Office Type: Dubizzle MENA operates a modern, professional office environment in Cairo, Egypt.

Office Location(s): DIFC, Dubai, Dubai, AE

Geographic Context:

• Cairo is the capital and largest city in Egypt, with a population of over 20 million people.
• The city is known for its rich history, vibrant culture, and diverse industries, including finance, technology, and tourism.
• Cairo offers a mix of traditional and modern attractions, with numerous historical sites, museums, and contemporary entertainment options.

Work Schedule: The work schedule for this role is typically Sunday to Thursday, from 9:00 AM to 5:30 PM, with a one-hour lunch break. Occasional overtime may be required to meet deadlines or support special projects.

ASSUMPTION: Working in Cairo offers a unique blend of history, culture, and modern amenities. The city's diverse industries provide ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and/or other team members
• Portfolio review and writing test
• Final interview with the HR department or hiring manager

Key Assessment Areas:

• Writing skills and portfolio quality
• Understanding of SEO best practices
• Communication and collaboration skills
• Adaptability and ability to work independently
• Alignment with Dubizzle MENA's values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio of your best writing samples, demonstrating your range and versatility as a content creator.
• Prepare for the writing test by familiarizing yourself with Dubizzle MENA's brand voice and style guidelines.
• Research the company and its competitors to showcase your understanding of the industry and market trends.

ATS Keywords: Content Writing, Research, SEO, Marketing, Collaboration, Time Management, Creativity, Attention to Detail, Adaptability, Independent Work

ASSUMPTION: The application process for this role may vary based on the number of applicants and the company's hiring needs. Applicants should be prepared to demonstrate their skills and qualifications through a combination of interviews, portfolio reviews, and writing tests.

🛠️ Tools & Technologies

• Content Management Systems (CMS) such as WordPress or Drupal
• SEO tools like Google Search Console, SEMrush, or Ahrefs
• Project management tools like Asana, Trello, or Jira
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies used in this role may vary based on the company's preferences and industry standards. Applicants should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all actions and decisions
• Customer Focus: Understanding and addressing the needs of our customers
• Collaboration: Working together to achieve common goals and drive success
• Innovation: Embracing creativity and continuous improvement
• Accountability: Taking responsibility for one's actions and delivering on commitments

Work Style:

• Fast-paced and dynamic environment
• Collaborative and team-oriented culture
• Opportunities for professional growth and development
• Focus on results and delivering high-quality work

Self-Assessment Questions:

• Do you have a strong commitment to upholding ethical standards in your work?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a proven track record of delivering high-quality work under tight deadlines?

ASSUMPTION: Applicants who align with Dubizzle MENA's values and work style are more likely to be successful in this role and contribute to the company's overall success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to changes in priorities or workload quickly
• Working independently with minimal supervision
• Keeping up with industry trends and best practices in content creation and SEO
• Occasional overtime to meet deadlines or support special projects

ASSUMPTION: The potential challenges in this role can be overcome by strong communication, time management, and adaptability skills. Applicants should be prepared to work in a fast-paced environment and manage multiple priorities effectively.

📈 Similar Roles Comparison

• Compared to other content writer roles, this position offers a higher level of responsibility and autonomy, with the opportunity to manage projects and contribute to the company's overall success.
• In the classifieds industry, content writers play a crucial role in connecting professionals with customers and buyers with sellers. This role offers the opportunity to work on high-impact campaigns and contribute to the company's growth and expansion.
• Career-wise, this role can serve as a stepping stone to managerial or leadership positions within the marketing department, providing opportunities for professional growth and development.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and aspirations. The opportunity to work on high-impact campaigns and contribute to the company's success is a significant advantage of this position.

📝 Sample Projects

• Developing a content marketing strategy for a new product launch
• Creating a series of blog posts on industry trends and best practices
• Managing a content calendar for multiple platforms, including LinkedIn, MRETA, and dubizzle's blog
• Conducting research on competitor content strategies and identifying opportunities for differentiation

ASSUMPTION: The sample projects listed above are representative of the types of tasks and responsibilities associated with this role. Applicants should be prepared to demonstrate their skills and qualifications through a combination of interviews, portfolio reviews, and writing tests.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does Dubizzle MENA support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30-60-90 days?
• How does Dubizzle MENA measure the success of its content marketing efforts, and how can this role contribute to improving those metrics?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates the applicant's interest in the role and commitment to contributing to the company's success. Applicants should focus on understanding the company's goals, challenges, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio of your best writing samples, demonstrating your range and versatility as a content creator.
• Research the company and its competitors to showcase your understanding of the industry and market trends.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.