Senior Copywriter

📌 Core Information

🔹 Job Title: Senior Copywriter

🔹 Company: Boston Consulting Group

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: Full-time

🔹 Category: Business Consulting and Services

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the development of impactful content and brand narratives
• Collaborating with creative teams to bring ideas to life across various media channels
• Operating independently in a client-embeddable role
• Mentoring and inspiring creative teams while also contributing hands-on to projects

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills to effectively convey complex ideas and drive business impact through storytelling.

📋 Key Responsibilities

✅ Building narrative frameworks that elevate creative concepts and connect with audiences emotionally and intellectually

✅ Writing clear, compelling copy that serves both brand purpose and business goals across every channel

✅ Collaborating across disciplines to merge copy, design, and strategy into unified storytelling

✅ Leading with curiosity and creativity while delivering against tight deadlines and shifting priorities

✅ Presenting work persuasively and articulating the “why” behind every word choice

✅ Working with agility across a wide variety of industries, practice areas, tones, and content types

✅ Being a strategic leader and creative tastemaker to propel projects forward and take them from good to great

ASSUMPTION: The role requires a strong ability to balance big-picture thinking with attention to detail, as well as the capacity to adapt to different styles and voices as needed.

🎯 Required Qualifications

Education: A degree in Advertising, Journalism, Communications, Creative Writing, or equivalent hands-on storytelling experience

Experience: 4-6 years of agency, brand, or studio experience with a standout portfolio that showcases narrative range, originality, and clarity

Required Skills:

• Proven ability to craft and defend social media content, complete advertising campaign experience, and derivative content
• Mastery of grammar, syntax, and storytelling structure; knowing how to pace a message and when to break the rules
• Experience crafting campaign platforms, voice/tone guides, product copy, brand manifestos, scripts, social content, and more
• Proven ability to inspire and mentor creative teams while also rolling up your sleeves and diving into the work
• Familiarity with GenAI automation tools for ideation and copywriting

Preferred Skills:

• Experience working in a consulting or agency environment
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, a strong understanding of business strategy and consulting services would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (Based on industry standards for a Senior Copywriter role with 4-6 years of experience in the consulting industry)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off policies
• Tuition assistance and professional development opportunities
• Employee referral program

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services. Boston Consulting Group (BCG) is a global management consulting firm that partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.

Company Size: 10,001+ employees. As a large organization, BCG offers extensive resources, diverse opportunities, and a well-established brand, providing employees with ample room for growth and learning.

Founded: 1963. BCG was founded in Boston, Massachusetts, and has since grown into a global leader in its industry.

Company Description:

• BCG partners with clients to embrace a transformational approach aimed at benefiting all stakeholders
• The firm works closely with clients to grow, build sustainable competitive advantage, and drive positive societal impact
• BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures

Company Specialties:

• Consumer insight
• Corporate development
• Corporate finance
• Digital economy
• Globalization
• Growth
• Information technology
• Innovation
• Marketing & sales
• Operations
• People & organization
• Postmerger integration
• Risk management
• Strategy
• Sustainability
• Transformation
• Climate
• Artificial intelligence
• Cost transformation
• And supply chains

Company Website: bcg.com

ASSUMPTION: BCG's extensive industry expertise and global presence make it an attractive employer for professionals seeking to work on diverse, high-impact projects.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers opportunities for career growth within the creative team and potentially into management or leadership positions.

Reporting Structure: The Senior Copywriter will report directly to the Creative Manager and collaborate with Designers, Strategists, and other creative team members.

Work Arrangement: On-site, with flexibility for remote work depending on project needs and company policies.

Growth Opportunities:

• Advancement to a Creative Director or similar leadership role
• Expansion of skills and expertise through working on diverse projects and mentoring junior team members
• Potential to specialize in specific industries or practice areas

ASSUMPTION: The role offers significant growth potential, both in terms of career advancement and skill development, as well as the opportunity to work on high-impact projects with prominent clients.

