📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: MarketStar
🔹 Location: Bangalore, India
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading high-impact content marketing initiatives for B2B demand generation campaigns
- Crafting compelling content while driving strategies for lead generation and pipeline growth
- Collaborating with cross-functional teams to align messaging with strategic priorities
- Conducting in-depth research to deliver industry-specific narratives and insights
ASSUMPTION: This role requires a strategic and hands-on approach, with a focus on driving measurable ROI through content marketing efforts.
📋 Key Responsibilities
✅ Develop high-quality B2B content, including whitepapers, case studies, blogs, email campaigns, and thought leadership pieces
✅ Write strategic, audience-specific B2B product marketing copy for demand generation campaigns
✅ Craft engaging gated assets and ABM content to drive lead generation and conversions
✅ Optimize content for SEO, lead generation, and demand generation metrics
✅ Tailor content for multi-geo campaigns and platforms like Google Ads, LinkedIn, and programmatic media
✅ Create content that aligns with the buyer journey, motivating action across digital platforms
✅ Collaborate with cross-functional teams to align messaging with strategic priorities
✅ Conduct in-depth research to deliver industry-specific narratives and insights
✅ Track content performance and refine strategies based on key metrics
✅ Work in a media-agnostic way, creating adaptable communication across formats
ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring a strong understanding of B2B marketing and the ability to adapt content for various channels and audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: 8+ years of experience in creating B2B marketing content across campaigns, with exposure to SaaS or tech industries being a plus
Required Skills:
- Proven experience in creating B2B marketing content across campaigns
- A strong portfolio showcasing blogs, social media content, ABM campaigns, and SEO-driven content
- Ability to write clear, attractive copy with a distinct voice tailored to business audiences
- Experience with adapting copy for multi-geo campaigns and multiple channels (e.g., Google Ads, LinkedIn)
- Proficiency in English, including exceptional proofreading and editing skills
- Background in working with marketing agencies or in fast-paced environments
Preferred Skills:
- Experience with SEO best practices and tools
- Familiarity with marketing automation platforms (e.g., Marketo, HubSpot)
- Knowledge of HTML and CSS
ASSUMPTION: While a strong portfolio and relevant experience are crucial, the ideal candidate should also possess excellent communication skills and the ability to work well within a team.
💰 Compensation & Benefits
Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for a senior role in Bangalore)
Benefits:
- Comprehensive Health Insurance
- Generous Leave Policy
- Covid Support
- Vaccination Drives
- Well-being Sessions
- Real-time Grievance Redressal
- Work Flexibility
Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed
ASSUMPTION: The salary range is estimated based on industry standards for a senior copywriter role in Bangalore. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: MarketStar operates in the outsourced B2B demand, sales, customer success, and revenue operations solutions industry, serving multinational enterprises and medium-sized businesses globally.
Company Size: MarketStar is a mid-sized company with 1,001-5,000 employees worldwide, providing a collaborative and growth-oriented work environment.
Founded: MarketStar was founded in 1988 and has since grown to become a leading provider of outsourced sales and marketing solutions.
Company Description:
- MarketStar creates growth for its clients, employees, and communities by providing outsourced B2B sales, marketing, and customer success solutions.
- The company works with innovative tech companies globally, driving revenue growth and customer success.
- MarketStar is committed to fostering a people-first culture, with employee-centric benefits and policies that support personal and professional development.
Company Specialties:
- Lead Generation
- Renewals Management
- Partner Management
- Channel Management
- Customer Success
- Outsourcing Renewals
- Customer Success Outsourcing
- Direct Sales
- Channel Sales
- Ad Sales
- Lead Qualification
- Customer Acquisition
- Account Management
- Partner Recruitment
- Partner Channel
- Customer Retention
Company Website: www.marketstar.com
ASSUMPTION: MarketStar's focus on employee growth and development, along with its commitment to creating a positive work environment, makes it an attractive employer in the industry.
📊 Role Analysis
Career Level: Senior-level role with opportunities for growth and leadership within the marketing department.
Reporting Structure: The Senior Copywriter will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales, product, and design.
Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The work arrangement may include a hybrid model, with specific office days required for collaboration and team meetings.
Growth Opportunities:
- Potential career progression into a management or leadership role within the marketing department.
- Opportunities to work on diverse projects and campaigns, expanding skills and expertise.
- Access to training and development programs to support personal and professional growth.
