📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: OLIVER Agency - APAC
🔹 Location: Mumbai, India
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Bringing world-class creative thinking and copywriting to customer experience projects
- Developing scalable, iconic dimensional experiences for Google Cloud prospects and customers
- Commanding a strong understanding of B2B technology and consumer brand marketing
- Having empathy and creative flexibility to adapt to regional cultural differences
- Embracing data and metrics to demonstrate creative efficacy and inform communication insights
ASSUMPTION: This role requires a high level of creative expertise and cultural adaptability, with a focus on driving customer interest and advocacy through compelling communications.
📋 Key Responsibilities
✅ Bring world-class creative thinking and copywriting to the full cycle of customer experience projects, from concept to delivery
✅ Develop scalable, iconic dimensional experiences for Google Cloud prospects and customers that bring to life the personality of the brand
✅ Command a strong understanding of B2B technology and communications to large scale organizations
✅ Have an equally strong understanding of consumer brand marketing and the emotional drivers that steer purchase decisions
✅ Have empathy and creative flexibility to adapt to the regional cultural differences of a global audience
✅ Translate marketing objectives into compelling communications and experiences while having an eye for details and flawless delivery
✅ Be skilled in creative review, troubleshooting and managing feedback from stakeholders across the company
✅ Embrace data and the metrics that demonstrate creative efficacy and inform communication insights
✅ Work with the Cloud Brand team to see projects through to production delivery
ASSUMPION: The Senior Copywriter will be responsible for driving creative excellence across the customer experience, collaborating with various stakeholders to ensure projects are delivered on time and to a high standard.
🎯 Required Qualifications
Education: Not specified
Experience: 8+ years of experience in direct marketing/advertising on the Copywriting side of the creative department
Required Skills:
- Proven track record in direct marketing and advertising, with a strong background in B2B technology and consumer brand marketing
- Excellent copywriting skills, with the ability to craft compelling narratives and calls-to-action
- Strong understanding of brand strategy and marketing communications
- Ability to work effectively with cross-functional teams and stakeholders
- Proficiency in using data and analytics to inform creative decision-making
- Familiarity with AI tools and a passion for learning about new technologies
Preferred Skills:
- Experience working with tech and B2B brands
- Portfolio demonstrating concepting and execution skills
- Fluency in multiple languages (beneficial but not required)
ASSUMPTION: Candidates should have a solid foundation in direct marketing and advertising, with a proven ability to create engaging and effective copy for B2B technology and consumer brand marketing campaigns.
💰 Compensation & Benefits
Salary Range: INR 15,00,000 - 20,00,000 per annum (based on industry standards for a Senior Copywriter role in Mumbai)
Benefits:
- Health insurance and wellness programs
- Retirement savings plans
- Employee assistance programs
- Generous vacation and time-off policies
- Professional development opportunities
- Flexible work arrangements
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Copywriter role in Mumbai. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 2004
Company Description:
- Established in 2004, OLIVER is the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands
- Works with over 300 clients in 48 countries, creating work that delivers business growth, fame and purpose
- Part of the Inside Ideas Group (IIG) and The Brandtech Group, providing access to marketing technology solutions
Company Specialties:
- Brand strategy and planning
- Real-Time Marketing
- Creative execution
- Digital strategy
- Social media
- CRM
- Loyalty
- Data
- Analytics
- In-Housing
- Marketing Ecosystems
- and AI
Company Website: oliver.agency
ASSUMPTION: OLIVER's unique model and expertise in creating bespoke in-house agencies and ecosystems make it an attractive employer for creative professionals seeking to work on diverse and challenging projects.
