Senior Copywriter

📌 Core Information

🔹 Job Title: Senior Copywriter

🔹 Company: Grove Collaborative

🔹 Location: Remote (US only)

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Leading strategic messaging across email, site content, and brand campaigns
• Managing and mentoring a junior copywriter
• Collaborating with design, marketing, brand, and product teams
• Leveraging AI tools for creative and workflow purposes

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. The ideal candidate will have experience in ecommerce or consumer brands and be passionate about health and sustainability.

📋 Key Responsibilities

✅ Own copy development for high-priority channels including email marketing, site UX, on-site content, and campaigns & PR

✅ Translate marketing and product strategy into clear, compelling copy that drives results

✅ Collaborate with stakeholders across design, marketing, brand, and product

✅ Leverage performance insights and A/B test results to improve messaging

✅ Use AI writing tools to scale and streamline copy workflows, and to identify new creative solutions

✅ Manage and mentor a junior copywriter, providing feedback, guidance, and channel-specific support

✅ Ensure consistency of brand voice across all customer-facing touchpoints

✅ Proactively advocate for high creative standards, strategic thinking, and customer-centricity in copy

ASSUMPTION: The role requires strong organizational skills, the ability to manage multiple projects, and a proactive approach to work.

🎯 Required Qualifications

Education: Bachelor’s degree in English, Communications, Marketing, or related field preferred

Experience: 5+ years of professional copywriting experience, ideally in ecommerce, DTC, or consumer brands

Required Skills:

• Exceptional storytelling skills and innovative creative ideas
• Direct experience writing high-performing copy for email and/or digital product experiences
• Strong editorial and storytelling instincts, with the ability to adapt tone across channels and audiences
• Clear, empathetic communication skills with management experience and a passion for mentoring other creatives
• Experience using AI tools in a strategic and creative capacity
• Highly organized and proactive; thrives in a fast-paced, collaborative environment

Preferred Skills:

• Experience with SEO-driven content
• Familiarity with brand campaigns and PR
• Knowledge of Grove Collaborative or similar brands

ASSUMPTION: While not explicitly stated, experience with SEO-driven content, brand campaigns, and familiarity with the company would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $110,000 - $135,000 USD. This range is adjusted based on market-specific cost of living data, with the top reserved for the most experienced candidates in the highest cost of living areas.

Benefits:

• Competitive benefits (medical, vision, dental)
• Equity (shared success is core to their mission)
• Flexible Paid Time Off (results-driven)
• Free VIP membership and 25% employee discount
• Working for a company that believes in creating products and funding initiatives that help the planet

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior copywriter role in ecommerce or consumer brands. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (E-commerce & Consumer Products)

Company Size: 201-500 employees. This size allows for a more intimate work environment with opportunities for growth and impact.

Founded: 2012. Grove Collaborative has been operating for over a decade, providing stability and experience in the market.

Company Description:

• Grove Collaborative is an online destination for everyday essentials that create a healthier home and planet.
• They offer thousands of thoughtfully vetted products across various categories, meeting higher standards for health, sustainability, and performance.
• As a B Corp and Public Benefit Corporation, Grove goes beyond selling products by making every order carbon neutral and supporting plastic waste cleanup initiatives.

Company Specialties:

• Sustainability
• Consumer Products
• E-Commerce
• Direct to Consumer
• Baby & Kids
• Clean Beauty
• Home Cleaning
• Garden & Outdoor Products
• Home Decor
• Kitchen & Pantry
• Laundry Care
• Personal Care
• Pet Care
• and Wellness Products

Company Website: Grove Collaborative

ASSUMPTION: Grove Collaborative is a well-established company with a strong focus on sustainability and health. They offer a wide range of products and have a clear commitment to making a positive impact.

📊 Role Analysis

Career Level: Mid to Senior level. This role offers the opportunity to lead strategic messaging and mentor a junior copywriter.

Reporting Structure: The Senior Copywriter will report directly to the Head of Brand Marketing and will manage a junior copywriter.

Work Arrangement: This role is remote for candidates based in specific US states, allowing for flexibility and work-life balance.

Growth Opportunities:

• Potential to grow within the marketing team or take on additional responsibilities as the company expands.
• Opportunity to mentor and develop junior copywriters, building leadership skills.
• Chance to work on high-impact campaigns and projects, driving results and making a significant impact on the company's success.

