Senior Copywriter

📌 Core Information

🔹 Job Title: Senior Copywriter

🔹 Company: AKQA

🔹 Location: Johannesburg, Gauteng, South Africa

🔹 Job Type: Hybrid

🔹 Category: Design Services

🔹 Date Posted: 2025-06-17

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling, strategically driven copy for various clients and audiences
• Collaborating with a Senior Art Director to create conceptually strong, well-articulated, and beautifully constructed work
• Leading projects and clients with autonomy, ensuring creative direction aligns with strategic goals
• Writing across various formats, including brand guidelines, manifestos, scripts, editorial content, experience copy, and campaign messaging
• Staying ahead of industry trends and creative best practices, continuously pushing boundaries

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong collaboration skills. The ideal candidate will have a proven track record in delivering creative success in collaborative, multi-functional teams.

📋 Key Responsibilities

✅ Craft compelling, strategically driven copy that is clear, persuasive, and beautifully constructed for various clients and audiences

✅ Collaborate with a Senior Art Director to ensure ideas are conceptually strong, well-articulated, and executed with exceptional craft

✅ Lead projects and clients with autonomy, taking full accountability for the creative direction and execution of your work

✅ Write across various formats, including brand guidelines, manifestos, scripts, editorial content, experience copy, and campaign messaging

✅ Deliver copy with speed, consistency, accuracy, and creative flair, adapting tone and style to suit different brands and platforms

✅ Be a proactive team player, managing multiple projects with exceptional time management and attention to detail

✅ Stay ahead of industry trends and creative best practices, continuously pushing boundaries and keeping work at the forefront of innovation

✅ Ask the right questions, clarify objectives, and structure work effectively to ensure alignment with strategic goals

✅ Lead brainstorming and workshop sessions with senior stakeholders, shaping creative direction and fostering collaboration

✅ Own the narrative and structure of presentations, ensuring storytelling is engaging, persuasive, and strategically sound

✅ Build consensus around creative approaches, integrating feedback while maintaining the integrity of the work

✅ Present confidently, clearly articulating creative rationale and vision to internal teams and clients, winning hearts and minds

ASSUMPTION: The responsibilities listed above are essential for the successful execution of this role. However, the specific needs of the company and the projects at hand may require additional or adjusted responsibilities.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., English, Communications, Marketing, or a related discipline) or equivalent experience

Experience: 5-10 years of proven experience in copywriting, with a strong focus on brand storytelling and strategic insight

Required Skills:

• Native English proficiency, with a mastery of language, tone, and storytelling
• A compelling portfolio showcasing conceptual strength, meticulous craft, and a deep understanding of brand storytelling
• Proven experience delivering creative success in collaborative, multi-functional teams
• A work-in-progress mindset—you are passionate, driven, and always pushing your craft further
• The ability to balance strategic thinking with creative execution, ensuring copy is both insight-driven and emotionally resonant
• A relentless pursuit of excellence, continuously refining and elevating your work

Preferred Skills:

• Experience working in a global agency environment
• Fluency in additional languages
• Knowledge of the South African market and consumer landscape

ASSUMPTION: While the required skills listed above are crucial for this role, the preferred skills would provide an added advantage and are highly desirable.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ZAR 600,000 and ZAR 800,000 per annum, based on industry standards for senior copywriter positions in South Africa with 5-10 years of experience. This estimate takes into account the company's size, the location, and the level of responsibility associated with the role.

Benefits:

• Through partnerships with our clients, AKQA offers a range of benefits, including health insurance, retirement plans, and discounts of up to 20% on various services and products.

Working Hours: This role requires a standard full-time work arrangement, with required in-office days for collaboration and connection. Flexibility and accommodations can be discussed with the hiring team during the interview process.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: AKQA operates in the design and innovation industry, employing over 5,500 professionals across 30 countries. They are recognized as a top global agency, winning numerous awards for their work, including the Cannes Lions Grand Prix for Digital Craft in 2023 and being named the Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards.

Company Size: AKQA is a large company with over 1,000 employees, providing ample opportunities for collaboration and growth. As a large company, AKQA offers a diverse range of projects and clients, allowing employees to work on various initiatives and expand their skillsets.

