📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: Critical Mass
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with cross-functional teams to bring complex projects to life
- Ensuring copy tone and style align with visual tone and style
- Participating in strategic brainstorming and campaign development
- Managing complex and rapidly evolving copy decks
- Working on multiple projects simultaneously
ASSUMPTION: This role requires a high level of experience and expertise in copywriting, with a strong focus on digital marketing and advertising principles.
📋 Key Responsibilities
✅ Collaborate with UX designers, art directors, and producers to bring complex projects to life
✅ Work closely with art directors and designers to ensure copy tone and style are consistent with visual tone and style
✅ Participate in strategic brainstorming, campaign development, and creative execution
✅ Interact with project teams to understand business objectives and audience demographics
✅ Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
✅ Maintain the very highest standards of copywriting and quality control
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on project needs and team dynamics.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 5-7 years of experience as a copywriter in an agency or in-house environment, including experience with interactive media
Required Skills:
- Acute attention to detail
- Exceptional writing skills
- Keen enthusiasm for and understanding of Web trends and technologies
- Strong understanding of marketing and advertising principles
- Experience managing complex and rapidly evolving copy decks
- Ability to work on multiple projects simultaneously and effectively juggle diverse writing demands
Preferred Skills:
- Experience with accessibility standards
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, having experience with accessibility standards and fluency in multiple languages could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: CAD 75,000 - CAD 90,000 per year
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee assistance program
- Generous time off policies
- Professional development opportunities
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior copywriter role in Vancouver. Benefits may vary and are subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Critical Mass operates in the advertising services industry, focusing on digital marketing and customer experience for global brands.
Company Size: With 1,714 employees, Critical Mass is a mid-sized company that offers a mix of startup-like agility and established processes.
Founded: Critical Mass was founded in 1998 and has since grown into a global agency with offices in North America, Europe, and Central America.
Company Description:
- Critical Mass is a full-service digital agency that provides capabilities for the world's greatest brands
- The company is known for its uncompromising design standards, relentless focus on customers, and ability to put powerful new technologies to work for clients
- Critical Mass works with top-tier brands such as Apple, Nike, Mars Wrigley, and BMW, among others
Company Specialties:
- Digital Marketing
- Brand Launch & Experience
- User Experience & Interaction
- Design
- Insight & Planning
- Digital Campaign Management
- Social Media
- Mobile
- Technology Services
- Experience Design
- Experience Distribution
- Marketing Science
- and eCommerce
Company Website: http://www.criticalmass.com
ASSUMPTION: Critical Mass is a well-established agency with a strong reputation in the advertising industry. Its diverse client base and global presence offer ample opportunities for growth and learning.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of experience and expertise in copywriting.
Reporting Structure: The Senior Copywriter will report directly to the Creative Director and work closely with various teams, including UX designers, art directors, and producers.
Work Arrangement: This is an on-site position, with the primary office located in Vancouver, British Columbia, Canada.
Growth Opportunities:
- Potential to lead and mentor junior copywriters
- Opportunities to work on diverse projects and expand skillset
- Possibility to advance to a creative leadership role within the agency
ASSUMPTION: This role offers ample opportunities for professional growth and development within the agency.
🌍 Location & Work Environment
Office Type: Critical Mass' Vancouver office is a collaborative and creative workspace, fostering innovation and teamwork.
Office Location(s): 1011 9th Avenue SE, Suite 300, Calgary, Alberta T2G 0H7, CA
Geographic Context:
- Vancouver is a multicultural city with a high quality of life, offering numerous recreational and cultural activities
- The city has a mild oceanic climate, with mild winters and cool summers
- Vancouver is known for its natural beauty, with mountains, forests, and beaches nearby
Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project demands.
ASSUMPTION: Working in Vancouver offers a unique blend of urban living and access to nature, with a vibrant cultural scene and a high standard of living.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Creative challenge or portfolio review
- In-person or video interview with the Creative Director and/or other team members
- Final interview with the Executive Creative Director
Key Assessment Areas:
- Portfolio and writing samples
- Creativity and strategic thinking
- Communication and collaboration skills
- Understanding of the agency's clients and industry
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio showcasing your best work, with a focus on digital marketing and advertising campaigns
- Be ready to discuss your creative process and how you approach copywriting challenges
- Research Critical Mass and its clients to demonstrate your understanding of the agency and its work
ATS Keywords: Copywriting, digital marketing, advertising, creative briefs, campaign development, user experience, collaboration, portfolio, writing samples
ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on assessing creative skills and cultural fit.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Project management tools (e.g., Asana, JIRA, Trello)
ASSUMPTION: While not explicitly stated, familiarity with industry-standard software and project management tools is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Curiosity
- Courage
- Craftsmanship
- Collaboration
- Accountability
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on delivering high-quality work
Self-Assessment Questions:
- Do you thrive in a collaborative, fast-paced environment?
- Are you passionate about crafting engaging and effective copy for digital platforms?
- Do you have a strong understanding of marketing and advertising principles?
ASSUMPTION: Critical Mass values curiosity, courage, craftsmanship, collaboration, and accountability. Applicants should be prepared to demonstrate how their work style and values align with those of the agency.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Adapting to a fast-paced and dynamic work environment
- Working with diverse teams and stakeholders
- Keeping up with the latest trends and best practices in digital marketing and advertising
ASSUMPTION: While this role offers many opportunities for growth and learning, it also presents challenges that require strong organizational skills, adaptability, and a keen attention to detail.
📈 Similar Roles Comparison
- Compared to other senior copywriter roles, this position places a stronger emphasis on digital marketing and advertising principles
- Critical Mass is a global agency with a diverse client base, offering more varied project opportunities than smaller agencies
- This role may offer more growth opportunities than in-house positions, given the agency's size and client base
ASSUMPTION: This role differs from other senior copywriter positions in its focus on digital marketing and advertising, as well as the global scale and diverse client base of the agency.
📝 Sample Projects
- Developing a comprehensive advertising campaign for a global brand, including digital and traditional channels
- Creating engaging and on-brand copy for a user-friendly mobile app
- Collaborating with a cross-functional team to launch a new product or service, including copy for marketing materials, website, and in-store displays
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the work required for this role, as well as the importance of collaboration and adaptability.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does the agency support the professional development and growth of its employees?
- What are the biggest challenges facing the agency and its clients in the current market landscape?
- How does the agency approach accessibility and inclusivity in its work?
- What is the typical career path for a senior copywriter at the agency?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and the agency, and can help you make an informed decision about your career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your best work, with a focus on digital marketing and advertising campaigns
- Be ready to discuss your creative process and how you approach copywriting challenges
- Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
