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Senior Copywriter

dentsu
Full-time
On-site
China
✍️ Copywriting & Content Writing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Copywriter

πŸ”Ή Company: dentsu

πŸ”Ή Location: Shanghai - Haisu Plaza, China

πŸ”Ή Job Type: On-site

πŸ”Ή Category: ✍️ Copywriting & Content Writing

πŸ”Ή Date Posted: Thu Apr 03 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Generating innovative ideas and executing creative briefs.
  • Balancing the look-and-feel with strategic goals.
  • Executing integrated creative and experience solutions.
  • Working independently or as part of a creative team.

ASSUMPTION: The job involves a significant emphasis on creativity and strategic alignment with brand goals, based on the nature of responsibilities described.

πŸ“‹ Key Responsibilities

βœ… Deliver exceptional and innovative creative results.

βœ… Ensure creative products meet strategic goals and client expectations.

βœ… Contribute new ideas and solutions suitable for client needs.

βœ… Organize, prioritize, and manage multiple projects and teams in a deadline-driven environment.

βœ… Ensure a consistent brand presence is maintained.

βœ… Provide creative leadership to new business activities when necessary.

ASSUMPTION: These responsibilities indicate a high level of autonomy and leadership in the creative processes, suggesting a senior role requirement.

🎯 Required Qualifications

Education: Not specified

Experience: 5-10 years of experience in a similar role.

Required Skills:

  • Creative Leadership
  • Project Management
  • Brand Consistency
  • Innovative Thinking
  • Team Collaboration
  • Deadline Management
  • Client Engagement
  • Integrated Solutions

Preferred Skills:

  • Specific tool or software proficiency relevant to copywriting
  • Experience in digital and traditional marketing

ASSUMPTION: Given the seniority of this role, candidates are likely expected to demonstrate expertise across a range of skills, especially in leadership and strategic areas.

πŸ’° Compensation & Benefits

Salary Range: Not specified; competitive with industry standards

Benefits:

  • Health insurance
  • Pension contributions
  • Professional development opportunities

Working Hours: 40 hours per week, full time

ASSUMPTION: Compensation is typically aligned with industry standards for senior creative roles in a metropolitan area like Shanghai.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: 10,001+ employees, indicating global reach and numerous advancement opportunities

Founded: Not specified

Company Description:

  • Aims to leverage insights to connect brand, content, commerce, and experience
  • Focuses on innovating through modern creativity
  • Operates under an ethos of sustainable growth

Company Specialties:

  • Marketing communications
  • Media planning and buying
  • Creative and innovation

Company Website: https://bit.ly/3lDa6Ff

ASSUMPTION: The company's large size and diverse specialties suggest plenty of collaborative and career growth possibilities.

πŸ“Š Role Analysis

Career Level: Senior-level with leadership responsibilities

Reporting Structure: Likely reports to the Creative Director or similar senior leadership figures

Work Arrangement: On-site at Shanghai - Haisu Plaza

Growth Opportunities:

  • Potential to lead large creative projects
  • Opportunities to mentor junior team members
  • Exposure to global brand initiatives

ASSUMPTION: Given the role’s seniority and company’s size, there are extensive growth and leadership opportunities.

🌍 Location & Work Environment

Office Type: Large metropolitan office environment

Office Location(s): Haisu Plaza, Shanghai, China

Geographic Context:

  • Located in a major business district
  • Access to numerous amenities and public transport
  • Rich cultural environment of Shanghai

Work Schedule: Standard business hours with possible flexibility

ASSUMPTION: Shanghai's vibrant urban setting provides a bustling and dynamic workplace experience.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial HR screening
  • Portfolio review and discussion
  • In-depth interview with creative team

Key Assessment Areas:

  • Creative portfolio and past work
  • Problem-solving and innovation ability
  • Leadership and teamwork skills

Application Tips:

  • Highlight leadership experience in creative roles
  • Provide a diverse portfolio showcasing integrated solutions
  • Demonstrate understanding of brand strategy

ATS Keywords: Creative leadership, brand management, project coordination, copywriting

ASSUMPTION: The focus on creative leadership suggests interviews will prioritize past leadership experience and creative vision.

πŸ› οΈ Tools & Technologies

  • Adobe Creative Suite
  • Google Workspace
  • Content Management Systems (CMS)

ASSUMPTION: Familiarity with industry-standard creative and office software is expected to efficiently collaborate and execute projects.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Sustainability
  • Collaboration

Work Style:

  • Fast-paced and deadline-driven
  • Collaborative and team-oriented
  • Creative and strategic

Self-Assessment Questions:

  • How do you approach integrating client feedback while maintaining a creative vision?
  • What’s your experience with leading creative projects?
  • Describe a challenging project and how you managed it.

ASSUMPTION: Cultural alignment will emphasize creativity, strategic thinking, and the ability to innovate under tight deadlines.

⚠️ Potential Challenges

  • High-pressure deadlines
  • Balancing creativity with client constraints
  • Managing multiple projects simultaneously
  • Adapting to a dynamic and fast-paced industry

ASSUMPTION: The seniority of the role implies managing complex challenges while delivering exceptional results is crucial.

πŸ“ˆ Similar Roles Comparison

  • Creative Director vs. Senior Copywriter: Focus on strategic oversight vs. tactical execution
  • Art Director vs. Senior Copywriter: Visual design leadership vs. textual and conceptual focus
  • Senior Content Strategist vs. Senior Copywriter: Broad content strategies vs. focused creative copy outputs

ASSUMPTION: The role’s focus is heavily on creative execution and less on overarching strategic development as seen in director-level positions.

πŸ“ Sample Projects

  • Leading a rebranding campaign for a global client
  • Creating integrated copy for a multi-platform ad campaign
  • Developing content for a high-profile product launch

ASSUMPTION: Sample projects typically involve high-impact and high-visibility outcomes, aligning with the senior nature of the position.

❓ Key Questions to Ask During Interview

  • What does success look like in this role?
  • How does this role contribute to the company's strategic goals?
  • What are the biggest challenges facing the creative team?
  • Can you describe the company’s culture?
  • What opportunities are there for professional growth and advancement?

ASSUMPTION: Asking questions about success metrics and culture provides insights into alignment with personal career objectives and ethos.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the company website or a suitable job portal.
  • Ensure your resume is tailored to highlight relevant skills and experiences.
  • Prepare a comprehensive portfolio that showcases your breadth of work.
  • Follow up on your application status after the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.