📊 Role Analysis
Career Level: Senior
Reporting Structure: The Senior Copywriter will report directly to the Head of Creative or a similar role within the Google Cloud Brand & Creative team in APAC
Work Arrangement: Remote OK, with flexibility to work from the Mumbai office or other regional offices as needed
Growth Opportunities:
- Potential to take on additional responsibilities and advance to a leadership role within the creative department
- Opportunities to work on high-profile projects and collaborate with global teams
- Access to professional development resources and training programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and advance their career within the creative department.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site work arrangements)
Office Location(s): Mumbai, India (with flexibility to work from other regional offices)
Geographic Context:
- Mumbai is the capital city of the Indian state of Maharashtra and is the most populous city in India
- Known for its diverse culture, vibrant arts scene, and bustling film industry
- Offers a mix of modern urban living and traditional Indian experiences
Work Schedule: Full-time (40 hours per week), with flexibility to work remotely
ASSUMPTION: Mumbai offers a dynamic and multicultural work environment, with a mix of modern and traditional experiences that can appeal to a wide range of professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth creative brief and portfolio review
- Final round interviews with key stakeholders
Key Assessment Areas:
- Creative thinking and problem-solving skills
- Copywriting and storytelling abilities
- Understanding of B2B technology and consumer brand marketing
- Cultural adaptability and empathy
- Data-driven decision-making and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio showcasing your best creative work, with a focus on direct marketing and advertising campaigns
- Be ready to discuss your creative process and how you approach briefs and feedback
- Demonstrate your passion for AI and new technologies, and how you stay up-to-date with industry trends
ATS Keywords: Senior Copywriter, Direct Marketing, Advertising, B2B Technology, Consumer Brand Marketing, Creative Thinking, Storytelling, AI Technology, Cultural Adaptability, Data Analysis, Project Management
ASSUMPTION: The interview process will focus on assessing the candidate's creative skills, cultural adaptability, and understanding of B2B technology and consumer brand marketing.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Project management tools (e.g., Asana, Trello, JIRA)
- AI tools (e.g., Copy.ai, Frase, Jasper)
ASSUMPTION: Familiarity with industry-standard creative software and project management tools is essential for this role, along with a willingness to learn and adapt to new AI technologies.
👔 Cultural Fit Considerations
Company Values:
- Be ambitious
- Be imaginative
- Be inspirational
- Be always learning and listening
- Be results-focused
- Be actively pro-inclusive and anti-racist
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Data-driven and analytical
- Creative and innovative
- Results-focused and accountable
Self-Assessment Questions:
- How do you approach working with diverse teams and stakeholders to deliver projects on time and to a high standard?
- Can you provide an example of a time when you had to adapt your creative approach to accommodate cultural differences?
- How do you stay up-to-date with industry trends and new technologies, and how do you apply this knowledge to your work?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with OLIVER's values and work style, with a focus on collaboration, adaptability, and results-driven decision-making.
⚠️ Potential Challenges
- Managing feedback from multiple stakeholders and balancing competing priorities
- Working with tight deadlines and managing project timelines
- Adapting to cultural differences and regional nuances in a global audience
- Keeping up with the latest AI tools and technologies
ASSUMPTION: The Senior Copywriter will need to be able to manage feedback, balance priorities, and adapt to cultural differences while staying current with AI tools and technologies.
📈 Similar Roles Comparison
- This role is similar to a Senior Copywriter or Creative Director position in an advertising agency, with a focus on B2B technology and consumer brand marketing
- However, this role is unique in its focus on driving customer interest and advocacy through compelling communications and experiences
- Career paths may include advancing to a leadership role within the creative department or transitioning to a strategic or client-facing role within the organization
ASSUMPTION: While this role shares similarities with other creative positions, its focus on driving customer interest and advocacy sets it apart and offers unique growth opportunities.
📝 Sample Projects
- Developing a direct marketing campaign for a B2B technology company, targeting C-level executives and IT decision-makers
- Creating a brand refresh for a consumer product, focusing on storytelling and emotional connections
- Designing an integrated marketing campaign for a lifestyle brand, incorporating digital and social media channels
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Senior Copywriter role, with a focus on direct marketing, brand strategy, and consumer brand marketing.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how the creative department collaborates with other departments within the organization?
- How does the company support the professional development and growth of its creative team members?
- What are the key priorities for this role in the first 90 days, and how will my work contribute to the overall success of the team and the organization?
- How does the company approach diversity, equity, and inclusion in its creative processes and team composition?
- What are the most challenging projects the team has worked on recently, and how did the team overcome any obstacles to deliver successful outcomes?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, allowing you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your best creative work, with a focus on direct marketing and advertising campaigns
- Be ready to discuss your creative process and how you approach briefs and feedback
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
