N

Senior Content Wrtier

Newfold Digital
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Content Writer

πŸ”Ή Company: Newfold Digital

πŸ”Ή Location: Mumbai, India (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Content Writing

πŸ”Ή Date Posted: April 14, 2025

πŸ”Ή Experience Level: Mid-Senior Level (5-10 years)

πŸ”Ή Remote Status: Remote (India - Remote)

πŸš€ Job Overview

Key aspects of this role include:

  • Creating engaging, SEO-optimized content for various digital products and brands
  • Leveraging AI-powered tools for content creation, optimization, and efficiency
  • Collaborating cross-functionally with product teams, UX designers, and support teams
  • Managing multiple content projects and meeting tight deadlines
  • Continuously learning and innovating with the latest AI tools and industry trends

ASSUMPTION: This role requires a strong balance of creativity, technical proficiency, and project management skills. The ideal candidate will have experience in SEO content writing, technical documentation, or a related field, preferably in the tech or SaaS industry.

πŸ“‹ Key Responsibilities

βœ… Develop high-quality, reader-friendly content such as instructional guides, blog posts, and product pages

βœ… Optimize and enhance existing content to align with the latest product features and industry best practices

βœ… Utilize AI-powered content generation, editing, and optimization tools to streamline research, drafting, and proofreading

βœ… Ensure all content is meticulously edited, proofread, and reviewed for accuracy, consistency, and brand compliance before publication

βœ… Craft compelling, conversion-focused content that engages users and encourages action

βœ… Assist the Product Copywriter in crafting concise, sales-driven copy that enhances product appeal and drives conversions

βœ… Upload content and create new webpages using existing templates, with training provided if needed

βœ… Research, test, and identify potential user challenges to ensure content preemptively addresses these concerns

βœ… Enhance content clarity with original screenshots, diagrams, and AI-generated visuals whenever necessary

βœ… Upload content to the CMS (WordPress), adhering to standardized writing guidelines, SEO best practices, and brand voice consistency

βœ… Efficiently manage multiple content projects, prioritize tasks, and meet tight deadlines without compromising quality

βœ… Stay updated with the latest AI tools, industry trends, and technology advancements to enhance content strategy and efficiency

βœ… Work cross-functionally with product teams, UX designers, and support teams to ensure accurate and up-to-date documentation

βœ… Support additional content projects, editorial initiatives, and process improvements as needed

ASSUMPTION: This role requires a strong focus on content quality, efficiency, and collaboration. The ideal candidate will have experience in SEO content writing, technical documentation, or a related field, with a proven track record of creating engaging, reader-friendly content that drives results.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Communications, or a related field (or equivalent experience)

Experience: Minimum 4+ years of corporate experience in SEO content writing, technical documentation, or a related field, ideally in the tech or SaaS industry

Required Skills:

  • Proven expertise in SEO content writing and optimization
  • Strong command of English grammar, clear and concise writing style
  • Ability to grasp technical concepts quickly and translate findings into user-friendly documentation
  • Excellent editing, proofreading, and content reviewing skills
  • Strong organizational and analytical skills to ensure accuracy, consistency, and adherence to brand voice
  • Familiarity with AI-driven content creation tools (e.g., ChatGPT, Grammarly, Jasper, Surfer SEO)
  • Proficiency in WordPress and basic HTML/CSS
  • Strong time management and multitasking skills
  • Problem-solving and proactiveness
  • Reliability and ability to manage sensitive information with integrity
  • Willingness to adjust to evolving content needs, workflows, and working hours when required

Preferred Skills:

  • Experience with content management systems (CMS) and marketing automation tools
  • Fluency in additional languages
  • Background in content strategy or editorial management

ASSUMPTION: The ideal candidate will have a strong portfolio of SEO-optimized content, with a proven track record of driving results through engaging, reader-friendly content. They will also have experience working with AI-driven content creation tools and a solid understanding of SEO best practices.

