📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: Critical Mass
🔹 Location: Calgary, Alberta, Canada
🔹 Job Type: Full-time, Hybrid (3 days in office)
🔹 Category: Advertising & Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with cross-functional teams to understand business objectives and audience demographics
- Reviewing and optimizing copy to align with brand guidelines and improve scanability, clarity, and succinctness
- Providing guidance on creative revisions to up-level content within the client's voice and tone
- Driving consensus across teams and advocating for solutions that balance business goals with audience needs
- Mentoring junior copy staff and providing leadership on copy development for complex campaigns
ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication and collaboration skills are essential for success in this position.
📋 Key Responsibilities
✅ Interact with project teams to understand business objectives and audience demographics
✅ Review copy (alongside design) to align with brand guidelines and optimize scanability, clarity, and succinctness
✅ Provide guidance on creative revisions to up-level content within the client's voice and tone
✅ Work with cross-functional partners to drive consensus across teams and advocate for solutions that balance business goals with audience needs
✅ Work with design partners and CD to audit existing templates, guidelines, and select teams' past comms. Create/revise/advise on new templates and guidelines as needed to empower partners to better execute their email projects
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the needs of the project and the organization.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 5+ years' experience as a copywriter or editor in an agency, publishing, or journalism environment, including experience with interactive media and direct marketing
Required Skills:
- Exceptional writing and editing skills, including the ability to quickly review, edit, and QA a wide variety of comms
- Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines
- Strong understanding of marketing (especially direct marketing) and advertising principles
- Ability to work on multiple projects simultaneously and effectively juggle diverse writing demands
- Ability to internalize and consistently adhere to internal brand guidelines
Preferred Skills:
- Experience with email marketing platforms
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience with email marketing platforms and fluency in additional languages would be beneficial for this role but are not strictly required.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Copywriter role in Calgary, the estimated salary range is CAD 80,000 - 120,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and flexible work arrangements
- Employee referral bonus program
- Professional development opportunities
Working Hours: Full-time, 40 hours per week. The role requires working on-site for 3 days per week.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and performance. The benefits listed are based on typical benefits offered by companies of similar size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Critical Mass is a global advertising agency specializing in digital marketing, brand launch and experience, user experience and interaction, design, and more. They work with some of the world's most recognized brands.
Company Size: Critical Mass has 1,001-5,000 employees globally, with offices in Calgary, Chicago, London, Toronto, Heredia, and New York.
Founded: Critical Mass was founded in Canada and has since grown into a global agency with a strong focus on digital marketing.
Company Description:
- Critical Mass is a team of 1,800 inspired folks based in 13 offices around the world, providing full-service digital capabilities for the greatest brands on Earth.
- Their secret sauce is their uncompromising design standards, relentless focus on customers, and an ability to put powerful new technologies to work for their clients.
- They work with the best brands, such as Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more.
Company Specialties:
- Digital Marketing
- Brand Launch & Experience
- User Experience & Interaction
- Design
- Insight & Planning
- Digital Campaign Management
- Social Media
- Mobile
- Technology Services
- Experience Design
- Experience Distribution
- Marketing Science
- eCommerce
Company Website: http://www.criticalmass.com
ASSUMPTION: Critical Mass is a well-established global advertising agency with a strong focus on digital marketing. They value creativity, collaboration, and a customer-centric approach.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of experience and expertise in copywriting and editing.
Reporting Structure: The Senior Copywriter will report directly to the Creative Director and work closely with project teams, design partners, and cross-functional partners.
Work Arrangement: This is a hybrid role, requiring the candidate to work on-site for 3 days per week.
Growth Opportunities:
- Potential to mentor junior copy staff and take on leadership roles in copy development for complex campaigns
- Opportunities for professional development and career advancement within the agency
- Exposure to a wide range of clients and industries, allowing for diverse learning experiences
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including mentorship, leadership, and exposure to diverse clients and industries.
🌍 Location & Work Environment
Office Type: Critical Mass' Calgary office is located at 1011 9th Avenue SE, Suite 300, Calgary, Alberta T2G 0H7, CA.
Office Location(s): Calgary, Alberta, Canada
Geographic Context:
- Calgary is the largest city in Alberta, Canada, and the fifth-largest city in Canada by population.
- The city is known for its vibrant arts and culture scene, as well as its proximity to the Canadian Rockies, offering ample opportunities for outdoor recreation.
