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Senior Copywriter

Horizon Media
Full-time
On-site
New York, New York, United States
✍️ Copywriting & Content Writing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Copywriter

πŸ”Ή Company: Horizon Media

πŸ”Ή Location: New York, New York

πŸ”Ή Job Type: Full-Time, Hybrid

πŸ”Ή Category: Advertising & Marketing

πŸ”Ή Date Posted: July 1, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site with hybrid flexibility

πŸš€ Job Overview

Key aspects of this role include:

  • Ideating, conceptualizing, and executing copy for multi-format creative deliverables
  • Collaborating with the Creative team to ensure top-notch copy direction
  • Developing creative deliverables on behalf of clients and the agency
  • Supporting brainstorms, concept manifestos, operational processes, and internal marketing initiatives
  • Thriving in a fast-paced, collaborative environment with a high-volume workload

ASSUMPTION: This role requires a strong background in copywriting, preferably within an agency setting, and a robust portfolio showcasing digital creative formats.

πŸ“‹ Key Responsibilities

βœ… Write original copy and edit content for a range of advertising, website, retail media or marketplace, and marketing deliverables

βœ… Collaborate with the team to construct innovative and strategic copy ideas and bring them to life in successful, on-brief executions

βœ… Develop copy within brand guidelines and with an experienced creative lens for what works and what doesn’t, for client’s app experiences, social, .com and other properties

βœ… Establishes tone, style, and messaging that will effectively communicate with the target audience and fulfill the project objectives

βœ… Facilitate and contribute to productive brainstorms with the Creative team and larger department

βœ… Support copy concepts with clear rationale and maintain ownership of work from ideation to launch

βœ… Proactively seize opportunity to create timely content against viral trends and larger cultural moments

βœ… Raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action

βœ… Maintain up-to-date knowledge of communication and client-related industry trends

βœ… Interpret creative briefs to independently develop and cleanly execute creative concepts through execution completion with minimal oversight needed

βœ… Research and understand the client's needs and target audiences, through online searches, interviews with subject matter experts, and in-person meetings

βœ… Collaborate with a team of account and creative staff from concept development to delivery of final product

βœ… Communicate to the client our creative perspective and copywriting processes

βœ… Present copy concepts and final deliverables to internal team, and to client representative as needed, and participate in client pitches on occasion

βœ… Revise copy based on internal and client feedback/direction

ASSUMPTION: This role requires strong attention to detail, commitment to delivering clean, mistake-free deliverables to clients, and proficiency in proofreading and copy editing with standard style guides.

🎯 Required Qualifications

Education: Formal copy training in the form of a degree or equivalent additional working experience in the field

Experience: 4-6 years of direct experience in the copywriting field, with agency experience required therein

Required Skills:

  • Strong past work/portfolio across digital creative formats including website, app, paid media ads, retail media/Amazon, and social media
  • Able to synthesize existing copy to rewrite clear messaging copy
  • Proficient in Figma for reviewing and collaborating on design files
  • Comfortable using Microsoft applications (e.g. Word, PowerPoint, Excel, Outlook) for daily tasks and communications
  • Excellent attention to detail and commitment to delivering clean, mistake-free deliverables to clients
  • Proofreading/copy editing experience with standard style guides

Preferred Skills:

  • Experience in ecommerce/performance marketing

ASSUMPTION: Candidates with a diverse background and unique experiences are encouraged to apply, as Horizon Media values an inclusive work environment.

πŸ’° Compensation & Benefits

Salary Range: $95,000.00 - $130,000.00

Benefits:

  • Health Insurance Coverage
  • Life and Disability Insurance
  • Retirement Savings Plans
  • Company Paid Holidays
  • Unlimited Paid Time Off (PTO)
  • Mental Health and Wellness Resources
  • Pet Insurance
  • Childcare Resources
  • Identity Theft Insurance
  • Fertility Assistance Programs
  • Fitness Reimbursement

Working Hours: 40 hours per week, with flexible hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Copywriter role in the New York area. Actual compensation may vary based on individual skills, experience, and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: 1,001-5,000 employees

Founded: 1989

Company Description:

  • Horizon Media is a leader in driving business-based outcomes for marketers
  • Founded in 1989, headquartered in New York with offices in Los Angeles and Toronto
  • Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company

Company Specialties:

  • Sports and Entertainment
  • Social Media
  • Media Buying
  • Direct Marketing
  • Social Design
  • Social Buying
  • Insights & Analytics
  • Virtual/Augmented Reality
  • SEO
  • Mobile
  • National & Local TV Investment
  • Audio Investment
  • Creative Services

Company Website: http://www.horizonmedia.com

ASSUMPTION: Horizon Media is known for its highly personal approach to client service and has been named Media Agency of the Year by multiple industry publications.

