📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: My NRMA
🔹 Location: Sydney Olympic Park, New South Wales, Australia
🔹 Job Type: Contract
🔹 Category: Marketing & Communications
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting impactful copy for marketing campaigns and brand collateral
- Collaborating with stakeholders and various teams to meet campaign objectives
- Maintaining the NRMA Tone of Voice Guidelines and running workshops
- Working in a fast-paced, dynamic organization with a focus on member-centricity
ASSUMPTION: This role requires a strategic, creative, and collaborative approach to copywriting, with a strong understanding of different platform requirements and best practices.
📋 Key Responsibilities
✅ Work closely with stakeholders and the team to deliver clear, concise copy aligned with the NRMA tone of voice and audience
✅ Ensure copy effectively answers the requirements of the brief, including meeting business objectives and putting members at the heart of everything
✅ Keep up to date with pricing, product, and service inclusions, programs, and news across the business that impacts tasks
✅ Maintain the NRMA Tone of Voice Guidelines and run workshops and Tinker Time sessions as required
✅ Craft copy with a deep understanding of different platform requirements and best practices, i.e., social
✅ Work with designers to develop and deliver concept presentations, selling in ideas with key stakeholders
ASSUMPTION: The role involves a high level of collaboration and requires strong communication, interpersonal, and time management skills.
🎯 Required Qualifications
Education: Not specified
Experience: 5-7 years of ad agency or brand in-house copywriting experience
Required Skills:
- Proven ability to interpret briefs and deliver effective copy
- Strategic, creative, and collaborative approach
- Strong communication (written and verbal) and interpersonal skills
- Ability to juggle multiple briefs, deadlines, priorities, and scope changes simultaneously
- Experience in a fast-paced, dynamic organization
Preferred Skills:
- Experience with pricing, product, and service inclusions, programs, and news
- Familiarity with the NRMA brand and its tone of voice
ASSUMPTION: Candidates with experience in the travel or membership sectors may have an advantage in understanding the NRMA's unique context.
💰 Compensation & Benefits
Salary Range: Based on industry standards for senior copywriter roles in Australia, the estimated salary range is AU$80,000 - AU$110,000 per annum. This is an estimate and the actual salary may vary based on experience and qualifications.
Benefits:
- Progressive flexibility and well-being benefits
- Complimentary My NRMA Rewards membership
- Employee referral program
- Opportunities for career growth within the NRMA Group
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements
Company Size: 201-500 employees
Founded: 1993
Company Description:
- Member-owned and guided by over 100 years of expertise under the NRMA group
- Dedicated to bringing people together along the open road and in iconic destinations
- Offers a range of accommodations, from camping to luxury villas, in iconic locations
Company Specialties:
- Tourist Park and Resort Management
- Holidays
- Camping and Caravanning
Company Website: https://www.nrmaparksandresorts.com.au/
ASSUMPTION: The NRMA is a well-established organization with a strong brand and a focus on member-centricity, which may influence the company culture and work environment.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports to the Head of Creative Agency
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential career progression within the NRMA Group
- Opportunities to work on diverse campaigns and projects
- Chance to contribute to the evolution of the NRMA brand
ASSUMPTION: This role offers opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and teamwork
Office Location(s): Sydney Olympic Park, New South Wales, Australia
Geographic Context:
- Sydney Olympic Park is a vibrant, multicultural suburb with easy access to public transportation and amenities
- Close proximity to iconic landmarks, such as the Sydney Olympic Park Sports Centre and the ANZ Stadium
- Offers a mix of urban and natural environments, with parks and waterways nearby
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project demands
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the Talent Acquisition Team
- Creative brief presentation and portfolio review with the Hiring Manager
- Final interview with the Head of Creative Agency
Key Assessment Areas:
- Portfolio and work samples
- Creativity and strategic thinking
- Communication and interpersonal skills
- Cultural fit and alignment with NRMA values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare a portfolio showcasing your best work, with a focus on campaign-based and brand strategy projects
- Research the NRMA brand and be prepared to discuss how your creative approach aligns with their tone of voice and member-centric focus
ATS Keywords: Copywriting, Marketing Campaigns, Brand Collateral, Stakeholder Collaboration, Tone of Voice, Member-Centric, Strategic Thinking, Creative Approach, Teamwork, Time Management
ASSUMPTION: The application process may vary, and it's essential to monitor the NRMA careers page for updates and specific instructions.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Cloud (Photoshop, Illustrator)
- Project management tools (e.g., Asana, Trello, Jira)
- Content management systems (e.g., WordPress, Drupal)
ASSUMPTION: The specific tools and technologies required may vary depending on the projects and campaigns the Senior Copywriter works on.
👔 Cultural Fit Considerations
Company Values:
- Member-centric
- Collaborative
- Innovative
- Respectful
- Accountable
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Adaptable and flexible
- Results-driven and focused on delivering business objectives
Self-Assessment Questions:
- Do you have a deep understanding of the NRMA brand and its member-centric focus?
- Are you comfortable working in a fast-paced, dynamic environment with multiple stakeholders?
- Do you have a strategic, creative, and collaborative approach to copywriting?
ASSUMPTION: Candidates who align with the NRMA's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple briefs, deadlines, priorities, and scope changes simultaneously
- Working with a diverse range of stakeholders, each with their own priorities and expectations
- Keeping up to date with pricing, product, and service inclusions, programs, and news across the business
- Adapting to the evolving nature of the NRMA brand and its campaigns
ASSUMPTION: These challenges can be overcome with strong communication, interpersonal, and time management skills, as well as a willingness to adapt and learn.
📈 Similar Roles Comparison
- Unlike other senior copywriter roles, this position is focused on the unique context of the NRMA brand and its member-centric approach
- This role offers the opportunity to work on diverse campaigns and projects within the travel and membership sectors
- Career progression opportunities may be available within the NRMA Group, offering a broader range of roles and responsibilities
ASSUMPTION: While this role shares similarities with other senior copywriter positions, its unique context and focus on member-centricity set it apart.
📝 Sample Projects
- Developing a marketing campaign to promote the NRMA's electric vehicle charging network
- Creating brand collateral for a new membership program or product offering
- Crafting social media content to engage NRMA members and raise awareness of the brand's values and initiatives
ASSUMPTION: The specific projects the Senior Copywriter works on may vary depending on the organization's priorities and campaigns at the time.
❓ Key Questions to Ask During Interview
- Can you describe the creative process and how copywriters collaborate with other teams within the in-house creative agency?
- How does the NRMA support the professional development and growth of its copywriters?
- What are the most significant challenges facing the NRMA brand in the next 12 months, and how can this role contribute to addressing them?
- How does the NRMA approach diversity, equity, and inclusion in its marketing and communications efforts?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and allows you to better understand the organization and its priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio showcasing your best work, with a focus on campaign-based and brand strategy projects
- Research the NRMA brand and be prepared to discuss how your creative approach aligns with their tone of voice and member-centric focus
- Follow up with the NRMA Talent Acquisition Team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