- Calgary has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Full-time, 40 hours per week. The role requires working on-site for 3 days per week.
ASSUMPTION: Calgary offers a high quality of life, with a vibrant arts and culture scene, ample outdoor recreation opportunities, and a humid continental climate.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the Talent Acquisition team
- In-person or video interview with the Hiring Manager and/or team members
- Final interview with the Creative Director
Key Assessment Areas:
- Writing and editing skills
- Creativity and problem-solving abilities
- Attention to detail
- Collaboration and communication skills
- Understanding of marketing and advertising principles
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your copywriting and editing work, demonstrating your ability to optimize text through global/structural changes, line editing, and alignment with brand best practices
- Demonstrate your understanding of the company and the role by asking thoughtful questions during the interview process
ATS Keywords: Copywriting, Editing, Creative Thinking, Attention to Detail, Marketing, Advertising, Collaboration, Project Management, Brand Guidelines, Content Optimization, Usability, Direct Marketing, Mentoring, Communication, Digital Media, Campaign Development
ASSUMPTION: The interview process for this role will focus on assessing the candidate's writing and editing skills, creativity, attention to detail, collaboration, and understanding of marketing and advertising principles.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
- Content management systems (CMS)
ASSUMPTION: While not explicitly stated, familiarity with Microsoft Office Suite, Adobe Creative Suite, email marketing platforms, and content management systems would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Inspired: We attract big talent and tiny egos
- Relentless: We are driven and never settle
- Collaborative: We live our values and work as one team
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and focused on delivering exceptional work
Self-Assessment Questions:
- Do you thrive in a creative and collaborative environment?
- Are you driven and relentless in your pursuit of excellence?
- Do you have a tiny ego and a desire to attract big talent?
ASSUMPTION: Critical Mass values creativity, collaboration, and a relentless pursuit of excellence. Candidates who are inspired, driven, and collaborative will thrive in this environment.
⚠️ Potential Challenges
- The role requires working on-site for 3 days per week, which may not be suitable for candidates who prefer a fully remote work arrangement
- The role may involve tight deadlines and managing multiple projects simultaneously, which can be challenging for some individuals
- The role requires a high level of creativity and attention to detail, which can be demanding and may not be suitable for all candidates
- The role may involve working with a diverse range of clients and industries, which can present unique challenges and learning opportunities
ASSUMPTION: While this role offers many exciting opportunities, it also presents several challenges that candidates should be aware of and prepared to face.
📈 Similar Roles Comparison
- This role is similar to other Senior Copywriter positions, but may offer more opportunities for mentorship and leadership in copy development for complex campaigns
- Critical Mass is a global agency with a strong focus on digital marketing, which sets it apart from other advertising agencies
- This role may offer more opportunities for career advancement and professional development within the agency compared to similar roles at smaller or less established agencies
ASSUMPTION: While this role is similar to other Senior Copywriter positions, it offers unique opportunities for mentorship, leadership, and career advancement within a global advertising agency with a strong focus on digital marketing.
📝 Sample Projects
- Developing a comprehensive brand style guide for a new client, including voice and tone guidelines, to ensure consistent and on-brand communication across all channels
- Optimizing the copy for an email marketing campaign to improve open rates and click-through rates, while maintaining brand consistency and adhering to best practices
- Collaborating with a cross-functional team to develop a series of social media posts that align with the brand's voice and tone, while also engaging and resonating with the target audience
ASSUMPTION: These sample projects are intended to provide an idea of the types of tasks and responsibilities that may be required for this role. The actual projects and responsibilities may vary based on the needs of the client and the organization.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a Senior Copywriter at Critical Mass?
- How does the Creative Director support and mentor the copywriting team?
- What opportunities are there for professional development and career advancement within the agency?
- How does Critical Mass approach diversity, equity, and inclusion in its hiring and workplace practices?
- What is the company's approach to work-life balance, and how is this supported in this role?
ASSUMPTION: These questions are intended to provide insight into the day-to-day responsibilities, mentorship opportunities, career advancement prospects, diversity and inclusion practices, and work-life balance for this role at Critical Mass.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your copywriting and editing work, demonstrating your ability to optimize text through global/structural changes, line editing, and alignment with brand best practices
- Prepare for your interview by researching the company and the role, and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
