Senior Content Writer- Mass Campaigns

📌 Core Information

🔹 Job Title: Senior Content Writer - Mass Campaigns

🔹 Company: CustomerLabs

🔹 Location: Chennai, Tamil Nadu, India

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing & Advertising

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging content for marketing and sales campaigns
• Collaborating with marketing and design teams
• Optimizing content using SEO best practices
• Managing a team and meeting tight deadlines

ASSUMPTION: This role requires a high level of creativity, attention to detail, and strong communication skills. Experience in journalism or PR is a plus.

📋 Key Responsibilities

✅ Create new content (blogs, newsletters, e-books, white papers, ad copy, etc.) to assist marketing and sales campaigns

✅ Work closely with marketing team members and design team

✅ Optimize content using SEO best practices

✅ Create engaging content and meet deadlines

✅ Create content for paid campaigns

✅ Play with words and have a high attention to detail

✅ Comfortable reducing longer worded articles to smaller ones and vice versa

✅ Affinity towards marketing psychology and copywriting

ASSUMPTION: This role requires a strong ability to multitask and adapt to different content formats and platforms.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, English, Marketing, or a related field

Experience: 3+ years of experience in a relevant field

Required Skills:

• Excellent verbal and written communication skills
• Excellent organization skills and attention to detail
• Ability to collaborate and work with team members to meet deadlines
• Proficient with MS Office Suite and related software

Preferred Skills:

• Experience in handling a team
• Journalism/PR background or education

ASSUMPTION: While a degree in a related field is preferred, CustomerLabs values traits over skills and encourages applicants to apply even if they don't meet all requirements.

💰 Compensation & Benefits

Salary Range: INR 600,000 - 1,200,000 per annum (Estimated based on industry standards for a Senior Content Writer with 3+ years of experience in Chennai)

Benefits:

• Weekly interactive sessions for professional growth
• Supportive team environment
• Opportunities for career advancement

Working Hours: Full-time, 9:00 AM - 6:00 PM IST, Monday - Friday

ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Content Writer in Chennai. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: CustomerLabs operates in the Software Development industry, specializing in Customer Data Platforms and first-party data operations.

Company Size: CustomerLabs has 51-200 employees, providing a medium-sized company environment with opportunities for growth and collaboration.

Founded: 2013, with a history of helping SMBs revolutionize their marketing with first-party data operations.

Company Description:

• CustomerLabs helps SMBs future-proof marketing by attaining best-in-class first-party maturity levels set by leaders like Google and Facebook.
• The platform makes it easy to collect, unify, and activate customer data across ad platforms, empowering businesses with the flexibility to wield customer data on their own terms within a privacy-centric landscape.
• CustomerLabs has helped over 250 SMBs reach the pinnacle of first-party maturity, driving hyper-personalization and maximizing performance as third-party signal data declines.

Company Specialties:

• Customer Data Platform
• First-party data operations
• PPC, e-commerce marketing, and digital marketing
• Conversion tracking in Google Ads
• Conversions API (CAPI)
• No-code CDP and event tracking setup
• Omnichannel marketing and lead generation

Company Website: https://www.customerlabs.com

ASSUMPTION: CustomerLabs is a growing company with a focus on first-party data operations, providing opportunities for applicants to contribute to and learn from a dynamic industry.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: This role reports directly to the Marketing Manager and works closely with the Marketing and Design teams.

Work Arrangement: Full-time, on-site, with opportunities for collaboration and teamwork.

Growth Opportunities:

• Advancement within the marketing department
• Potential leadership roles within the company
• Professional development through weekly interactive sessions

ASSUMPTION: This role offers opportunities for professional growth and advancement within a supportive and collaborative team environment.

🌍 Location & Work Environment

Office Type: On-site, with a supportive and collaborative team environment.

Office Location(s): Chennai, Tamil Nadu, India

Geographic Context:

• Chennai is the capital city of the Indian state of Tamil Nadu, with a population of over 10 million people.
• The city is known for its cultural heritage, with numerous historical sites and temples.
• Chennai offers a mix of traditional and modern amenities, with a growing tech industry and a vibrant food scene.

Work Schedule: Full-time, 9:00 AM - 6:00 PM IST, Monday - Friday, with opportunities for flexible working arrangements.

ASSUMPTION: Chennai offers a dynamic and culturally rich environment for professionals, with a growing tech industry and a supportive work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Writing and communication skills
• Creativity and attention to detail
• Teamwork and collaboration
• Adaptability and time management

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Provide examples of your writing portfolio or samples
• Demonstrate your understanding of the role and the company's mission
• Prepare questions to ask the interviewer about the company and the role

ATS Keywords: Content creation, SEO, team collaboration, attention to detail, copywriting, marketing psychology, communication skills, organization skills, content optimization, ad copy, blog writing, newsletter writing, e-book writing, white paper writing, deadline management, journalism

ASSUMPTION: CustomerLabs uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• MS Office Suite (Word, Excel, PowerPoint)
• Content Management Systems (CMS)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. CustomerLabs provides training and support to help employees develop the skills they need to succeed.

👔 Cultural Fit Considerations

Company Values:

• Simplify first-party data ops
• Customer-centric approach
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Supportive and collaborative team environment
• Opportunities for professional growth and development
• Flexible and adaptable to change

Self-Assessment Questions:

• Do you have a strong affinity for marketing psychology and copywriting?
• Are you comfortable working under tight timelines and word counts?
• Do you thrive in a collaborative and supportive team environment?

ASSUMPTION: CustomerLabs values traits over skills and encourages applicants to assess their fit with the company's values and work style before applying.

⚠️ Potential Challenges

• Meeting tight deadlines and managing multiple projects simultaneously
• Adapting to different content formats and platforms
• Working in a fast-paced and dynamic industry
• Navigating a supportive but demanding team environment

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Senior Content Strategist or Senior Copywriter, with a focus on creating engaging content for marketing and sales campaigns
• CustomerLabs operates in the Software Development industry, with a focus on first-party data operations, while other companies may specialize in different aspects of marketing or advertising
• This role offers opportunities for professional growth and advancement within a supportive and collaborative team environment, while other companies may offer more or less competitive compensation and benefits packages

ASSUMPTION: Applicants should research similar roles and companies to gain a better understanding of the market and their own career goals and expectations.

📝 Sample Projects

• Creating a series of blog posts on first-party data operations for CustomerLabs' website
• Developing a white paper on the benefits of first-party data maturity for SMBs
• Writing ad copy for CustomerLabs' paid campaigns, targeting different audiences and platforms

ASSUMPTION: These sample projects are intended to provide applicants with an understanding of the types of content they may be expected to create in this role. Actual projects may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department and the company as a whole?
• How does this role contribute to the company's mission and goals?
• What opportunities are there for professional growth and advancement within the marketing department and the company?
• How does CustomerLabs support work-life balance and employee well-being?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions are intended to help applicants better understand the role, the company, and their own fit with the organization's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of your writing portfolio or samples
• Prepare questions to ask the interviewer about the company and the role
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.