📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: Guardian Life Insurance
🔹 Location: New York, New York, United States
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing & Advertising
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing insight-driven, scroll-stopping creative concepts
- Collaborating with creative team members and marketing partners
- Building familiarity and driving business growth for Guardian
- Establishing and maintaining brand consistency across all channels
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills to develop effective marketing campaigns.
📋 Key Responsibilities
✅ Developing creative concepts and designs that bring briefs and strategies to life
✅ Ensuring consistent and respectful communication to Guardian’s various audiences
✅ Solving complex communication needs through information organization and architecture
✅ Consulting with internal client partners on tactical and creative approach
ASSUMPTION: The role requires strong problem-solving skills, attention to detail, and the ability to work effectively in a dynamic, matrix-oriented environment.
🎯 Required Qualifications
Education: Bachelor’s degree and portfolio or portfolio link required
Experience: Minimum of 7 years of experience in a creative services position, preferably including prior employment with an advertising agency, corporate marketing organization, or digital agency
Required Skills:
- Expert storytelling and strategic thinking
- Strong writing skills for various channels and deliverables
- Channel-agnostic approach to marketing communications
- Curiosity and trend awareness in the advertising industry
- Excellent oral and written communication skills
Preferred Skills:
- Experience working with an in-house creative team
- Familiarity with Guardian's brand and products
ASSUMPTION: Candidates should have a strong portfolio demonstrating their creative skills and experience in developing effective marketing campaigns.
💰 Compensation & Benefits
Salary Range: $80,940.00 - $132,975.00 per year
Benefits:
- Skill-building and leadership development opportunities
- Philanthropic opportunities
- Flexible and inclusive benefits
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM
ASSUMPTION: The salary range provided is a good faith estimate and may vary based on the candidate's education, experience, knowledge, and abilities.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Life Insurance and related products
Company Size: 5,001-10,000 employees, which means a large, established organization with extensive resources and opportunities for growth
Founded: 1860, with a rich history and strong financial stability
Company Description:
- Guardian makes a difference in the lives of people when they need them most
- Trusted resource to generations of families and business owners, inspiring well-being and helping build financial confidence
- Modern mutual insurance company that invests in colleagues and communities
Company Specialties:
- Life Insurance
- Disability Insurance
- Group Benefits
- Annuities
- Investments
- Well-being
- Dental Insurance
- Vision Insurance
- Accident Insurance
- Critical Illness Insurance
- Hospital Indemnity Insurance
Company Website: guardianlife.com
ASSUMPTION: Guardian's extensive product offerings and large customer base provide ample opportunities for creative marketing campaigns.
📊 Role Analysis
Career Level: Experienced professional, with opportunities for growth and leadership roles
Reporting Structure: Reports to the Head of Creative, with collaboration across various marketing and creative teams
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Advancement to management or leadership roles within the creative team
- Expansion of responsibilities based on performance and organizational needs
- Professional development opportunities through skill-building and leadership programs
ASSUMPTION: The role offers significant growth potential within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional work environment
Office Location(s): 10 Hudson Yards, New York, NY 10001, US
Geographic Context:
- New York City, a major global hub for finance, media, and entertainment
- Access to numerous cultural, recreational, and dining options
- Diverse and multicultural community
Work Schedule: Full-time, typically Monday-Friday, with potential for flexible hours or remote work
ASSUMPTION: The on-site work environment provides ample opportunities for collaboration and networking with colleagues across various departments.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the creative team
- Final interview with the Head of Creative
Key Assessment Areas:
- Creativity and strategic thinking
- Writing and communication skills
- Collaboration and teamwork
- Problem-solving and information architecture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare a portfolio showcasing your best work and explaining your creative process
- Research Guardian's brand and products to demonstrate your understanding of the company
ATS Keywords: Copywriting, creative concepting, marketing communications, digital media, direct media, brand consistency, quality control, relationship management, communication skills, problem-solving, research skills, strategic thinking, trend awareness, collaboration, information architecture
ASSUMPTION: The application process may vary based on the specific hiring manager or department, but generally follows a structured interview process to assess the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: The required tools and technologies may vary based on the specific projects and teams the candidate works with.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Believe people count
- Courageously shape the future together
- Go above and beyond for the people we serve
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Results-driven and focused on delivering high-quality work
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you embody Guardian's core values in your daily work?
- Describe a time when you had to adapt to a significant change in a project or work environment. How did you handle it?
- How do you approach collaboration and teamwork, especially when working with diverse teams or stakeholders?
ASSUMPTION: Guardian values a strong cultural fit and looks for candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Balancing creativity and innovation with brand consistency and messaging guidelines
- Collaborating effectively with various internal and external stakeholders
- Adapting to changes in the marketing landscape and consumer behavior
ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to agency-side copywriters, this role offers more direct influence on brand strategy and messaging
- In-house copywriters often have more specialized product knowledge and closer collaboration with subject matter experts
- Career progression may involve moving into management or specialized roles within the creative team
ASSUMPTION: In-house copywriter roles offer unique opportunities and challenges compared to agency-side or freelance positions.
📝 Sample Projects
- Developing a comprehensive marketing campaign for a new product launch, including advertising, social media, and content marketing materials
- Creating a series of targeted email campaigns to engage and retain existing customers
- Writing and designing a quarterly customer newsletter to showcase Guardian's thought leadership and community involvement
ASSUMPTION: The role involves a wide range of projects, requiring strong versatility and adaptability in creative approaches and communication styles.
❓ Key Questions to Ask During Interview
- Can you describe the creative team's dynamic and how it fosters collaboration and innovation?
- How does Guardian support the professional development and growth of its creative team members?
- What are the most significant challenges facing the creative team in the coming year, and how can this role contribute to addressing them?
- How does Guardian measure the success of its marketing campaigns, and how can this role help improve those metrics?
- What opportunities exist for this role to grow and evolve within the creative team and the broader organization?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates the candidate's interest in the role and commitment to contributing to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, including specific examples of your creative work
- Prepare a portfolio showcasing your best work and explaining your creative process
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
