📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: Konrad Group
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Driving creative and strategic brand initiatives globally
- Collaborating cross-functionally to deliver high-quality content and digital brand activations
- Supporting the crafting of global brand strategies and innovative brand experiences
- Working with global teams to ensure brand alignment and elevate storytelling across channels
ASSUMPTION: This role requires a strong understanding of marketing and branding principles, as well as excellent writing skills and a passion for creative problem-solving.
📋 Key Responsibilities
✅ Contribute to client-facing projects, including copywriting, digital marketing campaigns, and content strategy
✅ Support the Brand team on various internal and external initiatives, such as brand activations, creative production, and marketing copy
✅ Help drive creative strategy across touchpoints, from concept to execution, with a consistent and compelling brand voice
✅ Assist in the planning and execution of client workshops, applying design thinking methodologies to content and communication challenges
✅ Write, edit, and publish authoritative content for our websites
✅ Concept, create, and manage social media content
✅ Collaborate with global teams to ensure brand alignment and elevate storytelling across channels
✅ Identify new content formats and distribution channels to increase reach and engagement
ASSUMPTION: This role involves working on a variety of projects and requires strong organizational skills to manage multiple tasks and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: 3-5 years of relevant experience in digital marketing, content strategy, or communications
Required Skills:
- Proven writing skills across various formats and channels
- Familiarity with brand strategy and a passion for creative problem-solving
- Ability to collaborate cross-functionally and contribute to multi-disciplinary teams
- Highly organized with excellent project management, prioritization, and communication skills
- Analytical thinker with strong problem-solving ability
- Comfortable presenting ideas to clients and internal teams
- Self-motivated, detail-oriented, and able to work independently or collaboratively
- An eye for detail and a commitment to producing polished, professional work
Preferred Skills:
- Experience with design thinking methodologies
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, proficiency in using marketing and content management tools is likely expected for this role.
💰 Compensation & Benefits
Salary Range: CAD 70,000 - 90,000 per year (Based on industry standards for a Senior Copywriter role in Toronto)
Benefits:
- Comprehensive Health & Wellness Benefits Package
- Socials, Outings & Retreats
- Retirement Planning
- Parental Leave Program
- Annual Tech & Travel Allowance
- Culture of Learning & Development
- Flexible Working Hours
- Work from Home Flexibility
- Service Recognition Programs
Working Hours: Full-time (40 hours per week), with flexible working hours and work-from-home flexibility
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Copywriter role in Toronto. Actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Konrad Group is a global digital agency and innovation firm that helps the world's top companies succeed in the digital age. They specialize in digital marketing, user experience design, digital strategy, and more.
Company Size: Konrad Group has 501-1,000 employees, making it a mid-sized company where applicants can expect a structured work environment with opportunities for growth and collaboration.
Founded: Konrad Group was founded in 2007 and has since grown to have offices in New York, Toronto, Vancouver, London, Miami, and San Jose, employing over 500 digital professionals.
Company Description:
- Konrad Group is a digital agency and product innovation firm that offers strategy, design, and technology services to the world's most ambitious businesses and brands.
- They leverage their design-driven approach to building cutting-edge digital solutions and deliver compelling experiences to their clients and customers.
- Their services include digital marketing, user experience design, digital strategy, digital transformation, web and mobile application development, design thinking, customer experience design, eCommerce strategy, user interface design, innovation strategy, and content management systems.
Company Specialties:
- Digital Marketing
- User Experience Design
- Digital Strategy
- Digital Transformation
- Web Application Development
- Mobile Application Development
- Design Thinking
- Customer Experience Design
- eCommerce Strategy
- User Interface Design
- Innovation Strategy
- Content Management Systems
Company Website: konrad.com
ASSUMPTION: Konrad Group's focus on digital innovation and global brands suggests that this role may involve working on high-profile projects and collaborating with international teams.
📊 Role Analysis
Career Level: This role is at the senior level, indicating that the ideal candidate will have significant experience and be expected to provide guidance and mentorship to junior team members.
Reporting Structure: The Senior Copywriter will report to the Brand team and collaborate with various internal teams, as well as clients.
Work Arrangement: This role is on-site but offers remote work flexibility. Applicants should expect to work primarily from the Toronto office but may have the opportunity to work from home occasionally.
