📌 Core Information
🔹 Job Title: Senior Copy Writer
🔹 Company: RGE
🔹 Location: Jakarta, Indonesia
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for multiple platforms, such as website, social media, digital banner, and videoscript.
- Supporting the development of integrated communications strategies across all channels.
- Developing creative concepts based on business objectives and brand guidelines.
- Managing and maintaining brand consistency in all communication materials.
- Collaborating with internal stakeholders to ensure alignment of messaging and positioning.
ASSUMPTION: This role requires a strong background in copywriting and content creation, with a focus on digital marketing and brand management. The ideal candidate will have experience working with multiple stakeholders and managing brand consistency across various platforms.
📋 Key Responsibilities
✅ Creating engaging content for various platforms, ensuring it aligns with business objectives and brand guidelines.
✅ Supporting the development of integrated communications strategies across all channels.
✅ Developing creative concepts based on business objectives and brand guidelines.
✅ Managing and maintaining brand consistency in all communication materials.
✅ Collaborating with internal stakeholders (e.g., Corporate Communication) to ensure alignment of messaging and positioning across different communication touchpoints.
ASSUMPTION: The role requires strong writing skills, creativity, and the ability to work effectively with various stakeholders. Familiarity with digital marketing trends and brand management principles is essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
Experience: Proven experience (2-5 years) in copywriting, content creation, or a related role, with a focus on digital marketing and brand management.
Required Skills:
- Excellent written and verbal communication skills in English.
- Strong creative writing skills and the ability to adapt content to different platforms and audiences.
- Proven experience in developing integrated communications strategies.
- Excellent project management skills and the ability to manage multiple projects simultaneously.
- Strong stakeholder management skills and the ability to collaborate effectively with various teams.
- Familiarity with brand management principles and brand guidelines.
Preferred Skills:
- Experience working in a multinational corporation or a fast-paced agency environment.
- Fluency in additional languages, particularly Indonesian or Mandarin.
- Experience in the paper and forest product manufacturing industry.
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their creative writing skills and experience working on integrated communications campaigns. Familiarity with the paper and forest product manufacturing industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level copywriter in Jakarta, the estimated salary range is IDR 15,000,000 - 25,000,000 per year (USD 1,050 - 1,750 per month).
Benefits:
- Health insurance and pension plans.
- Employee discounts on RGE products.
- Opportunities for professional development and training.
- Performance-based bonuses and incentives.
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:30 PM), with flexibility for occasional overtime as needed.
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be adjusted based on the company's policies and the candidate's employment status.
📌 Applicant Insights
🔍 Company Context
Industry: RGE operates in the bio-based resources and energy sectors, serving over 100 markets worldwide. Its operations span across Indonesia, China, Brazil, Canada, Spain, and Malaysia.
Company Size: RGE is a large organization with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: RGE was established in 1973 and has since grown into a global leader in sustainable natural fibers, edible oils, green packaging, and cleaner energy solutions.
Company Description:
- RGE is a global group of companies committed to sustainable development, conservation, and community empowerment, guided by its 5Cs philosophy.
- The company plays a vital role in feeding, clothing, and improving the lives of billions worldwide through its products and services.
- RGE is headquartered in Singapore and has operations in six countries across four continents.
Company Specialties:
- Paper & Pulp
- Speciality Fiber
- Oil & Gas
- Palm Oil
- Viscose Rayon
Company Website: https://www.rgei.com
ASSUMPTION: Working at RGE offers opportunities to contribute to a global mission focused on sustainability and positive social impact. The company's large size provides ample resources for professional development and career growth.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of proven experience and the ability to grow within the organization.
Reporting Structure: The Senior Copy Writer will report directly to the Head of Corporate Communications or a similar role, depending on the organizational structure.
Work Arrangement: This is an on-site position, requiring regular attendance at the company's Jakarta office. However, there may be opportunities for flexible work arrangements, such as working from home occasionally, depending on the company's policies and the candidate's performance.
Growth Opportunities:
- Progression to a leadership role within the communications team, such as Communications Manager or Head of Communications.
- Expansion into related roles within the marketing or corporate affairs functions, such as Brand Manager or Public Relations Specialist.
- Opportunities to work on international projects and gain exposure to RGE's global operations.
ASSUMPTION: The role offers opportunities for career growth within the communications function and exposure to RGE's global operations. However, the specific growth opportunities will depend on the candidate's performance and the organization's needs.
🌍 Location & Work Environment
Office Type: RGE's Jakarta office is a modern, professional environment with a focus on collaboration and innovation.
Office Location(s): 80 Raffles Place, #50-01, Singapore, Singapore 048624 (Headquarters); specific office locations in Jakarta may vary.
Geographic Context:
- Jakarta is the capital and largest city of Indonesia, with a population of over 10 million people.
- The city is a major economic, cultural, and political center in Southeast Asia, offering ample opportunities for professional growth and development.
- Jakarta has a tropical monsoon climate, with warm and humid weather year-round.
