📌 Core Information
🔹 Job Title: Senior Copy Writer
🔹 Company: U.S. Bank
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3+ days in-office)
🚀 Job Overview
Key aspects of this role include:
- Leading the in-house creative team in developing compelling copy across various channels
- Managing and mentoring other writers to ensure high-quality work and adherence to brand strategy
- Collaborating with art directors, designers, and other team members to create cohesive and impactful campaigns
- Overseeing multiple projects simultaneously, ensuring all deliverables are on-brand, on-time, and meet the highest standards of creativity and effectiveness
ASSUMPTION: This role requires a strong background in advertising and social media, with a proven track record of leading creative projects and managing other writers. Experience in financial services and branding is a plus.
📋 Key Responsibilities
✅ Serve as the lead writer for our in-house creative team, developing compelling and effective copy for a variety of channels including digital, print, social media, and integrated campaigns.
✅ Collaborate with art directors, designers, and other team members to create cohesive and impactful campaigns that align with our brand strategy and business goals.
✅ Manage and mentor a team of copywriters, providing guidance, feedback, and support to ensure high-quality work and professional growth.
✅ Oversee multiple projects simultaneously, ensuring that all deliverables are on-brand, on-time, and meet the highest standards of creativity and effectiveness.
✅ Develop and maintain a deep understanding of our brand voice and tone, ensuring consistency across all communications.
✅ Stay up-to-date with industry trends and best practices, and proactively bring new ideas and innovative approaches to the team.
✅ Work closely with clients and stakeholders to understand their needs and objectives, and translate them into compelling creative solutions.
✅ Demonstrate familiarity with AI technologies and an openness to exploring new approaches and tools to enhance creative processes and outcomes.
ASSUMPTION: This role may require occasional travel to meet with clients or attend industry events.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, English, Journalism, Marketing, or a related field
Experience: Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Required Skills:
- Proven experience in copywriting, with a strong portfolio showcasing integrated and social campaign work
- Exceptional writing, editing, and proofreading skills, with a keen eye for detail and a passion for storytelling
- Strong understanding of branding principles and the ability to create content that aligns with brand guidelines and objectives
- Excellent project management skills, with the ability to juggle multiple projects and deadlines in a fast-paced environment
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and clients
Preferred Skills:
- 5 to 10 years of experience in copywriting, with a strong portfolio showcasing integrated and social campaign work
- Proven experience in a leadership role, managing and mentoring other writers
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the financial services industry and be comfortable working in a corporate environment.
💰 Compensation & Benefits
Salary Range: $117,725 - $138,500 per year
Benefits:
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Working Hours: Full-time, typically 40 hours per week, with flexibility for a hybrid work arrangement
ASSUMPTION: The salary range provided is based on the primary location of New York, NY. The actual range for the role may differ based on the location of the role.
📌 Applicant Insights
🔍 Company Context
Industry: U.S. Bank is a leading financial services company, offering a wide range of products and services to consumers, businesses, and institutions. They are the fifth-largest commercial bank in the United States and have a strong reputation for strength and stability.
Company Size: U.S. Bank is a large company with over 79,000 employees worldwide. This size offers opportunities for career growth and development, as well as a diverse and inclusive work environment.
Founded: U.S. Bank was founded in 1863 and has a rich history of providing financial services to customers across the country.
Company Description:
- U.S. Bank is committed to helping millions of clients achieve their goals by providing a balance of best-in-class technology and human expertise tailored to individual needs
- Their approach to benefits and total rewards considers the whole self of their team members, offering a range of benefits to support both professional and personal growth
- U.S. Bank is consistently recognized as a great place to work, with a focus on creating a workplace where it's safe to speak up, share ideas, and try new things
Company Specialties:
- Commercial and institutional banking
- Business banking
- Payments
- Wealth management
- Consumer banking
Company Website: https://www.usbank.com/index.html
ASSUMPTION: U.S. Bank is a well-established company with a strong brand presence and a commitment to providing exceptional customer service.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and leadership in copywriting and creative direction.
Reporting Structure: The Senior Copywriter/Associate Creative Director will report directly to the Creative Director and oversee a team of copywriters.
Work Arrangement: This role offers a hybrid/flexible schedule, with an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
Growth Opportunities:
- As a senior role, there may be opportunities for career progression into a Creative Director or similar leadership position
- The diverse range of products and services offered by U.S. Bank provides opportunities to work on a wide variety of campaigns and projects
- The large size of the company offers opportunities to work with a wide range of clients and stakeholders
ASSUMPTION: While not explicitly stated, it is assumed that there may be opportunities for career growth and development within the creative team or across other departments within U.S. Bank.
🌍 Location & Work Environment
Office Type: U.S. Bank's offices are modern and professional, with a collaborative and creative work environment.
