Senior Copywriter

📌 Core Information

🔹 Job Title: Senior Copywriter

🔹 Company: We Are Social

🔹 Location: Los Angeles, California, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Conceptualizing, writing, and creating compelling copy for social media campaigns
• Collaborating with a large team of creatives from ideation to execution
• Identifying trends and opportunities in social media to stay true to brands
• Managing multiple priorities and assignments with quick turnaround times

ASSUMPTION: This role requires a strong understanding of social media trends, advertising fundamentals, and the ability to work well under pressure in a fast-paced environment.

📋 Key Responsibilities

✅ Concept, write, and create strong, compelling copy that resonates with target audiences

✅ Understand the structure of a brand’s identity and how visual and verbal executions come together

✅ Be a creative spokesperson for projects to ensure the creative integrity of the work stays intact

✅ Contribute to new business activities, help outline and write pitch decks

✅ Identify trends and opportunities as they emerge in social media that stay true to brands

✅ Collaborate with a large team of creatives from ideation to execution

✅ Manage multiple priorities and assignments, executing with quick turnaround times for real-time moments

ASSUMPTION: The role requires strong communication skills, both verbally and in writing, as well as the ability to present effectively to clients and agency teams.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Advertising, English, Journalism)

Experience: 5+ years of agency experience

Required Skills:

• Proven copywriting skills with a strong portfolio of live and spec work
• Robust knowledge of advertising fundamentals, including brand development, strategy, storytelling, design, new/emerging platforms, and technologies
• Achieved full command of the creative process, from bringing an idea along from a kernel to a campaign, and selling it to clients while staying on brief

Preferred Skills:

• Experience working with global brands
• Fluency in multiple languages

ASSUMPTION: A strong portfolio showcasing live and spec work is essential for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $200,000 annually (Based on experience and industry standards for Senior Copywriter roles in Los Angeles)

Benefits:

• Passport Program: Explore and work from one of the 18 other offices worldwide
• Celebration of Wins: Regular celebrations of team and individual achievements
• Carbon Offsets: We Are Social offsets carbon emissions from employee travel
• Community Kitchens: We Are Social supports local communities through various initiatives

Working Hours: Full-time, with flexible hours to accommodate real-time moments and campaign deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards for Senior Copywriter roles in Los Angeles. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 1,001-5,000 employees

Founded: 2008

Company Description:

• We Are Social is a global, socially-led creative agency with unrivaled social media expertise
• With over 1,300 people in 19 offices around the world, We Are Social delivers a global perspective to clients in a time when social media is shaping culture
• We work with the world’s biggest brands, including adidas, Samsung, Netflix, and Google, to reach the right people in a strategic, relevant, and effective way

Company Specialties:

• Marketing
• Advertising
• Influencer marketing
• Advocacy programs
• Production
• Research & Insight
• Cultural insights
• Brand-building Strategy
• Social Media
• Creative
• Paid Media
• Distribution
• Measurement
• Branded content
• Editorial Strategy
• Sports Marketing
• Sports Sponsorship

Company Website: wearesocial.com

ASSUMPTION: We Are Social's global presence and expertise in social media make it an attractive option for candidates seeking international opportunities and a focus on social media trends.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Reports to the Creative Director

Work Arrangement: Remote OK, with the possibility of working from one of the 18 other offices worldwide

Growth Opportunities:

• Potential to work on global campaigns and collaborate with international teams
• Opportunities to advance within the creative department or explore other areas of the business
• Chance to develop leadership skills by mentoring junior team members

ASSUMPTION: This role offers opportunities for professional growth, both within the creative department and across the broader agency.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from one of the 18 other offices worldwide)

Office Location(s): Los Angeles, California, United States

Geographic Context:

• Los Angeles is a major hub for the entertainment industry, providing ample opportunities for creative inspiration
• The city offers a diverse range of cultural experiences, from museums and art galleries to music and food festivals
• Los Angeles has a Mediterranean climate, with mild, wet winters and hot, dry summers

Work Schedule: Full-time, with flexible hours to accommodate real-time moments and campaign deadlines

ASSUMPTION: The remote work arrangement offers candidates the flexibility to work from home or from one of the 18 other We Are Social offices worldwide.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• Creative challenge or portfolio review with the Creative Director
• Final interview with the Creative Director and/or other senior team members

Key Assessment Areas:

• Creative portfolio and writing samples
• Understanding of social media trends and advertising fundamentals
• Communication and presentation skills
• Ability to work well under pressure and manage multiple priorities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio showcasing your best work, including live and spec projects
• Be ready to discuss your creative process and how you approach briefs
• Research We Are Social's clients and campaigns to demonstrate your understanding of the agency's work

ATS Keywords: Copywriting, Social Media, Storytelling, Advertising Fundamentals, Brand Development, Campaign Strategy, Emerging Technologies, Client Relations, Feedback Navigation

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their understanding of We Are Social's clients and campaigns.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Social media platforms (Facebook, Instagram, Twitter, TikTok, etc.)
• Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: Familiarity with industry-standard creative software and project management tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Curiosity
• Courage
• Cultural relevance

Work Style:

• Fast-paced and dynamic environment
• Collaborative and team-oriented
• Focus on innovation and staying ahead of social media trends

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively with a large team?
• Do you have a genuine interest in, and awareness of, the creative industry, including groundbreaking ideas and emerging technologies?

ASSUMPTION: Candidates should assess their fit with We Are Social's values and work style to ensure a successful and fulfilling career.

⚠️ Potential Challenges

• Managing multiple priorities and assignments with quick turnaround times
• Keeping up with the fast-paced nature of social media and advertising trends
• Working remotely and maintaining productivity and focus
• Adapting to different time zones and working with international teams

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a proactive approach to communication and collaboration.

📈 Similar Roles Comparison

• Compared to other Senior Copywriter roles, this position offers a unique focus on social media and global campaigns
• We Are Social's global presence provides opportunities to work on international projects and collaborate with diverse teams
• This role may offer more growth opportunities within the creative department and across the broader agency

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other Senior Copywriter positions in the industry.

📝 Sample Projects

• Developing a social media campaign for a global brand launch
• Creating a series of engaging posts for a brand's social media channels to increase followers and engagement
• Writing copy for a brand's website and other marketing materials to maintain a consistent brand voice

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the creative challenges faced by the Senior Copywriter.

❓ Key Questions to Ask During Interview

• Can you describe the creative process and how ideas are developed and executed within the agency?
• How does the agency support the professional growth and development of its employees?
• What are the most rewarding aspects of working at We Are Social, according to current team members?
• How does the agency approach diversity, equity, and inclusion in its hiring and workplace practices?
• What are the most significant challenges facing the agency in the coming years, and how can this role contribute to addressing them?

ASSUMPTION: These questions can help candidates better understand the agency's culture, values, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio showcasing your best work, including live and spec projects
• Be ready to discuss your creative process and how you approach briefs during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.