Senior Content Writer (Social & Digital)

📌 Core Information - Job Title: Senior Content Writer (Social & Digital) - Company: eight&four - Location: London, England, United Kingdom - Job Type: Hybrid (2 days in the office per week) - Category: Advertising Services - Date Posted: July 28, 2025 - Experience Level: 5-10 years - Remote Status: Remote (with 2 office days per week) 🚀 Job Overview Key aspects of this role include: - Crafting compelling, platform-native content across social and digital channels - Leading editorial calendars and ensuring content aligns with tone of voice, brand strategy, and best practice - Collaborating with creatives, strategists, producers, and editors to bring ideas to life - Driving creative ideation and supporting execution across diverse client accounts - Mentoring junior writers and upholding high editorial standards - Championing delivery excellence with strong attention to detail and a deep sense of ownership ASSUMPTION: This role requires a strong understanding of digital culture and emerging platforms, as well as the ability to adapt tone of voice for different platforms, sectors, and audiences. 📋 Key Responsibilities - ✅ Write compelling, platform-native content across social and digital – headlines, captions, scripts, and long-form storytelling - ✅ Lead editorial calendars, ensuring content aligns with tone of voice, brand strategy, and best practice - ✅ Collaborate with creatives, strategists, producers, and editors to bring ideas to life across video, static, reactive, and campaign content - ✅ Drive creative ideation and support execution across diverse client accounts - ✅ Adapt tone of voice for different platforms, sectors, and audiences - ✅ Provide mentorship and quality control for junior writers, elevating the standard of output across the team - ✅ Champion delivery excellence, with strong attention to detail and a deep sense of ownership - ✅ Work flexibly across B2C and brand-led campaigns, embracing variety and fast turnarounds - ✅ Play a key role in the Culture Lab – surfacing trends, driving innovation, and sparking fresh ideas - ✅ Lead proactive community engagement, helping foster meaningful conversations and build brand advocacy - ✅ Demonstrate a strong instinct for digital culture and emerging platforms (Reddit, Twitch, Discord, forums, niche communities) ASSUMPTION: The role may require working with or around influencers and talent, as well as contributing to content strategy or creative planning, and familiarity with video production and editing tools. 🎯 Required Qualifications - Education: Bachelor's degree in English, Communications, Marketing, or a related field (or equivalent experience) - Experience: 5-10 years of experience in social media and digital-first copywriting, with a proven track record of driving engagement and results - Required Skills: - Deep love of copy and strong writing skills across various formats - Proven experience writing for multiple social platforms, including dark social and emerging formats - Strong portfolio examples that show how your writing has meaningfully impacted brand performance or campaign success - Versatility across tone of voice and the ability to switch between client needs and audience expectations - Clear understanding of cultural trends, audience behaviors, and platform nuances - Leadership experience in coaching junior writers and upholding high editorial standards - Exceptional attention to detail and strong quality control instincts - Collaborative, delivery-first mindset with real output expectations - Comfortable engaging with clients and providing creative reassurance and guidance in fast-moving environments - Passion for community-building and starting conversations - Strong instinct for where culture lives online and how brands can show up authentically - Confidence presenting ideas clearly in deck format (Google Slides, PowerPoint, etc.) Preferred Skills: - Experience working with or around influencers and talent - Experience contributing to content strategy or creative planning - Familiarity with video production and editing tools like Premiere Pro, After Effects, DaVinci Resolve ASSUMPTION: Candidates with experience in luxury travel, healthcare, DIY, or other diverse sectors may have an advantage. 💰 Compensation & Benefits - Salary Range: £45,000 - £55,000 per year (based on industry standards for a Senior Content Writer role in London) - Benefits: - Private Healthcare & Life Insurance - 25 Days+ Holiday - Team Minibreaks in the UK and abroad - Regular Socials - Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (2 days in the office per week) - Working Hours Flexibility: Some flexibility in working hours to accommodate team meetings and deadlines ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Content Writer role in London, with 5-10 years of experience. The actual salary may vary depending on the candidate's skills, experience, and negotiation. 📌 Applicant Insights 🔍 Company Context - Industry: Advertising Services - Company Size: 51-200 employees - Founded: 2008 - Company Description: - A full-service social & content agency fuelled by talent & tech - Navigates the complex world of digital communications for 16 years - Works globally with B2C and B2B brands - Named in Campaign’s Best Places to Work 6 years running - Company Specialties: - Digital Comms Planning - Social Strategy & Content - Digital Content - Concept development - Video & Animation - Media planning and buying - Community Management - Social Media Advertising Company Website: eightandfour.com ASSUMPTION: eight&four is a well-established agency with a strong reputation in the advertising industry, offering an excellent benefits package and a culture built on high standards, mutual support, and loving what they do. 📊 Role Analysis - Career Level: Senior - Reporting Structure: Reporting to the Social Partner Director, with a dotted line to the Executive Creative Director - Work Arrangement: Hybrid (2 days in the office per week) - Growth Opportunities: - Rapid progression and industry-leading benefits - Opportunity to step into a senior leadership role and shape the future of the editorial offering - Platform to influence the creative direction of major brands and build seniority, ownership, and visibility across the agency ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path to senior leadership and a chance to make a significant impact on the agency's creative direction. 