Founded: AKQA was founded in 1995 and has since grown into a global leader in design and innovation, employing over 5,500 professionals across 30 countries.

Company Description:

• AKQA is a design and innovation company that employs over 5,500 professionals across 30 countries.
• Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, and a top 10 Most Loved Workplace in 2023 by Newsweek.
• AKQA was awarded the Cannes Lions Grand Prix for Digital Craft in 2023 and won 22 Cannes Lions, including Grand Prix for Design and Glass in 2024.
• In 2023 and 2024, AKQA was recognised with seven Fast Company Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2024.

Company Specialties:

• Design and Innovation
• Customer and Brand Experience
• E-commerce Optimisation
• Community and Influencer Engagement
• Cognitive Science and Artificial Intelligence
• Data Science
• Media Planning
• Media Buying
• and Search Marketing

Company Website: https://www.akqa.com/showreel/

ASSUMPTION: AKQA's global presence and extensive experience in the design and innovation industry make it an attractive employer for creative professionals seeking to work on high-profile projects and collaborate with talented team members.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise, strategic thinking, and leadership in copywriting and brand storytelling.

Reporting Structure: The Senior Copywriter will collaborate closely with a Senior Art Director and work with various internal teams, including strategy, creative, and production, to deliver exceptional work for clients.

Work Arrangement: This role follows a hybrid work arrangement, requiring in-office days for collaboration and connection, with flexibility and accommodations available upon discussion with the hiring team.

Growth Opportunities:

• Working on diverse projects for a wide range of clients, allowing for continuous learning and skill development
• Collaborating with talented team members and industry experts, providing opportunities for mentorship and professional growth
• Contributing to AKQA's award-winning culture and being part of a team that consistently delivers exceptional work

ASSUMPTION: The growth opportunities listed above are inherent to working at a large, global agency like AKQA, where employees have access to diverse projects, talented team members, and a culture that values continuous learning and development.

🌍 Location & Work Environment

Office Type: AKQA's Johannesburg office is a collaborative and creative workspace, designed to foster innovation and connection among team members.

Office Location(s): 5th floor, 360 Third St, San Francisco, CA 94107, US (Global Headquarters); 1 St. John's Lane, London, EC1M 4BL, GB (EMEA Headquarters); 17th Floor, 114 Fifth Avenue, New York, NY 10011, US (Americas Headquarters); and additional offices in Shanghai, Portland, Washington D.C., Berlin, Amsterdam, Auckland, Dubai, San Salvador, Gothenburg, Gurgaon, Milan, Paris, São Paulo, Stockholm, Melbourne, Tokyo, Roncade, and Los Angeles.

Geographic Context:

• Johannesburg, the largest city in South Africa, is a vibrant and multicultural metropolis with a thriving creative industry
• The city offers a high standard of living, with excellent educational institutions, healthcare facilities, and recreational opportunities
• Johannesburg is well-connected by major highways and has an efficient public transportation system, making it easy for employees to commute to and from the office

Work Schedule: The work schedule for this role is a standard full-time arrangement, with required in-office days for collaboration and connection. The specific work schedule may vary depending on the project and client needs.

ASSUMPTION: AKQA's global offices provide a dynamic and creative work environment, with ample opportunities for collaboration and professional growth. The geographic context of Johannesburg offers a high standard of living and a vibrant cultural scene, making it an attractive location for creative professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Creative brief and portfolio presentation to the creative leadership team
• Final interview with the hiring manager and/or other senior team members

Key Assessment Areas:

• Creativity and strategic thinking in copywriting
• Portfolio presentation and storytelling
• Collaboration and teamwork skills
• Adaptability and problem-solving abilities
• Cultural fit and alignment with AKQA's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a compelling portfolio that showcases your conceptual strength, meticulous craft, and understanding of brand storytelling
• Practice your presentation skills and be ready to articulate your creative rationale and vision clearly and confidently
• Research AKQA's work, values, and culture to demonstrate your understanding and enthusiasm for the role and the company

ATS Keywords: Copywriting, Brand Storytelling, Strategic Insight, Creative Direction, Collaboration, Portfolio, Presentation Skills, Industry Trends, Creative Execution, Emotional Resonance, Innovation

ASSUMPTION: The interview and application process for this role will focus on assessing the candidate's creativity, strategic thinking, collaboration skills, and cultural fit with AKQA's values and work environment.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Project management tools (e.g., Asana, Trello, JIRA)
• Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager)
• Analytics and reporting tools (e.g., Google Analytics, Adobe Analytics, Tableau)

ASSUMPTION: While the specific tools and technologies used may vary depending on the project and client needs, the list above includes common tools and technologies used in the design and innovation industry.