πŸ“Š Role Analysis

Career Level: Senior

Reporting Structure: Reports to the Director, Copywriting

Work Arrangement: Hybrid (on-site with flexibility)

Growth Opportunities:

  • Potential to lead and mentor junior copywriters
  • Opportunities to work on diverse client projects and campaigns
  • Chance to contribute to internal marketing initiatives and process improvements

ASSUMPTION: This role offers opportunities for professional growth and development within the Creative team and the broader agency.

🌍 Location & Work Environment

Office Type: Hybrid (onsite with flexibility)

Office Location(s): 75 Varick Street, New York, New York 10013, US

Geographic Context:

  • New York City is a major hub for the advertising and marketing industry
  • The office is located in the Hudson Square neighborhood, close to various amenities and transportation options
  • The city offers a diverse range of cultural, entertainment, and dining experiences

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM with flexible hybrid arrangement

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, fostering a flexible and inclusive work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the Hiring Manager
  • In-person or virtual creative brief and portfolio presentation
  • Final interview with key stakeholders

Key Assessment Areas:

  • Portfolio and creative samples
  • Understanding of client briefs and ability to translate them into compelling copy
  • Collaboration and communication skills
  • Cultural fit and alignment with Horizon Media's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare a portfolio showcasing your best work across digital creative formats
  • Be ready to discuss your creative process and how you approach client briefs

ATS Keywords: Copywriter, Senior Copywriter, Advertising, Marketing, Digital Creative, Portfolio, Client Brief, Collaboration, Creative Brief, Creative Samples

ASSUMPTION: Horizon Media uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

πŸ› οΈ Tools & Technologies

  • Figma
  • Microsoft Office Suite (Word, PowerPoint, Excel, Outlook)
  • Creative brief and project management platforms (e.g., Asana, Trello, JIRA)

ASSUMPTION: Proficiency in Figma and Microsoft applications is required for this role, while familiarity with creative brief and project management platforms is a plus.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Collaboration
  • Innovation
  • Accountability
  • Excellence

Work Style:

  • Collaborative and team-oriented
  • Fast-paced and dynamic
  • Creative and innovative
  • Results-driven and accountable

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment with a high-volume workload?
  • Are you comfortable using Figma and Microsoft applications for daily tasks and communications?
  • Do you have a strong portfolio showcasing digital creative formats and a proven track record of executing client briefs?

ASSUMPTION: Horizon Media values a diverse and inclusive work environment, and candidates who align with the company's values and work style are encouraged to apply.

⚠️ Potential Challenges

  • High-volume workload and tight deadlines
  • Requirements to work on-site in New York City
  • Need to maintain a high level of creativity and innovation while adhering to brand guidelines
  • Potential for frequent client pitches and presentations

ASSUMPTION: These challenges may vary depending on the specific client projects and workload, and candidates should be prepared to adapt to changing priorities and demands.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on digital creative formats and hybrid work arrangement
  • Compared to traditional advertising agencies, Horizon Media offers a more modern and innovative approach to copywriting
  • Career progression may involve moving into leadership or specialized roles within the Creative team

ASSUMPTION: Candidates should research similar roles within the advertising and marketing industry to better understand the unique aspects of this opportunity at Horizon Media.

πŸ“ Sample Projects

  • Developing a comprehensive brand voice and tone guide for a major retail client
  • Creating a series of social media campaigns to promote a new product launch for a tech startup
  • Collaborating with the design team to create engaging and on-brand app experiences for a leading ecommerce platform

ASSUMPTION: These sample projects illustrate the diverse range of client projects and campaigns that a Senior Copywriter at Horizon Media may work on.

❓ Key Questions to Ask During Interview

  • Can you describe the typical workload and project timelines for this role?
  • How does Horizon Media support the professional growth and development of its copywriters?
  • What is the team structure and dynamic within the Creative department?
  • How does Horizon Media approach diversity, equity, and inclusion in its hiring and workplace practices?
  • What are the most rewarding aspects of working at Horizon Media, according to current employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare a portfolio showcasing your best work across digital creative formats
  • Be ready to discuss your creative process and how you approach client briefs during the interview
  • Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.