Growth Opportunities:
- Progression to a leadership or management role within the Brand team or the broader Konrad Group organization
- Expanding skills and expertise in digital marketing, content strategy, or related fields
- Opportunities to work on diverse projects and collaborate with global teams
ASSUMPTION: Given Konrad Group's focus on digital innovation, there may be opportunities for the Senior Copywriter to contribute to the development of new tools, processes, or methodologies.
🌍 Location & Work Environment
Office Type: Konrad Group's Toronto office is located in the heart of the city, offering a vibrant and dynamic work environment.
Office Location(s): 482 Front St W, 4th Floor, Toronto, Ontario M5V 0W1, CA
Geographic Context:
- Toronto is a multicultural city with a diverse range of neighborhoods, offering a wide variety of dining, entertainment, and cultural experiences.
- The city is known for its strong job market, particularly in the tech and creative industries.
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: The work schedule for this role is full-time, with flexible working hours and work-from-home flexibility. Applicants should expect to work core business hours but may have some flexibility in their start and end times.
ASSUMPTION: Konrad Group's Toronto office may have a fast-paced and collaborative work environment, with a focus on innovation and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-person or video interview with the hiring manager and/or team members
- Assessment or case study presentation
- Final interview with senior leadership
Key Assessment Areas:
- Writing and editing skills
- Branding and marketing knowledge
- Problem-solving and critical thinking abilities
- Collaboration and communication skills
- Cultural fit and alignment with Konrad Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your writing and content creation work, demonstrating your ability to create engaging and effective content
- Demonstrate your understanding of Konrad Group's brand and values in your application materials
- Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company
ATS Keywords: Copywriting, Digital Marketing, Content Strategy, Brand Strategy, Creative Problem-Solving, Project Management, Collaboration, Analytical Thinking, Communication, Detail-Oriented, Self-Motivated, Storytelling, Social Media Management, Content Creation, Client Engagement, Brand Activations
ASSUMPTION: Konrad Group's application process may involve assessments or case studies to evaluate candidates' skills and problem-solving abilities.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Project management tools (e.g., Asana, Trello, Jira)
- Design and prototyping tools (e.g., Sketch, Figma, Adobe XD)
ASSUMPTION: Konrad Group may use a variety of tools and technologies to support their digital marketing and content creation efforts. Familiarity with these tools is not explicitly required but may be an asset.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Craftsmanship
- Integrity
- Growth
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on innovation and creativity
- Results-driven and accountable
Self-Assessment Questions:
- Do I have a strong understanding of marketing and branding principles, and can I apply them to create effective content?
- Am I comfortable working in a fast-paced, collaborative environment and collaborating with diverse teams?
- Do I have a passion for creative problem-solving and a commitment to producing high-quality work?
ASSUMPTION: Konrad Group's focus on innovation, collaboration, and craftsmanship suggests that they value employees who are creative, team-oriented, and committed to producing exceptional work.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to a dynamic work environment with changing priorities and responsibilities
- Collaborating effectively with global teams across different time zones
- Balancing client-facing work with internal initiatives and brand activations
ASSUMPTION: Konrad Group's focus on digital innovation and global brands may present unique challenges and opportunities for the Senior Copywriter.
📈 Similar Roles Comparison
- Compared to a Junior Copywriter role, this position requires more experience and offers greater responsibility and leadership opportunities
- Unlike a Content Strategist role, this position focuses more on content creation and less on planning and strategy development
- Compared to a Brand Manager role, this position has a more narrow focus on content creation and less involvement in brand strategy and management
ASSUMPTION: This role may be suitable for candidates who have experience in digital marketing, content strategy, or communications and are looking to advance their careers in a dynamic and innovative environment.
📝 Sample Projects
- Developing a comprehensive content strategy for a global brand launch
- Creating engaging and effective social media content for a B2B tech company
- Writing and editing website content for a leading eCommerce platform
ASSUMPTION: Konrad Group's diverse client base and focus on digital innovation suggest that the Senior Copywriter may have the opportunity to work on a wide range of projects and content types.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and collaboration process for this role?
- How does Konrad Group support the professional development and growth of its employees?
- What are the most significant challenges facing the Brand team, and how can this role contribute to addressing them?
- How does Konrad Group measure the success of its content and digital brand activations?
- What opportunities are there for collaboration and knowledge-sharing with other Konrad Group offices and teams?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help applicants demonstrate their interest in the role and the company, as well as gain a better understanding of the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your writing and content creation work to showcase your abilities
- Prepare thoughtful questions to ask during the interview process
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
