📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: Grow Therapy
🔹 Location: Hybrid - New York, NY
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Mid-Senior level (6+ years)
🔹 Remote Status: Hybrid (on-site and remote work)
🚀 Job Overview
Key aspects of this role include:
- Evolving and maintaining a consistent brand voice across multiple channels
- Developing performance-driven copy for integrated campaigns, web, social media, email, and more
- Collaborating with designers and cross-functional teams to bring ideas to life
- Staying up-to-date with cultural and digital trends to inform messaging
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving business growth through compelling storytelling.
📋 Key Responsibilities
✅ Own and evolve the brand voice across channels, maintaining consistency while pushing boundaries and staying culturally relevant
✅ Develop and write performance-driven copy for integrated campaigns, web, social media, email, video scripts, digital content, and more
✅ Translate marketing and brand strategy into clear, compelling creative concepts and narratives
✅ Partner with designers to bring ideas to life in visually cohesive, copy-driven ways
✅ Collaborate cross-functionally with team members on Growth, Product, and more to align our messaging and strategy to hit our business goals
✅ Stay on top of cultural and digital trends to inform messaging and ensure the brand stays relevant and resonant
✅ Juggle multiple projects with clarity and creativity while meeting tight deadlines
ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects, and a keen eye for detail to ensure consistent and high-quality output.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience)
Experience: 6+ years of experience in copywriting, preferably in brand, agency, or editorial environments
Required Skills:
- Proven expertise in brand storytelling and the ability to flex tone while staying authentic
- Experience evolving or maintaining a brand voice and applying it consistently across campaigns and formats
- Strong creative partnership with designers and art directors
- Deep understanding of writing for digital, social, and e-commerce channels
- Excellent communication and presentation skills with a confident, collaborative approach
- Detail-oriented mindset with high standards for both big ideas and tiny punctuation marks
Preferred Skills:
- Experience working in a startup or rapidly growing environment
- Familiarity with mental health or healthcare industries
ASSUMPTION: Candidates should have a strong portfolio showcasing exceptional growth-centric writing, conceptual thinking, and voice development across platforms.
💰 Compensation & Benefits
Salary Range: $107,681 - $140,760 USD per year
Benefits:
- Comprehensive health insurance plans, including dental and vision
- Flexible working hours and flexible time off
- Company-wide winter break and mental health mornings
- Wellness stipend and in-office meals and snacks
- Continuous learning opportunities and competitive salary
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Mental Health Care
Company Size: 201-500 employees (Mid-sized)
Founded: 2020
Company Description:
- Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice and patients accessing high-quality care.
- The company empowers independent therapists to launch and grow thriving in-network private practices by enabling them to tap into large-scale credentialing, referrals, administrative, and community support.
- Grow Therapy is backed by top VCs and angel investors, including leaders from SignalFire, Village Global, Airbnb, Nurx, PatientPing, and Blackstone.
Company Specialties:
- Therapy
- Private practice
- EHR
- Healthtech
- Insurance
- Credentialing
- Mental Health
- Software
- Social Impact
- Technology
- Healthcare
- Telehealth
- Wellness
- and Psychology
Company Website: growtherapy.com
ASSUMPTION: Grow Therapy is a rapidly growing startup focused on improving access to mental health care, with a strong emphasis on supporting independent therapists and their practices.
📊 Role Analysis
Career Level: Mid-Senior level (6+ years of experience)
Reporting Structure: This role reports directly to the Senior Creative Director.
Work Arrangement: Hybrid (on-site and remote work, with a flexible schedule)
Growth Opportunities:
- As the company continues to grow, there will be opportunities for the Senior Copywriter to take on more responsibilities and potentially mentor junior team members.
- The role offers the chance to shape the brand voice and messaging strategy, making a significant impact on the company's overall success.
ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, branding, and mental health, with the potential for significant growth and impact.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote work)
Office Location(s): New York, NY
Geographic Context:
- The role is based in New York City, a major hub for technology, healthcare, and startup industries.
- The city offers a diverse range of cultural experiences, entertainment options, and professional networking opportunities.
- Grow Therapy's offices are located in the heart of Manhattan, providing easy access to public transportation and nearby amenities.
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to collaborate in person while also enjoying the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Portfolio review and writing test
- In-person or video interview with the Senior Creative Director and a team member
- Final decision and offer
Key Assessment Areas:
- Portfolio quality and diversity of work samples
- Writing test results and creative problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Grow Therapy's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include a diverse portfolio of work samples that demonstrate your ability to evolve and maintain a brand voice, as well as your experience with various channels and formats.
