📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: Tokio Marine HCC
🔹 Location: Rearsby, Leicester, UK
🔹 Job Type: Permanent, 37.5 hours, Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid working options
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategy across various channels
- Ensuring all content is on-brand, aligns with company values, and supports business goals
- Writing clear, concise, and accurate content related to Qdos' product suite
- Supporting SEO efforts to drive growth and reach
- Collaborating with teams to maintain consistent tone and messaging across all touchpoints
ASSUMPTION: This role requires a strong background in copywriting and a passion for SEO, with experience in B2B or B2C writing.
📋 Key Responsibilities
✅ Develop and execute content strategy across various channels including websites, blogs, email campaigns, landing pages, case studies, and social media
✅ Ensure all content is on-brand, aligns with company values, and supports business goals
✅ Write clear, concise, and accurate content related to the Qdos product suite, ensuring content is in line with industry standards and regulations while still being accessible to diverse audiences
✅ Support SEO efforts by ensuring all digital content is optimized for search engines
✅ Collaborate with the digital marketing executive on compelling and engaging content in support of social media strategy and objectives
✅ Track content performance metrics, ensuring continuous improvement and alignment with business objectives
✅ Work cross-departmentally to ensure Qdos maintains its thought leadership position on key tax and insurance topics
✅ Manage the content calendar, ensuring timely delivery of all projects while keeping track of deadlines
ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects simultaneously, and a keen eye for detail.
🎯 Required Qualifications
Education: A degree in English, Journalism, Communications, Marketing, or a related field is desirable but not required
Experience: Proven experience (5-10 years) in copywriting, with a strong understanding of SEO best practices and the ability to apply them effectively to copywriting
Required Skills:
- Expertise in writing for a variety of content formats, including web copy, blogs, email, case studies, campaigns, and social media
- Demonstrated ability to write persuasive, concise, and engaging content for a B2B or B2C audience
- Ability to understand complex financial concepts and translate them into simple, readable, and relatable content
- Experience working with content management systems (CMS), preferably Sitecore
- Familiarity with Google Analytics, SEO tools (such as SEMrush, Moz, Ahrefs), and keyword research tools
- Excellent communication, editing, and proofreading skills with an eye for detail
- Ability to work independently and manage multiple projects simultaneously
Preferred Skills:
- A degree in English, Journalism, Communications, Marketing, or a related field
- Experience with paid media copywriting
- Experience as a Copywriter in the financial services industry or similar regulated sectors
ASSUMPTION: Candidates with experience in the financial services industry or similar regulated sectors may have an advantage in understanding the nuances of writing about complex financial concepts.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a Senior Copywriter role in the UK with 5-10 years of experience)
Benefits:
- Competitive salary and employee benefit package
- Dynamic and growing organization with opportunities for professional development
- Hybrid working arrangement
Working Hours: 37.5 hours per week, Monday to Friday, with flexible working options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Copywriter role in the UK with 5-10 years of experience. Actual salary may vary based on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Tokio Marine HCC operates in the insurance industry, focusing on specialty insurance products and services for businesses and individuals. The company is known for its entrepreneurial spirit and commitment to customer satisfaction.
Company Size: Tokio Marine HCC is a mid-sized company with approximately 3,900 employees globally, providing a collaborative and innovative work environment.
Founded: The company was founded in 1974 and has since achieved over 40 targeted acquisitions, demonstrating its commitment to growth and success.
Company Description:
- Tokio Marine HCC focuses on empowering its employees to deliver on commitments and drive a culture of innovation and collaboration
- The company offers a range of specialty insurance products and services, underwriting more than 100 classes of specialty insurance in 180 countries
- Tokio Marine HCC is committed to making the world a better place through purposeful, simple, and flexible insurance and risk management practices
Company Specialties:
- Accident & Health
- Aviation
- Directors & Officers
- Property & Casualty
- Surety & Credit
- Errors & Omissions
- Travel
- Political Risk
- Contingency and Promotions
- Sports and Recreation
- Liability
- Fiduciary & Crime
- Cyber
- Kidnap & Ransom
- Crop
- Medical Stop Loss
- Credit & Political Risk
- Marine
- Energy
- and Employment Practices
Company Website: www.tmhcc.com
ASSUMPTION: Tokio Marine HCC's focus on empowering employees and driving innovation makes it an attractive company for candidates seeking a dynamic and collaborative work environment.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and experience in copywriting and SEO.
Reporting Structure: The Senior Copywriter will report directly to the Marketing Manager and work cross-departmentally with various teams to ensure Qdos maintains its thought leadership position on key tax and insurance topics.
Work Arrangement: This role offers a hybrid working arrangement, with employees spending some time working on-site and some time working remotely.
Growth Opportunities:
- As a senior-level position, this role offers opportunities for mentoring and knowledge-sharing with junior team members
- The dynamic and growing nature of the company provides opportunities for professional development and career progression
- Candidates with strong performance may have the opportunity to take on additional responsibilities or move into management roles
ASSUMPTION: Candidates should be prepared to take on a high level of responsibility and demonstrate strong leadership skills in this role.
🌍 Location & Work Environment
Office Type: The company's UK office is located in Rearsby, Leicester, offering a hybrid working environment with both on-site and remote work options.
