📌 Core Information
🔹 Job Title: Senior Content Writer
🔹 Company: RAPP
🔹 Location: Dallas - KERN, Dallas, Texas, United States
🔹 Job Type: On-site (1-3 days per week)
🔹 Category: Advertising Services
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Hybrid (1-3 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Creating compelling B2B content for a major Fortune 50 brand
- Collaborating with project teams and external clients to understand business objectives
- Translating complex technical concepts into engaging messaging
- Adhering to brand guidelines and ensuring high-quality output under tight deadlines
ASSUMPTION: This role requires a strong understanding of B2B marketing and tech, as well as exceptional writing skills to create persuasive content for a wide range of audiences and mediums.
📋 Key Responsibilities
✅ Partner with project teams to understand business objectives and audience
✅ Author content for various mediums, including flyers, blogs, email campaigns, newsletters, product briefs, digital banners, landing pages, video scripts, presentations, infographics, social media copy, eBooks, and white papers
✅ Translate complex technical concepts, terminology, and copy strategy into compelling messaging
✅ Ensure copy tone is “on brand” and adheres to corporate editorial guidelines and brand style guide
✅ Incorporate key search terms into content with focus on web traffic and engagement/performance
✅ Research as needed for each project
ASSUMPTION: This role involves a high degree of collaboration and requires the ability to adapt to different mediums, audiences, and brand guidelines.
🎯 Required Qualifications
Education: Bachelor’s degree in English, Marketing, Advertising, Journalism, or a related field (or equivalent experience)
Experience: 8+ years of relevant experience in writing for an advertising or public relations agency, marketing firm, in-house communications team, or in a freelance capacity
Required Skills:
- Excellent communication and collaboration skills
- Positive attitude and experience working with executive-level clients
- Solid understanding of marketing and advertising principles
- Ability to prioritize, multi-task, and produce high-quality work under tight deadlines
- Impressive portfolio of B2B content
- Writing experience with telecom or tech industry a strong plus
- Rock-solid writing skills in English
- Proficiency in Microsoft Office applications and voice-and-collaboration platforms
Preferred Skills:
- Experience working with Fortune 50 brands
- Familiarity with SEO best practices
ASSUMPTION: Given the nature of the role, candidates should have a strong background in B2B content creation and a proven track record of delivering high-quality work under tight deadlines.
💰 Compensation & Benefits
Salary Range: $72,000 - $94,000 (specific to NYC, may vary based on location and experience)
Benefits:
- Health, vision, and dental insurance
- 401(k) and stock options
- Healthcare and dependent flexible spending accounts
- Vacation, sick, personal, and positive activism days
- Paid parental leave and disability benefits
Working Hours: Full-time (40 hours per week), with the option to work from home two days per week
ASSUMPTION: The salary range provided is specific to NYC and may vary based on location and experience. Benefits are subject to change and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: RAPP is a global, next-generation precision marketing agency that leverages data, creativity, technology, and empathy to foster client growth. They focus on connected data, connected content, and connected decisioning to create value from personal brand experiences.
Company Size: RAPP is part of Omnicom’s Precision Marketing Group and has over 2,000 employees across 15+ global markets. As a mid-sized company, applicants can expect a collaborative and dynamic work environment with opportunities for growth and development.
Founded: RAPP was founded in 1996 and has since grown into a world-leading precision marketing agency.
Company Description:
- RAPP is committed to fostering an inclusive workplace that values diversity and emphasizes personal well-being
- Their hybrid work model enables in-person connections and collaboration while supporting flexibility for employees
- RAPP works with major Fortune 50 brands to create compelling content that drives business growth
Company Specialties:
- Customer value transformation
- 1st party data activation
- Digital transformation consultancy
- Consumer loyalty
- Quality customer acquisition/retention
Company Website: http://www.rapp.com/
ASSUMPTION: RAPP's focus on precision marketing and data-driven insights enables them to create tailored and effective content for their clients.
📊 Role Analysis
Career Level: This role is suitable for experienced content writers looking to take on more responsibility and collaborate with high-level clients.
Reporting Structure: The Senior Content Writer will work alongside subject matter experts, Product/Project Managers, and partner directly with external clients.
Work Arrangement: This is a hybrid role, requiring on-site work 1-3 days per week and the option to work from home the rest of the time.
Growth Opportunities:
- Potential to work with a variety of clients and industries
- Opportunities to develop leadership and mentoring skills
- Chance to grow within the company as RAPP continues to expand
ASSUMPTION: This role offers ample opportunities for growth and development, particularly for candidates interested in honing their leadership and mentoring skills.
🌍 Location & Work Environment
Office Type: RAPP's Dallas office is a collaborative and dynamic workspace that fosters creativity and innovation.
