Senior Copywriter

📌 Core Information

🔹 Job Title: Senior Copywriter

🔹 Company: PeopleCert

🔹 Location: Athens, Greece

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Athens, Greece)

🚀 Job Overview

Key aspects of this role include:

• Crafting engaging copy for multiple channels and audiences
• Translating complex information into accessible messaging
• Leading communication concepts and campaign development
• Collaborating with cross-functional teams for cohesive storytelling
• Evolving and upholding PeopleCert's brand voice and tone

ASSUMPTION: This role requires a strategic mindset, creativity, and strong communication skills to create compelling content that resonates with a global audience and drives results.

📋 Key Responsibilities

✅ Craft engaging and persuasive copy for websites, landing pages, social media, email campaigns, newsletters, digital and print advertising, and product promotional materials

✅ Translate complex information about certification products into accessible, audience-friendly messaging

✅ Lead the development of impactful communication concepts, generating original and strategic ideas that drive engagement and results

✅ Write clear and compelling content for internal communications and employer branding

✅ Collaborate closely with design, digital, product marketing, and brand management teams to ensure cohesive storytelling and campaign execution

✅ Edit and refine copy written by others to ensure quality and accuracy

✅ Contribute to naming, taglines, campaign concepts, and other creative ideas that drive awareness and brand affinity

✅ Champion creativity and push the boundaries of how PeopleCert communicates with its audiences

ASSUMPTION: The role involves working in a high-volume, fast-paced, and deadline-driven environment, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing Communications, Languages, Arts, or a related field. A Master’s degree is desirable.

Experience: At least 5 years of experience in English copywriting, preferably in a Digital Marketing context.

Required Skills:

• Outstanding written and verbal communication skills in English (native or near-native)
• Expert user of the English language – preferably mother tongue or C2 level at a minimum (C2 level certification desired, LanguageCert C2 LTE or C2 IESOL certificate would be a plus)
• Good knowledge of Greek language desirable
• Advanced computer literacy is required. ECDL Advance level certification is desirable.
• Use of AI tools to support content creation, ideation, and productivity
• Excellent editing and proofreading skills
• Strong understanding of social media
• Ability to write in a variety of tones and styles, catering to different target audiences
• Able to work in a high-volume, fast-paced, and deadline-driven environment

Preferred Skills:

• Experience working with global brands or in an international context
• Familiarity with the certification industry or professional skills assessment

ASSUMPTION: Candidates should have a strong portfolio showcasing their copywriting skills and experience working on diverse projects.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and qualifications)

Benefits:

• Competitive remuneration package
• Work in an international, dynamic, and fun atmosphere
• Two free vouchers for all certifications from PeopleCert's Portfolio per year for all employees
• Huge learning experience in using best practices and global environment
• Constant personal and professional development

Working Hours: Full-time position, Monday to Friday, 9:00 AM to 5:30 PM (with a 1.5-hour lunch break). Flexible working hours may be considered based on team needs and project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Education Administration Programs. PeopleCert is a global leader in the assessment and certification of professional skills, partnering with multinational organizations and government bodies for the development and delivery of standardized exams.

Company Size: 1,001-5,000 employees. PeopleCert offers a culture of diversity, where everyone is different, yet everyone fits in.

Founded: 2000. PeopleCert has been operating for over two decades, providing certifications in various fields, including ITIL, PRINCE2, DEVOPS INSTITUTE, and LANGUAGECERT.

Company Description:

• PeopleCert helps people and businesses turn ambition into action by providing certifications that power careers, businesses, and entire industries.
• The company delivers exams across 200 countries and in 25 languages over its state-of-the-art assessment technology.
• PeopleCert's core values are Quality, Innovation, Passion, and Integrity, which guide everything they do.

Company Specialties:

• Certification
• Examinations
• Online Proctored Exams
• e-Certificate
• and Technology

Company Website: https://www.peoplecert.org/

ASSUMPTION: PeopleCert operates in a competitive and dynamic market, requiring employees to stay updated with industry trends and best practices.

📊 Role Analysis

Career Level: Mid-Senior level. This role offers the opportunity to lead communication projects and contribute to the company's overall brand strategy.

Reporting Structure: The Senior Copywriter will report directly to the Head of Marketing Communications and work closely with various teams, including Design, Digital, Product Marketing, and Brand Management.

Work Arrangement: On-site (Athens, Greece) with flexible working hours based on team needs and project deadlines.