🌍 Location & Work Environment - Office Type: Hybrid (2 days in the office per week) - Office Location: 1st Floor, White Collar Factory, 1 Old Street Yard, London, EC1Y 8AF, GB - Geographic Context: - London is a vibrant, multicultural city with a thriving advertising industry - The office is located in the heart of London's tech and creative hub, with easy access to public transportation and amenities - Work Schedule: Flexible hours with a focus on delivery and output ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and in-office collaboration, allowing for better work-life balance and the opportunity to build strong relationships with team members. 💼 Interview & Application Insights - Typical Process: 1. Online application and resume screening 2. Phone or video call with the hiring manager 3. In-person or virtual interview with the team 4. Final interview with the agency's leadership team - Key Assessment Areas: - Writing samples and portfolio - Cultural fit and understanding of the agency's values - Problem-solving skills and creativity - Leadership and mentoring abilities - Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills - Showcase your understanding of the role and the agency's values in your application - Prepare examples of your work that demonstrate your ability to write compelling, platform-native content and drive engagement - Be ready to discuss your leadership experience and how you've mentored junior writers in previous roles - ATS Keywords: Content Writing, Social Media, Digital Marketing, Storytelling, Mentorship, Creative Campaigns, Community Engagement, Cultural Trends, Attention to Detail, Collaboration, Brand Strategy, Editorial Standards, Client Interaction, Video Production, Scriptwriting, Emerging Platforms ASSUMPTION: The interview process is designed to assess the candidate's writing skills, cultural fit, and leadership potential. Applicants should be prepared to showcase their portfolio and discuss their experience in detail. 🛠️ Tools & Technologies - Google Slides/PowerPoint - Microsoft Office Suite - Adobe Creative Suite (Premiere Pro, After Effects, DaVinci Resolve - preferred but not essential) - Social media platforms (Facebook, Instagram, Twitter, TikTok, etc.) - Project management tools (Asana, Trello, Jira, etc.) ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for this role, as they are used daily to create, collaborate, and manage content. 👔 Cultural Fit Considerations - Company Values: - Open, Engaged & Inspirational Culture - High Standards - Mutual Support - Loving What We Do - Work Style: - Collaborative and delivery-focused - Adaptable and comfortable working in a fast-paced environment - Strong attention to detail and quality control instincts - Ability to work independently and manage multiple projects simultaneously - Self-Assessment Questions: - How do you align with the company's values, and how have you demonstrated these values in previous roles? - How comfortable are you working in a hybrid environment, balancing remote work and in-office collaboration? - How does your personal work style fit with the agency's collaborative and delivery-focused culture? ASSUMPTION: Candidates who share eight&four's values and are comfortable working in a fast-paced, collaborative environment will thrive in this role. ⚠️ Potential Challenges - Balancing multiple client accounts and deadlines - Adapting to the diverse needs and expectations of different clients and audiences - Keeping up with the fast-paced nature of digital culture and emerging platforms - Mentoring and managing junior writers while maintaining high editorial standards - Balancing remote work and in-office collaboration in a hybrid environment ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a collaborative mindset. 📈 Similar Roles Comparison - How this role differs from related positions: - Focus on social and digital content, rather than traditional advertising or marketing roles - Emphasis on mentoring and leadership, with a clear path to seniority and ownership - Hybrid work arrangement, offering a balance between remote work and in-office collaboration - Industry-specific context: - The advertising industry is competitive and fast-paced, with a strong focus on creativity and innovation - Digital content and social media are increasingly important for brands, making this role crucial for agencies like eight&four - Career path comparison: - This role offers a clear path to senior leadership, with the opportunity to shape the future of the agency's editorial offering - Candidates can expect rapid progression and industry-leading benefits, with a focus on growth and development ASSUMPTION: This role offers unique opportunities for growth and development, with a clear path to senior leadership and the chance to make a significant impact on the agency's creative direction. 📝 Sample Projects - Developing a social media campaign for a luxury travel brand, including platform-specific content and community engagement strategies - Creating a brand voice guide for a healthcare organization, ensuring consistency across digital channels and platforms - Writing and producing a video script for a DIY brand, showcasing their products and driving engagement with a target audience of homeowners ASSUMPTION: These sample projects demonstrate the variety and depth of work expected in this role, with a focus on creativity, adaptability, and delivery. ❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 30, 60, and 90 days? - How does the agency support the growth and development of its employees? - What are the most challenging aspects of working with the agency's diverse client base? - How does the agency approach community management and engagement for its clients? - What opportunities are there for collaboration and knowledge-sharing within the agency's creative teams? ASSUMPTION: These questions are designed to provide insight into the role's priorities, the agency's culture, and the opportunities for growth and development. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link 2. Tailor your resume and cover letter to highlight your relevant experience and skills 3. Prepare examples of your work that demonstrate your ability to write compelling, platform-native content and drive engagement 4. Be ready to discuss your leadership experience and how you've mentored junior writers in previous roles 5. Follow up with the hiring manager one week after submitting your application to express your interest in the role Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.