📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: Sia
🔹 Location: New York, New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Creative
🔹 Date Posted: 2025-05-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Strategic and conceptual copywriting for campaigns, social media, and content systems
- Collaborative approach, working closely with designers, strategists, and ACDs
- Flexibility across tones, platforms, and formats
- Contribution to brand narrative work, including messaging frameworks and taglines
- Proactive and organized, with a talent for shaping ideas beyond the words on the page
ASSUMPTION: This role requires a strong strategic mindset and excellent communication skills to thrive in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Write copy for campaigns, social media, digital content, scripts, websites, and branded storytelling
✅ Participate in early-stage concepting and creative ideation, contributing ideas that shape the direction of the work
✅ Adapt tone and voice across clients and sectors, from buttoned-up B2B to playful consumer brands
✅ Support brand narrative work, including messaging frameworks, taglines, and positioning
✅ Work closely with designers, strategists, and ACDs to ensure cohesive creative across touchpoints
✅ Deliver clean, grammatically sound, polished copy that sets others up for success, while also bringing creative range, pop culture fluency, and a talent for shaping ideas beyond the words on the page
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing both conceptually driven campaigns and crafted, high-quality copy across various platforms and formats.
🎯 Required Qualifications
Education: Bachelor's degree in English, journalism, creative writing, communications, or equivalent experience
Experience: 4-6 years of copywriting experience, ideally in a creative or digital agency setting
Required Skills:
- Proven ability to write clear, original, strategic, and engaging copy
- Fluency in cultural and platform trends, with the ability to switch tones fluidly
- Strong collaborative mindset, with excellent communication and feedback skills
- Strategic and creative thinking, with the ability to contribute meaningfully to creative development
- Extreme attention to detail, with excellent grammar and editing skills
Preferred Skills:
- Experience with brand narrative work, including messaging frameworks and taglines
- Familiarity with ATS (Applicant Tracking System) keywords and optimization
ASSUMPTION: While a degree in a relevant field is preferred, equivalent experience and a strong portfolio will also be considered.
💰 Compensation & Benefits
Salary Range: $115,000 - $125,000 per year
Benefits:
- Healthcare coverage, including medical, dental, and vision plans
- Flexible Spending Account (FSA)
- Paid Time Off, including 9 company holidays and 1 floating holiday
- Parental leave paid at 100% of base pay for all new parents
- 401(k) Plan with 4% matching and immediate vesting
- College save-up plan and college loan repayment plan
- Monthly cell phone stipend
- Pre-tax account for Parking and Mass Transit
- Wellness programs, including gym reimbursement, live health online, well-being coach, and building healthy families program
Working Hours: Full-time, with a hybrid work arrangement requiring on-site presence for 3 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Copywriter role in New York City. Actual compensation may vary based on the individual's skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services
Company Size: 1,001-5,000 employees
Founded: 1999, in Paris, France
Company Description:
- Sia is a next-generation, global management consulting group, born digital and driven by responsibility
- Their strategy and management capabilities are augmented by data science, enhanced by creativity, and optimized for transformation
- Their expertise spans a broad range of sectors and services, with a commitment to fostering a diverse, equitable, and inclusive culture
Company Specialties:
- Banking
- Energy & Environment
- HR & Transformation
- Manufacturing
- Telecommunications
- Actuarial Sciences
- Government
- CIO Advisory
- Data Science
- Insurance
- Transportation & Logistics
- Marketing & Customer Experience
- Digital Transformation
- Change Management
- Procurement & Sourcing
- Corporate Strategy
- Operational Excellence
- Healthcare
- Generative AI
- Digital & Design
Company Website: http://www.sia-partners.com
ASSUMPTION: Sia's extensive experience and global presence make it an attractive option for candidates seeking a dynamic and challenging work environment.
📊 Role Analysis
Career Level: Senior
Reporting Structure: The Senior Copywriter will report directly to the Creative Director or Art Director within the Sia Experience agency
Work Arrangement: Hybrid, with on-site presence required for 3 days per week
Growth Opportunities:
- Potential advancement to Creative Lead or Creative Director roles
- Expansion of responsibilities to include mentoring junior team members
- Opportunities to work on high-profile, global campaigns
ASSUMPTION: The Senior Copywriter role at Sia offers significant growth potential for the right candidate, with opportunities to advance within the agency and take on increased responsibilities.