πŸ’° Compensation & Benefits

Salary Range: INR 12,00,000 - 18,00,000 per annum (Based on experience and industry standards for Senior Content Writers in India)

Benefits:

  • Competitive HMO benefits - INR 175,000 MBL with one free dependent upon one year of service
  • Punctuality Bonus
  • Generous Vacation

Working Hours: Full-time (40 hours/week) with flexible working hours and a hybrid work arrangement (2-3 days per week in the office, with the rest of the week working remotely)

ASSUMPTION: The salary range provided is an estimate based on industry standards for Senior Content Writers in India. The actual salary may vary depending on the candidate's experience, skills, and the company's internal compensation structure.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, with a focus on web technology and online presence solutions

Company Size: Medium-sized (1,001-5,000 employees), with a global presence and a diverse portfolio of brands

Founded: 2021 (through the combination of leading web services providers Endurance Web Presence and Web.com Group)

Company Description:

  • Newfold Digital is a leading web technology company serving nearly seven million customers globally
  • Established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group
  • The company's portfolio of brands includes Bluehost, CrazyDomains, HostGator, Network Solutions, Register.com, Web.com, Yoast, and many others

Company Specialties:

  • Websites and domains
  • Hosting
  • Online marketing
  • SEO
  • Website builder
  • WordPress

Company Website: newfold.com

ASSUMPTION: Newfold Digital is a well-established company with a strong global presence and a diverse portfolio of brands. The company offers a range of web technology solutions, with a focus on online presence and digital marketing. This role provides an excellent opportunity for a Senior Content Writer to work with a wide range of brands and products, leveraging AI tools to create engaging, SEO-optimized content.

πŸ“Š Role Analysis

Career Level: Mid-Senior Level (5-10 years of experience)

Reporting Structure: The Senior Content Writer will report directly to the Content Manager or a similar role, working closely with product teams, UX designers, and support teams

Work Arrangement: Hybrid (2-3 days per week in the office, with the rest of the week working remotely)

Growth Opportunities:

  • Potential career progression to Content Manager or similar roles
  • Opportunities to work on various brands and products, gaining diverse experience
  • Chance to collaborate with cross-functional teams, expanding industry knowledge and skillset

ASSUMPTION: This role offers a unique blend of creative, technical, and project management responsibilities. The ideal candidate will have a strong portfolio of SEO-optimized content, with a proven track record of driving results through engaging, reader-friendly content. They will also have experience working with AI-driven content creation tools and a solid understanding of SEO best practices.

🌍 Location & Work Environment

Office Type: Hybrid (2-3 days per week in the office, with the rest of the week working remotely)

Office Location(s): Mumbai, India (Remote)

Geographic Context:

  • Mumbai is the capital city of the Indian state of Maharashtra and is the most populous city in India
  • The city is a major commercial and financial hub, with a thriving tech industry
  • Mumbai has a tropical climate, with hot and humid weather prevailing for most of the year

Work Schedule: Full-time (40 hours/week) with flexible working hours and a hybrid work arrangement (2-3 days per week in the office, with the rest of the week working remotely)

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility. The ideal candidate will be comfortable working in a hybrid environment and have a stable internet connection for remote work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • Technical assessment or content test
  • Interview with the hiring manager or content team
  • Final decision and offer

Key Assessment Areas:

  • Writing and editing skills
  • Familiarity with AI-driven content creation tools
  • Understanding of SEO best practices
  • Ability to grasp technical concepts quickly and translate findings into user-friendly documentation
  • Project management and time management skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Include specific examples of your SEO-optimized content and any experience working with AI-driven content creation tools
  • Prepare for the technical assessment or content test by brushing up on your writing, editing, and SEO skills
  • Research the company and its portfolio of brands to demonstrate your understanding of the business and its products
  • Be prepared to discuss your approach to content creation, optimization, and collaboration with cross-functional teams

ATS Keywords: SEO, Content Writing, AI Tools, Editing, Proofreading, Technical Documentation, Time Management, Problem Solving, Attention to Detail, CRO Best Practices, Content Optimization, Research, Collaboration, Multitasking, Adaptability

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on writing, editing, and SEO skills. The ideal candidate will have a strong portfolio of SEO-optimized content and experience working with AI-driven content creation tools.

