📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: RAPP
🔹 Location: New York, NY
🔹 Job Type: Hybrid (3 office days per week)
🔹 Category: Advertising Services
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 4+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling copy across multiple platforms
- Leading projects from ideation through execution
- Mentoring junior writers and collaborating with team members
- Staying current with writing and marketing trends
ASSUMPTION: This role requires a strong conceptual thinker with exceptional writing skills and the ability to adapt to different brands and audiences.
📋 Key Responsibilities
✅ Write engaging, impactful copy for a variety of platforms, including direct mail, digital, social, print, email, and more.
✅ Lead the development of concepts and messaging that align with client objectives and resonate with target audiences.
✅ Adapt your tone and voice to reflect diverse brand guidelines and campaign goals.
✅ Collaborate with art directors, designers, and strategists to ensure cohesive and effective creative solutions.
✅ Mentor junior copywriters, providing constructive feedback to develop their skills and confidence.
✅ Present work clearly and persuasively to internal teams and clients, incorporating feedback to refine the final product.
✅ Stay current with writing and marketing trends, applying them to enhance your creative output.
✅ Manage multiple projects simultaneously, balancing deadlines and priorities without compromising quality.
ASSUMPTION: This role requires strong organizational skills and the ability to thrive under pressure in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience).
Experience: 4+ years of copywriting experience, with a portfolio showcasing produced work across direct mail, digital, print, and social media.
Required Skills:
- Mastery of tone, voice, and storytelling
- Proficiency in Microsoft Suite and Google Workspace
- Familiarity with Figma and Adobe Acrobat
- Curiosity about experimenting with AI tools and emerging copywriting technologies
- Strong leadership and communication skills
- Ability to adapt under pressure and manage competing priorities
Preferred Skills:
- Experience in CRM, Design Systems, and Creative Engineering
- Experience in the financial industry, especially in the card space
ASSUMPTION: Candidates with a strong portfolio and relevant industry experience will be prioritized.
💰 Compensation & Benefits
Salary Range: $88,000 - $96,000 (specific to NYC, based on experience and training)
Benefits:
- Health, vision, and dental insurance
- 401(k) and stock options
- Healthcare and dependent flexible spending accounts
- Vacation, sick, and personal days, including positive activism days
- Paid parental leave and disability benefits
Working Hours: Full-time (40 hours per week), with the option to work from home two days per week.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skill set, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: Not specified
Company Description:
- RAPP is a global, next-generation precision marketing agency that activates growth with precision and empathy at scale.
- The company leverages data, creativity, technology, and empathy to foster client growth and champions individuality in marketing solutions.
- RAPP fosters an inclusive workplace that emphasizes personal well-being.
Company Specialties:
- Customer value transformation
- 1st party data activation
- Digital transformation consultancy
- Consumer loyalty
- Quality customer acquisition/retention
Company Website: http://www.rapp.com/
ASSUMPTION: RAPP is a well-established agency with a strong focus on data-driven, empathetic marketing solutions.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Creative Director and may mentor junior copywriters.
Work Arrangement: Hybrid (3 office days per week)
Growth Opportunities:
- Potential to lead client presentations and relationships
- Opportunity to mentor and develop junior writers
- Possibility to work on diverse projects across multiple platforms
ASSUMPTION: This role offers opportunities for professional growth and development within the creative team.
🌍 Location & Work Environment
Office Type: On-site/Hybrid
Office Location(s): 220 East 42nd Street, New York, NY 10017, US
Geographic Context:
- New York City offers a vibrant and diverse cultural scene
- The office is located in Midtown Manhattan, close to public transportation
- The area has numerous dining, shopping, and entertainment options
Work Schedule: Full-time (40 hours per week), with the option to work from home two days per week.
ASSUMPTION: The hybrid work model offers flexibility while maintaining in-person connections and collaboration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Creative test and/or portfolio review
- In-person or video interview with the Creative Director and/or other team members
- Final interview with the hiring manager
Key Assessment Areas:
- Writing samples and portfolio quality
- Creativity and conceptual thinking
- Communication and presentation skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare a strong portfolio showcasing your best work across various platforms
- Research RAPP's company culture and values to demonstrate your fit during the interview
ATS Keywords: Copywriting, conceptual thinking, mentoring, collaboration, presentation skills, adaptability, CRM, Design Systems, Creative Engineering, storytelling, communication, technical proficiency, leadership, curiosity, project management, creativity
ASSUMPTION: Applicants should emphasize their writing skills, creativity, and ability to adapt to different brands and audiences during the application and interview process.
🛠️ Tools & Technologies
- Microsoft Suite and Google Workspace
- Figma and Adobe Acrobat
- AI tools and emerging copywriting technologies (curiosity required)
ASSUMPTION: Proficiency in relevant software and a willingness to explore new tools are essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Precision and empathy at scale
- Individuality in marketing solutions
- Inclusive workplace that emphasizes personal well-being
Work Style:
- Collaborative and creative team environment
- Fast-paced and dynamic work environment
- Opportunities for mentorship and professional growth
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable adapting your tone and voice to reflect diverse brand guidelines?
- Do you have strong leadership and communication skills?
ASSUMPTION: Applicants should assess their fit with RAPP's company culture and values, as well as their ability to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and balancing deadlines
- Adapting to different brand guidelines and campaign goals
- Working in a fast-paced, dynamic environment
- Staying current with writing and marketing trends
ASSUMPTION: Applicants should be prepared to manage multiple projects, adapt to different brands, and thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role differs from other copywriting positions in its focus on mentoring junior writers and leading projects from ideation through execution.
- RAPP's emphasis on precision and empathy at scale sets it apart from other advertising agencies.
- Career progression may involve leading client presentations and relationships, as well as mentoring and developing junior writers.
ASSUMPTION: Applicants should consider RAPP's unique focus on precision and empathy at scale, as well as the opportunity for professional growth and development.
📝 Sample Projects
- Developing a comprehensive CRM campaign for a financial institution, including direct mail, email, and digital components
- Creating a brand voice and tone guide for a new product launch, ensuring consistency across all marketing materials
- Collaborating with a design team to create a cohesive and effective creative solution for a social media campaign
ASSUMPTION: Applicants should be prepared to discuss their experience with CRM, brand voice and tone, and collaboration with design teams during the interview process.
❓ Key Questions to Ask During Interview
- How does RAPP support the professional growth and development of its copywriters?
- What is the typical timeline for a project from ideation to execution?
- How does RAPP foster collaboration and creativity within its teams?
- What are the most challenging aspects of working at RAPP, and how does the company support its employees in overcoming them?
- How does RAPP's hybrid work model contribute to its company culture and employee well-being?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a strong portfolio showcasing your best work across various platforms
- Research RAPP's company culture and values to demonstrate your fit during the interview
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
