Senior Copywriter

📌 Core Information

🔹 Job Title: Senior Copywriter

🔹 Company: Critical Mass

🔹 Location: Vancouver, British Columbia, Canada

🔹 Job Type: Full-time, Hybrid (3 days in office)

🔹 Category: Advertising Services

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with creatives and strategists to bring digital voice to life
• Grasping communication challenges and devising imaginative solutions
• Optimizing text through global/structural changes, line editing, and alignment with brand best practices
• Leading copy development for complex campaigns and mentoring junior copy staff

ASSUMPTION: This role requires a balance of creative thinking and technical writing skills, with a strong focus on collaboration and leadership.

📋 Key Responsibilities

✅ Interact with project teams to understand business objectives and audience demographics

✅ Review copy (alongside design) to align with brand guidelines and optimize scanability, clarity, and succinctness

✅ Provide guidance on creative revisions to up-level content within our client’s voice and tone

✅ Work with cross-functional partners to drive consensus across teams and advocate for solutions that balance the needs of Campaign Owners with our business goals

✅ Work with design partners and CD to audit existing templates, guidelines, and select teams’ past comms. Create/revise/advise on new templates and guidelines as needed to empower our partners to better execute their email projects

ASSUMPTION: This role involves a high level of collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field

Experience: 5+ years’ experience as a copywriter or editor in an agency, publishing, or journalism environment—including experience with interactive media and direct marketing

Required Skills:

• Ability to internalize and consistently adhere to internal brand guidelines
• Exceptional writing and editing skills, including the ability to quickly review, edit, and QA a wide variety of comms
• Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines
• A strong understanding of marketing (especially direct marketing) and advertising principles
• The ability to work on multiple projects simultaneously and effectively juggle diverse writing demands

Preferred Skills:

• Experience with email marketing platforms
• Familiarity with UX/UI design principles

ASSUMPTION: While not explicitly stated, experience with email marketing platforms and familiarity with UX/UI design principles would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: CAD 75,000 - 85,000 per year. This range is based on industry standards for a Senior Copywriter role in Vancouver, considering the experience level and market conditions.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company matching
• Employee assistance program
• Paid time off (vacation, sick, and holidays)
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Critical Mass operates in the advertising services industry, focusing on digital marketing, brand launch and experience, user experience and interaction, design, and more.

Company Size: With over 1,000 employees, Critical Mass is a mid-sized company that offers a mix of startup-like agility and enterprise-level resources.

Founded: Critical Mass was founded in 1998 and has since grown into a global agency with offices in multiple countries.

Company Description:

• Critical Mass is a team of 1,800 inspired folks based in 13 offices around the world, providing full-service digital capabilities for the greatest brands on Earth
• Their secret sauce is uncompromising design standards, relentless focus on customers, and an ability to put powerful new technologies to work for their clients
• They work with top-tier brands like Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more

Company Specialties:

• Digital Marketing
• Brand Launch & Experience
• User Experience & Interaction
• Design
• Insight & Planning
• Digital Campaign Management
• Social Media
• Mobile
• Technology Services
• Experience Design
• Experience Distribution
• Marketing Science
• and eCommerce

Company Website: http://www.criticalmass.com

ASSUMPTION: Critical Mass is a well-established agency with a strong reputation in the industry, offering a dynamic work environment and the opportunity to work with high-profile clients.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and leadership in copywriting and editing.

Reporting Structure: The Senior Copywriter will report directly to the Creative Director and work closely with project teams, design partners, and cross-functional partners.

Work Arrangement: This role is hybrid, requiring employees to be in the office for 3 days per week.

Growth Opportunities:

• Potential to lead copy development for complex campaigns and mentor junior copy staff
• Opportunities for professional development and career advancement within the company
• Exposure to a wide range of clients and projects, fostering continuous learning and skill development

ASSUMPTION: This role offers strong growth opportunities, both in terms of leadership and career advancement, as well as continuous learning and skill development.

