Senior Conversion Optimization Manager (f/m/x) Freelancer

📌 Core Information

🔹 Job Title: Senior Conversion Optimization Manager (f/m/x) Freelancer

🔹 Company: Tomorrow GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Part-Time, Contractor

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Optimizing website and app store presence for improved conversion rates
• Developing and maintaining a shared roadmap for data-driven optimization
• Collaborating with cross-functional teams to create a seamless user experience
• Leading a team of Web Developers to implement optimization measures

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams.

📋 Key Responsibilities

✅ Develop and maintain a shared roadmap for data-driven optimization of website and app store presence

✅ Analyze performance of both touchpoints to identify optimization opportunities

✅ Plan, run, and evaluate A/B tests and other experiments to improve conversion rates

✅ Monitor key performance indicators, create regular reports, and derive actionable insights

✅ Work with Web Development to define clear technical requirements and user stories

✅ Lead a team of Web Developers to implement optimization measures effectively

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and team leadership, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Several years of experience in digital marketing, growth, CRO, or product marketing

Required Skills:

• Proven expertise in optimizing websites and app store presences
• Strong analytical skills and hands-on experience with tools like Web Analytics, A/B testing, SEO, and ASO
• Ability to communicate complex ideas clearly and lead with empathy
• Holistic mindset for cross-channel customer journeys and user-centric thinking
• Technical understanding and hands-on CMS experience
• Structured work approach, strong quality awareness, and collaborative spirit

Preferred Skills:

• Fluency in both German and English – written and spoken
• Experience working in a digital-first environment
• Knowledge of the banking industry

ASSUMPTION: Candidates should have a strong background in digital marketing and a proven track record in optimizing digital touchpoints.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (full-time equivalent, based on industry standards for a senior role in Germany)

Benefits:

• Flexible working hours and remote work options
• Modern office space in Hamburg with wheelchair accessibility
• Opportunity to work on sustainable finance and make a positive impact

Working Hours: 16 hours per week (2 days per week)

ASSUMPTION: The salary range is estimated based on industry standards for a senior role in Germany. Benefits are tailored to the company's remote-friendly work culture.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically sustainable banking

Company Size: 51-200 employees, offering a dynamic and collaborative work environment

Founded: 2017, with a mission to establish sustainable finance at the heart of society

Company Description:

• Tomorrow offers digital banking services focused on sustainability and social impact
• They aim to win people over to sustainable finance and provide an alternative to traditional banks
• Their services include open banking, savings accounts, and investments

Company Specialties:

• Sustainable banking
• Open banking
• Impact investing

Company Website: https://www.tomorrow.one

ASSUMPTION: Tomorrow is a growing fintech company focused on sustainability, offering applicants the opportunity to work on meaningful projects with a positive impact.

📊 Role Analysis

Career Level: Senior, with the opportunity to lead a team and drive strategic initiatives

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams

Work Arrangement: Freelance, with the option to work remotely two days a week

Growth Opportunities:

• Potential full-time employment or increased freelance hours based on performance
• Expanding responsibilities as the company grows and enters new markets
• Opportunities to work on high-impact projects and drive sustainable finance adoption

ASSUMPTION: This role offers growth opportunities as the company expands and gains traction in the market.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Hamburg with remote work options

Office Location(s): Neuer Pferdemarkt, Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany, offering a vibrant cultural scene and a strong tech industry
• The city is known for its sustainability initiatives and commitment to green living
• Hamburg has a mild oceanic climate, with cool summers and mild winters

Work Schedule: Flexible, with the option to work remotely two days per week

ASSUMPTION: The work environment is collaborative and flexible, with a strong focus on sustainability and social impact.

💼 Interview & Application Insights

Typical Process:

• Initial screening call to discuss the role and assess cultural fit
• Technical assessment or case study to evaluate analytical skills and problem-solving abilities
• Final interview with the hiring manager and/or team members to discuss the role in more detail and answer any questions

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Communication and leadership skills
• Cultural fit and alignment with company values
• Technical expertise in digital marketing and optimization

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Be prepared to discuss your approach to data analysis, A/B testing, and optimization strategies
• Demonstrate your understanding of sustainable finance and the company's mission

ATS Keywords: Digital Marketing, Growth, CRO, Product Marketing, Website Optimization, App Store Optimization, A/B Testing, Data Analysis, Reporting, Technical Requirements Management, Team Leadership, Analytical Skills, Communication, User-Centric Thinking, CMS Experience, Collaboration

ASSUMPTION: The application process is designed to assess both technical skills and cultural fit, with a focus on data-driven decision-making and strategic thinking.

🛠️ Tools & Technologies

• Web Analytics tools (e.g., Google Analytics, Mixpanel)
• A/B testing platforms (e.g., Optimizely, VWO)
• SEO and ASO tools (e.g., SEMrush, App Annie)
• CMS platforms (e.g., WordPress, Contentful)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Sustainability: Committed to using money as a force for good
• Transparency: Open and honest communication across the organization
• Collaboration: Working together to achieve common goals
• Innovation: Continuously seeking new and better ways to do things

Work Style:

• Data-driven: Decisions are based on data and analytics
• Agile: Adaptable and responsive to change
• Collaborative: Open to feedback and willing to work together to achieve goals
• Impact-focused: Committed to making a positive difference in the world

Self-Assessment Questions:

• Do you share the company's commitment to sustainability and using money as a force for good?
• Are you comfortable working in a data-driven and agile environment?
• Do you thrive in collaborative settings and enjoy working with cross-functional teams?
• Are you passionate about making a positive impact and driving sustainable finance adoption?

ASSUMPTION: Cultural fit is essential for success in this role, as the company values collaboration, innovation, and a shared commitment to sustainability.

⚠️ Potential Challenges

• Balancing freelance work with other commitments and maintaining productivity
• Adapting to a remote work environment and collaborating effectively with distributed teams
• Keeping up with the fast-paced and ever-evolving digital marketing landscape
• Managing multiple priorities and stakeholders in a growing organization

ASSUMPTION: These challenges can be mitigated with strong time management skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on optimizing digital touchpoints for improved conversion rates
• In the sustainable finance industry, this role plays a crucial part in driving adoption and engagement among eco-conscious consumers
• Career progression may include moving into a full-time role, taking on more responsibilities, or specializing in a specific area of digital marketing

ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and team leadership, with a focus on driving sustainable finance adoption.

📝 Sample Projects

• Conducting a comprehensive audit of the company's website and app store presence to identify optimization opportunities
• Developing and implementing a roadmap for data-driven optimization, including A/B tests and other experiments
• Creating regular reports on key performance indicators and presenting findings to stakeholders
• Collaborating with Web Development to define technical requirements and user stories for optimization measures

ASSUMPTION: These sample projects illustrate the range of responsibilities and the need for a versatile skill set in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the company in the next 12 months, and how can this role help address them?
• How does this role fit into the company's long-term growth plans, and what opportunities are there for career progression?
• What is the company's approach to sustainability, and how does this role contribute to that mission?
• How does the company support work-life balance and employee well-being, especially for freelancers?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These interview questions help applicants assess the company's culture, values, and long-term prospects, as well as the specific expectations for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for the interview by researching the company, its mission, and the specific challenges facing the role
• Follow up with the hiring manager after the interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.