M

Senior Copywriter

My NRMA
Full-time
On-site
New South Wales, Australia
✍️ Copywriting & Content Writing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Copywriter

πŸ”Ή Company: My NRMA

πŸ”Ή Location: Sydney Olympic Park, New South Wales, Australia

πŸ”Ή Job Type: Contract

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: April 15, 2025

πŸ”Ή Experience Level: 5-7 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Crafting impactful copy for marketing campaigns and brand collateral
  • Collaborating with stakeholders and various teams to meet campaign objectives
  • Maintaining the NRMA Tone of Voice Guidelines and running workshops
  • Working in a fast-paced, dynamic organization with a focus on member-centricity

ASSUMPTION: This role requires a strategic, creative, and collaborative approach to copywriting, with a strong understanding of different platform requirements and best practices.

πŸ“‹ Key Responsibilities

βœ… Work closely with stakeholders and the team to deliver clear, concise copy aligned with the NRMA tone of voice and audience

βœ… Ensure copy effectively answers the requirements of the brief, including meeting business objectives and putting members at the heart of everything

βœ… Keep up to date with pricing, product, and service inclusions, programs, and news across the business that impacts tasks

βœ… Maintain the NRMA Tone of Voice Guidelines and run workshops and Tinker Time sessions as required

βœ… Craft copy with a deep understanding of different platform requirements and best practices, i.e., social

βœ… Work with designers to develop and deliver concept presentations, selling in ideas with key stakeholders

ASSUMPTION: The role involves a high level of collaboration and requires strong communication, interpersonal, and time management skills.

🎯 Required Qualifications

Education: Not specified

Experience: 5-7 years of ad agency or brand in-house copywriting experience

Required Skills:

  • Proven ability to interpret briefs and deliver effective copy
  • Strategic, creative, and collaborative approach
  • Strong communication (written and verbal) and interpersonal skills
  • Ability to juggle multiple briefs, deadlines, priorities, and scope changes simultaneously
  • Experience in a fast-paced, dynamic organization

Preferred Skills:

  • Experience with pricing, product, and service inclusions, programs, and news
  • Familiarity with the NRMA brand and its tone of voice

ASSUMPTION: Candidates with experience in the travel or membership sectors may have an advantage in understanding the NRMA's unique context.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for senior copywriter roles in Australia, the estimated salary range is AU$80,000 - AU$110,000 per annum. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

  • Progressive flexibility and well-being benefits
  • Complimentary My NRMA Rewards membership
  • Employee referral program
  • Opportunities for career growth within the NRMA Group

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Travel Arrangements

Company Size: 201-500 employees

Founded: 1993

Company Description:

  • Member-owned and guided by over 100 years of expertise under the NRMA group
  • Dedicated to bringing people together along the open road and in iconic destinations
  • Offers a range of accommodations, from camping to luxury villas, in iconic locations

Company Specialties:

  • Tourist Park and Resort Management
  • Holidays
  • Camping and Caravanning

Company Website: https://www.nrmaparksandresorts.com.au/

ASSUMPTION: The NRMA is a well-established organization with a strong brand and a focus on member-centricity, which may influence the company culture and work environment.

πŸ“Š Role Analysis

Career Level: Senior

Reporting Structure: Reports to the Head of Creative Agency

Work Arrangement: On-site, full-time

Growth Opportunities:

  • Potential career progression within the NRMA Group
  • Opportunities to work on diverse campaigns and projects
  • Chance to contribute to the evolution of the NRMA brand

ASSUMPTION: This role offers opportunities for professional growth and development within the organization.

🌍 Location & Work Environment

Office Type: On-site, with a focus on collaboration and teamwork

Office Location(s): Sydney Olympic Park, New South Wales, Australia

Geographic Context:

  • Sydney Olympic Park is a vibrant, multicultural suburb with easy access to public transportation and amenities
  • Close proximity to iconic landmarks, such as the Sydney Olympic Park Sports Centre and the ANZ Stadium
  • Offers a mix of urban and natural environments, with parks and waterways nearby

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project demands

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screening with the Talent Acquisition Team
  • Creative brief presentation and portfolio review with the Hiring Manager
  • Final interview with the Head of Creative Agency

Key Assessment Areas:

  • Portfolio and work samples
  • Creativity and strategic thinking
  • Communication and interpersonal skills
  • Cultural fit and alignment with NRMA values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills
  • Prepare a portfolio showcasing your best work, with a focus on campaign-based and brand strategy projects
  • Research the NRMA brand and be prepared to discuss how your creative approach aligns with their tone of voice and member-centric focus

ATS Keywords: Copywriting, Marketing Campaigns, Brand Collateral, Stakeholder Collaboration, Tone of Voice, Member-Centric, Strategic Thinking, Creative Approach, Teamwork, Time Management

ASSUMPTION: The application process may vary, and it's essential to monitor the NRMA careers page for updates and specific instructions.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, PowerPoint, Excel)
  • Adobe Creative Cloud (Photoshop, Illustrator)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: The specific tools and technologies required may vary depending on the projects and campaigns the Senior Copywriter works on.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Member-centric
  • Collaborative
  • Innovative
  • Respectful
  • Accountable

Work Style:

  • Fast-paced and dynamic
  • Team-oriented and collaborative
  • Adaptable and flexible
  • Results-driven and focused on delivering business objectives

Self-Assessment Questions:

  • Do you have a deep understanding of the NRMA brand and its member-centric focus?
  • Are you comfortable working in a fast-paced, dynamic environment with multiple stakeholders?
  • Do you have a strategic, creative, and collaborative approach to copywriting?

ASSUMPTION: Candidates who align with the NRMA's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

  • Managing multiple briefs, deadlines, priorities, and scope changes simultaneously
  • Working with a diverse range of stakeholders, each with their own priorities and expectations
  • Keeping up to date with pricing, product, and service inclusions, programs, and news across the business
  • Adapting to the evolving nature of the NRMA brand and its campaigns

ASSUMPTION: These challenges can be overcome with strong communication, interpersonal, and time management skills, as well as a willingness to adapt and learn.

πŸ“ˆ Similar Roles Comparison

  • Unlike other senior copywriter roles, this position is focused on the unique context of the NRMA brand and its member-centric approach
  • This role offers the opportunity to work on diverse campaigns and projects within the travel and membership sectors
  • Career progression opportunities may be available within the NRMA Group, offering a broader range of roles and responsibilities

ASSUMPTION: While this role shares similarities with other senior copywriter positions, its unique context and focus on member-centricity set it apart.

πŸ“ Sample Projects

  • Developing a marketing campaign to promote the NRMA's electric vehicle charging network
  • Creating brand collateral for a new membership program or product offering
  • Crafting social media content to engage NRMA members and raise awareness of the brand's values and initiatives

ASSUMPTION: The specific projects the Senior Copywriter works on may vary depending on the organization's priorities and campaigns at the time.

❓ Key Questions to Ask During Interview

  • Can you describe the creative process and how copywriters collaborate with other teams within the in-house creative agency?
  • How does the NRMA support the professional development and growth of its copywriters?
  • What are the most significant challenges facing the NRMA brand in the next 12 months, and how can this role contribute to addressing them?
  • How does the NRMA approach diversity, equity, and inclusion in its marketing and communications efforts?
  • What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?

ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and allows you to better understand the organization and its priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare a portfolio showcasing your best work, with a focus on campaign-based and brand strategy projects
  • Research the NRMA brand and be prepared to discuss how your creative approach aligns with their tone of voice and member-centric focus
  • Follow up with the NRMA Talent Acquisition Team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.