👔 Cultural Fit Considerations

Company Values:

• Craft: AKQA values craftsmanship and attention to detail in all aspects of its work
• Collaboration: AKQA fosters a collaborative and inclusive work environment, encouraging team members to share ideas and learn from one another
• Curiosity: AKQA values curiosity and continuous learning, encouraging team members to explore new ideas, tools, and techniques

Work Style:

• AKQA's work style is fast-paced and dynamic, with a focus on delivering high-quality work under tight deadlines
• The company values a proactive and autonomous work style, with team members taking initiative and driving projects forward
• AKQA encourages a work-life balance, with flexible hours and remote work options available

Self-Assessment Questions:

• Do you have a strong understanding of AKQA's values and how they align with your personal values and work style?
• Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
• Do you have a proactive and autonomous work style, with a strong ability to take initiative and drive projects forward?
• Are you comfortable working collaboratively with a diverse range of team members, including designers, strategists, and producers?

ASSUMPTION: AKQA's values and work style are essential factors to consider when assessing your fit for this role. By asking yourself the self-assessment questions above, you can gain insight into your alignment with the company's culture and work environment.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may require adaptability and strong time management skills
• The need to balance strategic thinking with creative execution may present challenges in maintaining a consistent level of quality and innovation
• The hybrid work arrangement may require additional effort to maintain collaboration and connection with team members
• The competitive nature of the design and innovation industry may present challenges in standing out and winning projects

ASSUMPTION: The potential challenges listed above are inherent to working in the design and innovation industry and can be mitigated by developing strong time management skills, maintaining a consistent level of quality and innovation, fostering strong collaboration and communication skills, and staying up-to-date with industry trends and best practices.

📈 Similar Roles Comparison

• Compared to other senior copywriter roles, this position offers the opportunity to work on a wide range of projects for diverse clients, providing ample opportunities for growth and learning
• The role requires a strong balance of strategic thinking and creative execution, making it an excellent fit for candidates with a strong background in brand storytelling and a deep understanding of the creative process
• AKQA's global presence and extensive experience in the design and innovation industry provide a unique opportunity to work on high-profile projects and collaborate with talented team members from around the world

ASSUMPTION: When comparing this role to similar positions, it is essential to consider the unique opportunities and challenges it offers, as well as the specific requirements and qualifications needed for success.

📝 Sample Projects

• Developing a comprehensive brand guidelines document for a global technology company, outlining the brand's voice, tone, and visual identity
• Crafting a compelling campaign narrative for a luxury fashion retailer, highlighting the brand's unique story and values
• Writing a series of blog posts for a sustainable living platform, educating readers on the importance of eco-friendly practices and providing actionable tips for implementation

ASSUMPTION: The sample projects listed above are intended to provide insight into the types of projects a Senior Copywriter at AKQA might work on, highlighting the diversity of clients and industries the company serves.

❓ Key Questions to Ask During Interview

• Can you describe the creative process for a recent project and how the team collaborated to deliver exceptional work?
• How does AKQA support the professional development and growth of its team members?
• What are the most rewarding aspects of working at AKQA, according to current team members?
• How does AKQA approach diversity, equity, and inclusion in its hiring and workplace practices?
• What are the most significant challenges facing the company in the coming years, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and provides an opportunity to gain a deeper understanding of the work environment and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through AKQA's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a compelling portfolio that showcases your conceptual strength, meticulous craft, and understanding of brand storytelling
• Practice your presentation skills and be ready to articulate your creative rationale and vision clearly and confidently
• Research AKQA's work, values, and culture to demonstrate your understanding and enthusiasm for the role and the company
• Follow up with the hiring team one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.