Office Location(s): 220 East 42nd Street, New York, NY 10017, US (headquarters); 4th/5th Floors, São Paulo, 04543-000, BR; Bankside 2, 90 Southwark Street, London, London SE1 OSW, GB; 7850 N. Beltline Rd, Irving, TX 75038, US (Dallas office)
Geographic Context:
- Dallas, Texas, is a vibrant and diverse city with a thriving tech industry
- The Dallas office is conveniently located near major transportation hubs and amenities
- Dallas offers a competitive job market and a lower cost of living compared to other major US cities
Work Schedule: Full-time (40 hours per week), with the option to work from home two days per week
ASSUMPTION: The Dallas office provides a collaborative and engaging work environment, with easy access to amenities and transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the creative team
- Final interview with the client or a senior member of the RAPP team
Key Assessment Areas:
- Writing samples and portfolio
- Communication and collaboration skills
- Understanding of B2B marketing and tech
- Adaptability and ability to work under tight deadlines
Application Tips:
- Tailor your resume and cover letter to highlight your B2B content creation experience and relevant skills
- Include a diverse portfolio of B2B content samples, showcasing your ability to adapt to different mediums and audiences
- Be prepared to discuss your understanding of marketing and advertising principles, as well as your ability to work collaboratively with executive-level clients
ATS Keywords: B2B content creation, technical writing, proofreading, SEO, collaboration, communication, project management, research, brand voice, editing, creativity, time management, adaptability, attention to detail, marketing principles
ASSUMPTION: RAPP's application process is designed to assess candidates' writing skills, communication abilities, and understanding of B2B marketing and tech.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Voice-and-collaboration platforms (e.g., Microsoft Teams, Slack)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- SEO tools (e.g., Google Search Console, SEMrush)
ASSUMPTION: RAPP uses industry-standard tools and technologies to facilitate collaboration and streamline workflows.
👔 Cultural Fit Considerations
Company Values:
- Precision: RAPP values data-driven insights and a focus on precision marketing
- Empathy: RAPP emphasizes the importance of understanding and connecting with audiences on an emotional level
- Creativity: RAPP fosters a culture of innovation and encourages employees to think outside the box
Work Style:
- Collaborative: RAPP values teamwork and encourages employees to work together to achieve common goals
- Dynamic: RAPP's fast-paced and ever-evolving industry requires employees to be adaptable and responsive to change
- Inclusive: RAPP fosters a diverse and inclusive work environment that values individual perspectives
Self-Assessment Questions:
- Do you have a strong understanding of B2B marketing and tech, and the ability to create compelling content for a wide range of audiences?
- Are you comfortable working collaboratively with executive-level clients and subject matter experts?
- Do you thrive in a dynamic and fast-paced work environment, and are you able to adapt to changing priorities and tight deadlines?
ASSUMPTION: RAPP values candidates who are passionate about precision marketing, empathetic to audiences, and creative in their approach to content creation.
⚠️ Potential Challenges
- Managing multiple projects and tight deadlines
- Adapting to different brand voices and styles
- Working with complex technical concepts and terminology
- Balancing on-site and remote work arrangements
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to delivering high-quality work under tight deadlines.
📈 Similar Roles Comparison
- Unlike other content writer roles, this position requires a strong understanding of B2B marketing and tech, as well as the ability to work directly with external clients
- RAPP's focus on precision marketing and data-driven insights sets it apart from other advertising agencies
- This role offers significant growth opportunities and the chance to work with major Fortune 50 brands
ASSUMPTION: Candidates should consider their level of experience with B2B content creation and their ability to work collaboratively with high-level clients when comparing this role to similar positions.
📝 Sample Projects
- Creating a series of blog posts and email campaigns for a Fortune 50 tech company, targeting enterprise, mid-market, and small business audiences
- Developing a white paper on the importance of data-driven marketing strategies for a major financial services firm
- Writing and editing a series of product briefs and customer stories for a leading healthcare provider, highlighting their innovative technology and patient-centered approach
ASSUMPTION: These sample projects demonstrate the range of content creation opportunities available to the Senior Content Writer at RAPP.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a project, from initial brief to final delivery?
- How does RAPP support the growth and development of its content writers?
- What is the company culture like, and how does it foster collaboration and innovation?
- How does RAPP measure the success of its content, and how does that inform future projects?
- What opportunities are there for working with different clients and industries, and how does that contribute to professional growth?
ASSUMPTION: These questions can help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your B2B content creation experience and relevant skills
- Include a diverse portfolio of B2B content samples, showcasing your ability to adapt to different mediums and audiences
- Prepare for interviews by researching RAPP's company culture and values, as well as the industry trends and best practices in B2B content creation
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
