📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: Zurn Elkay Water Solutions Corporation
🔹 Location: Milwaukee, WI
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling B2B and B2C copy across digital and print media
- Collaborating with cross-functional teams to deliver strategic communications
- Driving the development of high-impact, multi-channel copy
- Maintaining brand integrity and messaging consistency
- Thriving in a fast-paced, collaborative environment
ASSUMPTION: This role requires a strong voice and messaging sensibility, as well as a passion for storytelling to elevate copy output.
📋 Key Responsibilities
✅ Develop and execute brand-forward copy for advertising, brochures, marketing sell sheets, web copy, and integrated creative campaigns
✅ Collaborate with marketing, communications, sales, and business unit teams to understand business goals and deliver strategic communications
✅ Own the full lifecycle of copy projects, from ideation to final execution
✅ Maintain the integrity of the brand by upholding style and messaging guidelines
✅ Research, interview, and craft compelling testimonials and case studies
✅ Proofread communications for grammar, spelling, punctuation, AP style, clarity, and consistency
ASSUMPTION: This role may require occasional overtime or working on tight deadlines to meet project timelines.
🎯 Required Qualifications
Education: Degree in Journalism, Communications, Public Relations, English, or a related field
Experience: 5-7 years of relevant experience in a corporate or agency setting
Required Skills:
- Exceptional verbal and written communication skills
- Strategic and conceptual thinking
- Strong project and time management skills
- Strong communication and presentation skills
- Highly organized and detail-oriented
- Proficient in AP Style, Microsoft Word, Excel, and PowerPoint
Preferred Skills:
- Experience with SEO best practices
- Fluency in additional languages
ASSUMPTION: Proficiency in Adobe Creative Suite or similar design tools may be beneficial but is not required.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a Senior Copywriter role in Milwaukee, WI)
Benefits:
- Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
- Matching 401(k) Contribution
- Health Savings Account
- Up to 3 Weeks Vacation
- 12 Paid Holidays
- Annual Bonus Eligibility
- Educational Reimbursement
- Matching Gift Program
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Wholesale Building Materials
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 1900
Company Description:
- Zurn Elkay Water Solutions supplies clean water solutions for drinking water, hygiene, and sustainable water management
- Serves various markets, including healthcare, hospitality, education, retail, and residential
- Focuses on quality, reliability, quick installation, and easy maintenance
- Committed to sustainability, volunteerism, and inclusion
Company Specialties:
- Water management solutions
- Clean water technology
- Sustainable water practices
Company Website: http://www.zurnelkay.com
ASSUMPTION: Zurn Elkay Water Solutions Corporation is a well-established company with a strong focus on sustainability and community involvement.
📊 Role Analysis
Career Level: Mid-level (Senior Copywriter)
Reporting Structure: Reports to the Marketing Manager
Work Arrangement: On-site, full-time with potential for remote work on occasion
Growth Opportunities:
- Potential advancement to a management or leadership role within the marketing department
- Expanding skills and knowledge in water management and sustainability
- Opportunities to work on diverse projects and collaborate with cross-functional teams
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a collaborative, professional atmosphere
Office Location(s): 511 W. Freshwater Way, Milwaukee, WI 53204, US
Geographic Context:
- Milwaukee, WI, is located in the Midwest region of the United States
- The city offers a mix of urban and suburban living with a variety of cultural attractions and outdoor recreation opportunities
- Milwaukee has a humid continental climate with warm summers and cold, snowy winters
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: The office environment is professional and collaborative, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or virtual interview with the Marketing Manager and a member of the marketing team
- Final interview with the Director of Marketing
Key Assessment Areas:
- Writing and communication skills
- Creativity and strategic thinking
- Collaboration and teamwork
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your copywriting work, demonstrating your ability to create compelling B2B and B2C copy
- Demonstrate your understanding of the water management industry and Zurn Elkay's mission and values
ATS Keywords: Senior Copywriter, B2B, B2C, Marketing, Advertising, Brand Messaging, Storytelling, Collaboration, Project Management, Attention to Detail, Communication, Strategic Thinking, Research, Proofreading, Time Management, Creativity
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- AP Stylebook
- Adobe Creative Suite (optional)
ASSUMPTION: Familiarity with industry-specific software and tools may be beneficial but is not required.
👔 Cultural Fit Considerations
Company Values:
- Continuous Improvement
- Integrity in Everything We Do
- Customer First
- Culture of Winning
- Total Associate Engagement
Work Style:
- Collaborative and team-oriented
- Fast-paced and adaptable
- Focused on quality and results
Self-Assessment Questions:
- How do you align with Zurn Elkay's commitment to sustainability and community involvement?
- How do you approach working in a fast-paced, collaborative environment?
- What is your process for ensuring the quality and accuracy of your copywriting work?
ASSUMPTION: Zurn Elkay Water Solutions Corporation values candidates who are passionate about their work, committed to continuous learning, and dedicated to upholding the company's mission and values.
⚠️ Potential Challenges
- Meeting tight deadlines and managing multiple projects simultaneously
- Adapting to changes in project priorities and strategic business needs
- Working in a fast-paced, collaborative environment with diverse teams
- Maintaining brand integrity and messaging consistency across various media and touchpoints
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Compared to other Senior Copywriter roles, this position offers a unique focus on water management and sustainability
- Zurn Elkay Water Solutions Corporation is a well-established company with a strong commitment to its values and community involvement
- This role offers opportunities for professional growth and development within the company
ASSUMPTION: This role may require more specialized knowledge of the water management industry compared to other Senior Copywriter positions.
📝 Sample Projects
- Developing a comprehensive brand messaging guide for Zurn Elkay Water Solutions
- Crafting a multi-channel advertising campaign to promote a new product line
- Creating engaging and informative content for Zurn Elkay's website and blog
ASSUMPTION: These sample projects demonstrate the range of copywriting work required for this role and the opportunity to make a significant impact on the company's marketing efforts.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Zurn Elkay Water Solutions?
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- How does Zurn Elkay support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is it supported within the marketing department?
- How does Zurn Elkay measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: Asking these questions can help you better understand the role, the company, and the team you'll be working with, as well as demonstrate your interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your copywriting work, demonstrating your ability to create compelling B2B and B2C copy
- Prepare for interviews by researching Zurn Elkay Water Solutions, the water management industry, and the company's mission and values
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