- Prepare for the writing test by reviewing the job description and researching Grow Therapy's brand and industry trends.
ATS Keywords: Brand voice, copywriting, digital writing, social media, email marketing, performance-driven writing, conceptual thinking, brand storytelling, cultural relevance, attention to detail, communication skills, presentation skills, collaboration, project management, creative partnership
ASSUMPTION: Applicants should focus on demonstrating their ability to evolve and maintain a brand voice, as well as their experience with various channels and formats. Highlighting relevant industry experience and cultural fit will also be crucial for success in the application process.
🛠️ Tools & Technologies
- Google Workspace (G Suite)
- Adobe Creative Suite (Photoshop, Illustrator)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, JIRA)
- Content management systems (e.g., WordPress, Drupal)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing and creative industries, with a focus on collaboration and project management.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Grow Therapy believes in empowering therapists and patients to take control of their mental health journeys.
- Accessibility: The company is committed to making mental health care more accessible to a broader range of individuals.
- Community: Grow Therapy fosters a strong sense of community among its employees, therapists, and patients.
Work Style:
- Collaborative: The role requires close collaboration with designers, cross-functional teams, and other stakeholders.
- Adaptable: As a growing startup, Grow Therapy values employees who can adapt to changing priorities and workloads.
- Creative: The role demands a high level of creativity and innovation in developing brand voice and messaging strategies.
Self-Assessment Questions:
- Do you thrive in a collaborative, fast-paced environment, and are you comfortable working with multiple stakeholders to bring ideas to life?
- Are you able to adapt to changing priorities and workloads, and do you embrace the challenges and opportunities that come with working in a growing startup?
- Do you have a strong sense of creativity and innovation, and are you passionate about developing compelling brand voice and messaging strategies?
ASSUMPTION: Candidates who are a strong cultural fit for Grow Therapy will be passionate about the company's mission, values, and the opportunity to make a significant impact on the mental health care industry.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities.
- Grow Therapy is a rapidly growing startup, which can sometimes result in a dynamic and unpredictable work environment.
- The role may require occasional on-site work, which could be challenging for candidates who prefer fully remote work arrangements.
- The mental health care industry can be emotionally taxing, and candidates should be prepared to handle sensitive and challenging subject matter.
ASSUMPTION: Candidates should be prepared to manage multiple projects, adapt to a dynamic work environment, and handle sensitive subject matter with empathy and professionalism.
📈 Similar Roles Comparison
- Unlike traditional advertising or marketing agencies, Grow Therapy focuses on mental health care, allowing for a more specialized and impactful role.
- The role offers a unique opportunity to work at the intersection of marketing, branding, and mental health, with the potential for significant growth and impact.
- As a growing startup, Grow Therapy offers a more dynamic and entrepreneurial work environment compared to larger, more established organizations.
ASSUMPTION: Candidates should be drawn to the unique opportunity to work in a specialized industry and make a significant impact on mental health care, as well as the dynamic and entrepreneurial work environment offered by a growing startup.
📝 Sample Projects
- Developing a comprehensive brand voice guide for Grow Therapy, outlining tone, style, and usage guidelines for various channels and formats
- Creating a series of performance-driven email campaigns to promote Grow Therapy's services and engage with patients and therapists
- Collaborating with designers to create visually cohesive and on-brand social media content, including graphics, animations, and videos
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative opportunities available to the Senior Copywriter at Grow Therapy.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Growth department and how this role fits into the broader organization?
- How does Grow Therapy support the mental health and well-being of its employees, and what resources are available to help team members manage stress and maintain work-life balance?
- What are the most significant challenges facing Grow Therapy in the coming months, and how can this role contribute to addressing them?
- How does Grow Therapy approach diversity, equity, and inclusion in its hiring and internal practices, and what initiatives are in place to support these values?
- What opportunities exist for professional growth and development within this role, and how does Grow Therapy support the career advancement of its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your ability to evolve and maintain a brand voice, as well as your experience with various channels and formats.
- Prepare for the writing test by reviewing the job description and researching Grow Therapy's brand and industry trends.
- If selected for an interview, be prepared to discuss your portfolio and writing test results, as well as your cultural fit and alignment with Grow Therapy's mission and values.
- Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