Growth Opportunities:

• Progression to a leadership role within the Marketing Communications team
• Expanding expertise in the certification industry and professional skills assessment
• Developing skills in brand management, campaign strategy, and team leadership

ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to work on high-impact projects that drive business results.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with an international atmosphere.

Office Location(s): Korai, 3, Athens, 10564, GR (Athens, Greece) and 192 Sloane Street, London, England SW1X 9QX, GB (London, UK)

Geographic Context:

• Athens, Greece: A vibrant city with a rich history, offering a mix of ancient ruins, modern attractions, and a thriving nightlife.
• London, UK: A global hub for business, finance, and culture, with a diverse population and numerous job opportunities.

Work Schedule: Full-time, Monday to Friday, with flexible working hours based on team needs and project deadlines.

ASSUMPTION: The work environment at PeopleCert is dynamic and international, with a focus on collaboration, creativity, and continuous learning.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Head of Marketing Communications and a member of the Marketing Communications team
• Portfolio presentation and/or writing test
• Final interview with the Marketing Director or another senior stakeholder

Key Assessment Areas:

• Communication skills and ability to translate complex information
• Creativity and strategic thinking
• Portfolio and writing samples
• Cultural fit and alignment with PeopleCert's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a strong portfolio showcasing your copywriting skills and experience working on diverse projects
• Research PeopleCert's brand and values to demonstrate your understanding of the company and its mission

ATS Keywords: Copywriting, Digital Marketing, Campaign Development, Editing, Proofreading, Social Media, Brand Management, Communication, Storytelling, Collaboration, AI Tools, Audience Engagement, Strategic Thinking, Language Proficiency

ASSUMPTION: The application process at PeopleCert is thorough and competitive, with a focus on assessing candidates' communication skills, creativity, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
• Content Management Systems (CMS) and marketing automation platforms
• AI tools for content creation, ideation, and productivity (e.g., Copy.ai, Frase.io, or similar)

ASSUMPTION: Candidates should have experience with industry-standard tools and be open to learning and utilizing new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Quality: PeopleCert strives for excellence in all aspects of its work
• Innovation: The company encourages creativity and continuous improvement
• Passion: PeopleCert is committed to its mission and the success of its customers
• Integrity: The company upholds the highest ethical standards in all its operations

Work Style:

• Collaborative: PeopleCert values teamwork and cross-functional collaboration
• Dynamic: The company operates in a fast-paced and ever-changing environment
• International: PeopleCert has a diverse workforce and global customer base

Self-Assessment Questions:

• Do you align with PeopleCert's core values, and how have you demonstrated these values in your previous roles?
• How comfortable are you working in a dynamic, international, and collaborative environment?
• What is your personal work style, and how does it fit with PeopleCert's work culture?

ASSUMPTION: PeopleCert values candidates who are passionate, innovative, and committed to upholding the company's core values and contributing to its mission.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Translating complex information about certification products into accessible, audience-friendly messaging
• Working with a global audience and adapting communication styles to cater to different target audiences
• Evolving PeopleCert's brand voice and tone while maintaining consistency and quality

ASSUMPTION: The Senior Copywriter role at PeopleCert presents unique challenges and opportunities for growth and development.

📈 Similar Roles Comparison

• Compared to other Senior Copywriter roles, this position offers the opportunity to work on a wide range of projects and collaborate with various teams
• PeopleCert's global presence and diverse customer base provide a unique context for communication projects
• This role offers the chance to grow professionally and contribute to the company's overall brand strategy

ASSUMPTION: The Senior Copywriter role at PeopleCert is unique and presents exciting opportunities for candidates looking to grow their careers in a dynamic and international environment.

📝 Sample Projects

• Developing a comprehensive brand style guide for PeopleCert's global audience
• Creating a series of engaging social media campaigns to promote PeopleCert's certifications and events
• Writing clear and compelling content for PeopleCert's internal communications and employer branding initiatives

ASSUMPTION: The Senior Copywriter role at PeopleCert involves working on high-impact projects that drive business results and contribute to the company's overall brand strategy.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing Communications department?
• How does PeopleCert support the professional development and growth of its employees?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does PeopleCert measure the success and impact of its communication campaigns?
• What is the company's approach to work-life balance, and how does it support employees' well-being?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding PeopleCert's culture and mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a strong portfolio showcasing your copywriting skills and experience working on diverse projects
• Research PeopleCert's brand and values to demonstrate your understanding of the company and its mission
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.