ASSUMPTION: This role offers numerous growth opportunities, both in terms of career advancement and skill development. The company's focus on sustainability and health also provides a unique chance to make a positive impact.

🌍 Location & Work Environment

Office Type: Remote (US only). Grove Collaborative has multiple office locations but allows employees to work remotely from specific US states.

Office Location(s): San Francisco, CA; Reno, NV; Elizabethtown, PA

Geographic Context:

• The remote work arrangement allows for flexibility and a better work-life balance.
• The company's headquarters in San Francisco, CA, provides access to a vibrant tech and startup ecosystem.
• The company's commitment to sustainability and health aligns with the values of many remote workers.

Work Schedule: Full-time (40 hours/week) with flexible hours and results-driven approach to PTO.

ASSUMPTION: The remote work arrangement and flexible hours provide a good work-life balance, while the company's commitment to sustainability and health aligns with the values of many remote workers.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the team
• Final interview with the Head of Brand Marketing

Key Assessment Areas:

• Creativity and strategic thinking in copywriting
• Communication and collaboration skills
• Experience with AI tools and understanding of their strategic use
• Alignment with Grove Collaborative's mission and values

Application Tips:

• Highlight your experience with AI tools and how you've used them strategically in previous roles.
• Tailor your resume and cover letter to demonstrate your understanding of Grove Collaborative's mission and values.
• Prepare examples of your work that showcase your ability to adapt tone across channels and audiences.

ATS Keywords: Senior Copywriter, Strategic Messaging, Email Marketing, AI Tools, Mentoring, Brand Voice, Performance Insights, A/B Testing, Collaboration, Marketing & Communications

ASSUMPTION: The interview process will focus on assessing the candidate's creativity, strategic thinking, communication skills, and alignment with the company's mission and values. The application tips provided are tailored to this specific role and company.

🛠️ Tools & Technologies

• AI writing tools (e.g., ChatGPT, Jasper, Copy.ai)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Google Workspace, Microsoft 365)
• Email marketing platforms (e.g., Mailchimp, Klaviyo, SendGrid)

ASSUMPTION: The tools listed are commonly used in marketing and copywriting roles. The specific tools used may vary depending on the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Health & Wellness
• Sustainability
• Transparency
• Collaboration
• Innovation

Work Style:

• Results-driven and flexible
• Collaborative and communicative
• Proactive and strategic

Self-Assessment Questions:

• How do you ensure that your copy aligns with Grove Collaborative's mission and values?
• Can you provide an example of how you've used AI tools strategically in a previous role?
• How do you adapt your tone and style to different channels and audiences?

ASSUMPTION: Grove Collaborative places a strong emphasis on health, wellness, and sustainability. Candidates should be passionate about these areas and demonstrate a strong commitment to them in their application and interview.

⚠️ Potential Challenges

• Managing a junior copywriter and providing constructive feedback
• Balancing multiple projects and deadlines
• Adapting to a remote work environment and maintaining productivity
• Keeping up with industry trends and best practices in copywriting and AI tools

ASSUMPTION: These challenges are common in senior copywriting roles, especially in a remote work environment. Successful candidates will have experience managing teams, balancing multiple projects, and adapting to new tools and technologies.

📈 Similar Roles Comparison

• This role is similar to other senior copywriting positions but with a stronger focus on strategic messaging and mentoring.
• Grove Collaborative's commitment to health, wellness, and sustainability sets it apart from other consumer brands.
• Career progression in this role may involve moving into a leadership or management position within the marketing team.

ASSUMPTION: While this role shares similarities with other senior copywriting positions, its focus on strategic messaging and mentoring, as well as Grove Collaborative's commitment to health, wellness, and sustainability, make it unique.

📝 Sample Projects

• Developing a comprehensive brand voice guide for Grove Collaborative
• Creating a high-performing email marketing campaign for a new product launch
• Collaborating with the design team to create engaging on-site content for a new category of products

ASSUMPTION: These sample projects are tailored to the specific responsibilities and requirements of the Senior Copywriter role at Grove Collaborative.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does Grove Collaborative support the professional development and growth of its employees?
• Can you provide an example of a successful brand campaign and the role that copy played in its success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Grove Collaborative measure the success of its copywriting efforts?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company's priorities and expectations. They also demonstrate the candidate's interest in and understanding of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with AI tools, strategic messaging, and mentoring
• Prepare examples of your work that showcase your ability to adapt tone across channels and audiences
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.