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Senior Copywriter

Horizon Media
Full-time
On-site
New York, New York, United States
✍️ Copywriting & Content Writing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Copywriter

πŸ”Ή Company: Horizon Media

πŸ”Ή Location: New York, New York

πŸ”Ή Job Type: Full-Time, Hybrid

πŸ”Ή Category: Advertising & Marketing

πŸ”Ή Date Posted: June 24, 2025

πŸ”Ή Experience Level: 4-6 years

πŸ”Ή Remote Status: On-site with hybrid flexibility

πŸš€ Job Overview

Key aspects of this role include:

  • Ideating, conceptualizing, and executing copy for multi-format creative deliverables
  • Collaborating with the creative team to ensure top-notch copy direction
  • Developing creative deliverables on behalf of clients and the agency
  • Supporting brainstorms, concept manifestos, operational processes, and internal marketing initiatives
  • Thriving in a fast-paced, collaborative environment with a high-volume workload

ASSUMPTION: This role requires a strong portfolio showcasing digital creative formats, with a focus on ecommerce and performance marketing. Agency experience is crucial for understanding client needs and working within brand guidelines.

πŸ“‹ Key Responsibilities

βœ… Write original copy and edit content for advertising, website, retail media, marketplace, and marketing deliverables

βœ… Collaborate with the team to construct innovative and strategic copy ideas and bring them to life in successful, on-brief executions

βœ… Develop copy within brand guidelines and with an experienced creative lens for what works and what doesn’t, for client’s app experiences, social, .com, and other properties

βœ… Establish tone, style, and messaging that will effectively communicate with the target audience and fulfill the project objectives

βœ… Facilitate and contribute to productive brainstorms with the Creative team and larger department

βœ… Support copy concepts with clear rationale and maintain ownership of work from ideation to launch

βœ… Proactively seize opportunity to create timely content against viral trends and larger cultural moments

βœ… Maintain up-to-date knowledge of communication and client-related industry trends

βœ… Interpret creative briefs to independently develop and cleanly execute creative concepts through execution completion with minimal oversight needed

βœ… Research and understand the client's needs and target audiences, through online searches, interviews with subject matter experts, and in-person meetings

βœ… Collaborate with a team of account and creative staff from concept development to delivery of final product

βœ… Communicate to the client our creative perspective and copywriting processes

βœ… Present copy concepts and final deliverables to internal team, and to client representative as needed, and participate in client pitches on occasion

βœ… Revise copy based on internal and client feedback/direction

ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work well under pressure in a fast-paced environment. Proficiency in Figma and Microsoft applications is essential for daily tasks and collaborations.

🎯 Required Qualifications

Education: Bachelor's degree in a related field or equivalent experience

Experience: 4-6 years of direct experience in the copywriting field, with agency experience required

Required Skills:

  • Strong portfolio across digital creative formats including website, app, paid media ads, retail media/Amazon, and social media
  • Able to synthesize existing copy to rewrite clear messaging copy
  • Proficient in Figma for reviewing and collaborating on design files
  • Comfortable using Microsoft applications (e.g., Word, PowerPoint, Excel, Outlook) for daily tasks and communications
  • Excellent attention to detail and commitment to delivering clean, mistake-free deliverables to clients
  • Proofreading/copy editing experience with standard style guides

Preferred Skills:

  • Experience in ecommerce/performance marketing

ASSUMPTION: Candidates with a strong portfolio showcasing their ability to create engaging and effective copy across various digital platforms will be highly competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: $95,000.00 - $130,000.00 per year

Benefits:

  • Health Insurance Coverage
  • Life and Disability Insurance
  • Retirement Savings Plans
  • Company Paid Holidays
  • Unlimited Paid Time Off (PTO)
  • Mental Health and Wellness Resources
  • Pet Insurance
  • Childcare Resources
  • Identity Theft Insurance
  • Fertility Assistance Programs
  • Fitness Reimbursement

Working Hours: Full-time, typically 9:00 AM - 5:30 PM EST, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is based on industry standards for senior copywriter roles in New York City. Benefits are comprehensive and competitive, focusing on employee well-being and work-life balance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising & Marketing

Company Size: 1,001-5,000 employees

Founded: 1989

Company Description:

  • Horizon Media is a leader in driving business-based outcomes for marketers
  • Founded in 1989, headquartered in New York with offices in Los Angeles and Toronto
  • Recognized for its highly personal approach to client service and commitment to diversity, equity, and inclusion

Company Specialties:

  • Sports and Entertainment
  • Social Media
  • Media Buying
  • Direct Marketing
  • Social Design
  • Social Buying
  • Insights & Analytics
  • Virtual/Augmented Reality
  • SEO
  • Mobile
  • National & Local TV Investment
  • Audio Investment
  • Creative Services

Company Website: www.horizonmedia.com

ASSUMPTION: Horizon Media is a well-established and respected agency in the advertising and marketing industry, with a strong focus on driving business-based outcomes for its clients.