🌍 Location & Work Environment

Office Type: Corporate office with a modern, collaborative work environment.

Office Location(s): 200 Pier 4 Blvd, Boston, Massachusetts 02210, US (Headquarters); additional offices worldwide

Geographic Context:

• Atlanta, Georgia, offers a vibrant cultural scene, diverse neighborhoods, and a growing job market
• The city is known for its Southern hospitality, historic sites, and culinary scene
• Atlanta has a humid subtropical climate with mild winters and hot, humid summers

Work Schedule: Full-time, with flexibility for project demands and potential overtime during peak periods.

ASSUMPTION: The Atlanta office provides a dynamic work environment with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the HR team
• In-depth interview with the Creative Manager and/or other team members
• Portfolio presentation and/or writing test
• Final interview with the hiring manager or a member of the leadership team

Key Assessment Areas:

• Creativity and storytelling abilities
• Writing skills and attention to detail
• Collaboration and communication skills
• Problem-solving and strategic thinking
• Cultural fit and alignment with BCG's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your narrative range, originality, and clarity in copywriting
• Be ready to discuss your creative process, inspiration, and how you approach challenges
• Research BCG's clients, projects, and values to demonstrate your understanding of the company and its mission

ATS Keywords: Copywriting, Storytelling, Campaign Development, Social Media, Brand Strategy, Mentorship, Agility, Content Creation, Grammar Mastery, Narrative Frameworks, UX Copy, Presentation Skills, GenAI Tools

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their unique skills, experiences, and passion for storytelling to stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
• GenAI automation tools for ideation and copywriting
• Project management tools (e.g., Asana, Jira, Trello)

ASSUMPTION: While not explicitly stated, proficiency in industry-standard software and tools is expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Client focus
• Integrity
• Respect
• Excellence

Work Style:

• Collaborative and team-oriented
• Agile and adaptable
• Results-driven and focused on delivering impact
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a collaborative, team-based environment?
• Are you comfortable working on multiple projects simultaneously and adapting to shifting priorities?
• Do you have a strong commitment to delivering high-quality work and driving business impact through storytelling?

ASSUMPTION: BCG values candidates who are passionate about their work, committed to collaboration, and driven to deliver exceptional results for clients.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to different styles and voices for various clients and projects
• Working in a fast-paced, dynamic environment with shifting priorities
• Balancing creativity and strategic thinking with attention to detail and technical proficiency

ASSUMPTION: The role may present challenges in terms of workload, adaptability, and maintaining a strong attention to detail while working on multiple projects.

📈 Similar Roles Comparison

• Compared to other copywriter roles, this position offers a higher level of responsibility and strategic influence
• As a Senior Copywriter at BCG, you will have the opportunity to work on high-impact projects with prominent clients and drive business impact through storytelling
• Career progression in this role may lead to management or leadership positions within the creative team

ASSUMPTION: This role offers unique opportunities for growth, impact, and exposure to diverse industries and clients compared to similar positions in other organizations.

📝 Sample Projects

• Developing a comprehensive brand narrative and voice/tone guide for a global consulting firm
• Crafting a multi-channel advertising campaign for a new product launch in the technology industry
• Writing engaging and informative UX copy for a user-friendly web application in the healthcare sector

ASSUMPTION: The projects listed above are examples of the types of assignments a Senior Copywriter at BCG might work on, showcasing the diversity and impact of the role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and collaboration process between the creative team and clients?
• How does BCG support the professional development and growth of its creative team members?
• What are the most challenging and rewarding aspects of working on creative projects for BCG's clients?
• How does BCG balance maintaining a consistent brand voice with the need to adapt to different clients and industries?
• What opportunities exist for creative team members to contribute to the strategic direction of projects and the firm?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online portal
• Prepare a portfolio showcasing your narrative range, originality, and clarity in copywriting
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Be ready to discuss your creative process, inspiration, and how you approach challenges during the interview
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.