Senior Copywriter

📌 Core Information

🔹 Job Title: Senior Copywriter

🔹 Company: Whisker

🔹 Location: Auburn Hills, Michigan, United States

🔹 Job Type: On-site

🔹 Category: ✍️ Copywriting & Content Writing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 10+ Years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Craft compelling copy across a variety of formats.
• Collaborate with cross-functional teams including designers and marketers.
• Ensure all copy aligns with brand voice and messaging.
• Deliver high-quality work under tight deadlines.

ASSUMPTION: The role involves high interaction with creative and marketing departments, necessitating strong collaborative skills and understanding of brand strategy.

📋 Key Responsibilities

✅ Compose high-quality, persuasive copy for various marketing materials.

✅ Collaborate with graphic designers and marketing team on projects.

✅ Develop creative ideas and concepts in partnership with the Creative & Brand team.

✅ Create engaging scripts for social and digital media campaigns.

✅ Ensure proofreading and preparation for delivery or posting.

✅ Follow trends and technological advances to enhance creative work.

ASSUMPTION: Responsibilities include handling a blend of short-term and long-term projects, requiring adaptability and resourcefulness.

🎯 Required Qualifications

Education: BA in English, Marketing, Advertising, Journalism, or related field

Experience: 7+ years of direct-to-consumer experience in writing, editing, and content marketing in e-commerce.

Required Skills:

• Strong copywriting and content creation skills.
• Effective team management capabilities.
• Strong oral and written communication.
• Attention to detail and proofing skills.

Preferred Skills:

• Background in an agency or in-house brand setting.
• Expertise in campaign concepting.

ASSUMPTION: The qualifications emphasize both creative and technical skills, underlining the importance of effective communication.

💰 Compensation & Benefits

Salary Range: Not specified, typically competitive for industry and location.

Benefits:

• Premium Medical/Dental/Vision insurance.
• Paid parental leave and "pawternity" leave.
• 401K match and flexible spending accounts.

Working Hours: 40 hours per week, typical for full-time roles with expected flexibility.

ASSUMPTION: Comprehensive benefits indicate a strong emphasis on work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, focusing on pet products and smart technology.

Company Size: 501-1,000 employees; offers both small-company collaboration and large-company resources.

Founded: 1999, with significant growth and innovation in pet technology.

Company Description:

• Leading innovators in pet tech and accessories.
• Driven by improving life for pets and their owners.
• Focused on delivering smarter insights and better solutions.

Company Specialties:

• Internet of Things (IoT).
• Automated pet care products.
• Litter-Robot, Feeder-Robot, and Litterbox.com.

Company Website: http://whisker.com

ASSUMPTION: The company emphasizes a forward-thinking culture, dedicated to innovation and empathy in pet care.

📊 Role Analysis

Career Level: Senior, with opportunities for leadership and influence in creative strategy.

Reporting Structure: Likely reports to the Creative Director or Head of Marketing, interacting broadly across departments.

Work Arrangement: On-site role in Auburn Hills, with potential flexibility in certain situations.

Growth Opportunities:

• Broad exposure to various marketing channels.
• Potential to shape brand voice and strategy.
• Opportunities for leadership development.

ASSUMPTION: The role offers significant impact potential, expecting high engagement and creative input.

🌍 Location & Work Environment

Office Type: Modern, pet-friendly office designed to encourage creativity and collaboration.

Office Location(s): 1080 W Entrance Dr, Auburn Hills, Michigan

Geographic Context:

• Located in a suburban area with good living standards.
• Proximity to major highways and community amenities.
• Offers a good balance of work and social activities.

Work Schedule: Standard full-time hours with an emphasis on flexibility as needed.

ASSUMPTION: Office designed to support creativity, inclusion of pets, and collaboration, enhancing employee satisfaction.

💼 Interview & Application Insights

Typical Process:

• Initial screening interview.
• Technical assessment or portfolio review.
• Team interviews including cross-functional meetings.

Key Assessment Areas:

• Creative problem-solving skills.
• Ability to align with brand voice.
• Collaboration capabilities.

Application Tips:

• Highlight relevant portfolio pieces showing versatility.
• Research the company values and products.
• Prepare to discuss experience with cross-department teams.

ATS Keywords: Creative Copywriting, Content Strategy, E-commerce, Brand Voice, Collaboration.

ASSUMPTION: A thorough and competitive process focused on aligning candidates with both role requirements and company values.

🛠️ Tools & Technologies

• Content Management Systems (CMS).
• Marketing analytics tools.
• Collaboration platforms like Slack or Teams.

ASSUMPTION: Familiarity with standard content and collaboration tools is likely expected, supporting effective communication and efficiency.

👔 Cultural Fit Considerations

Company Values:

• Innovation in pet care and technology.
• Empathy towards team and customers.
• Commitment to continuous improvement.

Work Style:

• Collaborative and open communication.
• Proactive and independent approach.
• Empathy-driven creativity.

Self-Assessment Questions:

• Can I thrive in a pet-friendly environment?
• Do I have experience in digital and print content strategy?
• Am I comfortable leading and collaborating on diverse teams?

ASSUMPTION: The cultural fit is critical, emphasizing alignment with pet-centered innovation and team collaboration.

⚠️ Potential Challenges

• Balancing multiple concurrent projects with tight deadlines.
• Continuously evolving brand strategies and market trends.
• Adapting voice and style across diverse channels.
• High expectations for creativity and impact.

ASSUMPTION: Challenges are typical for creative industries, requiring resilience and adaptability.

📈 Similar Roles Comparison

• Senior Content Developer often involves similar skills but less emphasis on brand strategy.
• Marketing Manager shares collaborative aspects but focuses more on overall strategy than content creation.
• Brand Strategist has overlaps in voice alignment but requires more data analysis.

ASSUMPTION: This role distinctly combines creative content development and strategic input, unlike strictly tactical roles.

📝 Sample Projects

• Developing campaign concepts for a new product launch.
• Crafting content for a company-wide initiative on sustainable pet care.
• Creating video scripts for social media marketing.

ASSUMPTION: The projects imply a need for both creative vision and tactical execution.

❓ Key Questions to Ask During Interview

• What are the specific challenges faced by the creative team currently?
• How does the company measure the success of its brand messaging?
• What opportunities are there for professional development?
• Can you describe the team dynamics and collaboration style?
• How does the company incorporate feedback into content strategy?

ASSUMPTION: Asking relevant and pointed questions can reveal cultural and operational insights, helping candidates determine fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Attach your resume and a portfolio highlighting your creative work.
• Include a cover letter that reflects your passion for pets and innovation.
• Be prepared for a potential initial phone screening.
• Follow up if you have not received feedback within two weeks.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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