ASSUMPTION: The Senior Copywriter role offers a unique opportunity to drive content marketing strategies and make a significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: MarketStar's Bangalore office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 2475 Washington Blvd., Ogden, UT 84401, US; 1 Central Park Block G, Fl. 2 Leopardstown, Dublin, Leinster D18 NH10, IE; 405 So. Main Street, Salt Lake City, UT 84101, US; ul. "Srebarna" 2, 1407 Hladilnika, Sofia, BG
Geographic Context:
- Bangalore is the capital of the Indian state of Karnataka and is known as the "Silicon Valley of India" due to its thriving tech industry.
- The city offers a vibrant culture, diverse cuisine, and numerous recreational opportunities, including parks, museums, and historical sites.
- Bangalore has a tropical savanna climate, with warm and humid weather throughout the year, making it an ideal location for those who enjoy a mild climate.
Work Schedule: The work schedule for this role is typically Monday to Friday, with standard business hours. However, the role may require flexibility to accommodate project deadlines and client needs.
ASSUMPTION: The Bangalore office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Portfolio review and written test
- Final interview with the Marketing Manager and/or other team members
Key Assessment Areas:
- Portfolio quality and relevance to the role
- Written communication skills and ability to adapt content for various channels
- Understanding of B2B marketing principles and strategies
- Cultural fit and alignment with MarketStar's core values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a portfolio showcasing your best work, with a focus on B2B marketing content
- Prepare for the interview by researching MarketStar's company culture, values, and recent projects
- Be ready to discuss your approach to content marketing, SEO, and lead generation strategies
ATS Keywords: B2B marketing, content creation, copywriting, SEO, lead generation, demand generation, multi-geo campaigns, ABM, thought leadership, buyer journey
ASSUMPTION: The interview process for this role is designed to assess the candidate's creative and strategic skills, as well as their cultural fit within the organization.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, HubSpot)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role, as they enable efficient content creation and management.
👔 Cultural Fit Considerations
Company Values:
- Create Growth
- Do the Right Thing
- One Team, One Dream
- Embrace Change
- Practice Continuous Learning
Work Style:
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-driven and focused on ROI
- Creative and strategic in approach to content marketing
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you open to feedback and willing to adapt your approach based on input from others?
- Do you have a proven track record of driving measurable results through content marketing efforts?
- Are you comfortable working in a fast-paced, dynamic environment?
ASSUMPTION: Cultural fit is crucial for success in this role, as it requires close collaboration with cross-functional teams and a strong commitment to MarketStar's core values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting content for various channels and audiences within tight timelines
- Working in a fast-paced, dynamic environment with frequent changes and updates
- Collaborating effectively with remote team members and stakeholders
ASSUMPTION: While this role offers numerous opportunities for growth and impact, it also presents challenges that require strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Unlike other content marketing roles, this position focuses specifically on B2B demand generation campaigns, requiring a strong understanding of the B2B buyer journey and lead generation strategies.
- MarketStar's global presence and diverse client base offer unique opportunities to work on international campaigns and expand skills and expertise.
- This role provides a clear path for career progression within the marketing department, with opportunities to take on leadership and management responsibilities.
ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, with a strong focus on driving measurable results through content marketing efforts.
📝 Sample Projects
- Developing a comprehensive whitepaper on the state of the B2B tech industry, including insights and trends, to drive lead generation and thought leadership
- Creating a series of targeted email campaigns for a specific product launch, tailored to different buyer personas and stages of the buyer journey
- Crafting engaging ABM content for a key client, including personalized messaging and offers, to drive conversions and pipeline growth
ASSUMPTION: These sample projects illustrate the diverse range of content marketing initiatives that the Senior Copywriter may be responsible for, showcasing the role's strategic and creative nature.
❓ Key Questions to Ask During Interview
- Can you describe the typical content marketing strategy for B2B demand generation campaigns at MarketStar?
- How does the marketing department collaborate with other teams, such as sales and product, to align messaging and drive revenue growth?
- What opportunities are there for professional development and growth within the marketing department?
- How does MarketStar support work-life balance for its employees, particularly for those in senior roles?
- Can you provide an example of a recent content marketing campaign that was particularly successful, and what contributed to its success?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a desire to understand the company's approach to content marketing and employee growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the LinkedIn job posting
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio showcasing your best work, with a focus on B2B marketing content
- Prepare for the interview by researching MarketStar's company culture, values, and recent projects
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