Office Location(s): New York, NY and Minneapolis, MN
Geographic Context:
- New York, NY is a major financial hub, offering a wide range of cultural, entertainment, and dining options
- The cost of living in New York, NY is higher than the national average, with a competitive job market and diverse industries
- Minneapolis, MN offers a high quality of life, with a strong job market, affordable housing, and a vibrant arts and culture scene
Work Schedule: The work schedule for this role is full-time, with a hybrid/flexible arrangement that allows for some remote work.
ASSUMPTION: While not explicitly stated, it is assumed that the work environment at U.S. Bank is collaborative, inclusive, and supportive of work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- In-person or virtual interview with the hiring manager and/or other team members
- Final interview with the Creative Director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Writing and editing skills
- Creativity and innovation
- Project management and organizational skills
- Collaboration and communication skills
- Alignment with U.S. Bank's brand voice and tone
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio of your best work, showcasing your range and versatility as a copywriter
- Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and ability to work collaboratively
- Research U.S. Bank's brand and values to demonstrate your understanding of the company and your fit for the role
ATS Keywords: Copywriting, Creative Direction, Project Management, Branding, Social Media, Advertising, Mentoring, Collaboration, Editing, Proofreading, Storytelling, Communication, AI Technologies, Digital Marketing, Integrated Campaigns, Detail Orientation
ASSUMPTION: U.S. Bank uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Google Workspace (Google Docs, Sheets, Slides)
- Project management tools (Asana, Trello, Jira)
- AI technologies (for enhancing creative processes and outcomes)
ASSUMPTION: While not explicitly stated, it is assumed that U.S. Bank uses industry-standard tools and technologies for creative and project management processes.
👔 Cultural Fit Considerations
Company Values:
- Putting customers first
- Working together
- Acting with integrity
- Fostering an inclusive environment
- Driving with purpose
Work Style:
- Collaborative and team-oriented
- Focused on delivering high-quality work and exceptional customer service
- Adaptable and open to feedback and new ideas
- Committed to continuous learning and professional development
Self-Assessment Questions:
- How do you align with U.S. Bank's brand voice and tone in your writing?
- How do you handle feedback and incorporate it into your work to improve the final product?
- How do you balance creativity and innovation with adherence to brand guidelines and objectives?
ASSUMPTION: U.S. Bank values a strong cultural fit with their brand and values, and candidates who demonstrate a clear understanding of and alignment with these principles will be more successful in the interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment can be challenging and require strong organizational skills
- The financial services industry can be complex and regulated, requiring a strong understanding of the industry and relevant compliance considerations
- The hybrid work arrangement may require more self-motivation and discipline to manage time effectively
- The cost of living in New York, NY may be a challenge for some candidates, depending on their salary and personal financial situation
ASSUMPTION: While U.S. Bank offers a comprehensive benefits package and competitive salary range, the cost of living in New York, NY may still be a challenge for some candidates.
📈 Similar Roles Comparison
- This role is similar to other Senior Copywriter or Associate Creative Director positions in the advertising and marketing industry, but with a focus on the financial services sector
- The financial services industry is highly competitive, with a strong emphasis on brand differentiation and customer experience
- Career progression in this role may lead to opportunities in creative direction, brand management, or other leadership positions within U.S. Bank or the broader financial services industry
ASSUMPTION: While the specific responsibilities and requirements of this role may vary depending on the company and industry, the core skills and competencies required for success in this role are transferable to similar positions in other industries.
📝 Sample Projects
- Developing a comprehensive brand voice and tone guide for U.S. Bank, ensuring consistency across all communications channels
- Creating a series of integrated campaigns to launch a new product or service, including digital, print, social media, and event components
- Managing a team of copywriters to develop and execute a large-scale rebranding project, ensuring all deliverables are on-brand, on-time, and meet the highest standards of creativity and effectiveness
ASSUMPTION: These sample projects are intended to illustrate the range and scope of the responsibilities for this role, and may not be representative of the specific projects or campaigns that the successful candidate will work on.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the creative department?
- How does U.S. Bank support the professional development and growth of its employees?
- What are the most challenging aspects of working in the financial services industry, and how does U.S. Bank address these challenges?
- What are the key priorities for this role in the first 90 days?
- How does U.S. Bank foster a culture of innovation and creativity, and what opportunities are there for experimentation and risk-taking in this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your work and how it aligns with U.S. Bank's brand voice and tone
- Prepare a portfolio of your best work, showcasing your range and versatility as a copywriter
- Research U.S. Bank's brand and values to demonstrate your understanding of the company and your fit for the role
- Follow up with the hiring manager or HR representative one week after your interview to express your continued interest in the position and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
