📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: Mynt
🔹 Location: NCR - WGC, Philippines
🔹 Job Type: Full-Time
🔹 Category: Marketing & Creative
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creative development from brief to execution and presentation
- Cross-medium campaign creation (digital, print, social)
- Crafting compelling, on-brand copy
- Ideation and strategic thinking
- Customer-centric approach and strong project management skills
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and attention to detail. The ideal candidate will be comfortable working on multiple projects simultaneously and presenting their ideas effectively.
📋 Key Responsibilities
✅ Participate in creative development process from understanding the brief to executing and presenting campaigns
✅ Write engaging copy that aligns with brand voice and delivers effective messaging across various mediums
✅ Provide creative concepts and execute integrated campaigns across digital, print, and social media
✅ Push ideation and deliver strong creative work
✅ Handle multiple projects simultaneously and maintain high organizational standards
ASSUMPTION: This role involves a high degree of creativity and requires the ability to manage multiple projects while maintaining a strong attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 2-5 years of experience in copywriting or a related role
Required Skills:
- Excellent creative writing skills
- Strong presentation skills
- Customer-centric approach
- Ability to handle multiple projects simultaneously
- Proficient in English
Preferred Skills:
- Experience in the FinTech industry
- Fluency in Filipino (Tagalog)
ASSUMPTION: While experience in the FinTech industry is not required, it may be beneficial for understanding the context of the campaigns and messaging.
💰 Compensation & Benefits
Salary Range: PHP 45,000 - PHP 60,000 per month (Estimated based on industry standards for mid-senior level copywriters in the Philippines)
Benefits:
- Health insurance
- Retirement benefits
- Employee stock ownership plan
- Flexible work arrangements
Working Hours: Full-time (40 hours/week), with flexible hours and work-from-home options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level copywriters in the Philippines. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically FinTech and mobile money
Company Size: Medium (501-1,000 employees), which offers a balance between a large company's resources and a smaller company's agility
Founded: 2015, with a mission to accelerate financial inclusion through mobile money, financial services, and technology
Company Description:
- Mynt operates two fintech companies: GXI, the mobile wallet operator of GCash, and Fuse Lending, a tech-based lending company
- Strong commitment to the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5, 8, 10, and 13
- Dynamic and highly collaborative work environment
Company Specialties:
Company Website: http://www.gcash.com
ASSUMPTION: Mynt's focus on financial inclusion and sustainability makes it an attractive employer for candidates interested in making a social impact through their work.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and development within the company
Reporting Structure: This role reports directly to the Creative Director and works closely with the marketing and product teams
Work Arrangement: On-site, with flexible work-from-home options available
Growth Opportunities:
- Potential career progression to Creative Manager or similar leadership roles
- Opportunities to work on diverse campaigns and projects
- Access to training and development programs
ASSUMPTION: This role offers strong growth opportunities for the right candidate, given Mynt's rapid expansion and focus on employee development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): W Global Center, 9th Ave. cor. 30th St., Bonifacio Global City, Taguig, Metro Manila 1630, PH
Geographic Context:
- Bonifacio Global City is a bustling, upscale district known for its vibrant dining, shopping, and entertainment options
- Easy access to public transportation and major highways
- Close proximity to residential areas and amenities
Work Schedule: Standard work hours with flexible arrangements available
ASSUMPTION: The office location offers a convenient and enjoyable work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- Creative test and/or case study presentation
- Final interview with the Creative Director and/or other stakeholders
Key Assessment Areas:
- Creative writing skills and portfolio
- Presentation skills and communication
- Problem-solving and strategic thinking
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare a strong portfolio showcasing your creative writing abilities and versatility
- Research Mynt's brand voice and values to ensure alignment in your application materials
ATS Keywords: Copywriter, Creative Writing, Campaign Development, Brand Voice, Ideation, Strategic Thinking, Project Management, Marketing, Advertising, FinTech
ASSUMPTION: Applicants should focus on demonstrating their creative writing skills and strategic thinking abilities throughout the application process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Suite (Photoshop, Illustrator)
- Project management tools (e.g., Asana, Trello, Jira)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for managing projects and collaborating with team members.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Inclusive
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous learning and improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a strong customer-centric mindset and a passion for creating engaging content?
- Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
- Do you possess strong presentation skills and the ability to articulate your ideas effectively?
ASSUMPTION: Applicants should assess their alignment with Mynt's company values and work style to ensure a strong cultural fit.
⚠️ Potential Challenges
- Managing multiple projects simultaneously with tight deadlines
- Adapting to a fast-paced, dynamic work environment
- Working with diverse teams and stakeholders
- Keeping up with industry trends and best practices in creative writing and marketing
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Compared to traditional advertising agencies, this role offers the opportunity to work on a wide range of campaigns and projects within a single organization
- In the FinTech industry, this role may require a stronger focus on financial literacy and understanding of financial services
- Career progression may involve moving into leadership or management roles within the creative department
ASSUMPTION: Applicants should consider the unique aspects of this role within the FinTech industry and Mynt's organizational structure when evaluating their career goals and expectations.
📝 Sample Projects
- Developing a marketing campaign for GCash's latest feature, targeting young adults in urban areas
- Creating engaging content for GCash's social media platforms, promoting financial literacy and responsible money management
- Collaborating with the product team to create compelling copy for GCash's mobile app and website
ASSUMPTION: These sample projects illustrate the diverse range of creative writing tasks and campaigns that the Senior Copywriter may be responsible for at Mynt.
❓ Key Questions to Ask During Interview
- Can you describe the creative team's structure and how this role fits within it?
- How does Mynt support the professional development and growth of its creative team members?
- Can you provide examples of successful campaigns or projects that the creative team has worked on recently?
- How does Mynt ensure that its creative content aligns with its commitment to financial inclusion and sustainability?
- What is the typical workflow and collaboration process between the creative team and other departments, such as marketing and product?
ASSUMPTION: These questions can help applicants better understand the role, the creative team's dynamics, and Mynt's commitment to its values and mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your creative writing skills and relevant experience
- Prepare a strong portfolio showcasing your creative writing abilities and versatility
- Research Mynt's brand voice and values to ensure alignment in your application materials
- Follow up with the HR team one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
