📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: GALE
🔹 Location: New York, NY
🔹 Job Type: Full Time
🔹 Category: Advertising Services
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Working in a fast-paced, collaborative environment with high-velocity workloads
- Creating fresh, engaging copy that connects with audiences and drives action
- Adapting voice, style, and other characteristics to fit various industries, companies, or target audiences
- Collaborating with cross-functional teams from concept development to final product delivery
- Staying updated on industry trends, style guidelines, and brand voices
ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills to thrive in a fast-paced environment and meet tight deadlines.
📋 Key Responsibilities
✅ Thrive in a fast-paced, collaborative environment with high-velocity workloads and short turnaround times
✅ Continuously raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action
✅ Comfortably vary voice, style, and other characteristics demanded by the industry, company, or target audience at hand
✅ Maintain up-to-date knowledge of communication and client-related industry trends
✅ Stay updated on appropriate style guidelines and brand voice for consistency in messaging
✅ Research and understand the client’s needs and target audiences through various methods
✅ Collaborate with a team of account managers, strategists, technologists, and more from concept development to delivery of final product
✅ React quickly to internal and client feedback/direction
✅ Serve as a thought leader within the organization, sharing best practices and new ideas with colleagues
ASSUMPTION: This role involves a high degree of collaboration, adaptability, and quick decision-making to meet tight deadlines and client expectations.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 5+ years of experience as a Copywriter in an advertising agency or related field
Required Skills:
- Proven copywriting experience with a strong portfolio showcasing versatility and creativity
- Excellent communication and presentation skills
- Ability to work well under pressure and meet tight deadlines
- Strong research skills and attention to detail
- Familiarity with various advertising channels (social media, TV, billboards, etc.)
- Proactive approach to problem-solving and project management
Preferred Skills:
- Experience with CRM and marketing intelligence tools
- Fluency in additional languages
- Background in data-driven marketing or business strategy
ASSUMPTION: Candidates with a strong portfolio, proven experience, and a proactive approach to work will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous PTO and holiday policy
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Copywriter role in New York. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. GALE is a Business Agency that brings business insights to brand storytelling and activates it across every channel. They work with prominent clients such as Chili's, Diageo, Hard Rock, MilkPEP, H&R Block, and more.
Company Size: Medium (501-1,000 employees). GALE offers a collaborative environment with a strong community built on core values. They are committed to fostering an inclusive workplace and are an equal opportunity employer.
Founded: 2014. GALE has since been named Ad Age Data and Analytics Agency of the Year and Adweek’s Breakthrough Media Agency of the Year.
Company Description:
- GALE is a global agency with nine offices worldwide, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, Bengaluru, and Singapore.
- Their hybrid workplace model allows employees to attend the office three days per week.
- GALE believes in a solid work-life balance to ensure employees can deliver their best work.
Company Specialties:
- Strategy
- Experience Design
- Technology
- Data Science
- Performance Marketing
- Innovation
- CRM
- Direct Mail
- Marketing Intelligence
- Business Transformation
- Addressable Marketing
- Media
- Media Investment
- Media Planning
- Customer Loyalty
- Branding
- Brand Marketing
- Creative
- Design
Company Website: www.gale.agency
ASSUMPTION: GALE's diverse range of specialties allows them to offer comprehensive marketing solutions to their clients, making it an attractive workplace for professionals seeking growth and variety in their roles.
📊 Role Analysis
Career Level: Senior. This role offers an opportunity to grow as a thought leader within the organization and contribute to the development of junior team members.
Reporting Structure: The Senior Copywriter will collaborate with various teams, including account managers, strategists, technologists, and more, from concept development to final product delivery.
Work Arrangement: Hybrid (3 days in office). GALE's hybrid workplace model offers flexibility while maintaining a strong team culture.
