Senior Copywriter

📌 Core Information

🔹 Job Title: Senior Copywriter

🔹 Company: Strava

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing & Communications

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (3 days per week) with flexible hybrid model

🚀 Job Overview

Key aspects of this role include:

• Delivering brand tone of voice across products
• Crafting engaging content for marketing and product design projects
• Collaborating with cross-functional teams
• Supporting GTM campaigns and social copy

ASSUMPTION: This role requires a strong understanding of brand voice and the ability to adapt it across various platforms and mediums. The ideal candidate will have experience working with cross-functional teams and be comfortable taking creative direction.

📋 Key Responsibilities

✅ Deliver brand tone of voice and its application across products

✅ Use your knowledge and skills to represent the copy/content team with cross-functional partners

✅ Craft exciting and meaningful creative for our product teams, building hype for Strava and championing the tone of voice

✅ Be supporting on GTM campaigns and social copy

✅ Drive the copy with light oversight from leads and ideates to deliver quality work

✅ Deliver high-quality copy for defined objectives independently

✅ Have a passion for all things fitness, staying on top of the latest trends across all platforms

✅ Join an exciting internal creative team that spans various fields

✅ Make a direct and measurable impact on our business growth

ASSUMPTION: The role involves a mix of creative and strategic thinking, with a focus on delivering high-quality copy that resonates with Strava's audience.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience)

Experience: Minimum 4+ to 5+ years of experience in copywriting AND content design/UX writing

Required Skills:

• Proven experience in copywriting and content design/UX writing
• Multiple years' experience using Figma
• Experience in content design to help elevate product copy
• Ability to take creative direction and contribute ideas
• Product and writing for a digital product (mobile app experience)
• Passion for exploring new opportunities, taking calculated risks, and learning from them
• Background in working within sports companies, sports-related content
• Experience or knowledge that spans a range of writing fields (creative agency, brand-side, platform-side, social)

Preferred Skills:

• Experience working in a hybrid or remote team environment
• Fluency in multiple languages

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their skills in copywriting and content design, with a keen understanding of storytelling and strong conceptual ability.

💰 Compensation & Benefits

Salary Range: $100,000.00 to $125,000.00 per year. The base salary posted is within the compensation range for this role. This range reflects base pay only and does not include equity or benefits. Your recruiter can share more about the specific salary range for your location during the hiring process.

Benefits:

• Comprehensive health, dental, and vision insurance
• 401(k) plan with company matching
• Flexible time off and paid holidays
• Parental leave and family planning
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, with a flexible hybrid model that generally translates to around half your time on-site in the San Francisco office—roughly three days per week.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Copywriter role in the San Francisco Bay Area. The benefits listed are subject to change and may vary depending on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on fitness and activity tracking

Company Size: Medium-sized company with 201-500 employees, providing a collaborative and dynamic work environment

Founded: 2009, with a mission to connect athletes to what motivates them and help them find their personal best

Company Description:

• Strava is a global community of athletes with over 150 million users in more than 190 countries
• The company offers a platform for athletes to track their workouts, connect with friends, and engage in competitive challenges
• Strava's culture is people-first, with a commitment to providing a world-class, inclusive workplace

Company Specialties:

• Activity tracking and analytics
• Social features for athletes
• Competitive challenges and leaderboards
• Premium subscription services for advanced features

Company Website: https://www.strava.com

ASSUMPTION: Strava's focus on the fitness and activity tracking industry provides a unique opportunity for the Senior Copywriter to work on engaging and motivating content for a passionate user base.

