📌 Core Information
🔹 Job Title: Senior Copy Writer
🔹 Company: U.S. Bank National Association
🔹 Location: New York, NY
🔹 Job Type: Full time
🔹 Category: Financial Services
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3+ days in-office)
🚀 Job Overview
Key aspects of this role include:
- Leading the in-house creative team as the Senior Copywriter/Associate Creative Director (ACD)
- Developing compelling copy for various channels, including digital, print, social media, and integrated campaigns
- Managing and mentoring a team of copywriters to ensure high-quality work and professional growth
- Overseeing multiple projects simultaneously, ensuring on-brand, on-time, and high-quality deliverables
- Collaborating with art directors, designers, and other team members to create cohesive and impactful campaigns
- Staying up-to-date with industry trends and proactively bringing new ideas and innovative approaches to the team
- Demonstrating familiarity with AI technologies and openness to exploring new approaches and tools
ASSUMPTION: This role requires a strong background in advertising and social media, with a proven track record of leading creative projects and managing other writers. Experience in financial services and branding is a plus.
📋 Key Responsibilities
✅ Serve as the lead writer for the in-house creative team, developing compelling and effective copy for a variety of channels
✅ Collaborate with art directors, designers, and other team members to create cohesive and impactful campaigns that align with brand strategy and business goals
✅ Manage and mentor a team of copywriters, providing guidance, feedback, and support to ensure high-quality work and professional growth
✅ Oversee multiple projects simultaneously, ensuring that all deliverables are on-brand, on-time, and meet the highest standards of creativity and effectiveness
✅ Develop and maintain a deep understanding of the brand voice and tone, ensuring consistency across all communications
✅ Stay up-to-date with industry trends and best practices, and proactively bring new ideas and innovative approaches to the team
✅ Work closely with clients and stakeholders to understand their needs and objectives, and translate them into compelling creative solutions
✅ Demonstrate familiarity with AI technologies and an openness to exploring new approaches and tools to enhance creative processes and outcomes
ASSUMPTION: This role may require occasional travel for client meetings or industry events.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, English, Journalism, Marketing, or related field, or equivalent work experience
Experience: Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Required Skills:
- Proven experience in copywriting, with a strong portfolio showcasing integrated and social campaign work
- Proven experience in a leadership role, managing and mentoring other writers
- Exceptional writing, editing, and proofreading skills, with a keen eye for detail and a passion for storytelling
- Strong understanding of branding principles and the ability to create content that aligns with brand guidelines and objectives
- Excellent project management skills, with the ability to juggle multiple projects and deadlines in a fast-paced environment
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and clients
Preferred Skills:
- 5 to 10 years of experience in copywriting, with a strong portfolio showcasing integrated and social campaign work
- Proven experience in a leadership role, managing and mentoring other writers
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Adobe Creative Suite is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $117,725 - $138,500 per year
Benefits:
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Working Hours: Full-time position, with a hybrid schedule requiring 3 or more days in the office
ASSUMPTION: The salary range provided is based on the primary location of New York, NY. The actual range for the role may differ based on the location of the role.
📌 Applicant Insights
🔍 Company Context
Industry: U.S. Bank operates in the financial services industry, offering a wide range of banking, payment, and wealth management services to consumers, businesses, and institutions.
Company Size: U.S. Bank is a large company with over 70,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: U.S. Bank was founded in 1863 and has since grown to become one of the largest banks in the United States.
Company Description:
- U.S. Bank is committed to helping its customers achieve their financial goals and providing exceptional customer service
- The company offers a wide range of financial products and services, including personal banking, credit cards, mortgage, and business banking
- U.S. Bank is also a leader in digital banking, with a strong focus on innovation and technology
Company Specialties:
- Retail banking
- Corporate and commercial banking
- Payment services
- Investment and wealth management
- Digital banking and technology
Company Website: usbank.com
ASSUMPTION: U.S. Bank is a well-established and reputable financial institution with a strong brand and a commitment to customer service and innovation.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in copywriting and creative leadership.
Reporting Structure: The Senior Copywriter/ACD will likely report directly to the Creative Director or Head of Marketing and oversee a team of copywriters.
Work Arrangement: This role follows a hybrid work arrangement, requiring employees to be in the office for at least 3 days per week.
Growth Opportunities:
- With experience and strong performance, the Senior Copywriter/ACD may have the opportunity to advance to a Creative Director or similar leadership role
- The diverse range of products and services offered by U.S. Bank provides opportunities for career growth and development within the company
- The company's focus on innovation and technology also presents opportunities for growth in digital marketing and related fields
ASSUMPTION: U.S. Bank's large size and diverse range of products and services provide ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: U.S. Bank's headquarters in New York, NY, features a modern and collaborative work environment with state-of-the-art technology and amenities.