Work Schedule: The work schedule is typically Monday to Friday, with standard office hours (9:00 AM - 5:30 PM). However, the role may require occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: Working in Jakarta offers a dynamic and fast-paced work environment, with ample opportunities for professional growth and development. The city's tropical climate may require adjustments for those not accustomed to warm and humid weather.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the RGE careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or video interview with the hiring manager and/or other team members to discuss the role, responsibilities, and expectations.
- Skills assessment or case study presentation to evaluate the candidate's creative writing and strategic thinking abilities.
- Final interview with the Head of Corporate Communications or a similar role to discuss the candidate's fit within the organization and make a hiring decision.
Key Assessment Areas:
- Creative writing skills and the ability to adapt content to different platforms and audiences.
- Strategic thinking and the ability to develop integrated communications strategies.
- Project management skills and the ability to manage multiple projects simultaneously.
- Stakeholder management skills and the ability to collaborate effectively with various teams.
- Familiarity with brand management principles and brand guidelines.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include a portfolio of your best work, showcasing your creative writing skills and experience working on integrated communications campaigns.
- Prepare for the interview by researching RGE's mission, values, and corporate social responsibility initiatives, and be ready to discuss how your skills and experience align with the company's goals.
- Practice your case study presentation or skills assessment, focusing on demonstrating your strategic thinking and creative writing abilities.
ATS Keywords: Copywriting, content creation, digital marketing, brand management, integrated communications, messaging alignment, brand consistency, stakeholder collaboration, creative concept development, resource development, sustainability.
ASSUMPTION: The application process for this role may vary depending on the company's needs and the number of candidates. Applicants should be prepared to demonstrate their creative writing skills and strategic thinking abilities throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Content management systems (e.g., WordPress, Drupal)
- Design tools (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's preferences and the candidate's experience. Familiarity with industry-standard tools and platforms is essential.
👔 Cultural Fit Considerations
Company Values:
- Commitment to sustainability and positive social impact
- Collaboration and innovation
- Integrity and accountability
- Respect for diversity and inclusion
- Focus on continuous learning and improvement
Work Style:
- Dynamic and fast-paced work environment
- Focus on collaboration and teamwork
- Openness to feedback and continuous improvement
- Adaptability and flexibility in the face of change
- Strong commitment to RGE's mission and values
Self-Assessment Questions:
- Do you share RGE's commitment to sustainability and positive social impact?
- Are you comfortable working in a dynamic and fast-paced work environment, with a focus on collaboration and teamwork?
- Do you embrace feedback and continuous improvement as opportunities for growth and development?
- Are you adaptable and flexible in the face of change, with a strong commitment to RGE's mission and values?
ASSUMPTION: The ideal candidate for this role will be passionate about RGE's mission and values, with a strong commitment to sustainability and positive social impact. They will thrive in a dynamic and fast-paced work environment, with a focus on collaboration and teamwork.
⚠️ Potential Challenges
- Managing multiple projects simultaneously, with tight deadlines and competing priorities.
- Working with diverse stakeholders, each with their own priorities and expectations.
- Adapting to a fast-paced work environment, with frequent changes and updates to project requirements.
- Navigating a large organization, with complex reporting structures and decision-making processes.
ASSUMPTION: The role may present challenges related to project management, stakeholder collaboration, and adaptability in a fast-paced work environment. However, these challenges also present opportunities for professional growth and development.
📈 Similar Roles Comparison
- Compared to other mid-senior level copywriter roles, this position offers a unique opportunity to work on integrated communications strategies for a global organization focused on sustainability and positive social impact.
- In the context of the paper and forest product manufacturing industry, this role offers exposure to a wide range of communications channels and stakeholders, with a focus on brand management and messaging alignment.
- Career-wise, this role provides opportunities for growth within the communications function and exposure to RGE's global operations, with potential progression to leadership roles or expansion into related functions.
ASSUMPTION: This role offers unique opportunities for professional growth and development within the communications function and exposure to RGE's global operations. However, the specific career path will depend on the candidate's performance and the organization's needs.
📝 Sample Projects
- Developing an integrated communications strategy for the launch of a new sustainable product line, including website content, social media campaigns, and digital banner advertisements.
- Creating a videoscript for a corporate social responsibility initiative, highlighting RGE's commitment to sustainability and positive social impact.
- Managing a rebranding project, ensuring brand consistency across all communication materials and collaborating with internal stakeholders to align messaging and positioning.
ASSUMPTION: The specific projects for this role may vary depending on the company's needs and the candidate's experience. However, the projects will focus on creative writing, brand management, and integrated communications strategies.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a project, from initial brief to final delivery?
- How does this role collaborate with other teams within the organization, such as marketing or corporate affairs?
- What are the most important qualities for success in this role, according to the hiring manager?
- How does RGE support the professional development and growth of its employees?
- What are the biggest challenges facing the communications team in the next 12-24 months, and how can this role contribute to addressing them?
ASSUMPTION: The interview process for this role will focus on assessing the candidate's creative writing skills, strategic thinking abilities, and cultural fit within the organization. Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the RGE careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your creative writing and integrated communications work.
- Prepare a portfolio of your best work, showcasing your creative writing skills and experience working on integrated communications campaigns.
- Practice your case study presentation or skills assessment, focusing on demonstrating your strategic thinking and creative writing abilities.
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