πŸ“Š Role Analysis

Career Level: Mid-Senior level

Reporting Structure: Reports directly to the Director, Copywriting

Work Arrangement: Hybrid, with a mix of on-site and remote work

Growth Opportunities:

  • Potential to take on more responsibilities and advance within the creative department
  • Opportunities to work on diverse projects and collaborate with various teams
  • Chance to contribute to the development of internal processes and initiatives

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative work environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): 75 Varick Street, New York, New York 10013, US

Geographic Context:

  • New York City offers a vibrant and diverse cultural scene
  • Easy access to public transportation and various amenities
  • Opportunities for networking and professional development in the heart of the advertising industry

Work Schedule: Full-time, typically 9:00 AM - 5:30 PM EST, with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their preferences and needs.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the HR department
  • Creative brief and portfolio review with the Creative Director
  • Final interview with the Director, Copywriting and other key stakeholders

Key Assessment Areas:

  • Portfolio and creative brief review
  • Cultural fit and alignment with Horizon Media's values
  • Problem-solving skills and strategic thinking
  • Communication and presentation skills

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare a strong portfolio showcasing your ability to create engaging and effective copy across various digital platforms
  • Be ready to discuss your creative process and approach to copywriting

ATS Keywords: Senior Copywriter, Digital Creative Formats, Agency Experience, Ecommerce, Performance Marketing, Figma, Microsoft Applications, Attention to Detail, Proofreading, Editing

ASSUMPTION: Applicants should focus on demonstrating their ability to create high-quality copy that resonates with target audiences and drives action. A strong portfolio and clear communication skills will be essential for success in this role.

πŸ› οΈ Tools & Technologies

  • Figma
  • Microsoft Applications (Word, PowerPoint, Excel, Outlook)
  • Google Workspace (optional)

ASSUMPTION: Proficiency in Figma and Microsoft applications is required for this role, as they are essential for daily tasks and collaborations. Familiarity with Google Workspace is a plus but not required.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Collaboration
  • Innovation
  • Accountability
  • Diversity, Equity, and Inclusion

Work Style:

  • Collaborative and team-oriented
  • Fast-paced and dynamic
  • Focused on driving business-based outcomes for clients

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you committed to delivering clean, mistake-free deliverables to clients?
  • Do you have a strong portfolio showcasing your ability to create engaging and effective copy across various digital platforms?

ASSUMPTION: Applicants should assess their fit with Horizon Media's values and work style, as well as their ability to thrive in a fast-paced, collaborative environment and deliver high-quality copy consistently.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a fast-paced environment
  • Adapting to client feedback and revisions
  • Working within brand guidelines and maintaining a consistent voice and tone
  • Keeping up-to-date with industry trends and best practices

ASSUMPTION: Applicants should be prepared to manage multiple projects and deadlines, adapt to client feedback, and maintain a strong attention to detail in a fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • This role differs from junior copywriter positions in the level of experience required and the scope of responsibilities
  • Compared to associate or manager-level roles, this position offers more autonomy and opportunities for growth and development
  • Career path comparison: Senior Copywriter β†’ Associate Creative Director β†’ Creative Director

ASSUMPTION: Applicants should consider the level of responsibility and autonomy offered in this role compared to similar positions in the industry, as well as the potential career growth opportunities.

πŸ“ Sample Projects

  • Developing a comprehensive advertising campaign for a major retail client, including digital ads, social media content, and in-store signage
  • Creating engaging and informative website copy for an ecommerce platform, optimizing for SEO and user experience
  • Writing persuasive and on-brand product descriptions for an Amazon marketplace, driving sales and conversions

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and provide examples of their ability to create engaging and effective copy across various digital platforms.

❓ Key Questions to Ask During Interview

  • Can you describe the typical workload and project management processes for this role?
  • How does the creative team collaborate and provide feedback on copy concepts and final deliverables?
  • What opportunities are there for professional growth and development within the creative department?
  • How does Horizon Media support work-life balance for its employees?
  • What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the specific needs of the client.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare a strong portfolio showcasing your ability to create engaging and effective copy across various digital platforms
  • Be ready to discuss your creative process and approach to copywriting
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.