Office Location(s): 270 Park Avenue, New York, NY 10017
Geographic Context:
- New York, NY, is a major financial hub with a vibrant and dynamic business environment
- The city offers a wide range of cultural, recreational, and dining opportunities
- New York, NY, has a cost of living that is higher than the national average, with competitive salaries and benefits to match
Work Schedule: The hybrid work arrangement for this role requires employees to be in the office for at least 3 days per week, with the remaining days worked remotely.
ASSUMPTION: The hybrid work arrangement for this role offers a balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the creative team and other stakeholders
- Final interview with the Creative Director or Head of Marketing
- Background check and offer extension
Key Assessment Areas:
- Portfolio and writing samples
- Creativity and strategic thinking
- Leadership and management skills
- Collaboration and communication skills
- Industry knowledge and trends
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a link to your portfolio or attach writing samples with your application
- Prepare for behavioral and scenario-based interview questions that assess your leadership, creativity, and problem-solving skills
- Research U.S. Bank's brand voice, tone, and values to demonstrate your understanding of the company and alignment with its culture
ATS Keywords: Senior Copywriter, Associate Creative Director, Creative Leadership, Brand Voice, Brand Tone, Marketing Strategy, Campaign Development, Team Management, AI Technologies, Hybrid Work Arrangement
ASSUMPTION: U.S. Bank's application process may vary depending on the role and location, and the company may use an Applicant Tracking System (ATS) to manage and review applications.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Suite
- AI technologies (e.g., natural language processing, machine learning)
- Project management tools (e.g., Asana, JIRA, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used by U.S. Bank may vary depending on the role and team, and the company may provide training and resources to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Putting customers first
- Acting with integrity
- Collaborating effectively
- Innovating responsibly
- Performing with excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and innovative
- Agile and adaptable
- Customer-focused and solutions-oriented
Self-Assessment Questions:
- Do you have a strong understanding of U.S. Bank's brand voice and tone, and can you demonstrate your ability to create on-brand content?
- Are you comfortable working in a hybrid environment, balancing in-office collaboration and remote flexibility?
- Do you have strong leadership and management skills, with experience mentoring and developing other writers?
ASSUMPTION: U.S. Bank values candidates who are passionate about their work, committed to customer service, and eager to collaborate and innovate in a dynamic and fast-paced environment.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require long hours and tight deadlines
- The hybrid work arrangement may present challenges in maintaining work-life balance
- The competitive nature of the financial services industry may require continuous learning and adaptation to stay ahead of industry trends and best practices
- The cost of living in New York, NY, may be higher than in other locations, with competitive salaries and benefits to match
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and career advancement.
📈 Similar Roles Comparison
- Compared to other senior copywriter roles, this position offers a competitive salary range and benefits package, as well as the opportunity to work for a well-established and reputable financial institution
- In the financial services industry, U.S. Bank is known for its strong brand, customer focus, and commitment to innovation and technology
- Career-wise, this role offers opportunities for growth and development within the company, as well as the potential to advance to a creative director or similar leadership role
ASSUMPTION: When comparing similar roles, consider the company's size, industry, and culture, as well as the specific requirements and responsibilities of the position.
📝 Sample Projects
- Developing a comprehensive brand style guide and tone of voice document for U.S. Bank's digital and social media channels
- Creating a series of integrated marketing campaigns to promote U.S. Bank's suite of personal banking products and services
- Writing and designing a quarterly customer newsletter to highlight U.S. Bank's latest products, services, and community involvement initiatives
ASSUMPTION: These sample projects are intended to illustrate the types of creative and strategic challenges the Senior Copywriter/ACD may face in this role, and are not meant to be exhaustive or prescriptive.
❓ Key Questions to Ask During Interview
- Can you describe the creative team's dynamic and how the Senior Copywriter/ACD would fit into it?
- What are the biggest challenges facing the creative team currently, and how can the Senior Copywriter/ACD help address them?
- How does U.S. Bank support the professional development and growth of its creative team members?
- What are the key priorities for the creative team in the first 90 days, and how can the Senior Copywriter/ACD contribute to them?
- How does U.S. Bank measure the success of its creative campaigns, and what metrics are most important for the Senior Copywriter/ACD to focus on?
ASSUMPTION: These key questions are designed to help you better understand the role, the team, and the company, and to demonstrate your interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a link to your portfolio or attach writing samples with your application
- Prepare for behavioral and scenario-based interview questions that assess your leadership, creativity, and problem-solving skills
- Research U.S. Bank's brand voice, tone, and values to demonstrate your understanding of the company and alignment with its culture
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