πŸ› οΈ Tools & Technologies

  • AI-driven content creation tools (e.g., ChatGPT, Grammarly, Jasper, Surfer SEO)
  • Content management systems (CMS) and marketing automation tools
  • WordPress and basic HTML/CSS
  • SEO optimization tools (e.g., SEMrush, Ahrefs, Google Search Console)
  • Project management and collaboration tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The ideal candidate will have experience working with AI-driven content creation tools and a solid understanding of SEO best practices. Familiarity with content management systems, marketing automation tools, and project management software is also beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Innovation
  • Collaboration
  • Integrity
  • Accountability

Work Style:

  • Agile and adaptable
  • Data-driven and analytical
  • Creative and innovative
  • Collaborative and team-oriented
  • Results-focused and accountable

Self-Assessment Questions:

  • How do you ensure that your content aligns with the company's customer-centric approach?
  • Can you provide an example of a time when you leveraged data or analytics to improve content performance?
  • How do you approach collaboration with cross-functional teams, and can you share an example of a successful collaboration?

ASSUMPTION: Newfold Digital values a customer-centric, innovative, and collaborative work environment. The ideal candidate will be able to demonstrate their alignment with these values and provide specific examples of their work style and approach to content creation and collaboration.

⚠️ Potential Challenges

  • Managing multiple content projects and meeting tight deadlines while maintaining high editorial standards
  • Keeping up with the latest AI tools, industry trends, and technology advancements
  • Adapting to evolving content needs, workflows, and working hours
  • Collaborating effectively with cross-functional teams, including product teams, UX designers, and support teams
  • Working remotely and maintaining productivity and focus in a hybrid work environment

ASSUMPTION: The ideal candidate will be able to demonstrate their ability to manage multiple projects, meet tight deadlines, and adapt to evolving content needs and workflows. They will also have experience working with AI-driven content creation tools and a solid understanding of SEO best practices.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to Senior SEO Content Writer or Senior Technical Writer positions in the tech or SaaS industry
  • However, this role places a stronger emphasis on leveraging AI tools for content creation, optimization, and efficiency
  • Career progression opportunities may include Content Manager or similar roles, with a focus on strategic content planning and team leadership

ASSUMPTION: This role offers a unique blend of creative, technical, and project management responsibilities. The ideal candidate will have a strong portfolio of SEO-optimized content, with a proven track record of driving results through engaging, reader-friendly content. They will also have experience working with AI-driven content creation tools and a solid understanding of SEO best practices.

πŸ“ Sample Projects

  • Developing a comprehensive guide on SEO best practices for a WordPress plugin
  • Creating a series of blog posts on the latest AI-driven content creation tools and their application in content optimization
  • Assisting the Product Copywriter in crafting concise, sales-driven copy for a new product launch, driving conversions and enhancing product appeal

ASSUMPTION: The ideal candidate will have experience working on various content projects, with a focus on SEO optimization, AI-driven content creation, and driving results through engaging, reader-friendly content.

❓ Key Questions to Ask During Interview

  • Can you describe the content strategy for one of the company's key brands, and how it aligns with the overall business objectives?
  • How does the content team collaborate with product teams to ensure accurate and up-to-date documentation?
  • Can you provide an example of a time when you leveraged AI tools to enhance content creation efficiency and ensure high editorial standards?
  • How does the company support the professional development and growth of its content team members?
  • What are the key performance indicators (KPIs) used to measure the success of the content team's efforts, and how are they tracked and reported?

ASSUMPTION: The ideal candidate will be able to demonstrate their ability to manage multiple projects, meet tight deadlines, and adapt to evolving content needs and workflows. They will also have experience working with AI-driven content creation tools and a solid understanding of SEO best practices.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on SEO content writing, AI-driven content creation, and project management
  • Prepare for the technical assessment or content test by brushing up on your writing, editing, and SEO skills
  • Research the company and its portfolio of brands to demonstrate your understanding of the business and its products
  • Be prepared to discuss your approach to content creation, optimization, and collaboration with cross-functional teams
  • Follow up with the hiring manager or HR team within one week of submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.