Office Location(s): 13403 Northwest Freeway, Houston, TX 77040, US; 10 St Mary Axe, London, England EC3A 8, GB; 200 W Madison, Suite 1420, Chicago, Illinois 60606, US; 600 Lexington Ave, New York, US
Geographic Context:
- Leicester is a city in the East Midlands of England, with a population of approximately 350,000 people
- The city is known for its rich history, cultural diversity, and vibrant arts scene
- Leicester offers a range of amenities, including shops, restaurants, and parks, as well as easy access to transportation links
Work Schedule: Employees are expected to work 37.5 hours per week, Monday to Friday, with flexible working options available.
ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to manage their time effectively to balance on-site and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-person or virtual interview with the Marketing Manager and a member of the marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Writing samples that demonstrate the candidate's ability to write clear, concise, and engaging content for a B2B or B2C audience
- Portfolio or examples of previous work that showcase the candidate's expertise in copywriting and SEO
- Interview questions focused on the candidate's understanding of the role, the company, and the industry, as well as their ability to work collaboratively and manage multiple projects simultaneously
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your previous work that demonstrate your ability to write clear, concise, and engaging content for a B2B or B2C audience
- Prepare for interview questions that focus on your understanding of the role, the company, and the industry, as well as your ability to work collaboratively and manage multiple projects simultaneously
ATS Keywords: Senior Copywriter, Content Strategy, SEO, B2B Writing, Editing, Proofreading, Content Management Systems, Google Analytics, Social Media, Content Performance Analysis, Collaboration, Project Management, Financial Concepts, Email Campaigns, Case Studies, Landing Pages
ASSUMPTION: Candidates should be prepared to provide examples of their previous work and demonstrate their ability to write clear, concise, and engaging content for a B2B or B2C audience during the interview process.
🛠️ Tools & Technologies
- Content management systems (CMS), preferably Sitecore
- Google Analytics
- SEO tools (such as SEMrush, Moz, Ahrefs)
- Keyword research tools
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Candidates should be comfortable using content management systems, SEO tools, and keyword research tools to optimize their copywriting for search engines.
👔 Cultural Fit Considerations
Company Values:
- Empowering employees to deliver on commitments
- Driving a culture of innovation and collaboration
- Focusing on what matters most – the people
Work Style:
- Dynamic and growing organization with opportunities for professional development
- Collaborative and innovative work environment
- Hybrid working arrangement with both on-site and remote work options
Self-Assessment Questions:
- Do you have a strong background in copywriting and a passion for SEO?
- Are you comfortable working in a hybrid environment and managing your time effectively to balance on-site and remote work?
- Do you have experience working with content management systems, SEO tools, and keyword research tools to optimize copywriting for search engines?
- Are you able to work independently and manage multiple projects simultaneously?
ASSUMPTION: Candidates should assess their fit with the company's values and work style before applying to ensure a successful and satisfying career experience.
⚠️ Potential Challenges
- The role requires a high level of responsibility and may involve working on multiple projects simultaneously
- The company operates in a regulated industry, which may require additional compliance and regulatory considerations
- The hybrid working arrangement may present challenges in terms of communication and collaboration with on-site and remote team members
- The role may require occasional travel to other office locations or industry events
ASSUMPTION: Candidates should be prepared to take on a high level of responsibility and demonstrate strong leadership skills in this role.
📈 Similar Roles Comparison
- This role differs from other copywriting positions in its focus on developing and executing content strategy across various channels, as well as its requirement for a strong understanding of SEO best practices
- The financial services industry presents unique challenges and opportunities in terms of writing about complex financial concepts and ensuring content is in line with industry standards and regulations
- This role offers opportunities for career progression and professional development within the marketing and communications department, as well as the potential to take on additional responsibilities or move into management roles
ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique challenges and opportunities presented by this position.
📝 Sample Projects
- Developing and executing a content strategy for a new product launch, including website copy, blog posts, email campaigns, landing pages, case studies, and social media content
- Writing clear, concise, and engaging content for a B2B audience, explaining complex financial concepts in a simple and relatable way
- Managing the content calendar, ensuring timely delivery of all projects while keeping track of deadlines and collaborating with cross-departmental teams to maintain consistent messaging and branding
ASSUMPTION: Candidates should be prepared to provide examples of their previous work and demonstrate their ability to write clear, concise, and engaging content for a B2B or B2C audience during the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the typical content strategy for a new product launch, and how this role would be involved in its development and execution?
- How does the company ensure consistent messaging and branding across all touchpoints, and what role would I play in maintaining this consistency?
- What opportunities are there for professional development and career progression within the marketing and communications department, and how does the company support its employees in achieving these goals?
- How does the company's hybrid working arrangement support work-life balance, and what resources are available to employees to help them manage their time effectively?
- What are the key challenges and opportunities presented by the financial services industry, and how does this role address them?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their understanding of the role, the company, and the industry, as well as their ability to work collaboratively and manage multiple projects simultaneously.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including examples of your previous work that demonstrate your ability to write clear, concise, and engaging content for a B2B or B2C audience
- Prepare for interview questions that focus on your understanding of the role, the company, and the industry, as well as your ability to work collaboratively and manage multiple projects simultaneously
- If selected for the final interview, be prepared to provide additional examples of your previous work and demonstrate your ability to write clear, concise, and engaging content for a B2B or B2C audience
- Follow up with the HR team one week after your final interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
