📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: Medcan
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid options
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content marketing strategies across B2B and B2C channels
- Creating and maintaining high-quality, engaging content for various platforms
- Collaborating with cross-functional teams to bring content ideas to life
- Adapting writing style to suit different audiences and formats
- Proofreading and editing materials for clarity, accuracy, and brand consistency
ASSUMPTION: This role requires a strong blend of creativity and analytical thinking, with a focus on driving engagement and results through compelling storytelling.
📋 Key Responsibilities
✅ Own the development of marketing content across B2B and B2C channels
✅ Create and maintain content across various channels, including email, web, print, social media, and out-of-home
✅ Leverage AI tools to produce content and identify optimal marketing channels
✅ Collaborate with stakeholders to bring content ideas to life and ensure brand consistency
✅ Proofread materials for grammar, spelling, punctuation, consistency, flow, style, formatting, clarity of message, and factual correctness
ASSUMPTION: This role involves a high degree of collaboration and requires strong interpersonal skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in English, Communications, Journalism, or a related field
Experience: 5+ years of experience in content marketing
Required Skills:
- Exceptional interpersonal, written, and oral communication skills
- Proven expertise in setting and executing content marketing strategies
- Strong skills in creating original content that targets specific audiences
- Hands-on experience with content management systems
- Basic technical knowledge of HTML and web publishing
- Excellent organizational and time-management skills
Preferred Skills:
- Fluency in French or experience writing/editing for French-speaking markets
- Knowledge of SEO optimization
- Experience working within the health and wellness industry
ASSUMPTION: Candidates with a strong portfolio of published writing samples will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a Senior Copywriter role in Toronto)
Benefits:
- Comprehensive health plans
- Retirement saving matches
- Educational reimbursement
- Wellness programs
- Discounted Medcan services and products
Working Hours: Full-time, 40 hours per week, between regular office hours Monday – Friday (9:00 am to 5:30 pm)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Health and Human Services
Company Size: 501-1,000 employees (Large enough to offer diverse opportunities but small enough for individual impact)
Founded: 1987 (Over 35 years of experience in the health and wellness industry)
Company Description:
- Medcan is a global leader in proactive health and wellness services
- Offers comprehensive, physician-led health assessments and ongoing care
- Provides care for individuals, families, and employers through a range of specialty and primary care services
Company Specialties:
- Live Well Assessments
- Live Well Programs
- Year-Round Care
- Health Essentials
- Individuals & Families
- Corporate Health & Wellness
- Dermatology, Cosmetology, Nutrition, and Dietetics
Company Website: medcan.com
ASSUMPTION: Medcan's focus on proactive health and wellness makes it an attractive option for candidates interested in making a positive impact on people's lives.
📊 Role Analysis
Career Level: Mid-Senior level (This role offers opportunities for career growth and leadership)
Reporting Structure: Reports to the Manager, Creative and Content Services (This role is part of the Marketing team and collaborates with various departments)
Work Arrangement: Hybrid (This role offers a flexible work-from-home and office policy)
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work on diverse projects and campaigns
- Chance to grow within the Marketing team or explore other departments
ASSUMPTION: This role provides ample opportunities for professional development and career advancement within the growing Marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 150 York St., Toronto (Near St. Andrew station or a 10-minute walk from Union Station)
Geographic Context:
- Toronto is a multicultural city with a vibrant arts scene and numerous attractions
- Easy access to public transportation and various amenities
- Close proximity to downtown Toronto's financial district and entertainment district
Work Schedule: Regular office hours Monday – Friday (9:00 am to 5:30 pm), with flexible work-from-home options
ASSUMPTION: The hybrid work arrangement and central office location make this role attractive to candidates seeking a balance between work-life integration and a dynamic office environment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Writing samples and portfolio
- Content strategy and marketing expertise
- Collaboration and communication skills
- Cultural fit and alignment with Medcan's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare a portfolio showcasing your best writing samples and any relevant marketing campaigns
- Research Medcan's mission, values, and recent projects to demonstrate your enthusiasm and alignment with the company
ATS Keywords: Content Marketing, Creative Writing, Editing, Proofreading, Content Strategy, Collaboration, SEO Optimization, Interpersonal Skills, Time Management, Brand Marketing, Storytelling, Analytical Thinking, Project Management, Adaptability, Communication, Audience Targeting
ASSUMPTION: Applicants should emphasize their ability to create engaging content, collaborate effectively, and demonstrate a strong understanding of Medcan's brand and values.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Docs, Sheets, Slides)
- AI content generation tools (e.g., Copy.ai, Frase, Jasper)
ASSUMPTION: Familiarity with industry-standard content management systems and AI content generation tools will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Drive
- Respect
- Integrity
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative environment?
- Are you comfortable working with various teams and stakeholders to bring content ideas to life?
- Do you possess strong interpersonal skills and the ability to adapt your writing style to suit different audiences and formats?
ASSUMPTION: Candidates who align with Medcan's core values and work style will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in content strategy or priorities
- Ensuring brand consistency across various channels and platforms
- Working with stakeholders who may have differing opinions or priorities
ASSUMPTION: Successful candidates will be comfortable working under pressure, managing multiple priorities, and collaborating effectively with various teams and stakeholders.
📈 Similar Roles Comparison
- Unlike related roles, this position focuses on both B2B and B2C content marketing, requiring a broad skill set and adaptability
- Medcan's focus on proactive health and wellness sets it apart from other companies in the industry
- This role offers opportunities for career growth and leadership within the Marketing team and the broader organization
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch
- Creating engaging and informative content for Medcan's website and blog
- Collaborating with the design team to create visually appealing marketing materials
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the Marketing team?
- How does Medcan support the professional development and growth of its employees?
- What are the most significant challenges facing the Marketing team, and how can this role contribute to addressing them?
- How does Medcan measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important?
- What is the company's approach to work-life balance, and how does this role fit within that framework?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company culture and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare a portfolio showcasing your best writing samples and any relevant marketing campaigns
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
