Senior Content Writer - Work from home, Midshift

📌 Core Information

🔹 Job Title: Senior Content Writer - Work from home, Midshift

🔹 Company: Twoconnect

🔹 Location: Metro Manila, Philippines

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing & Communications

🔹 Date Posted: July 19, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Work from home, Philippines only

🚀 Job Overview

Key aspects of this role include:

• Planning, writing, and managing high-converting content across digital channels
• Supporting inbound marketing strategies to attract and convert prospects
• Collaborating with teams to execute campaigns and ensure content aligns with brand voice and SEO best practices
• Working with leading companies in Australia and beyond

ASSUMPTION: This role requires a strong understanding of inbound marketing, content funnels, and lead generation, as well as experience with SEO tools and content management systems.

📋 Key Responsibilities

✅ Lead the development of high-quality digital content to attract and engage B2B audiences

✅ Write and manage a range of content types, including website copy, blogs, landing pages, social posts, email sequences, and case studies

✅ Collaborate with the General Manager and Sales team to plan and execute email marketing campaigns and lead-nurturing workflows

✅ Apply SEO best practices to all content, supporting organic traffic and search visibility

✅ Maintain a structured content calendar aligned with business objectives and seasonal campaigns

✅ Ensure all content reflects each brand’s voice and connects with New Zealand’s diverse commercial audience

✅ Track and report content performance metrics such as organic traffic, lead conversions, and engagement

✅ Research and translate industry trends into authoritative and relevant marketing content

✅ Work closely with the PPC Specialist to ensure alignment between paid media and content strategy, especially around landing pages and conversion optimisation

✅ Partner with designers and marketing colleagues to develop visually engaging and cohesive content assets

✅ Continuously refine content strategy based on performance data and business priorities

ASSUMPTION: This role requires strong writing, editing, and storytelling skills tailored for business audiences, as well as the ability to manage multiple content streams and meet deadlines with minimal supervision.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field

Experience: 3+ years of experience in digital content writing, ideally for B2B or service-based industries

Required Skills:

• Strong understanding of inbound marketing, content funnels, and lead generation
• Experience with SEO tools (e.g., SEMrush, Ahrefs) and content management systems (e.g., WordPress)
• Familiarity with email marketing platforms and content performance tracking
• Ability to manage multiple content streams and meet deadlines with minimal supervision
• Excellent writing, editing, and storytelling skills tailored for business audiences

Preferred Skills:

• Experience working with leading companies in Australia and beyond
• Fluency in English and proficiency in other languages

ASSUMPTION: Candidates with experience in B2B content writing and a strong portfolio demonstrating their writing skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: PHP 45,000 - 60,000 per month (industry standard for mid-level content writers in the Philippines)

Benefits:

• Comprehensive HMO and government-mandated benefits
• Training programmes for career development
• Engaging company outings, team activities, and wellness sessions
• Supportive, inclusive culture
• Dedicated managers focused on your growth and success

Working Hours: Monday to Friday, 1:00 PM – 10:00 PM PHT (adjustments will be made for daylight saving time)

ASSUMPTION: The salary range provided is based on industry standards for mid-level content writers in the Philippines. Actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Twoconnect is an Australian-owned managed offshoring services provider, helping improve efficiency and reduce operating costs by seamlessly integrating remote staff in the Philippines with local operations.

Company Size: 201-500 employees

Founded: 2018

Company Description:

• Twoconnect offers managed offshoring services, facilitating business growth through their services
• The company helps improve efficiency and reduce operating costs by integrating remote staff in the Philippines with local operations
• Twoconnect works with leading companies in Australia, New Zealand, and the UK

Company Specialties:

• IT / Software
• Construction and Engineering
• Administrative and Executive Assistance
• Accounting and Finance
• Marketing and Creatives
• Legal Services
• Healthcare Services
• Transport and Logistics

Company Website: twoconnect.com.au

ASSUMPTION: Twoconnect's focus on managed offshoring services provides opportunities for candidates to work with leading companies in Australia, New Zealand, and the UK as part of their team.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the General Manager and collaborates with the Sales team and PPC Specialist

Work Arrangement: Work from home, with a flexible schedule of Monday to Friday, 1:00 PM – 10:00 PM PHT

Growth Opportunities:

• Potential career progression to Content Manager or similar roles
• Opportunities to work with leading companies in Australia, New Zealand, and the UK
• Training programmes for career development

ASSUMPTION: This role offers growth opportunities through working with leading companies and access to training programmes, allowing candidates to develop their skills and advance their careers.