📊 Role Analysis

Career Level: Mid-Senior level, with the opportunity for growth and advancement within the creative team

Reporting Structure: The Senior Copywriter will report to the Creative Director based in New York and collaborate with marketing teams and other senior copywriters

Work Arrangement: Hybrid, with a flexible model that allows for around half of the workweek to be completed remotely

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the creative team
• Opportunities to work on high-impact projects and campaigns
• Chance to develop skills in content design and UX writing

ASSUMPTION: The Senior Copywriter role offers a unique blend of creative and strategic responsibilities, with ample opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Hybrid, with a flexible model that allows for around half of the workweek to be completed remotely

Office Location(s): San Francisco, California, United States

Geographic Context:

• The San Francisco Bay Area is known for its vibrant tech industry and diverse cultural scene
• The office is located in the Mission District, offering easy access to public transportation and nearby amenities
• The region experiences a mild Mediterranean climate, with cool, wet winters and warm, dry summers

Work Schedule: Full-time, with a flexible hybrid model that generally translates to around half your time on-site in the San Francisco office—roughly three days per week

ASSUMPTION: The hybrid work arrangement provides a balance between on-site collaboration and remote flexibility, allowing for a more personalized work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the creative team
• Final interview with the creative director
• Background check and offer extension

Key Assessment Areas:

• Portfolio or writing samples
• Cultural fit and alignment with company values
• Problem-solving skills and strategic thinking
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or writing samples that showcase your ability to deliver high-quality copy for defined objectives
• Be ready to discuss your passion for fitness and your understanding of the latest trends in the industry
• Research Strava's brand voice and be prepared to demonstrate your ability to adapt it across various platforms and mediums

ATS Keywords: Copywriter, Content Design, UX Writing, Figma, Brand Voice, Product Copy, Marketing, GTM Campaigns, Social Copy, Fitness, Sports Content, Agency Experience

ASSUMPTION: The interview process for this role will focus on assessing the candidate's creative and strategic thinking, as well as their cultural fit and alignment with Strava's brand voice and values.

🛠️ Tools & Technologies

• Figma
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The Senior Copywriter will be expected to have proficiency in Figma and other relevant tools for content design and collaboration.

👔 Cultural Fit Considerations

Company Values:

• Strive: We're passionate about unlocking human potential
• Connect: We believe in the power of community
• Reliable: We deliver on our promises

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you ensure that your copy aligns with Strava's brand voice and tone?
• Can you describe a time when you had to adapt your writing style to fit a specific brand or product?
• How do you approach working with cross-functional teams and taking creative direction?

ASSUMPTION: Strava values candidates who are passionate, dedicated, and motivated, with a strong commitment to delivering high-quality work and a collaborative work style.

⚠️ Potential Challenges

• Balancing on-site collaboration with remote work
• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced and evolving industry
• Working with a diverse range of stakeholders and teams

ASSUMPTION: The Senior Copywriter role may present unique challenges related to balancing on-site collaboration with remote work, as well as managing multiple projects and deadlines simultaneously.

📈 Similar Roles Comparison

• Unlike other copywriter roles, this position focuses primarily on product copy and content design, with involvement in GTM campaigns and social copy
• Strava's focus on the fitness and activity tracking industry provides a unique opportunity to work on engaging and motivating content for a passionate user base
• Career progression in this role may involve taking on additional responsibilities and advancing within the creative team

ASSUMPTION: The Senior Copywriter role at Strava offers a unique blend of creative and strategic responsibilities, with ample opportunities for growth and development within the company.

📝 Sample Projects

• Developing a comprehensive brand style guide for Strava's product copy
• Creating engaging and on-brand content for a new feature launch campaign
• Collaborating with the design team to refine and elevate product copy for a redesigned mobile app experience

ASSUMPTION: The Senior Copywriter will have the opportunity to work on a wide range of projects, from brand style guides and campaign content to product copy and UX writing.

❓ Key Questions to Ask During Interview

• Can you describe the creative team's dynamic and how the Senior Copywriter role fits into it?
• How does Strava approach collaboration and feedback within the creative team?
• What are the biggest challenges facing the creative team in the coming months, and how can the Senior Copywriter contribute to addressing them?
• How does Strava support the professional development and growth of its creative team members?
• What are the key priorities for the Senior Copywriter role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate your interest in the role and commitment to contributing to Strava's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Strava's careers page
• Prepare a portfolio or writing samples that showcase your ability to deliver high-quality copy for defined objectives
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Research Strava's brand voice and be prepared to discuss your approach to adapting it across various platforms and mediums
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.