📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: Encora
🔹 Location: Remote, U.S.
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (U.S.-based)
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling marketing campaigns and brand storytelling
- Collaborating with cross-functional teams to execute campaigns
- Managing multiple projects and meeting deadlines
- Providing strategic input on creative direction
ASSUMPTION: This role requires a strategic and creative mindset, with a proven ability to deliver high-impact marketing campaigns.
📋 Key Responsibilities
✅ Develop high-quality marketing and campaign copy that aligns with brand goals and audience needs
✅ Translate strategic insights into persuasive, audience-centric messaging across multiple platforms
✅ Partner with designers, art directors, and strategists to develop and execute cross-channel campaigns
✅ Provide strategic input on creative direction to ensure messaging is clear, compelling, and results-driven
✅ Manage multiple projects simultaneously, maintaining attention to detail and meeting deadlines
✅ Present creative ideas and rationale to internal teams and external clients with clarity and confidence
✅ Offer feedback and mentorship to junior team members, contributing to a collaborative creative culture
✅ Stay informed on industry trends, platforms, and best practices to keep our work cutting-edge
✅ Contribute to new business proposals and creative pitches
✅ Ensure all deliverables meet or exceed client and internal expectations
ASSUMPTION: This role involves a high level of autonomy and requires strong self-management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field
Experience: 6+ years of experience in copywriting, content marketing, or brand strategy
Required Skills:
- Expert-level writing skills for headlines, body copy, and UX copy that drive engagement and results
- Strong understanding of marketing strategies, business goals, and brand positioning
- Ability to distill research and insights into compelling messaging
- Proactive mindset with a drive to deliver innovative campaign solutions
- Skilled in cross-functional collaboration with creative and strategic teams
- Clear communicator, comfortable presenting to clients and addressing feedback constructively
Preferred Skills:
- Experience across B2B and B2C marketing
- Familiarity with CMS platforms and digital marketing tools
ASSUMPTION: Candidates should have a strong portfolio demonstrating successful marketing campaigns and brand storytelling.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (Based on industry standards for a Senior Copywriter with 6+ years of experience)
Benefits:
- Competitive benefits package
- 401(k) matching
- Health, dental, and vision insurance
- Flexible work arrangements
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Encora is a leading IT services and consulting firm, specializing in software and digital product engineering services.
Company Size: Encora has 5,001-10,000 employees, providing ample opportunities for career growth and collaboration.
Founded: Encora was founded in 2015 and has since grown to become a global leader in its industry.
Company Description:
- Headquartered in Santa Clara, California, with offices across the U.S., Canada, Latin America, Europe, India, and Southeast Asia
- Provides award-winning digital engineering services, including Product Engineering & Development, Cloud Services, Quality Engineering, DevSecOps, Data & Analytics, Digital Experience, Cybersecurity, and AI & ML Engineering
- Serves diverse industries, such as HiTech, Healthcare & Life Sciences, Retail & CPG, Energy & Utilities, Banking Financial Services & Insurance, Travel, Hospitality & Logistics, Telecom & Media, Automotive, and other specialized industries
Company Specialties:
- Software and Digital Product Engineering Services
Company Website: http://www.encora.com
ASSUMPTION: Encora's diverse industry experience and global presence offer unique opportunities for candidates to work on a wide range of projects and gain exposure to various industries.
📊 Role Analysis
Career Level: Senior Copywriter roles typically fall within the mid to senior career level, requiring a high degree of expertise and experience.
Reporting Structure: This role may report directly to the Head of Marketing or a similar executive position, depending on the organization's structure.
Work Arrangement: This role is remote (U.S.-based), offering flexibility and the ability to work from home.
Growth Opportunities:
- Potential advancement to a leadership or management role within the marketing department
- Expansion of responsibilities to include mentoring and team leadership
- Opportunities to work on high-visibility projects and contribute to the company's overall marketing strategy
ASSUMPTION: Encora's size and growth potential provide ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office required
Office Location(s): None (remote work only)
Geographic Context:
- Encora has offices across the U.S., allowing for a wide range of remote work options
- The U.S. has a well-established marketing industry with numerous opportunities for professional growth and networking
- Remote work offers flexibility and the ability to work from anywhere within the U.S.
Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to work from anywhere in the U.S.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Portfolio review and writing test
- In-depth interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Writing and creative skills
- Marketing and brand strategy knowledge
- Collaboration and communication skills
- Problem-solving and project management abilities
- Alignment with Encora's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio of your best marketing campaigns and brand storytelling examples
- Prepare for a writing test and be ready to discuss your creative process and strategic thinking
- Research Encora's company culture and be ready to discuss how your values align with the organization
ATS Keywords: Marketing campaigns, brand storytelling, copywriting, strategic messaging, cross-channel campaigns, project management, team collaboration, marketing strategies, brand positioning
ASSUMPTION: Encora's application process is designed to assess candidates' creative and strategic skills, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Adobe Creative Suite (optional)
- CMS platforms (e.g., WordPress, Drupal, Joomla)
- Digital marketing tools (e.g., Google Analytics, SEMrush, Ahrefs)
ASSUMPTION: Familiarity with relevant tools and technologies is preferred but not always required, as training may be provided.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- How do your creative and strategic skills align with Encora's marketing objectives?
- How do you approach working in a remote, collaborative environment?
- How do you ensure your work meets or exceeds client and internal expectations?
ASSUMPTION: Encora values candidates who are strategic thinkers, strong communicators, and effective collaborators, with a passion for pushing creative boundaries.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Working remotely and maintaining productivity in a home office environment
- Adapting to a fast-paced, dynamic work environment
- Keeping up with industry trends and best practices in marketing and brand strategy
ASSUMPTION: These challenges can be overcome with strong time management skills, self-motivation, and a proactive approach to learning and growth.
📈 Similar Roles Comparison
- Senior Copywriter roles may differ from other marketing positions, such as Brand Manager or Marketing Manager, in their focus on creative content development and strategic messaging
- Encora's global presence and diverse industry experience provide unique opportunities for candidates to work on a wide range of projects and gain exposure to various industries
- Career paths for Senior Copywriters may include advancement to leadership or management roles within the marketing department, or expansion of responsibilities to include mentoring and team leadership
ASSUMPTION: Senior Copywriter roles offer a unique blend of creative and strategic responsibilities, making them an attractive option for candidates with strong writing and marketing skills.
📝 Sample Projects
- Developing a comprehensive marketing campaign for a new product launch, including messaging frameworks, ad copy, and UX copy
- Creating a brand style guide and tone of voice guidelines for a rebranding initiative
- Writing persuasive sales enablement content, such as case studies, whitepapers, and product sheets
ASSUMPTION: These sample projects demonstrate the range of responsibilities and deliverables expected of a Senior Copywriter at Encora.
❓ Key Questions to Ask During Interview
- What are the most significant marketing challenges facing the company, and how can this role help address them?
- How does the marketing team collaborate with other departments, such as product, sales, and customer success?
- What opportunities are there for professional growth and development within the marketing department?
- How does Encora support work-life balance for remote employees?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how can this role contribute to improving them?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and allows you to better understand Encora's marketing strategy and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio of your best marketing campaigns and brand storytelling examples
- Prepare for a writing test and be ready to discuss your creative process and strategic thinking
- Research Encora's company culture and be ready to discuss how your values align with the organization
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