Growth Opportunities:
- Potential to advance to a leadership role within the creative department
- Opportunities to work on diverse projects across various industries and channels
- Chance to mentor junior team members and contribute to their professional development
ASSUMPTION: This role offers ample opportunities for growth and development within a dynamic and collaborative work environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art facilities
Office Location(s): One World Trade Center, 67th Floor, New York, NY
Geographic Context:
- New York City offers a vibrant cultural scene, diverse neighborhoods, and numerous entertainment options
- The office is conveniently located in the heart of Manhattan, with easy access to public transportation
- New York is a major hub for the advertising industry, providing ample networking opportunities
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The New York office provides a dynamic and stimulating work environment, with ample opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- Portfolio review and creative challenge with the creative director
- Final interview with the hiring manager and/or other team members
Key Assessment Areas:
- Creativity and versatility in copywriting samples
- Ability to adapt voice and style to different mediums and target audiences
- Strong communication and presentation skills
- Proactive approach to problem-solving and project management
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a diverse portfolio showcasing your versatility and creativity in copywriting
- Be ready to discuss your approach to research, collaboration, and feedback
- Demonstrate your understanding of GALE's unique value proposition and company culture
ATS Keywords: Copywriting, Advertising, Creative, Collaboration, Research, Brand Voice, Marketing, Strategy, Proactive, Problem-Solving, Portfolio, Versatility
ASSUMPTION: The interview process at GALE is designed to assess candidates' creativity, adaptability, and cultural fit, with a focus on their portfolio and communication skills.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- CRM and marketing intelligence tools (e.g., Salesforce, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard creative and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Creativity
- Integrity
- Innovation
- Accountability
- Excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and proactive
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment with high-velocity workloads?
- Are you comfortable adapting your voice, style, and other characteristics to fit various mediums and target audiences?
- Do you have strong communication and presentation skills, with the ability to work well under pressure?
- Are you proactive, with a problem-solving mindset and a commitment to continuous learning?
ASSUMPTION: GALE's company culture values creativity, collaboration, and adaptability, making it an ideal fit for candidates who thrive in dynamic, fast-paced environments.
⚠️ Potential Challenges
- Meeting tight deadlines and client expectations in a fast-paced, high-velocity workload environment
- Adapting to various industries, companies, and target audiences with short turnaround times
- Managing multiple projects and priorities effectively
- Working remotely and maintaining productivity in a hybrid work arrangement
ASSUMPTION: These challenges require strong time management, organizational, and communication skills, as well as the ability to work well under pressure.
📈 Similar Roles Comparison
- Unlike traditional advertising agencies, GALE brings business insights to brand storytelling and activates it across every channel, offering a unique value proposition to clients
- GALE's diverse range of specialties allows them to offer comprehensive marketing solutions, setting them apart from competitors
- Career growth opportunities at GALE may differ from those at traditional advertising agencies, with a focus on thought leadership and mentorship
ASSUMPTION: GALE's unique value proposition, diverse specialties, and focus on thought leadership make it an attractive option for candidates seeking a dynamic and innovative work environment.
📝 Sample Projects
- Developing a creative campaign for a new product launch, including TV spots, social media content, and in-store promotions
- Creating a series of engaging blog posts and articles for a B2B client, showcasing industry expertise and thought leadership
- Writing compelling copy for a website redesign, ensuring brand voice consistency and SEO optimization
ASSUMPTION: These sample projects demonstrate the versatility and creativity required for success in this role, as well as the importance of understanding the client's needs and target audiences.
❓ Key Questions to Ask During Interview
- How does GALE support the professional development and growth of its employees?
- Can you describe the typical workflow and collaboration process for a Senior Copywriter?
- How does GALE ensure a strong work-life balance for its employees?
- What are the most challenging aspects of working at GALE, and how does the team support one another in overcoming these challenges?
- How does GALE approach diversity, equity, and inclusion in its hiring and workplace practices?
ASSUMPTION: These questions will help candidates better understand GALE's company culture, work environment, and commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a diverse portfolio showcasing your versatility and creativity in copywriting
- Be ready to discuss your approach to research, collaboration, and feedback
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
