📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: Johnson Controls
🔹 Location: Milwaukee, Wisconsin, USA
🔹 Job Type: Full-Time, Hybrid (2-3 days in office)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling copy for various projects, including marketing materials, digital content, and corporate communications.
- Collaborating with designers, marketers, and other team members to ensure cohesive and impactful creative solutions.
- Maintaining and refining the brand's tone of voice across all communications.
- Conducting research to understand the target audience, industry trends, and competitive landscape.
- Editing and proofreading copy to ensure accuracy, clarity, and high standards of quality.
ASSUMPTION: This role requires a strong portfolio showcasing a range of copywriting projects and creative solutions. The ideal candidate will have experience in a B2B environment and a solid understanding of branding and tone of voice.
📋 Key Responsibilities
✅ Develop innovative and effective copy for various projects, including marketing materials, digital content, and corporate communications.
✅ Write clear, persuasive, and original copy that meets project requirements and adheres to brand guidelines.
✅ Work closely with designers, marketers, and other team members to ensure cohesive and impactful creative solutions.
✅ Maintain and refine the brand's tone of voice across all communications, ensuring consistency and resonance with the target audience.
✅ Conduct research to understand the target audience, industry trends, and competitive landscape to inform and enhance copywriting efforts.
✅ Review and edit copy to ensure accuracy, clarity, and high standards of quality.
✅ Incorporate feedback from stakeholders to refine and improve copy, ensuring it meets project goals and objectives.
ASSUMPTION: The role may require working on multiple projects simultaneously and meeting tight deadlines in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor’s degree in English, Communications, Marketing, or a related field.
Experience: Minimum of 5 years of experience in copywriting, preferably in a B2B environment.
Required Skills:
- Excellent writing, editing, and proofreading skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Strong understanding of branding and tone of voice.
- Excellent communication and collaboration skills.
Preferred Skills:
- Experience in an in-house creative agency or similar environment.
- Knowledge of SEO best practices and digital marketing.
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Adobe Creative Suite may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Copywriter role with 5-10 years of experience in the Milwaukee area, the estimated salary range is $75,000 - $100,000 per year. This estimate may vary based on the candidate's specific experience and qualifications.
Benefits:
- Paid vacation/holidays/sick time
- Comprehensive benefits package including 401K, medical, dental, and vision care
- On-the-job and cross-training opportunities
- Encouraging and collaborative team environment
- Dedication to safety through the Zero Harm policy
Working Hours: Full-time position with standard business hours, Monday through Friday, 8:00 AM to 5:00 PM. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Johnson Controls operates in the industrial machinery manufacturing industry, focusing on building automation, fire and hazard protection, industrial refrigeration, HVAC, security, and sustainability solutions.
Company Size: Johnson Controls is a large corporation with over 10,000 employees worldwide. This size offers opportunities for growth and exposure to diverse projects but may also have a more structured and hierarchical work environment.
Founded: Johnson Controls was founded in 1885 and has a rich history of innovation and growth in the building automation and HVAC industries.
Company Description:
- Johnson Controls is a global leader in smart, healthy, and sustainable buildings, providing innovative solutions that optimize the performance of buildings to serve people, places, and the planet.
- The company offers the world's largest portfolio of building technology and software, as well as service solutions from some of the most trusted names in the industry.
- Johnson Controls is committed to delivering the blueprint of the future for various industries, including healthcare, schools, data centers, airports, stadiums, manufacturing, and beyond through OpenBlue, its comprehensive digital offering.
Company Specialties:
- Engineering
- Manufacturing Operations
- Sales
- Building Automation
- Fire & Hazard Protection
- Industrial Refrigeration
- HVAC
- Security
- Sustainability
Company Website: www.johnsoncontrols.com
ASSUMPTION: Johnson Controls is a well-established company with a strong global presence and a reputation for innovation and quality in the building automation and HVAC industries.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in copywriting and editing. The ideal candidate will have a proven track record of success in a similar role and be capable of leading projects and mentoring junior team members.
Reporting Structure: The Senior Copywriter will report directly to the Director of Content Marketing and Group Creative Director, Kevin O’Shea. The role may also collaborate with various business partners and stakeholders across the organization.
Work Arrangement: This is a hybrid position, requiring 2-3 days of on-site work at the Glendale, WI office. The remaining workdays can be performed remotely.
Growth Opportunities:
- As the company continues to grow and expand its creative and content marketing functions, there may be opportunities for the right candidate to take on additional responsibilities or move into a management role.
- The diverse range of projects and clients at Johnson Controls offers ample opportunities for professional development and skill-building.
- The company's commitment to fostering talent growth and driving innovation provides an environment where the Senior Copywriter can continue to learn and grow in their career.
ASSUMPTION: The growth opportunities for this role will depend on the candidate's performance, the organization's needs, and the broader market conditions.
🌍 Location & Work Environment
Office Type: Johnson Controls' global creative agency, Global Creative, operates as an in-house creative agency setting creative and design direction for the company's global brand. The office is a collaborative and dynamic environment where creative thinkers, dreamers, and doers come together to create beautiful visual designs, communications, on-site graphics, videos, and style guides.
Office Location(s): The Global Creative team is based in Milwaukee, Wisconsin, with the opportunity for remote work as a hybrid position.
Geographic Context:
- Milwaukee, Wisconsin, is located in the Midwest region of the United States and offers a high quality of life with a reasonable cost of living compared to other major metropolitan areas.
- The city is known for its vibrant arts and culture scene, with numerous museums, theaters, and music festivals throughout the year.
- Milwaukee has a diverse and growing economy, with significant employment opportunities in industries such as manufacturing, healthcare, and technology.
