📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: Realtor.com
🔹 Location: Austin, Texas, United States
🔹 Job Type: On-site
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling narratives for Realtor.com's brand evolution
- Conceptualizing and executing integrated campaigns across various channels
- Collaborating with cross-functional teams to bring ideas to life
- Balancing short-term projects with long-term brand storytelling
ASSUMPTION: This role requires a strong creative background with a proven track record in developing and executing successful campaigns.
📋 Key Responsibilities
✅ Conceptualize and write creative copy for Realtor.com's brand campaigns
✅ Collaborate with designers, marketing leads, and other stakeholders to refine and sell creative ideas
✅ Balance short-term project needs with long-term brand strategy
✅ Push the brand into cultural conversations with big, bold ideas
✅ Contribute to the creative culture at Realtor.com, embracing the spirit of Austin creativity
ASSUMPTION: This role requires a high level of creativity, collaboration, and adaptability to thrive in a fast-paced, evolving environment.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience
Experience: 5+ years of experience in agencies or in-house creative teams
Required Skills:
- Proven track record of delivering creative excellence and business performance
- Ability to articulate ideas clearly and persuasively
- Strong portfolio of integrated campaigns across brand, digital, and social
- Collaborative mindset and willingness to learn from industry experts
- Ability to balance short-term scrappiness with long-term storytelling
Preferred Skills:
- Experiential brand activations experience
- CRM and performance marketing experience
- Figma expertise
ASSUMPTION: While a degree is preferred, equivalent experience and a strong portfolio will be considered.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (Based on industry standards for a Senior Copywriter role in Austin, TX)
Benefits:
- Inclusive and competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 paid holidays
- Flexible time off
- 8 hours of paid volunteer time off
- Immediate eligibility into company 401(k) plan with 3.5% company match
- Tuition reimbursement program for degreed and non-degreed programs
- 1:1 personalized financial planning sessions
- Student debt retirement savings match program
- Free snacks and refreshments in each office location
Working Hours: Full-time, typically 40 hours per week, with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Copywriter role in Austin, TX. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Realtor.com operates in the real estate technology sector, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home.
Company Size: Realtor.com has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Realtor.com was founded in 1996 and has since become a leading online real estate platform, connecting millions of users each month.
Company Description:
- Realtor.com is a trusted resource for home buyers, sellers, and dreamers, offering the most comprehensive source of for-sale properties among competing national sites
- The platform provides information, tools, and professional expertise to help people confidently navigate every step of their home journey
- Realtor.com pioneered the world of digital real estate 20 years ago and continues to innovate and grow
Company Specialties:
- Real estate technology
- Online property listings
- Home buying and selling resources
- Consumer engagement and marketing
Company Website: careers.realtor.com
ASSUMPTION: Realtor.com's focus on innovation and growth creates an exciting environment for creative professionals to thrive.
📊 Role Analysis
Career Level: This role is at the senior level, offering opportunities for leadership, mentorship, and strategic input.
Reporting Structure: The Senior Copywriter will report directly to the Creative Director and collaborate closely with designers, marketing leads, and other stakeholders.
Work Arrangement: This is an on-site position, with the opportunity to work from Realtor.com's headquarters in East Austin, TX.
Growth Opportunities:
- Potential to grow into a leadership role, such as Creative Director or Head of Copy
- Opportunities to work on high-impact campaigns and initiatives
- Chance to develop skills in areas such as brand strategy, team management, or mentoring
ASSUMPTION: Realtor.com's commitment to investing in employee growth and development creates opportunities for career advancement.
🌍 Location & Work Environment
Office Type: Realtor.com's headquarters is a vibrant, creative workspace in East Austin, TX.
Office Location(s): 901 E 6th St, Austin, Texas 78702, US
Geographic Context:
- Austin, TX is known for its thriving creative scene, with a strong focus on technology, music, and arts
- The city offers a high quality of life, with a diverse range of neighborhoods, cultural attractions, and outdoor activities
- Realtor.com's East Austin location places it in the heart of the city's creative and cultural hub
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs and deadlines.
ASSUMPTION: Realtor.com's East Austin location provides a dynamic and inspiring work environment, with easy access to the city's many amenities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-person or virtual portfolio presentation and creative challenge
- Final interview with key stakeholders, including the Creative Director
Key Assessment Areas:
- Creativity and strategic thinking
- Portfolio quality and relevance
- Collaboration and communication skills
- Alignment with Realtor.com's brand and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a strong portfolio showcasing your best work, with a focus on integrated campaigns and brand storytelling
- Be ready to discuss your creative process and how you approach briefs and challenges
ATS Keywords: Copywriter, Senior Copywriter, Brand Messaging, Integrated Campaigns, Creative Concepting, Austin, Realtor.com, Real Estate, Marketing, Advertising
ASSUMPTION: Realtor.com's interview process is designed to assess both creative skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Figma (preferred)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: While Figma is preferred, candidates with experience in other design tools will also be considered.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We embrace change and continuously seek new ways to improve
- Collaboration: We work together to achieve our goals and support each other's success
- Integrity: We act with honesty and transparency in all our interactions
Work Style:
- Creative and dynamic, with a focus on pushing boundaries and challenging the status quo
- Collaborative and inclusive, with a strong emphasis on teamwork and open communication
- Fast-paced and adaptable, with a focus on delivering results and meeting deadlines
Self-Assessment Questions:
- How do you align with Realtor.com's values of innovation, collaboration, and integrity?
- How do you approach working in a fast-paced, creative environment with tight deadlines?
- How do you balance short-term project needs with long-term brand strategy?
ASSUMPTION: Realtor.com's culture values creativity, collaboration, and a strong work ethic, with a focus on driving results and pushing boundaries.
⚠️ Potential Challenges
- Balancing short-term project needs with long-term brand strategy
- Managing multiple stakeholders and competing priorities
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to Realtor.com's evolving brand and creative direction
ASSUMPTION: These challenges are inherent to a fast-growing, innovative company like Realtor.com and can be overcome with strong organizational skills, adaptability, and a focus on results.
📈 Similar Roles Comparison
- Compared to other Senior Copywriter roles, this position offers the opportunity to work on high-impact campaigns for a well-known brand in the real estate technology sector
- Realtor.com's focus on innovation and growth creates unique challenges and opportunities compared to more established brands
- This role offers potential for career growth and development, with opportunities to take on leadership responsibilities and mentoring opportunities
ASSUMPTION: While this role shares similarities with other Senior Copywriter positions, Realtor.com's unique focus on innovation and growth sets it apart.
📝 Sample Projects
- Developing a national brand campaign to launch Realtor.com's new headquarters in East Austin
- Creating integrated marketing materials for Realtor.com's partnership with a major real estate event or conference
- Conceptualizing and executing a social media campaign to drive user engagement and brand awareness
ASSUMPTION: These sample projects are designed to showcase the range of creative challenges and opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does Realtor.com support the growth and development of its creative team members?
- What are the biggest challenges facing the Realtor.com brand in the next 12-24 months, and how can this role help address them?
- How does Realtor.com measure the success of its creative campaigns, and what metrics are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other creative teams within Realtor.com?
- How does Realtor.com approach diversity, equity, and inclusion in its creative process and team composition?
ASSUMPTION: These questions are designed to help applicants better understand Realtor.com's creative process, brand priorities, and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: careers.realtor.com
- Prepare a strong portfolio showcasing your best work, with a focus on integrated campaigns and brand storytelling
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for your interview by researching Realtor.com's brand, values, and recent campaigns
- Follow up with the hiring manager within 48 hours of your interview to express your enthusiasm and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