🌍 Location & Work Environment

Office Type: Remote work from home

Office Location(s): Metro Manila, Philippines

Geographic Context:

• Metro Manila is the capital region of the Philippines, with a population of over 13 million
• The Philippines has a tropical marine climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year
• The official languages are Filipino and English, with many regional dialects spoken

Work Schedule: Monday to Friday, 1:00 PM – 10:00 PM PHT (adjustments will be made for daylight saving time)

ASSUMPTION: Working remotely from Metro Manila offers candidates the flexibility to work from home and balance their personal and professional lives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Writing test or assignment
• Final interview with the General Manager

Key Assessment Areas:

• Writing and editing skills
• Understanding of inbound marketing and SEO
• Ability to manage multiple content streams and meet deadlines
• Cultural fit with Twoconnect's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Provide examples of your writing work, demonstrating your ability to create high-quality content for B2B audiences
• Prepare for the writing test or assignment by researching Twoconnect's clients and understanding their target audiences

ATS Keywords: Content Writer, Digital Content, Inbound Marketing, SEO, Lead Generation, Email Marketing, Content Management Systems, B2B Marketing, Storytelling, Editing

ASSUMPTION: The application process for this role may involve a writing test or assignment, allowing candidates to demonstrate their writing skills and understanding of inbound marketing.

🛠️ Tools & Technologies

• Content Management Systems (e.g., WordPress)
• SEO Tools (e.g., SEMrush, Ahrefs)
• Email Marketing Platforms (e.g., Mailchimp, HubSpot)
• Project Management Tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is required for this role, as they are essential for creating, managing, and tracking content performance.

👔 Cultural Fit Considerations

Company Values:

• People-first culture
• Supportive and inclusive work environment
• Focus on employee growth and success

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on business objectives
• Adaptable and responsive to changing priorities

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented work environment?
• Are you results-driven and focused on achieving business objectives?
• Can you adapt to changing priorities and manage multiple content streams?

ASSUMPTION: Candidates who align with Twoconnect's company values and work style will be well-suited for this role and likely to succeed in the company's supportive and inclusive work environment.

⚠️ Potential Challenges

• Managing multiple content streams and meeting deadlines with minimal supervision
• Adapting to a remote work environment and maintaining productivity
• Working with diverse audiences and understanding their unique needs and preferences
• Keeping up with industry trends and best practices in inbound marketing and SEO

ASSUMPTION: These challenges can be overcome through strong time management skills, self-motivation, and a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• This role is similar to Content Marketing Specialist or Content Strategist positions, but with a focus on B2B audiences and inbound marketing strategies
• Unlike some content writing roles, this position requires a strong understanding of SEO and lead generation, as well as experience with SEO tools and content management systems
• Career progression in this role may lead to Content Manager or similar positions, with opportunities to work with leading companies in Australia, New Zealand, and the UK

ASSUMPTION: Candidates with experience in content marketing or content strategy roles may find this position to be a good fit, but should be prepared to demonstrate their understanding of inbound marketing and SEO.

📝 Sample Projects

• Developing a content strategy for a leading Australian company in the construction industry, targeting commercial audiences
• Creating a series of blog posts and landing pages for a New Zealand-based software company, focusing on thought leadership and lead generation
• Managing an email marketing campaign for a UK-based healthcare services provider, nurturing leads and driving conversions

ASSUMPTION: These sample projects demonstrate the range of content types and industries that candidates may work with in this role, as well as the importance of understanding the unique needs and preferences of diverse audiences.

❓ Key Questions to Ask During Interview

• Can you describe the typical content calendar and how it aligns with business objectives?
• How does Twoconnect support the growth and development of its content writers?
• What are the most important qualities for success in this role, according to the General Manager?
• How does Twoconnect ensure that its content reflects the unique voice and brand of each client?
• What are the most challenging aspects of working with diverse audiences, and how can I overcome them?

ASSUMPTION: These questions allow candidates to gain insight into the day-to-day responsibilities of the role, as well as the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your writing samples and understanding of inbound marketing and SEO
• Prepare for the writing test or assignment by researching Twoconnect's clients and understanding their target audiences
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.