Work Schedule: The work schedule for this hybrid position is Monday through Friday, 8:00 AM to 5:00 PM, with the option to work remotely for up to 2-3 days per week. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The work environment at Johnson Controls is collaborative and dynamic, with a strong emphasis on creativity, innovation, and customer-centricity. The company offers a supportive and empowering company culture where employees' voices and ideas are heard.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Johnson Controls careers portal.
- Phone or video screen with a member of the Global Creative team.
- In-person or virtual interview with the hiring manager, Kevin O’Shea, and other team members.
- Final interview or assessment, which may include a portfolio review or writing test.
- Job offer and onboarding for the successful candidate.
Key Assessment Areas:
- Writing and editing skills, with a focus on creativity, clarity, and conciseness.
- Understanding of branding and tone of voice, with the ability to maintain and refine the Johnson Controls brand voice across various communications channels.
- Collaboration and communication skills, with the ability to work effectively with designers, marketers, and other team members.
- Problem-solving skills and the ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Include a portfolio of your best copywriting and editing work, showcasing your range and versatility as a copywriter.
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and communication abilities.
- Research Johnson Controls and the Global Creative team to demonstrate your understanding of the company's mission, values, and culture.
ATS Keywords: Senior Copywriter, Copywriting, Editing, Branding, Tone of Voice, Creative Problem-Solving, Collaboration, Marketing Communications, B2B, Portfolio
ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring team's availability. Applicants are encouraged to follow up with the hiring manager after submitting their application to express their interest in the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Content management systems (CMS) and marketing automation platforms (e.g., HubSpot, Marketo)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and clients the Senior Copywriter is working with at any given time.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Johnson Controls is committed to understanding and meeting the needs of its customers, providing innovative solutions that optimize the performance of buildings to serve people, places, and the planet.
- Innovation: The company fosters a culture of creativity, continuous learning, and improvement, encouraging employees to challenge the status quo and drive progress in the building automation and HVAC industries.
- Collaboration: Johnson Controls values teamwork and cross-functional collaboration, bringing together diverse perspectives and expertise to deliver exceptional results for its customers.
Work Style:
- Creative and dynamic, with a strong emphasis on innovation and customer-centricity.
- Collaborative and cross-functional, with a focus on teamwork and knowledge-sharing.
- Fast-paced and deadline-driven, with a focus on delivering high-quality results in a timely manner.
Self-Assessment Questions:
- Do you have a strong portfolio showcasing a range of copywriting projects and creative solutions, with a focus on B2B communications?
- Are you comfortable working in a fast-paced, collaborative environment, managing multiple projects and meeting tight deadlines?
- Do you have a solid understanding of branding and tone of voice, with the ability to maintain and refine the Johnson Controls brand voice across various communications channels?
ASSUMPTION: The ideal candidate for this role will be a creative and strategic thinker with a passion for storytelling and a strong commitment to delivering exceptional customer experiences through compelling and engaging copy.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may present challenges for candidates who prefer a more structured or predictable work setting.
- The role may require working on multiple projects simultaneously, which could be challenging for candidates who prefer to focus on a single project at a time.
- The need to maintain and refine the Johnson Controls brand voice across various communications channels may present challenges for candidates who struggle with consistency and attention to detail.
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
ASSUMPTION: The potential challenges for this role are outweighed by the opportunities for professional growth, creativity, and collaboration in a dynamic and innovative work environment.
📈 Similar Roles Comparison
- Compared to other senior copywriter roles, this position offers a unique opportunity to work in an in-house creative agency setting, collaborating with a diverse range of business partners and stakeholders across the organization.
- Industry-specific context: The building automation and HVAC industries are dynamic and fast-panging, presenting unique challenges and opportunities for creative problem-solving and innovation.
- Career path comparison: This role offers a clear path for professional growth and development, with opportunities for advancement to a management or leadership position within the Global Creative team or the broader Johnson Controls organization.
ASSUMPTION: The ideal candidate for this role will be a strategic and creative thinker with a strong understanding of the building automation and HVAC industries and a passion for driving innovation and customer-centricity through compelling and engaging copy.
📝 Sample Projects
- Developing a comprehensive brand style guide for Johnson Controls, outlining the company's tone of voice, visual identity, and graphic standards for various communications channels.
- Creating a series of engaging and informative blog posts or articles on industry trends, best practices, and case studies, showcasing the company's expertise and thought leadership in the building automation and HVAC industries.
- Writing and editing copy for a wide range of marketing materials, including brochures, flyers, and direct mail campaigns, promoting Johnson Controls' products and services to customers in various industries and regions.
ASSUMPTION: The specific projects and responsibilities for this role may vary depending on the organization's needs, the Global Creative team's priorities, and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and collaboration process for projects within the Global Creative team?
- How does the Global Creative team measure the success and impact of its projects and campaigns?
- What opportunities are there for professional growth and development within the Global Creative team and the broader Johnson Controls organization?
- How does the company support work-life balance for its employees, particularly in a hybrid work arrangement?
- What are the key priorities and initiatives for the Global Creative team in the coming months and years?
ASSUMPTION: The ideal candidate for this role will be proactive and inquisitive, using the interview process to gain a deep understanding of the organization's culture, priorities, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Johnson Controls careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role, including your portfolio of copywriting and editing work.
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and communication abilities, as well as your understanding of the Johnson Controls brand and mission.
- Follow up with the hiring manager, Kevin O’Shea, after submitting your application to express your interest in the role and inquire about the status of your application.
- If selected for an interview, be prepared to present your portfolio and discuss your approach to copywriting and editing in a creative and strategic context.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