🌍 Location & Work Environment

Office Type: Critical Mass' Vancouver office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 1011 9th Avenue SE, Suite 300, Calgary, Alberta T2G 0H7, CA

Geographic Context:

• Vancouver is a multicultural city with a high quality of life, offering a mix of urban and outdoor activities
• The office is located in the downtown core, with easy access to public transportation and amenities
• Vancouver has a mild, oceanic climate with cool, wet winters and warm, dry summers

Work Schedule: Full-time, with flexible hours and the option to work remotely 2 days per week

ASSUMPTION: The work environment at Critical Mass' Vancouver office is collaborative and dynamic, with a strong focus on creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• Creative brief and portfolio review with the Creative Director
• On-site interview with the Creative Director and other team members
• Final interview with the Executive Creative Director

Key Assessment Areas:

• Writing and editing skills
• Creativity and problem-solving abilities
• Understanding of brand guidelines and marketing principles
• Collaboration and communication skills
• Leadership and mentoring capabilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio of your best work, showcasing your range and versatility as a copywriter and editor
• Prepare for the creative brief and portfolio review by selecting pieces that demonstrate your ability to optimize text and align with brand best practices
• Research Critical Mass and their clients to demonstrate your understanding of their brand voice and tone

ATS Keywords: Copywriting, Editing, Creative Thinking, Attention to Detail, Marketing, Advertising, Project Management, Collaboration, Brand Guidelines, Direct Marketing, Usability, Social Media, Email Projects, Mentoring, Communication, Content Optimization

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on creative thinking, writing and editing skills, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: While not explicitly stated, familiarity with Microsoft Office Suite, Adobe Creative Cloud, and email marketing platforms is likely to be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Inspired: We are passionate about what we do and who we do it for
• Relentless: We never stop learning and improving
• Collaborative: We believe in the power of "we"
• Accountable: We take ownership of our work and our impact
• Inclusive: We embrace diversity and foster a culture of belonging

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a collaborative, fast-paced environment?
• Are you passionate about learning and improving your skills?
• Do you embrace diversity and foster a culture of belonging?

ASSUMPTION: Critical Mass values a diverse and inclusive work environment, with a strong focus on collaboration, continuous learning, and improvement.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Balancing the needs of Campaign Owners with business goals
• Working in a hybrid environment, with 3 days in the office and 2 days remote
• Adapting to a dynamic and fast-paced work environment

ASSUMPTION: This role may present challenges in terms of managing multiple projects, balancing stakeholder needs, and adapting to a hybrid work environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Copywriter or Senior Editor position in an advertising agency or publishing company
• However, this role places a stronger emphasis on leadership and mentoring, as well as the ability to work on complex campaigns
• Career progression in this role may lead to a Creative Director or similar leadership position

ASSUMPTION: While this role is similar to other Senior Copywriter or Senior Editor positions, it offers unique opportunities for leadership and mentoring, as well as exposure to complex campaigns.

📝 Sample Projects

• Developing a comprehensive brand voice and tone guide for a major client
• Optimizing email marketing campaigns for a retail client, resulting in a 25% increase in open rates and a 15% increase in click-through rates
• Leading a team of copywriters and editors to develop a series of targeted advertising campaigns for a tech client, resulting in a 30% increase in sales

ASSUMPTION: These sample projects demonstrate the range and depth of experience required for this role, as well as the potential impact of the Senior Copywriter's work on business outcomes.

❓ Key Questions to Ask During Interview

• Can you describe the creative process for a recent campaign and how copy played a role in its success?
• How does the copy team collaborate with design and strategy teams to develop effective campaigns?
• What opportunities are there for professional development and growth within the copy team and the agency as a whole?
• How does the agency support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the day-to-day work environment?

ASSUMPTION: These questions are designed to provide insight into the creative process, team dynamics, professional development opportunities, work-life balance, and the company's commitment to diversity, equity, and inclusion.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio of your best work, showcasing your range and versatility as a copywriter and editor
• Prepare for the creative brief and portfolio review by selecting pieces that demonstrate your ability to optimize text and align with brand best practices
• Research Critical Mass and their clients to demonstrate your understanding of their brand voice and tone
• Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.