Senior Copywriter

📌 Core Information

🔹 Job Title: Senior Copywriter

🔹 Company: Engine

🔹 Location: Remote - USA

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 3-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading creative campaigns that drive business results
• Collaborating with cross-functional teams to create cohesive brand experiences
• Optimizing content development processes for scalability and quality
• Evolving brand voice and tone as the company grows

ASSUMPTION: This role requires a strong strategic mindset, excellent communication skills, and the ability to thrive in a fast-paced environment.

📋 Key Responsibilities

✅ Develop big, brand-forward ideas that turn business needs into compelling creative, anchored in strong strategy and clear audience insights

✅ Collaborate with design and marketing teams to create cohesive, high-impact campaigns that unlock new opportunities and deliver seamless experiences for customers

✅ Own and optimize the content development process from brief to publication, improving efficiency, scalability, and overall quality across web, email, social, and in-product surfaces

✅ Act as a voice guardian, shaping our tone across surfaces while experimenting with ways to evolve it as we grow

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field

Experience: 3-5 years of hands-on B2B or SaaS copywriting experience, ideally within travel-tech, fintech, or a fast-growing startup environment

Required Skills:

• Storytelling instinct for clarity and persuasion
• Strong editing chops
• Familiarity with SEO best practices
• Ability to switch effortlessly between voice tones (conversion, thought leadership, product)

Preferred Skills:

• Fluency in Figma

ASSUMPTION: Candidates with a strong portfolio demonstrating their ability to create compelling copy for various platforms and audiences will be prioritized.

💰 Compensation & Benefits

Salary Range: $120,000 - $150,000 USD per year

Benefits:

• Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity
• Full list of benefits available at engine.com/culture
• Hybrid-hub model with flexible work environments

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on travel management and business travel

Company Size: 501-1,000 employees, which means a mid-sized company structure with opportunities for growth and collaboration

Founded: 2019, with a brief history of rapid growth and expansion in the travel tech industry

Company Description:

• Engine is a modern travel platform for booking and managing work trips
• It offers an intuitive travel network connected to nearly every hotel, airline, and car rental company in the U.S.
• Engine provides single invoice billing, trip flexibility, and a unified view of all company travel and spend

Company Specialties:

• Travel management
• Business travel
• Corporate travel
• SMB and enterprise solutions
• Travel tech and software

Company Website: engine.com

ASSUMPTION: Engine is a well-funded, rapidly growing startup with a strong focus on innovation and customer experience.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department

Reporting Structure: This role reports directly to the Head of Brand and collaborates with cross-functional teams, including design and marketing

Work Arrangement: Fully remote, with the flexibility to work from anywhere in the U.S.

Growth Opportunities:

• Potential to lead a team or take on a management role as the company grows
• Opportunities to expand skills and expertise in various marketing channels and platforms
• Possibility to contribute to the evolution of the company's brand voice and tone

ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's brand and marketing efforts.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office requirement

Office Location(s): N/A

Geographic Context:

• Remote work allows for flexibility and the ability to work from anywhere in the U.S.
• Engine has a strong presence in the travel tech industry, with connections to various airlines, hotels, and car rental providers
• The U.S. market for business travel is large and growing, presenting numerous opportunities for the company

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The fully remote work environment requires strong self-motivation, time management, and communication skills.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• Portfolio review and writing test to evaluate creative and technical skills
• Final interview with the Head of Brand and/or other key stakeholders

Key Assessment Areas:

• Portfolio quality and relevance to the role
• Writing test results and ability to create compelling copy under time constraints
• Communication skills and cultural fit with the Engine team

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio of your best work, demonstrating your ability to create engaging and persuasive copy for various platforms and audiences
• Prepare for the writing test by brushing up on your SEO knowledge and practicing your editing skills

ATS Keywords: B2B copywriting, SaaS copywriting, storytelling, editing, SEO, conceptual thinking, strategic thinking, collaboration, creativity, problem-solving, tech-savvy, fast-paced environment, voice tone adaptation, campaign development, content optimization, audience insights

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications through a strong portfolio and well-crafted application materials.

🛠️ Tools & Technologies

• Figma (preferred)
• Google Workspace (Gmail, Google Docs, Google Sheets, etc.)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Accountability

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on delivering business impact

Self-Assessment Questions:

• Do you thrive in fast-paced environments and enjoy working on multiple projects simultaneously?
• Are you comfortable collaborating with cross-functional teams and incorporating feedback from various stakeholders?
• Do you have a strong sense of accountability and a results-driven mindset?

ASSUMPTION: Candidates who align with Engine's company values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fully remote work environment and maintaining productivity
• Evolving the company's brand voice and tone as it grows and expands into new markets
• Keeping up with industry trends and best practices in B2B and SaaS copywriting

ASSUMPTION: Candidates should be prepared to overcome these challenges and demonstrate their ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Copywriter or Content Strategist position in a B2B or SaaS company, but with a focus on travel tech and business travel
• Unlike some roles, this position requires a strong understanding of SEO best practices and the ability to optimize content for search engines
• Career progression in this role could lead to a leadership or management position within the marketing department

ASSUMPTION: Candidates should research similar roles in the travel tech industry to better understand the unique aspects of this position.

📝 Sample Projects

• Developing a comprehensive brand style guide for Engine, including tone of voice, messaging framework, and visual identity
• Creating a series of email campaigns to promote Engine's features and benefits to existing and potential customers
• Writing and designing a user onboarding experience for new users of Engine's platform, including in-app messaging and tutorials

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does Engine approach brand evolution, and what opportunities are there for growth and innovation in this role?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Engine support the professional development and growth of its employees?
• What is the company's long-term vision for the brand, and how can this role contribute to its realization?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Engine Careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio of your best work, demonstrating your ability to create engaging and persuasive copy for various platforms and audiences
• Prepare for the writing test by brushing up on your SEO knowledge and practicing your editing skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.