📌 Core Information
🔹 Job Title: Senior Content Writer (Contract)
🔹 Company: Apply Digital
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Fixed-Term Contract
🔹 Category: Marketing & Communications
🔹 Date Posted: April 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Creating well-researched content for various platforms
- Collaborating with a cross-disciplinary team
- Researching markets and industries
- Working on multiple projects simultaneously
- Prioritizing content and projects
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and deadlines effectively.
📋 Key Responsibilities
✅ Create well-researched content including thought leadership articles, blog posts, landing pages, events pages, website copy, project case studies, research reports, video scripts, white papers, webinar content, and social media content.
✅ Actively brainstorm with the Marketing team on creative and strategic approaches to projects and campaigns.
✅ Research markets and industries to create original and innovative content.
✅ Collaborate alongside a cross-disciplinary team that includes tech, design, growth marketing, BD, partnerships, strategy, and C-suite.
ASSUMPTION: This role requires strong research, writing, and collaboration skills, as well as the ability to work independently and manage multiple projects.
🎯 Required Qualifications
Education: A university-level degree in a related field like business, marketing, journalism, healthcare, or communications is preferred.
Experience: 6-8 years of experience with strategic and marketing content writing.
Required Skills:
- Expert-level ability in writing in English
- Proficiency in Google Suite
- Experience with Storyblok or other CMS platforms
- Ability to convert complex concepts into simple, engaging storytelling
- Eye for editing and getting to the point
- Understanding of brand voice and brand identity
- Understanding of digital marketing and how content can be leveraged across platforms
- Ability to work on multiple projects at the same time and prioritize
- High accountability and proactive thinking
- Experience working with and uploading content in a CMS
- Understanding of market segments and empathy maps
- Experience in creating SEO-optimized content while also prioritizing accessibility
- Curiosity about the world and connecting with a variety of people
- Positive, collaborative attitude
- Solutions-focused mindset and ability to stay positive under stress
- Growth mindset
Preferred Skills:
- Prior experience with specific CMS platforms
- Familiarity with specific industry or market segments
ASSUMPTION: Candidates should have a strong portfolio demonstrating their range, ability to connect, and originality.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 CAD per year (pro-rated for 7-month contract)
Benefits:
- Great projects with international brands
- Inclusive and safe work environment
- Learning opportunities with generous training budgets
- Generous vacation policy
- Customizable extended health and dental plan
- Flexible work arrangements
Working Hours: 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in Toronto, Ontario.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services
Company Size: 501-1,000 employees
Founded: 2016
Company Description:
- Apply Digital is a global digital transformation partner for change agents
- Leverages expertise in business transformation strategy, product design & development, commerce, platform engineering, data intelligence, marketing services, and change management
- Has worked with global companies like Kraft Heinz, NFL, Moderna, Lululemon, Dropbox, Atlassian, A+E Networks, and The Very Group
Company Specialties:
- Product Strategy
- User Experience
- Product Design
- Development - Apps, Web, IoT, AR/VR, Wearables
- Research and Insights
- Data Analysis
- Lifecycle Management
- Interface Design
- AI
- Consulting
- Strategy
- Commerce
- Application Development
- Digital Experience
- Composable Technology
- Digital Transformation
- Data Management
- Content Management Implementation
Company Website: http://www.applydigital.com
ASSUMPTION: Apply Digital is a well-established company with a strong reputation in the digital transformation industry.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role will report directly to the Marketing Manager.
Work Arrangement: Hybrid (remote and in-office work)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunities to work on a variety of projects and gain exposure to different aspects of the business
- Chance to learn from and collaborate with a diverse team of experts
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Hybrid (remote and in-office work)
Office Location(s): 1066 W Hastings St, #1205, Vancouver, BC, Canada; 25 Adelaide St E, Suite 600, Toronto, Ontario, Canada
Geographic Context:
- Toronto is the capital city of Ontario and the largest city in Canada
- It is a multicultural city with a diverse range of neighborhoods and communities
- Toronto has a humid continental climate with warm summers and cold winters
Work Schedule: Flexible, with a focus on results and deliverables
ASSUMPTION: The hybrid work arrangement allows for a balance between remote work and in-office collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-depth interview with the Marketing Manager and a team member
- Final interview with the Director of Marketing
- Background check and offer
Key Assessment Areas:
- Writing samples and portfolio
- Content creation and strategy skills
- Cultural fit and team dynamics
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Include relevant writing samples and a portfolio showcasing your range and originality
- Prepare for behavioral and situational interview questions
- Research the company and its clients to demonstrate your understanding and enthusiasm
- Follow up after the interview to express your appreciation and reiterate your interest
ATS Keywords: Content Writer, Senior Content Writer, Marketing, Digital Marketing, SEO, CMS, Storytelling, Brand Voice, Brand Identity, Digital Transformation, Business Consulting, Project Management
ASSUMPTION: The application process is designed to assess the candidate's skills, cultural fit, and potential for success in the role.
🛠️ Tools & Technologies
- Google Suite (Google Docs, Sheets, Slides)
- Storyblok or other CMS platforms
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: The required tools and technologies are industry-standard and widely used in marketing and content creation roles.
👔 Cultural Fit Considerations
Company Values:
- Smart
- Humble
- Active
- Positive
- Excellent
Work Style:
- Collaborative and cross-disciplinary teamwork
- Agile and iterative project management
- Focus on results and deliverables
- Continuous learning and improvement
- Positive and solutions-focused mindset
Self-Assessment Questions:
- How do you embody the SHAPE values in your work?
- How do you approach collaboration and cross-disciplinary teamwork?
- How do you stay positive and solutions-focused under stress or tight deadlines?
ASSUMPTION: Candidates should be able to demonstrate alignment with the company's values and work style in their application materials and interviews.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with a diverse team of experts with varying schedules and priorities
- Adapting to changes in project scope or direction
- Navigating a hybrid work environment with both remote and in-office components
- Meeting tight deadlines for content creation and delivery
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a solutions-focused mindset.
📈 Similar Roles Comparison
- This role is similar to a Senior Content Strategist or Senior Content Manager in a marketing agency or digital consultancy
- It differs from these roles in its focus on strategic content creation and its integration within a larger business transformation context
- Career paths may include advancing to a Content Director or similar leadership role within the marketing function
ASSUMPTION: This role offers a unique blend of strategic content creation and business transformation strategy, providing a strong foundation for career growth and development.
📝 Sample Projects
- Developing a thought leadership article series on the future of digital transformation for a global consulting firm
- Creating a comprehensive content strategy for a new product launch, including blog posts, social media content, and email marketing campaigns
- Writing and designing a project case study for a successful digital transformation project, highlighting the client's challenges, Apply Digital's approach, and the resulting impact
ASSUMPTION: These sample projects demonstrate the range of content creation and strategy skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role fit into the broader business transformation strategy of the company?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: These questions help candidates understand the role's context, the company's priorities, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare a long-form (1,000 words+), a mid-form (200-500 words), and a short-form (50-100 words) writing sample showcasing your range and originality
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Research the company and its clients to demonstrate your understanding and enthusiasm
- Prepare for behavioral and situational interview questions
- Follow up after the interview to express your appreciation and reiterate your interest
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