🌍 Location & Work Environment
Office Type: Hybrid, with on-site presence required for 3 days per week
Office Location(s): 48 Wall Street, New York, NY 10043, USA
Geographic Context:
- New York City is a major global hub for finance, media, and technology
- The office is located in the Financial District, close to various transportation options
- The area offers a wide range of cultural, dining, and entertainment options
Work Schedule: Full-time, with a hybrid work arrangement requiring on-site presence for 3 days per week
ASSUMPTION: The hybrid work arrangement at Sia's New York office provides a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR team
- In-person or virtual interview with the hiring manager and/or creative team
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Portfolio review and discussion of creative process
- Writing test or case study presentation
- Cultural fit and alignment with Sia's values
- Problem-solving skills and strategic thinking
Application Tips:
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a well-crafted cover letter that demonstrates your understanding of the role and company
- Be ready to discuss your portfolio and writing process in detail during the interview
- Research Sia's values and be prepared to discuss how your personal values align with the company's
- Follow up with the hiring manager after the interview to express your interest in the role
ATS Keywords: Senior Copywriter, Strategic Copywriting, Creative Ideation, Brand Narrative, Campaign Development, Digital Content, Social Media, Collaboration, Attention to Detail, Grammar, Editing
ASSUMPTION: The application process at Sia is designed to assess candidates' skills, experience, and cultural fit, with a focus on strategic thinking and creativity.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Google Workspace (Google Docs, Sheets, Slides)
- Project management tools (Asana, Trello, Jira)
- Content management systems (CMS)
- Social media platforms (LinkedIn, Twitter, Facebook, Instagram)
ASSUMPTION: Familiarity with industry-standard tools and technologies is expected for this role, with a focus on creative software and project management platforms.
👔 Cultural Fit Considerations
Company Values:
- Optimism
- Responsibility
- Collaboration
- Creativity
- Expertise
- Integrity
- Diversity, Equity, Inclusion & Belonging
Work Style:
- Collaborative and inclusive
- Fast-paced and dynamic
- Focused on driving results and delivering impact
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you embody Sia's value of optimism in your approach to work and problem-solving?
- How do you ensure that your work aligns with Sia's commitment to diversity, equity, inclusion, and belonging?
- How do you balance creativity and strategic thinking in your approach to copywriting?
ASSUMPTION: Candidates should be prepared to discuss their alignment with Sia's values and work style during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced agency environment
- Adapting to diverse client voices and brand guidelines
- Collaborating effectively with cross-functional teams, including designers, strategists, and account managers
- Keeping up with industry trends and best practices in copywriting and digital marketing
- Balancing on-site presence with remote work responsibilities
ASSUMPTION: The Senior Copywriter role at Sia presents both exciting opportunities and unique challenges, requiring strong organizational skills, adaptability, and a proactive approach.
📈 Similar Roles Comparison
- Compared to in-house marketing roles, this agency role offers exposure to a wider range of clients and industries
- Compared to junior copywriter roles, this senior role requires more strategic thinking, mentoring, and leadership
- Compared to creative director roles, this role focuses more on hands-on copywriting and less on team management
ASSUMPTION: The Senior Copywriter role at Sia offers a unique blend of strategic, creative, and leadership responsibilities, with opportunities for growth and advancement.
📝 Sample Projects
- Developing a comprehensive brand narrative for a global technology company, including messaging frameworks, taglines, and positioning statements
- Creating engaging and on-brand social media content for a consumer packaged goods (CPG) company, targeting multiple demographics and platforms
- Writing persuasive and informative website copy for an e-commerce platform, optimizing for search engines and user experience
ASSUMPTION: The Senior Copywriter role at Sia involves a wide range of projects, requiring adaptability, creativity, and strategic thinking.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamic within the Sia Experience agency?
- How does Sia support the professional development and growth of its copywriters?
- What are the most challenging and rewarding aspects of working on global campaigns at Sia?
- How does Sia approach diversity, equity, and inclusion in its creative processes and team composition?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Sia careers portal
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a well-crafted cover letter that demonstrates your understanding of the role and company
- Be ready to discuss your portfolio and writing process in detail during the interview
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
